We use the tool as a CRM platform with typical use cases including marketing campaign management, sales opportunity management, sales activities, approvals, and more.
We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service.
In general, it's not necessarily a feature of the platform, but it's about having a 360-degree view. This means everyone has the same information. Marketing knows what sales are doing, and vice versa. Colleagues in different locations, like Hungary or Austria, are aware of each other's activities.
The tool's most beneficial feature is managing customer data. It is integrated with SAP ERP, especially for pricing and other topics. The integration with other SAP systems works well.
SAP CRM's marketing tools have made creating target groups or segmentation a lot easier. This is because they are connected to the customer database. Previously, we had challenges with separate systems in different countries, but now, with the integration of customer data, it's working very well. It is easier to target the right customer.
The product comes with a lot of customization options and can be adapted to my company's needs.