HubSpot Marketing Hub Reviews

Name: HubSpot Marketing Hub
Brand: HubSpot
Rating: 4.1 (36 reviews)

Vendor: HubSpot

4.1 out of 5

36 reviews
90% willing to recommend

734 followers

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What is HubSpot Marketing Hub?

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

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HubSpot Marketing Hub is the #3 ranked solution in top Marketing Automation solutions. PeerSpot users give HubSpot Marketing Hub an average rating of 8.2 out of 10. HubSpot Marketing Hub is most commonly compared to Salesforce Marketing Cloud: HubSpot Marketing Hub vs Salesforce Marketing Cloud. HubSpot Marketing Hub is popular among the midsize enterprise segment, accounting for 80% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 78% of all views.

Buyer's Guide

HubSpot Marketing Hub

March 2025

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Featured HubSpot Marketing Hub reviews

ShomitMitra

Marketing Manager at Accscient

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Sadiq H

Campaign Specialist at a computer software company with 1,001-5,000 employees

I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

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HubSpot Marketing Hub mindshare

As of April 2025, the mindshare of HubSpot Marketing Hub in the Marketing Automation category stands at 9.4%, down from 11.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

PeerAnalyst reports based on HubSpot Marketing Hub reviews

Type	Title	Date
Category	Marketing Automation	Apr 4, 2025	Download
Product	Reviews, tips, and advice from real users	Apr 4, 2025	Download
Comparison	HubSpot Marketing Hub vs Salesforce Marketing Cloud	Apr 4, 2025	Download
Comparison	HubSpot Marketing Hub vs Marketo	Apr 4, 2025	Download
Comparison	HubSpot Marketing Hub vs Oracle Eloqua	Apr 4, 2025	Download

Title	Rating	Mindshare	Recommending
Salesforce Marketing Cloud	4.2	22.8%	98%	55 interviews Add to research
Marketo	4.2	14.4%	96%	26 interviews Add to research

Valuable Features

HubSpot Marketing Hub offers valuable features like lead-nurturing workflows, email marketing, CRM capabilities, and automation tools for efficient marketing management. Users appreciate flexible workflow logic, dynamic page creation, and lead scoring. The platform's ease of use and customizable templates enhance user experience. Reporting tools and native integrations facilitate campaign tracking and strategic planning. Additionally, HubSpot Marketing Hub supports content management, drip campaigns, and smart content creation, making it an all-encompassing marketing tool.

"HubSpot Marketing Hub should definitely be on your shortlist."
"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."
"The product's initial setup phase was pretty easy."

Room for Improvement

HubSpot Marketing Hub needs improvements in analytics, reporting accuracy, and lead scoring flexibility. Users experience glitches in email marketing and landing page features. API capabilities are limited, workflows lack flexibility, and pricing is high. The user interface is not intuitive, causing difficulty for new users. There are challenges with integrations and reliability of notifications. Enhancements in AI and hyper-personalization are desired, along with better educational resources and improved customer service interaction.

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."
"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."
"The tool could concentrate on improving the analytics and the overall user experience with AI."

ROI

HubSpot Marketing Hub users note that while some have not determined their ROI, others acknowledge a significant return of approximately seventy percent. They emphasize the importance of campaign tracking and efficient tool usage, which allow for effective performance monitoring across social media, email, and websites. Users highlight the ease of split-testing emails, with automatic winner determination facilitating incremental strategies. They rate ROI as high if the system is optimized effectively.

Pricing

HubSpot Marketing Hub's pricing is viewed as reasonable for enterprise buyers. It offers flexible licensing with no user limits, making it competitive with tools like Salesforce despite being an upmarket solution. Costs can range from $50,000 to $80,000 annually, plus onboarding fees. While not the cheapest, its comprehensive features are valued by users. Several tiers and bundles provide options for various needs, though some find it costly for smaller operations.

"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The solution is cheaper than its competitors."

Popular Use Cases

HubSpot Marketing Hub is primarily utilized for email campaigns, lead generation, CRM integration, social media management, content aggregation, marketing automation, and analytics. Users rely on it for managing website traffic, email blasts, brand awareness, workflows, and client outreach. The tool aids in creating landing pages, forms, and scoring, integrating with CRMs like Salesforce and SFDC to streamline marketing processes, improve sales enablement, and track customer engagement effectively.

Service and Support

Customers find HubSpot Marketing Hub's support attentive and swift in addressing issues, though sometimes lacking depth in solutions. Users appreciate varied communication channels, including phone, messages, and chatbots. While some seek more independent resources, many commend the help section's comprehensiveness. Users find technical support proactive, responsive, and often rate it highly. However, suggestions include improvements in response time during specific hours and incorporating 24/7 service in various time zones to enhance satisfaction.

Deployment

Users found HubSpot Marketing Hub's initial setup varied in complexity. Some described it as straightforward with helpful support from onboarding specialists. Integration with Salesforce was manageable, while content design required effort. Assistance from agencies or technical support was often needed, especially for data migration. Many praised online resources that aided configuration understanding. Setup times ranged from two to three months. Some found it easier than competitors, but complexity depended on the environment and expertise level.

Scalability

HubSpot Marketing Hub scales well for organizations of varying sizes. Users appreciate its ability to accommodate growth, manage leads, and utilize CRM tools. However, some mention cost concerns and integration challenges with other tools. While scaling can be achieved, improvements are desired for seamless integration and better email performance. Many rate its scalability positively, indicating its adaptability to increasing demands and expansion plans.

Stability

HubSpot Marketing Hub generally exhibits reliable performance, though some users have reported occasional bugs and glitches. Users note that it rarely crashes or freezes, with good support for resolving issues. While some experience minor UI issues or database problems, others find it one of the most dependable tools they've used. A few mention heavy resource usage and minor delays, but overall stability ratings remain high, often between seven to ten out of ten.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

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