Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #20 with an average rating of 8.5, while SAP is ranked #5 with an average rating of 8.1. Pipedrive holds a 1.0% mindshare in CRM, compared to SAP’s 1.8% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

2,681 Views
2,038 Comparison Views

78% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

5,169 Views
4,549 Comparison Views

84% willing to recommend

Pipedrive

SAP CRM

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Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Pipedrive compete in the CRM software market, catering to different business sizes and needs. Pipedrive seems to have the upper hand for smaller businesses due to its simplicity and cost-effectiveness, while SAP CRM offers robustness suitable for larger corporations.

Features: SAP CRM provides extensive integration capabilities with SAP ERP, detailed analytics tools, and high flexibility in customization, making it a comprehensive solution for large enterprises. Pipedrive is highlighted for its pipeline management, simplicity, and intuitive user interface, effectively addressing the needs of small to medium-sized businesses.

Room for Improvement: SAP CRM could improve its user interface, performance speed, and ease of integration with third-party applications like Microsoft Teams. Additionally, enhancing user-friendly features and analytics could benefit users. Pipedrive could benefit from better automation features, improved form capabilities, and more transparency in sales management, alongside refined documentation.

Ease of Deployment and Customer Service: SAP CRM supports various deployment options, including Hybrid and On-premises, with customization and support generally relying on chosen partners, leading to complex implementations and varied response times. Pipedrive offers straightforward Public and Private Cloud deployments with consistently responsive and helpful customer support, providing a seamless user experience.

Pricing and ROI: SAP CRM is a higher-tier solution with advanced features, carrying higher costs suitable for medium to large enterprises and potentially showing ROI after several years. Pipedrive is positioned as a cost-effective solution with flexible pricing options, offering monthly or annual payments, making it more adaptable to various budgets and providing value for smaller businesses.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: April 2026).

Buyer's Guide

Pipedrive vs. SAP CRM

April 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

20th

Ranking in Local Government CRM

8th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (6th), Sales Force Automation (8th)

SAP CRM

Ranking in CRM

5th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of Pipedrive is 1.0%, up from 0.9% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	1.8%
Pipedrive	1.0%
Other	97.2%

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The solution is very stable."

"It's very flexible and we can really fit it into our business model."

"The usability of the solution is its valuable feature."

"The biggest and the best feature is the view that you get when you log in, where you have a board like Kanban with columns that help you move deals along the process and really keep track of where you are."

"Pipedrive offers a lot of value for the money because it includes e-signature, document generation, CRM, and workflow automation in one not-expensive solution."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"Our primary use case for this solution ranges from using it for daily activities in sales to forecasting and KPIs and following up on every deal we are working on and every lease we are opening."

More Pipedrive pros

"The flexibility to design the portal and customize it according to the needs of the clients is valuable."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"The most valuable feature for me is the flexibility to consolidate the products."

"SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365, as we haven't seen significant downtime in the last couple of years and it runs smoothly with disaster recovery made easy by the NetApp and SAP partnership, so the product works flawlessly."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"The most valuable feature is lead management and integration."

"The stability is good."

"Overall productivity improved by more than 50%."

More SAP CRM pros

Cons

"Reporting capabilities of the solution could be improved."

"The automation process is challenging."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The product is expensive."

"Pipedrive has some weaknesses against Salesforce."

"Pipedrive is relatively stable, but the performance is lackluster compared to other solutions in this space."

"New features sometimes seem bolted on rather than being smooth."

More Pipedrive cons

"Recently, the price of SAP CRM has increased, which is one concern."

"The solution is slow."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"They should improve the design to make it more appealing to users."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions."

"The navigation must be improved."

More SAP CRM cons

Pricing and Cost Advice

"The solution is affordable."

"The product is expensive but provides valuable services."

"We pay $1000 a month for the tool."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive is relatively more affordable than other solutions."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The price of Pipedrive has been reasonable."

"As of now, the pricing and value are quite good."

More Pipedrive pricing and cost advice

"The pricing from SAP is good but it takes time to realize the investment."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"There is a license required to use SAP CRM."

"The solution is expensive."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"The company has seen an increase in revenue."

"There is a license required for the solution and most of my clients purchase an annual license."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

12%

Outsourcing Company

10%

Computer Software Company

Comms Service Provider

Manufacturing Company

13%

Financial Services Firm

10%

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

Zoho CRM vs Pipedrive

Compared 9% of the time

noCRM.io vs Pipedrive

Compared 8% of the time

Freshsales vs Pipedrive

Compared 8% of the time

Apollo.io vs Pipedrive

Compared 8% of the time

HubSpot Sales Hub vs Pipedrive

Compared 3% of the time

More Pipedrive Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 31% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 9% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Oracle CRM vs SAP CRM

Compared 3% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Pipedrive

April 2026

Download Pipedrive product report

Buyer's Guide

SAP CRM

April 2026

Download SAP CRM product report

Overview

Pipedrive offers an intuitive interface for tracking deals with customizable features and extensive reporting to enhance sales management.

Pipedrive is a CRM tool designed to streamline sales processes. Known for its Kanban-style interface, it allows for easy tracking of deals and activities. Users find value in its customizable features, extensive reporting, and ability to manage communication. With flexible data structures, filters, and automation, Pipedrive improves sales management and communication integration. Although users seek better pricing and enhanced features for basic versions, the platform effectively supports tasks like deal tracking, email integration, and client relationship management.

What are the key features of Pipedrive?

Kanban-style interface: Facilitates easy deal tracking.
Customizable features: Allows adaptable data structures and processes.
Extensive reporting: Provides insights into sales activities.
Workflow automation: Enhances efficiency by automating repetitive tasks.
Email integration: Streamlines communication within the platform.

What benefits should users look for in Pipedrive?

Improved sales tracking: Enhances visibility into sales activities and pipelines.
Increased efficiency: Saves time through automation of routine tasks.
Customizability: Supports diverse business needs with flexible setup.
Scalability: Adapts to growing business requirements.
Better communication: Facilitates seamless interaction between team members.

In real estate and other industries, Pipedrive assists in managing client relationships by tracking interactions from introduction to closing. It supports sales funnels, lead capturing, and campaign management, enabling companies to effectively streamline workflows and forecast outcomes.

Pipedrive

SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.

SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.

What are the key features of SAP CRM?

Lead Management: Streamlines lead capturing and nurturing for effective customer acquisition.
Opportunity Tracking: Monitors sales opportunities throughout the pipeline for better conversion rates.
Task Management: Organizes tasks efficiently to ensure timely completion.
ERP Integration: Enhances CRM capabilities through seamless SAP ERP connectivity.
Customizable Dashboards: Provides tailored views and insights to support decision making.

What benefits and ROI can users expect from SAP CRM?

Scalable Implementation: Adapts to business growth without loss of performance.
Improved Client Onboarding: Simplifies onboarding processes, increasing satisfaction.
Real-Time Data Access: Provides up-to-date information for informed decision making.
Enhanced Communication: Centralizes customer interactions to improve engagement.

SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

April 2026

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: April 2026.

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