Prior to using this solution, I used Act-On for several years. One of the main reasons we decided to switch was the social media functionality because we manage 22 social media sites, and we were using a lot of third-party tools. HubSpot offered the ability to integrate all of that, and track the website, webpages, and email. Plus, there were a couple of bits of functionality in HubSpot that Act-On didn't have, and the scalability into sales and other features that we could utilize should we wish to in the future. I almost have regrets about switching from Act-On to HubSpot because we did lose the location feature I mentioned earlier, but overall, it was good.