Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #21 with an average rating of 8.5, while SAP is ranked #4 with an average rating of 8.1. Pipedrive holds a 1.1% mindshare in CRM, compared to SAP’s 2.1% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

2,064 Views
1,527 Comparison Views

78% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

Pipedrive

SAP CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Pipedrive compete in the CRM software market, catering to different business sizes and needs. Pipedrive seems to have the upper hand for smaller businesses due to its simplicity and cost-effectiveness, while SAP CRM offers robustness suitable for larger corporations.

Features: SAP CRM provides extensive integration capabilities with SAP ERP, detailed analytics tools, and high flexibility in customization, making it a comprehensive solution for large enterprises. Pipedrive is highlighted for its pipeline management, simplicity, and intuitive user interface, effectively addressing the needs of small to medium-sized businesses.

Room for Improvement: SAP CRM could improve its user interface, performance speed, and ease of integration with third-party applications like Microsoft Teams. Additionally, enhancing user-friendly features and analytics could benefit users. Pipedrive could benefit from better automation features, improved form capabilities, and more transparency in sales management, alongside refined documentation.

Ease of Deployment and Customer Service: SAP CRM supports various deployment options, including Hybrid and On-premises, with customization and support generally relying on chosen partners, leading to complex implementations and varied response times. Pipedrive offers straightforward Public and Private Cloud deployments with consistently responsive and helpful customer support, providing a seamless user experience.

Pricing and ROI: SAP CRM is a higher-tier solution with advanced features, carrying higher costs suitable for medium to large enterprises and potentially showing ROI after several years. Pipedrive is positioned as a cost-effective solution with flexible pricing options, offering monthly or annual payments, making it more adaptable to various budgets and providing value for smaller businesses.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: March 2026).

Buyer's Guide

Pipedrive vs. SAP CRM

March 2026

Download the complete report

Helped 884,371 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

21st

Ranking in Local Government CRM

7th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (5th), Sales Force Automation (10th)

SAP CRM

Ranking in CRM

4th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Pipedrive is 1.1%, up from 0.8% compared to the previous year. The mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
Pipedrive	1.1%
Other	96.8%

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"The most valuable feature is the ability to create timelines and custom fields."

"The solution is pretty easy to use and intuitive."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"It is a stable platform."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The usability of the solution is its valuable feature."

"The initial setup is straightforward."

More Pipedrive pros

"Its scalability is good."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"The solution is stable."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"The initial setup of SAP CRM was simple."

"SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

More SAP CRM pros

Cons

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"You must pay more if you need an additional feature."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"The platform could be even more robust."

"The product is expensive."

More Pipedrive cons

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"The solution is slow."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

More SAP CRM cons

Pricing and Cost Advice

"Pipedrive is relatively more affordable than other solutions."

"The price of Pipedrive has been reasonable."

"The product is expensive but provides valuable services."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"We pay $1000 a month for the tool."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"The solution is affordable."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

More Pipedrive pricing and cost advice

"The pricing from SAP is good but it takes time to realize the investment."

"The product is expensive."

"The product is costly."

"SAP CRM is an expensive product."

"There is a license required to use SAP CRM."

"Every user needs to have a license."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

More SAP CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

884,371 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Outsourcing Company

12%

Computer Software Company

12%

Retailer

University

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

Apollo.io vs Pipedrive

Compared 12% of the time

Zoho CRM vs Pipedrive

Compared 10% of the time

noCRM.io vs Pipedrive

Compared 10% of the time

Freshsales vs Pipedrive

Compared 7% of the time

Real Estate CRM vs Pipedrive

Compared 4% of the time

More Pipedrive Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 37% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 11% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Siebel CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Pipedrive

February 2026

Download Pipedrive product report

Buyer's Guide

SAP CRM

February 2026

Download SAP CRM product report

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

March 2026

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: March 2026.

DOWNLOAD NOW

884,371 professionals have used our research since 2012.

See our Pipedrive vs. SAP CRM report.

See our list of best CRM vendors and best Local Government CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.