SAP is very easy to use.
Group IT Head at Ashapura Minechem Ltd
A CRM solution to analyse and manage interactions that is simple to use
Pros and Cons
- "SAP is very easy to use."
- "There is no scope for integration because SAP does not allow any personal integration."
What is most valuable?
What needs improvement?
There is no scope for integration because SAP does not allow any personal integration.
For how long have I used the solution?
I have been using SAP CRM for a couple of years.
What do I think about the stability of the solution?
I rate the solution’s stability an 8 out of 10.
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Which solution did I use previously and why did I switch?
I have used Salesforce.
How was the initial setup?
The initial setup is complex and takes more than 6 months.
What's my experience with pricing, setup cost, and licensing?
SAP is costly and requires money for every modification.
What other advice do I have?
SAP CRM is a legal product and very useful.
I cannot recommend SAP CRM. I recommend Cisco because It's easy to use.
Overall, I rate the solution an 8 out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.

CLO at a financial services firm with 10,001+ employees
Offers ability to use call function modules, customization but challenges when people do implementations
Pros and Cons
- "From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
- "There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
What is our primary use case?
I work in a bank, so our use cases include setting up bank customers, managing customer product portfolios, handling banking services, and migrating accounts, among other things.
How has it helped my organization?
From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach.
What is most valuable?
It has a straightforward language, especially when using APIs and object orientation, so that is the most valuable aspect for me. It has call function modules, allowing you to perform tasks without coding everything yourself. We can just call function modules to do the work for us.
What needs improvement?
SAP CRM solution will not be supported going forward. We are moving to the cloud and any improvements made to the current solution will not add much value to what we are doing. We will not be looking at CRM post-2027.
However, there are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot.
For how long have I used the solution?
We have been using it since 2013. So, it has been ten years.
What do I think about the stability of the solution?
It is quite a stable solution. It's only the challenge when people do implementations and they don't make sure that what they're implementing is fully tested and it's fully current. That's where the issue comes in. But over and above that, we only have the staff agencies that we can call and authenticate. But in my perspective, I find that sometimes they do take their own time to access.
What do I think about the scalability of the solution?
It is a scalable solution. There are quite a lot of end users in our organization.
How are customer service and support?
The customer service and support are average. The support is not available on the website.
Moreover, they are not always available. So you find that you are doing something in your support, but they will tell you it's not affecting the customers, and that they sometimes rate incidents as lower priority than the customer would expect. This can lead to delays in resolving problems. Even that take three to four days if you are lucky.
How would you rate customer service and support?
Neutral
How was the initial setup?
What about the implementation team?
We've got a basic team that is responsible for setting up the environment with corporate revisions, which are responsible for giving us the correct access. We just came in to get a look, but I'm involved in the assessment upgrade; we need to upgrade.
It is not difficult to maintain if you stay up-to-date on upgrades. For example, one time we skipped upgrades for two years and we found it very difficult to catch up. However, now that we are doing upgrades every year, we find it to be a much easier process.
Which other solutions did I evaluate?
I've been in a couple of programs since 2009. The only con for SAP is that you don't own the system. The system is owned by SAP. So there are some things that you cannot change. And there are some things that you can customize for yourself.
Otherwise, it's a pretty much simple system. It is very user-friendly, but I'm not happy with the level of support at the moment.
What other advice do I have?
It's entirely recommended, especially now that you are interested in seeing something like HANA, which is a very good product that can process your huge databases that would normally take three hours in five minutes, for example, because of the way the structure, the other business at the time. So, it's something to use, especially for bigger companies, which have quite a huge database.
Overall, I would rate the solution a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
SAP CRM
March 2025

Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
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Internal Controls, Risk and Access Management Officer at NCBA Group
Efficiently resolves customers queries and highly stable solution
Pros and Cons
- "SAP CRM's most valuable at a branch level."
What is our primary use case?
SAP CRM is good so far. It is quick and efficient. I primarily use it for managing customer queries and internal tasks.
What is most valuable?
SAP CRM's most valuable at a branch level. It is the most efficient for us. Also, customer queries are important for us to resolve on time. They are logged into CRM and assigned to different teams. So it's all working well for that.
What needs improvement?
There's always room for improvement to make the system better. Maybe SAP CRM can surprise us with something new. We would love to see more new features.
For how long have I used the solution?
I been working with SAP CRM for over three years now. Although, we haven't done an upgrade yet.
What do I think about the stability of the solution?
I would rate the stability a ten out of ten.
What do I think about the scalability of the solution?
I would rate the scalability a ten out of ten. Around 3000 users are currently using this solution. Everyone from IT to front-end users uses the solution in our organization.
How are customer service and support?
Customer service and support are good.
How would you rate customer service and support?
Positive
How was the initial setup?
I would rate my experience with the initial setup a nine out of ten, with one being difficult and ten being easy.
The deployment takes a few hours.
What about the implementation team?
What other advice do I have?
I would definitely recommend using SAP CRM because it is an assistant that improves efficiency and responsiveness. Overall, I would rate the solution ten out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Manager at a consultancy with 5,001-10,000 employees
Good for pipeline management
Pros and Cons
- "The primary use case for us is lead creation and data management."
- "In terms of stability, there are some latency issues."
What is our primary use case?
The primary use case for us is lead creation and data management. We had multiple people visiting the same customer, and that was causing some issues. So managing that and having all the information in one place was a problem we needed to solve. Now, every time someone visits a customer, we have notifications sent to the main account lead, and all of that information is centralized.
Another use case is pipeline management. It's important to keep track of regular opportunities and manage them efficiently. So, we use SAP CRM for that purpose as well.
How has it helped my organization?
We have around 300 to 400 users in the organization. We are mostly accountants and other roles, not related to IT.
What is most valuable?
One of the valuable features for me is email.
What needs improvement?
An area of improvement could be in reducing latency.
For the next release, I would like to see the feature for better email integration. I've used Salesforce in the past. They have much better email integration.
For how long have I used the solution?
I have been using the SAP CRM for almost a decade now. It has been around ten years. Back then, it wasn't specifically SAP CRM, but rather an ERP suite from SAP that required customers to log in. I am currently using the latest version.
What do I think about the stability of the solution?
In terms of stability, there are some latency issues. I would rate it a seven out of ten.
What do I think about the scalability of the solution?
The scalability of the solution is good. I would rate it a nine out of ten.
How are customer service and support?
The customer support team is quite supportive.
How would you rate customer service and support?
Positive
What about the implementation team?
We have an internal team. I don't think anything is easy to deploy in a day. We have a dispatch system, which presents challenges. It's very characteristic of our company. I doubt if anyone could say it was easy to deploy. I've never seen a deployment go smoothly in the last ten years. Although, we didn't need any external assistance.
The deployment took about three months. There were some evaluation phases, and perhaps some configuration phases, but half the time we didn't know what we wanted or how we wanted it. It was difficult to evangelize what we needed to solve our problem. Sometimes, you need a business consultant to tell you what the structure can be and what you should want.
What's my experience with pricing, setup cost, and licensing?
On an annual basis, the subscription cost was half a million dollars for us.
What other advice do I have?
I would definitely recommend using the product. I would rate it an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer:
Cyber Security Program Manager at a financial services firm with 10,001+ employees
Reactive support, facilitates OTC process, reduces time-to-market
Pros and Cons
- "We get very good support from SAP."
- "In the future, machine learning and artificial intelligence functionality need to be included."
What is our primary use case?
I manage projects that include use cases from finance. I take them from beginning to end and manage the expectations. One of our concerns is having a secure infrastructure. In-depth security is part of our design.
The primary use cases are build leads between customers and salespeople. It facilitates the order-to-cash (OTC) process and reduces the time to market.
What is most valuable?
We get very good support from SAP.
What needs improvement?
In the future, machine learning and artificial intelligence functionality need to be included. This would be an enhancement to the product.
The dashboards have to be enhanced to make them better for top-level management.
The order-to-cash process should use a lean approach.
Improving the performance would help to address value-added for the company.
I would like to see enhancements made to the security. Cyber fraud is a concern for us.
For how long have I used the solution?
We have been working with SAP CRM for several years. One of our projects began in 2017.
What do I think about the stability of the solution?
This product is stable at the moment.
What do I think about the scalability of the solution?
The scalability is good and it can handle a large volume of data.
How are customer service and support?
The support team is very reactive. When we have a lot of support requests from our customers, the SAP team helps us to clear the backlog. The responses to our queries are very fast.
There is not a lot of bandwidth usage between our support team and SAP support.
Which solution did I use previously and why did I switch?
We use Microsoft Dynamics CRM in our African offices.
I recommend using SAP CRM in all regions except for Africa. We use Microsoft Dynamics CRM in Africa because we did not have an SAP partner in the region. However, there is now a partner in North Africa, so we will be migrating all of the Microsoft Dynamics to SAP. That said, it will take time.
SAP is more scalable than Microsoft Dynamics CRM. SAP, however, is more expensive, although it provides more benefit to us.
How was the initial setup?
The deployment is a complex process.
It takes between a year and two years to implement. One of the projects that we completed in our region began in 2017 and was delivered at the end of 2018.
What about the implementation team?
We may use a consultant for deployment because it takes time.
What was our ROI?
This product is a good investment but you have to consider it long-term. The benchmark should not be set during the first year. Rather, it will take between three and five years to see the value.
What's my experience with pricing, setup cost, and licensing?
In the beginning, pricing is expensive. This is because you need to build a landscape within five to ten years. The pricing from SAP is good but it takes time to realize the investment.
What other advice do I have?
We recommend SAP because we have experience with it on a global level.
I would rate this solution a ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
Assistance Mnager at Sistem Global Danışmanlık A.Ş.
Gives you more efficiency and time to improve in other areas
Pros and Cons
- "Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
What is our primary use case?
The main focus is human resources. When employees start their jobs, we need to handle legal requirements, especially in Turkey. Therefore, we primarily develop processes for SAP integration and sometimes use MS Office programs like Excel. Additionally, if our clients use CRM systems, we ensure seamless integration.
How has it helped my organization?
Using IPA in this process gives you more efficiency and time to improve in other areas. For example, Vendors, SAP managers, or other employees in the sales department often interact with customers physically. While they are out all day, inputting information about potential customers into the CRM is challenging. They might use WhatsApp or Excel while traveling to quickly input this information. Then, the process begins with RPA to quickly transfer the data into the CRM. Moreover, if they have different CRM options, such as registering potential customers, they can initiate other sales strategy processes.
What is most valuable?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement?
If we integrate the database, processes can run much faster than usual. This could potentially improve SAP timing. Also, incorporating additional features like enhanced AI could be beneficial.
For how long have I used the solution?
I have been using SAP CRM for more than three years.
What do I think about the stability of the solution?
The solution is stable.
I rate the solution's stability an eight out of ten.
What do I think about the scalability of the solution?
I rate the solution's scalability an eight out of ten.
How are customer service and support?
Customer support is pretty good.
How was the initial setup?
I rate the initial setup as an eight on a scale of one to ten, with one being difficult and ten being easy.
What's my experience with pricing, setup cost, and licensing?
I rate SAP as a three on a scale from one to ten, with one being inexpensive and ten being expensive.
What other advice do I have?
Overall, I rate the solution a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Senior Business Associate at Tech Mahindra
Beneficial module integration, scalable, and robust
Pros and Cons
- "I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."
- "Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
What is our primary use case?
I have used SAP CRM for many purposes, such as lead generation campaigns, product sales, conversion of leads, and how these leads are getting converted into real-time businesses.
The previous company I worked for was an alcohol company, they prepare spirits. Their customers are bars, large restaurants, and entertainment giants where alcoholic beverages were required.
SAP CRM is good to maintain the lead lifecycle, we have a full lifecycle. You receive an expression of interest and negotiate. Then once you negotiate, you see the economic visibility of it. You see the supply, how strategic is it, who are the competitors, and whether you have won the contract for them or not. If the contracts are being renewed, you can see the revenue you are receiving out of it every month or every quarter. SAP has that flair of ability to integrate with the different modules. For example, if you are creating a lead, you would also have the master data entry in the SAP DW or SAP planning systems. There you get to know how many caskets of liquor that you have sold last year compared to your competitors, and what portion of your marketing activity has resulted in providing revenue. You can look at your previous activities and compare them.
There are different tools we can use. For example, we have something called Anaplan. Anaplan gives you a comparison between these two systems, sales versus leads. Celonis or Alteryx could be used to find out the real-time extractions and data inputs, and provide real-time insights.
What is most valuable?
I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.
What needs improvement?
Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions.
The integration is not that easy with SAP CRM. Extractions are not very easy in SAP CRM.
For how long have I used the solution?
I have been using SAP CRM for approximately two years.
What do I think about the stability of the solution?
SAP CRM system is very robust and stable. I never saw any disruption in the SAP CRM system except in the maintenance period. The maintenance period is the time when they prune the systems of unnecessary codes, extract logs, troubleshoot, or patches. Additionally, they check the load balances. At those times, you would have downtime. Otherwise, I have never seen the SAP CRM system having any issues.
What do I think about the scalability of the solution?
SAP CRM is a scalable solution.
We have approximately 500 people using this solution.
How was the initial setup?
The initial setup of SAP CRM is not straightforward, but it's worth learning.
What's my experience with pricing, setup cost, and licensing?
SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost.
What other advice do I have?
I would recommend this solution to others.
I rate SAP CRM an eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: I am a real user, and this review is based on my own experience and opinions.
ICT Officer at Intelligent Skincareinc Inc.
Reliable product with a straightforward setup process
Pros and Cons
- "Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
- "They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."
What is our primary use case?
We use the product to manage our accounting system requirements.
What is most valuable?
The platform's most valuable aspects are stability and performance.
What needs improvement?
They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed.
For how long have I used the solution?
We started using SAP CRM in January of this year.
What do I think about the stability of the solution?
The platform has been stable since we started using it.
What do I think about the scalability of the solution?
I rate the product scalability a nine out of ten.
How are customer service and support?
SAP's customer service and support have been knowledgeable and responsive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We migrated from Dynamics to SAP CRM due to issues with the former's functionality.
How was the initial setup?
The initial setup process was straightforward.
What about the implementation team?
We took help from a third-party vendor for implementation.
What's my experience with pricing, setup cost, and licensing?
As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs.
Which other solutions did I evaluate?
Before choosing SAP CRM, we evaluated other options but found SAP more suitable for our needs.
What other advice do I have?
Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us. Before implementation, ensure it aligns with your specific business requirements.
I rate it a nine.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Last updated: Jul 15, 2024
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