Automox vs Google Cloud Identity comparison

Automox and Google are both solutions in the Enterprise Mobility Management (EMM) category. Automox is ranked #18, while Google is ranked #8 with an average rating of 7.5. Automox holds a 0.9% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 100% of Automox users are willing to recommend the solution, compared to 90% of Google users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Oct 1, 2024

Google Cloud Identity and Automox compete in different categories of IT management. Google Cloud Identity has an upper hand in identity and access management, while Automox stands out in automated endpoint management due to its extensive automation capabilities.

Features: Google Cloud Identity offers robust multi-factor authentication, seamless integration with other Google services, and comprehensive access control. Automox provides automated patch management, cross-platform support, and real-time vulnerability detection.

Room for Improvement: Google Cloud Identity could benefit from improved reporting tools, more streamlined administrative controls, and enhanced mobile device management. Automox needs better dashboard customization, additional policy configuration options, and more responsive reporting tools.

Ease of Deployment and Customer Service: Google Cloud Identity is praised for its straightforward deployment process and reliable customer support. Automox is commended for its smooth deployment experience but receives mixed reviews regarding the responsiveness of its customer service.

Pricing and ROI: Google Cloud Identity users report a favorable setup cost and satisfactory ROI, especially for organizations within the Google ecosystem. Automox users find the pricing competitive and acknowledge a high ROI due to reduced manual endpoint management efforts.

To learn more, read our detailed Automox vs. Google Cloud Identity Report (Updated: March 2025).

Buyer's Guide

Automox vs. Google Cloud Identity

March 2025

Download the complete report

Helped 846,617 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of April 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 34.5%, down from 38.3% compared to the previous year. The mindshare of Automox is 0.9%, down from 1.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

Read full review

Jack Leung

EMEA Senior Systems Engineer at Quaker Chemical Corporation

Easy to use and deploy agents but needs more stability

We just need to deploy the agent to the endpoints. We don't need to set up anything. For a single agent, it takes one or two minutes. However, we deployed globally, and you need to take into consideration the time it will take to deploy across each endpoint. It's very simple to deploy. We had three or four engineers take care of the implementation.

Read full review

EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Conditional access has helped us tailor and enforce our security policies in the mobile space."

"The navigation, the keys, and the settings are easy to find. It is easy to understand."

"The initial setup is not overly complex or difficult."

"Intune can wipe devices. For example, if a disgruntled employee wants to leak the data on their company phone, Intune can terminate their access and wipe the entire device with a click."

"I like how Intune deploys the policies and makes them customizable. You can deploy it through Intune and forget about it."

"The policy and compliance monitoring of devices and the software deployment are most valuable."

"We have found the solution is capable of scaling."

"Intune's security features for Apple iOS and Mac OS are helpful. We can check enrollment, manage public and private settings, and manage the organization's data using security key features."

More Microsoft Intune pros

"They've been adding some new features lately, which I'm not nearly as familiar with, but the ability to just deploy patches and exempt certain machines from certain patches is helpful. For instance, for our servers, we may not want to roll out zero-day patches. We are able to exempt those and make sure that they don't get those policies. We've got certain servers that have to run a particular version of Java, and being able to exempt those servers from receiving Java updates is pretty fantastic."

"Coming from prior solutions that were a lot more effort, Automox's patch management abilities are transformational. When I took over patching at my company, they were using on-premise architecture to patch. As the workforce shifted from being in the office into their home offices, I was able to lift and shift with no effort other than deploying the new agent out into the environment."

"Its flexibility is most valuable."

"The biggest improvement to our organization involves the reduction in its man hours... We've probably saved hundreds of hours."

"Among the most valuable features are its ease of use and the Worklets. Both of them are time-savers. Worklets enable us to customize things for a given environment. It's something like when Apple lets other people create applications. Other peoples' Worklets can be used in our environment and in our customers' environments. That saves a lot of time, and it's really cool."

"It's super easy to use and we haven't found anything easier."

"The fact that it's just one product that can patch multiple operating systems is really great."

"It's easy to deploy agents to endpoints."

More Automox pros

"The initial setup is easy."

"It's easy to set up."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The solution is user-friendly."

"The most valuable feature is that you can manage users from one central location."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"It is a very stable solution. I would rate it a ten out of ten."

More Google Cloud Identity pros

Cons

"Improvements can be made by allowing server integrations since it is an area where the product currently has shortcomings."

"Integrating certain group policies can be challenging and may necessitate using on-premises systems to integrate them with Microsoft Intune."

"The worst aspect is the reporting."

"One area for improvement is app deployment. Another is the Windows update rollout. If you're rolling out an object to a device that's offline, Intune stops trying to reach this device after it sits idle for a bit. We are forced to find a workaround that could help manage that."

"The reports that are generated aren't so great. They don't give a lot of meaning so far, but that could be down to user knowledge than the actual reporting side of things. I'm not a big user of it, but I was a bigger user of MaaS360, and we used to be able to run weekly and monthly reports. In the case of any deviations. we'd get a warning immediately. That's not so easy to do or to get in place for Intune. This could be just a user issue, but when I compare both, that's the only thing that's lacking for me."

"It would be great to see on-premises mailboxes and for the solution to have geofencing capabilities."

"The time we have to wait to deploy policies has room for improvement."

"The solution needs to improve reporting. Sometimes, it shows double or triple entries of the same thing, which affects the count's accuracy. Also, some applications onboarded in Microsoft Intune do not get updated. When we look for solutions online, there is often no clear answer."

More Microsoft Intune cons

"There should be better inventory capabilities. Right now, they only allow you to have insight into software out-of-the-box. It would be nice to also extend that into custom inventory that can be modified and managed by the practitioner."

"The stability has come a long way from what it was like when it started and now it's really good."

"Asset management would be a great feature to add to Automox. We would run easier scripts or more out of the box scripts that would help us in audits. \"

"The biggest area they need to fix, without a doubt, is the ability to copy and sync profiles and worklets between all of the organizations you manage, and the ability to have top-level user access control across all of the companies that you manage."

"When we bring on a new client, we need to go into that client and manually set up my account, my chief engineer's account, three technicians' accounts, and a billing person's account all over again, which is annoying. We have probably up to 15 or 16 of our clients on Automox now. For every single one of those, we have had to go in and set this up. Then, if anything changes, we have to remember to go to Automox and change it 15 or 16 times. So, we just want inheritable permissions, and that is it. We have talked to them about this, and they are like, "Yeah, we hear a lot of complaints about it." I am thinking, "Guys, I have been complaining about this for a year and a half. When are you going to do it?" It must be some tricky thing or not an easy fix, because I can only assume if it were easy, then they would have done it by now."

"It should have integrated workstation access. So, there should be a remote desktop feature."

"The only thing that we've ever truly wanted is an onsite repository. Currently, all updates are provided directly from the internet. So, if you have 1,000 devices, all 1,000 devices go directly out to the internet. We would love the option of being able to put the updates on local storage so that we're not consuming as much bandwidth. That is literally the only thing that we've ever wanted."

"They need to improve the automation features."

More Automox cons

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"Google Cloud Identity the UI could improve."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The integration should be made easier."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The interface could be improved by simplifying it further."

More Google Cloud Identity cons

Pricing and Cost Advice

"The clients pay for a license and each can have a different type of license, such as an E3 or E5."

"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."

"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."

"The licensing costs we leave up to the customer and these vary from one to another."

"I have no comment on pricing of the solution."

"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."

"Any bundle package, such as Security E3, covers multiple things, such as AAP, BitLocker, etc. If you go for them individually, they would be more expensive. Bundling makes the price more attractive and competitive."

"While Microsoft charges for actual usage, it lacks discount options."

More Microsoft Intune pricing and cost advice

"Its licensing for a year was nine grand. There was no additional fee."

"Automox just charges us a set amount per user, per month, for using the product. That is very important to us. Because it's a cloud-native solution, you're saving on the cost of hosting an on-premises solution on your servers."

"We are on the premium licensing, which is the one that has the API capability that we use."

"We're doing it annually directly through Automox. It is per endpoint. It is $2 and some change per endpoint, but I believe the cost is right around $28,000. Everything is covered in this fee."

"For all these software tools, it is usually a subscription model. There is a monthly charge that we need to pass along to our clients because we are doing all this for their benefit. It is only a couple of bucks a month per computer, and that is a low enough price point where our clients, without exception, have accepted it, and said, "This is great. We will pay that. It sounds like a worthwhile thing.""

"The cost is very reasonable compared to the competition."

"The pricing and licensing costs have been great for us... My advice to others who are evaluating or thinking of implementing Automox is to give it a shot. If a free trial is still available, definitely use it, because it makes life a lot easier."

"There are no additional costs in addition to the extended licensing fees with Automox. You get your support and your per endpoint license with what you purchased."

More Automox pricing and cost advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.

See recommendations

846,617 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

22%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Computer Software Company

15%

Financial Services Firm

Government

Manufacturing Company

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

What do you like most about Automox?

It's easy to deploy agents to endpoints.

See all answers

What is your experience regarding pricing and costs for Automox?

We do pay a monthly licensing fee. I'd rate the pricing as average. It's not cheap yet not too expensive. You can als...

See all answers

What needs improvement with Automox?

They need to improve the automation features. It could be more stable.

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

They should improve their customer support. The fact that the only way to get customer support is for paid customers ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 14% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 8% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

Tanium vs Automox

Compared 19% of the time

NinjaOne vs Automox

Compared 15% of the time

Microsoft Configuration Manager vs Automox

Compared 9% of the time

BigFix vs Automox

Compared 8% of the time

Qualys VMDR vs Automox

Compared 7% of the time

More Automox Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 64% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

JumpCloud vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

March 2025

Download Microsoft Intune product report

Buyer's Guide

Automox

April 2025

Download Automox product report

Buyer's Guide

Google Cloud Identity

April 2025

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

No data available

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Facing growing threats and a rapidly expanding attack surface, understaffed and alert-fatigued organizations need more efficient ways to eliminate their exposure to vulnerabilities. Automox is a modern cyber hygiene platform that closes the aperture of attack by more than 80% with just half the effort of traditional solutions.

Cloud-based and globally available, Automox enforces OS & third-party patch management, security configurations, and custom scripting across Windows, Mac, and Linux from a single intuitive console. IT and SecOps can quickly gain control and share visibility of on-prem, remote and virtual endpoints without the need to deploy costly infrastructure.

Automox dramatically reduces corporate risk while raising operational efficiency to deliver best-in-class security outcomes, faster and with fewer resources.

Automox

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Information Not Available

ExtraHop Networks, HealthChannels

Buyer's Guide

Automox vs. Google Cloud Identity

March 2025

Free Report: Automox vs. Google Cloud Identity

Find out what your peers are saying about Automox vs. Google Cloud Identity and other solutions. Updated: March 2025.

DOWNLOAD NOW

846,617 professionals have used our research since 2012.

See our Automox vs. Google Cloud Identity report.

See our list of best Enterprise Mobility Management (EMM) vendors.

We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.