SAP CRM is used for companies that have large issues and for marketing leads.
DGM at Bharat Electronics Limited
Initial setup simple but overall out of date
Pros and Cons
- "The initial setup of SAP CRM was simple."
- "SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
What is our primary use case?
What needs improvement?
SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM.
For how long have I used the solution?
I have been using SAP CRM for 10 years.
What do I think about the scalability of the solution?
We have 150 users using SAP CRM in my organization. The people in the marketing in sales are using the solution.
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November 2024
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How was the initial setup?
The initial setup of SAP CRM was simple.
What about the implementation team?
We used an integrator for the implementation. We have one person for the maintenance of the SAP CRM.
What's my experience with pricing, setup cost, and licensing?
There is a license required to use SAP CRM.
Which other solutions did I evaluate?
We have evaluated other solutions.
What other advice do I have?
We are migrating to SAP HANA. I would not recommend SAP CRM.
I rate SAP CRM a six out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Owner / Consultant at Brodbeck
Flexible and capable of handling thousands of simultaneous users
Pros and Cons
- "The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
- "The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
What is our primary use case?
We are a consultancy and advising company. It is used for sales, B2B sales, and sales force automation. It is used when our salesmen sell to our customers, and it is also used for the customers of our clients. The customers of our clients buy directly through the B2B portal on SAP.
What is most valuable?
The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable.
What needs improvement?
The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases.
For how long have I used the solution?
I have been using this solution since 2010. It has been 11 years.
What do I think about the scalability of the solution?
It is very scalable. It can cater to huge traffic and thousands of simultaneous users.
How are customer service and support?
It is good, but it depends on the partner you select for implementation. You have to select a knowledgeable partner in order to get good support. It is not only about the application but also about the partner.
How was the initial setup?
There is a great need for consultancy work. You need to first understand the needs and then design and configure the application. You need to understand all the features of the software in order to have a good installation. It is not for a common user. You need specialization and knowledge about it.
For its deployment and maintenance, we have at least 10 people. We have five engineers and five power users or business users.
What was our ROI?
I don't have the numbers, but you can get the results in approximately one year.
What other advice do I have?
I would advise others to first clearly understand the business needs and have a good design or a good project. Only after that, they should begin the implementation.
I would rate it a nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer: Consultant
Buyer's Guide
SAP CRM
November 2024
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: November 2024.
823,875 professionals have used our research since 2012.
Independent Consultant at Bosch&Cia
Great in identifying customer activities with ease of organization
Pros and Cons
- "The solution assists us in identifying what to send, what to offer, and what customers are buying."
- "The interface could be improved."
What is our primary use case?
We work in the construction sector. During the construction of the buildings, we have contact with the client and the customer. So SAP CRM is vital to get the information and contact the client. The solution assists us in identifying what to send, what to offer, and what customers are buying.
What is most valuable?
We value the ease of organization with the solution. All the documents are the same, and we have all the contacts, the telephone calls and the mail we send to the client and the customer. Everything is inside SAP, so we manage only SAP in this case.
What needs improvement?
The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it. So the interface needs to be simple because if it manages so much information and data about the customer, you might get lost in the products.
For how long have I used the solution?
We have been using the solution frequently in the last twelve month and are currently using version 9.3.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable. We have 30 to 50 employees that use the software.
How are customer service and support?
The customer service and support team are good. I rate them an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
Two to three people know SAP, manage SQL databases, and effectively learn about CRM. You may work with additional people, but two to three people is a good number.
What other advice do I have?
I rate the solution an eight out of ten. The solution is good, but the user interface could be more intuitive. It's a good tool because in the same software, in the ERP, you have a CRM and all the administration, documents and policies in the same product. So you can use and make maintenance and support in the same platform, that's very good, that's fine. So it isn't easy to find this integration solution.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Enterprise solution that has good scalability
Pros and Cons
- "The stability is good."
- "In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
What is our primary use case?
I'm a data engineer and we are end-users of SAP CRM.
What needs improvement?
In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP. They don't have proper mapping so we are more dependent on our data analysis rather than any mappings provided. Consultants and data analysis functions should be improved or included. It's sometimes difficult to navigate in terms of data. Even some technical users might see challenges with data analysis and base their findings on assumptions rather than concrete findings. I know the payment solution is currently somewhat disconnected from the current CRM and it would be a helpful feature to have an integrated payment solution.
For how long have I used the solution?
I've been using this solution for three years.
What do I think about the stability of the solution?
The stability is good.
What do I think about the scalability of the solution?
This is an enterprise solution so it's scalable.
How are customer service and support?
Customer service is reasonable, not great.
How was the initial setup?
The initial setup is quite complex and can sometimes take three to six months for a small deployment which makes life difficult for a business use case. We used SAP consultants for our deployment.
What other advice do I have?
I rate this solution eight out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Managing Director at Japh
A CRM solution with useful lead and opportunity models, but it could be more user-friendly
Pros and Cons
- "The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
- "The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."
What is our primary use case?
We use SAP CRM to improve service functions and processes to complete all the activities with clients. It helps improve all communications and centralize all the information within one platform. We can make many of these process improvements with the CRM platform SAP Service Cloud.
What is most valuable?
The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.
What needs improvement?
The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms.
It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning.
We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex.
For how long have I used the solution?
I have been using SAP CRM for three years.
How are customer service and support?
We had a good relationship with SAP. They were very close to us at the beginning of the project. When the issues appeared, they provided very good support, and the technical specialists tried to resolve the issues very quickly. So, it was a good relationship with them.
How was the initial setup?
The initial setup was a little complex in the beginning. The technical team had to change the standard features. They developed some features that the business needed. Not all the implementation was the standard. You need around ten people to deploy and maintain this solution.
What's my experience with pricing, setup cost, and licensing?
We pay for the license yearly.
What other advice do I have?
On a scale from one to ten, I would give SAP CRM a seven.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer:
Service Delivery Manager at a agriculture with 10,001+ employees
GUI is not attractive and features are not regularly updated
What is our primary use case?
This solution is primarily a customer-facing portal for placing and tracking orders. I'm a service delivery manager and we are customers of SAP CRM.
What is most valuable?
When we implemented this solution nine years ago it was the best product on the market. It provides good performance.
What needs improvement?
Many similar solutions have come on to the market in the last few years that have a better GUI, and better connectivity to the back-end SAP system. That is where this product started fizzling out. SAP GUI is not very attractive. Secondly, it doesn't capture people who visit the site and the products which were of interest to that person. Features were never upgraded and people started losing interest in the product because there were many other attractive products available. The solution has some serious issues at this point.
For how long have I used the solution?
We've been using this solution for almost nine years.
What do I think about the stability of the solution?
Performance and stability were good, we never had any issues.
What do I think about the scalability of the solution?
Scalability was not an issue.
How are customer service and support?
In general, their support is quite slow and requires a lot of follow-up to get what we need.
How was the initial setup?
The initial setup was not very complex, it connected to our back-end SAP system. We have a Java portal at the front. We used a third-party service provider who was an SAP gold partner and carried out the implementation. The product requires the usual security-related patches to be applied as and when there are issues, then regular database upgrades and OS upgrades. We have around 450 people who are working on this solution.
What's my experience with pricing, setup cost, and licensing?
SAP prices are always on the higher side, but we went with it after evaluating everything. Over time though, we stopped getting value for money.
Which other solutions did I evaluate?
We've decided to move to an SAS solution. The solution we've chosen doesn't require maintenance and has a very good GUI with all interfaces available on APIs. In addition, it has all the functionalities which customers want. If a customer visits the site, it's recorded along with the product they looked at. If an order is placed, the customer can track it and get the account statement from the portal.
What other advice do I have?
This product does not have a future roadmap so we decided to decommission it and move to another solution.
I rate this solution three out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Worksoft Certify Consultant at a manufacturing company with 10,001+ employees
Scalable and stable with a good dashboard
Pros and Cons
- "The solution is stable."
- "It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
What is our primary use case?
We primarily use the solution as a CRM. The customer fills in all of their customer details and we compare against that.
What is most valuable?
We use the solution more as an extra tool, and it's perfect for our purposes.
The solution is stable.
The solution is scalable.
Technical support has been great.
The interface and dashboard are fine.
What needs improvement?
I can't think of a feature that is lacking. For us, it has everything we need.
It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use.
For how long have I used the solution?
I've been using the solution for two years.
What do I think about the stability of the solution?
The solution is stable. We haven't had any issues and find that it's reliable. There aren't bugs or glitches. It doesn't crash. It's very good in that respect. We don't have complaints.
What do I think about the scalability of the solution?
The scalability of the solution is excellent. It expands well. A company that needs to grow it out can do so easily.
How are customer service and technical support?
The technical support has been good overall. We do handle a lot internally, however, we don't have any issues with the level of support we've received.
Which solution did I use previously and why did I switch?
We're happy with this solution. We're not currently looking for something new. I'm not sure if a different solution was used previously.
How was the initial setup?
I wasn't a part of the initial setup. I don't have any information on the implementation and wouldn't' be able to discern if it was straightforward or complex. I'm not sure how long the deployment takes overall.
What's my experience with pricing, setup cost, and licensing?
I don't have any insights into pricing. It's not part of my job. I'm not in accounting, so I never see any pricing or know how much the company pays.
What other advice do I have?
The solution overall is quite good. I'd rate the solution eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
Mobile Application Developer at Guru.com
Provides reporting and visualization which helps in decision-making. The design needs improvement.
Pros and Cons
- "I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
- "They should improve the design to make it more appealing to users."
What is our primary use case?
I use SAP CRM as a freelancer and IT professional. This has given me the opportunity to know the software in-depth. I use SAP CRM to manage users and sales teams for the companies who hire me. I show various departments how to use real-time analytics and reporting to make decisions.
How has it helped my organization?
SAP CRM has improved our sales activities by providing accurate information about the customers which assists the sales team to close deals. It has also improved customer relationships with companies by syncing and storing emails, call recordings, and contacts.
What is most valuable?
I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales.
What needs improvement?
They should improve the design to make it more appealing to users.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
I had no issues with the stability of the software.
What do I think about the scalability of the solution?
I did not encounter issues with scalability.
How are customer service and technical support?
The customer service team is available on emails, telephone, and live chat. They are very responsive to our questions and assist us where necessary.
Which solution did I use previously and why did I switch?
I did not use other solutions before I started using SAP CRM.
How was the initial setup?
The setup was easy and did not consume a lot of time. No programming skills are needed.
What about the implementation team?
We implemented the software through a vendor. Their level of expertise was quite high. They understood the software very well and assisted us when we had technical issues.
What was our ROI?
- Our sales have increased.
- The company has seen an increase in revenue.
- The sales team has shown improvements.
What's my experience with pricing, setup cost, and licensing?
SAP CRM offers a free trial for anyone wanting to test the product before purchasing it.
They should reduce the price to target small businesses.
What other advice do I have?
SAP CRM is helpful in discovering information that is deeply hidden by gaining new insights about customers. It finds new leads and opportunities faster.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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