Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #26 with an average rating of 7.8, while SAP is ranked #3 with an average rating of 7.7. Pipedrive holds a 0.8% mindshare in CRM, compared to SAP’s 3.9% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

1,029 Views
689 Comparison Views

78% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,674 Views
3,417 Comparison Views

84% willing to recommend

Pipedrive

SAP CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jul 27, 2025

SAP CRM and Pipedrive are prominent players in the CRM category. SAP CRM has an edge for larger enterprises due to its extensive customization and integration capabilities, while Pipedrive leads in user-friendliness and cost-effectiveness for smaller businesses.

Features: SAP CRM offers robust marketing planning, lead management, and advanced analytics. It integrates seamlessly with SAP ERP and offers extensive customization and detailed reporting. Pipedrive provides a user-friendly interface with flexible data structures, automation, and effective reporting tools.

Room for Improvement: SAP CRM faces challenges like an aging interface, high complexity for non-SAP users, and a need for more agile features. Improving user-friendliness and AI integration are key areas for enhancement. Pipedrive needs better documentation, expanded automation options, and enhanced integration. Users also desire more transparent pricing.

Ease of Deployment and Customer Service: SAP CRM's deployment is typically more complex due to hybrid or on-premises implementations, with customer service varying by partner, though 24/7 technical support is available. Pipedrive offers simpler deployment on public and private clouds, with responsive customer service accessible via multiple channels.

Pricing and ROI: SAP CRM is generally expensive, with high licensing costs making it more suitable for large enterprises, though it promises strong long-term ROI. Pipedrive offers flexible pricing plans, making it more cost-effective for small businesses and allowing for a quicker return on investment thanks to its balance of functionality and affordability.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: September 2025).

Buyer's Guide

Pipedrive vs. SAP CRM

September 2025

Download the complete report

Helped 871,408 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

26th

Ranking in Local Government CRM

14th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (4th), Sales Force Automation (9th)

SAP CRM

Ranking in CRM

3rd

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Pipedrive is 0.8%, up from 0.8% compared to the previous year. The mindshare of SAP CRM is 3.9%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	3.9%
Pipedrive	0.8%
Other	95.3%

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Srini-Dhanaraj

Founder & CEO at imfine.club

The product is stable, it has a lot of features, and the user interface is excellent

SAP C4C is very simple. We used it for a simple module, like lead and opportunity. The integration capabilities on the cloud are a bit rigid. It is not flexible. When people visit websites, we take the cookies, try to create leads and communicate with them. Organizations that want to buy the product must consider their return on investment and why they need SAP. They must consider why they cannot use any other product. If the business process is complex and we need good integration, we can choose SAP. The solution is complex for businesses where people place orders and make payments. We will have to integrate the solution with a data warehouse for the communication to go in and out. I rate the product a five out of ten for such a scenario. If an organization only does sales and marketing, I rate the tool an eight out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"It is a stable platform."

"It's very flexible and we can really fit it into our business model."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The solution is pretty easy to use and intuitive."

"The usability of the solution is its valuable feature."

"The initial setup is straightforward."

More Pipedrive pros

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

"SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"The solution is stable."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."

More SAP CRM pros

Cons

"The automation process is challenging."

"You must pay more if you need an additional feature."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"Reporting capabilities of the solution could be improved."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"The platform could be even more robust."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

More Pipedrive cons

"The interface could be improved."

"The navigation must be improved."

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

More SAP CRM cons

Pricing and Cost Advice

"The solution is affordable."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"As of now, the pricing and value are quite good."

"The price of Pipedrive has been reasonable."

"Pipedrive is relatively more affordable than other solutions."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

More Pipedrive pricing and cost advice

"There is a license required to use SAP CRM."

"The company has seen an increase in revenue."

"The product is expensive."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"We pay for the license yearly."

"There is a license required for the solution and most of my clients purchase an annual license."

"The solution is expensive."

"The licensing model for SAP CRM is customer-based."

More SAP CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

871,408 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Outsourcing Company

13%

Retailer

Comms Service Provider

Manufacturing Company

12%

Computer Software Company

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

Comparisons

Apollo.io vs Pipedrive

Compared 54% of the time

monday.com vs Pipedrive

Compared 14% of the time

Zoho CRM vs Pipedrive

Compared 7% of the time

Odoo vs Pipedrive

Compared 7% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 6% of the time

More Pipedrive Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 35% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 19% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 8% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Pipedrive

October 2025

Download Pipedrive product report

Buyer's Guide

SAP CRM

September 2025

Download SAP CRM product report

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

September 2025

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: September 2025.

DOWNLOAD NOW

871,408 professionals have used our research since 2012.

See our Pipedrive vs. SAP CRM report.

See our list of best CRM vendors and best Local Government CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.