HubSpot Marketing Hub Reviews

Name: HubSpot Marketing Hub
Brand: HubSpot
Rating: 4.1 (37 reviews)

Vendor: HubSpot

4.1 out of 5

37 reviews
90% willing to recommend

728 followers

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What is HubSpot Marketing Hub?

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

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HubSpot Marketing Hub is the #3 ranked solution in top Marketing Automation solutions. PeerSpot users give HubSpot Marketing Hub an average rating of 8.2 out of 10. HubSpot Marketing Hub is most commonly compared to Salesforce Marketing Cloud: HubSpot Marketing Hub vs Salesforce Marketing Cloud. HubSpot Marketing Hub is popular among the midsize enterprise segment, accounting for 78% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 76% of all views.

Buyer's Guide

HubSpot Marketing Hub

April 2025

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Helped 849,190 peers since 2012

Featured HubSpot Marketing Hub reviews

ShomitMitra

Marketing Manager at Accscient

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Sadiq H

Campaign Specialist at a computer software company with 1,001-5,000 employees

I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

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HubSpot Marketing Hub mindshare

As of April 2025, the mindshare of HubSpot Marketing Hub in the Marketing Automation category stands at 9.4%, down from 11.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

PeerResearch reports based on HubSpot Marketing Hub reviews

Type	Title	Date
Category	Marketing Automation	Apr 26, 2025	Download
Product	Reviews, tips, and advice from real users	Apr 26, 2025	Download
Comparison	HubSpot Marketing Hub vs Salesforce Marketing Cloud	Apr 26, 2025	Download
Comparison	HubSpot Marketing Hub vs Marketo	Apr 26, 2025	Download
Comparison	HubSpot Marketing Hub vs Oracle Eloqua	Apr 26, 2025	Download

Title	Rating	Mindshare	Recommending
Salesforce Marketing Cloud	4.2	22.8%	98%	56 interviews Add to research
Marketo	4.2	14.4%	96%	26 interviews Add to research

Valuable Features

HubSpot Marketing Hub is praised for its lead-nurturing workflows, email marketing, easy campaign setup, and intuitive UI. It offers robust automation, customizable reports, flexible workflows, seamless CRM integration, and effective lead management. Users appreciate the ease of creating landing pages, smart content, and precise email targeting. The platform integrates with numerous third-party tools and enhances marketing efficiency. The drag-and-drop feature aids in content creation, while analytics provides clear metrics and data-driven insights.

"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."
"HubSpot Marketing Hub should definitely be on your shortlist."
"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

Room for Improvement

HubSpot Marketing Hub needs enhancements in customizable reporting, scoring processes, and SEO features. Users face challenges with glitchy email and landing page tools and limited integration options. Analytics discrepancies and rigid workflows are common issues. Notifications and user interface complexity require attention. Improvements in email tracking, AI-driven features, and integration are desired. Users express the need for more accessible customer support and competitive pricing. Current tools lack advanced functionalities and personalization options for targeted marketing campaigns.

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."
"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."
"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

ROI

HubSpot Marketing Hub helps track interactions with clients and partners, impacting marketing returns significantly. Campaign tracking is praised for effectiveness in monitoring campaign performance on various channels. Users report approximately a seventy percent return and emphasize efficiency in email split-testing. Organizations with minimal personnel using HubSpot still see notable returns, suggesting its capabilities enhance business investment. Overall, ROI varies based on effective tool usage and strategic setup, with ratings reaching eight out of ten.

Pricing

Enterprise users find HubSpot Marketing Hub pricing fair, with costs typically ranging from $50,000 to $80,000 annually. Though considered pricey by some, users agree it's less expensive than Salesforce, offering value for content marketing. Various licenses and bundles accommodate diverse needs, though onboarding can incur additional costs. Pricing is comparable to Adobe and slightly more affordable than some competitors, with the average monthly fee around $800-$900. Some perceive it as mid-range or slightly upmarket.

"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The solution is cheaper than its competitors."

Popular Use Cases

Organizations utilize HubSpot Marketing Hub for email campaigns, lead management, and marketing automation. They integrate it with CRM platforms like Salesforce and SFDC CRM, use it for social media dissemination, website analysis, and brand awareness. It helps in analytics, managing contacts, content curation, and dissemination. Teams employ it for automated workflows, landing pages, and monitoring website traffic. Multiple businesses report its effectiveness in sales enablement and client engagement across various industries.

Service and Support

HubSpot Marketing Hub's customer service is described as responsive and helpful, with some users praising thoroughness and quick resolution times. However, some note that solutions can occasionally be superficial and not long-term. Payment level may affect service quality, with references to excellent support at higher tiers. The help section is comprehensive, but some users desire improved self-help resources and more direct issue resolution. Service availability has reportedly declined since 2017.

Deployment

Many users find HubSpot Marketing Hub's initial setup straightforward, especially with support from on-boarding specialists. While some aspects are complex, particularly content loading and data migration, most experience smooth integration, especially with Salesforce. The setup duration varies, often taking two to three months. Users appreciate resources like high school academy and YouTube videos for guidance. Assistance from agencies and technical support is often employed, resulting in an ease of use rating between five and eight out of ten.

Scalability

HubSpot Marketing Hub is praised for effective scalability by numerous organizations, enabling smooth expansion and management of increasing users and features. While some find it costly to scale, its integration capabilities are generally considered satisfactory. Companies utilize it for email marketing, lead scoring, and CRM tool scaling, albeit with some concerns about integration with external tools and occasional email delivery issues. Most rate its scalability highly, supporting both medium and larger businesses efficiently.

Stability

Users generally find HubSpot Marketing Hub stable, though they experience occasional bugs and performance issues, particularly during the last three months. Most say it's reliable and rarely faces downtime, with some noting glitches and heavy processing requirements on users’ side. Support is praised for being efficient. Ratings vary, with stability often rated between 8 to 10 out of 10, but some users mention stability at 80-85%, citing quick resolutions to infrequent outages.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

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