Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #20 with an average rating of 9.0, while SAP is ranked #7 with an average rating of 9.0. Pipedrive holds a 1.1% mindshare in CRM, compared to SAP’s 1.8% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

3,908 Views
3,087 Comparison Views

78% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

6,981 Views
6,004 Comparison Views

84% willing to recommend

Pipedrive

SAP CRM

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Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Pipedrive compete in the CRM software market, catering to different business sizes and needs. Pipedrive seems to have the upper hand for smaller businesses due to its simplicity and cost-effectiveness, while SAP CRM offers robustness suitable for larger corporations.

Features: SAP CRM provides extensive integration capabilities with SAP ERP, detailed analytics tools, and high flexibility in customization, making it a comprehensive solution for large enterprises. Pipedrive is highlighted for its pipeline management, simplicity, and intuitive user interface, effectively addressing the needs of small to medium-sized businesses.

Room for Improvement: SAP CRM could improve its user interface, performance speed, and ease of integration with third-party applications like Microsoft Teams. Additionally, enhancing user-friendly features and analytics could benefit users. Pipedrive could benefit from better automation features, improved form capabilities, and more transparency in sales management, alongside refined documentation.

Ease of Deployment and Customer Service: SAP CRM supports various deployment options, including Hybrid and On-premises, with customization and support generally relying on chosen partners, leading to complex implementations and varied response times. Pipedrive offers straightforward Public and Private Cloud deployments with consistently responsive and helpful customer support, providing a seamless user experience.

Pricing and ROI: SAP CRM is a higher-tier solution with advanced features, carrying higher costs suitable for medium to large enterprises and potentially showing ROI after several years. Pipedrive is positioned as a cost-effective solution with flexible pricing options, offering monthly or annual payments, making it more adaptable to various budgets and providing value for smaller businesses.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: April 2026).

Buyer's Guide

Pipedrive vs. SAP CRM

April 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

20th

Ranking in Local Government CRM

6th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (6th), Sales Force Automation (9th)

SAP CRM

Ranking in CRM

7th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (5th)

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of Pipedrive is 1.1%, up from 1.1% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	1.8%
Pipedrive	1.1%
Other	97.1%

CRM

Featured Reviews

Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pipedrive offers a lot of value for the money because it includes e-signature, document generation, CRM, and workflow automation in one not-expensive solution."

"It is a stable platform."

"The usability of the solution is its valuable feature."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The most valuable feature is the ability to create timelines and custom fields."

"The solution is very stable."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily."

More Pipedrive pros

"The stability of SAP CRM is good."

"When we implemented this solution nine years ago it was the best product on the market."

"We get very good support from SAP."

"The stability is good."

"The initial setup of SAP CRM was simple."

"The stability is good."

"From Marketing Planning to Lead Management and Forecasting Analytics, we gain complete customer insight to drive innovation that differentiates our products and services."

"The solution is stable; we haven't had any issues and find that it's reliable, with no bugs or glitches and no crashes, which is very good in that respect so we don't have complaints."

More SAP CRM pros

Cons

"Reporting capabilities of the solution could be improved."

"Pipedrive has some weaknesses against Salesforce."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"You must pay more if you need an additional feature."

"Pipedrive is relatively stable, but the performance is lackluster compared to other solutions in this space."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"Areas where the solution could improve are with the easiness of integration with other solutions, as well as the reporting capabilities."

More Pipedrive cons

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid."

"Recently, the price of SAP CRM has increased, which is one concern."

"When features do get added, we would like the product to notify us in a timely way."

"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"They should improve the design to make it more appealing to users."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"The B2C features of SAP are strong, but they are not very known to the public and companies."

More SAP CRM cons

Pricing and Cost Advice

"The solution is affordable."

"The product is expensive but provides valuable services."

"We pay $1000 a month for the tool."

"Pipedrive is relatively more affordable than other solutions."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"As of now, the pricing and value are quite good."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

More Pipedrive pricing and cost advice

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"There is a license required for the solution and most of my clients purchase an annual license."

"The company has seen an increase in revenue."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"SAP CRM is an expensive product."

"The solution is expensive."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

12%

Outsourcing Company

11%

Comms Service Provider

Computer Software Company

Manufacturing Company

13%

Financial Services Firm

10%

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	6
Large Enterprise	28

Questions from the Community

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What is your primary use case for SAP CRM?

Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.

See all answers

Comparisons

Zoho CRM vs Pipedrive

Compared 9% of the time

Freshsales vs Pipedrive

Compared 9% of the time

noCRM.io vs Pipedrive

Compared 8% of the time

Jobber vs Pipedrive

Compared 6% of the time

ZELIQ vs Pipedrive

Compared 3% of the time

More Pipedrive Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 31% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 7% of the time

Adobe Campaign vs SAP CRM

Compared 4% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

SAP Sales Cloud vs SAP CRM

Compared 3% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Pipedrive

May 2026

Download Pipedrive product report

Buyer's Guide

SAP CRM

May 2026

Download SAP CRM product report

Overview

Pipedrive offers an intuitive interface for tracking deals with customizable features and extensive reporting to enhance sales management.

Pipedrive is a CRM tool designed to streamline sales processes. Known for its Kanban-style interface, it allows for easy tracking of deals and activities. Users find value in its customizable features, extensive reporting, and ability to manage communication. With flexible data structures, filters, and automation, Pipedrive improves sales management and communication integration. Although users seek better pricing and enhanced features for basic versions, the platform effectively supports tasks like deal tracking, email integration, and client relationship management.

What are the key features of Pipedrive?

Kanban-style interface: Facilitates easy deal tracking.
Customizable features: Allows adaptable data structures and processes.
Extensive reporting: Provides insights into sales activities.
Workflow automation: Enhances efficiency by automating repetitive tasks.
Email integration: Streamlines communication within the platform.

What benefits should users look for in Pipedrive?

Improved sales tracking: Enhances visibility into sales activities and pipelines.
Increased efficiency: Saves time through automation of routine tasks.
Customizability: Supports diverse business needs with flexible setup.
Scalability: Adapts to growing business requirements.
Better communication: Facilitates seamless interaction between team members.

In real estate and other industries, Pipedrive assists in managing client relationships by tracking interactions from introduction to closing. It supports sales funnels, lead capturing, and campaign management, enabling companies to effectively streamline workflows and forecast outcomes.

Pipedrive

SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.

SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.

What are the key features of SAP CRM?

Lead Management: Streamlines lead capturing and nurturing for effective customer acquisition.
Opportunity Tracking: Monitors sales opportunities throughout the pipeline for better conversion rates.
Task Management: Organizes tasks efficiently to ensure timely completion.
ERP Integration: Enhances CRM capabilities through seamless SAP ERP connectivity.
Customizable Dashboards: Provides tailored views and insights to support decision making.

What benefits and ROI can users expect from SAP CRM?

Scalable Implementation: Adapts to business growth without loss of performance.
Improved Client Onboarding: Simplifies onboarding processes, increasing satisfaction.
Real-Time Data Access: Provides up-to-date information for informed decision making.
Enhanced Communication: Centralizes customer interactions to improve engagement.

SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

April 2026

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: April 2026.

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