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Looker vs Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI
Reporting
BI (Business Intelligence) Tools
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Srini-Dhanaraj - PeerSpot reviewer
Available for free and can help businesses resolve their data migration problems
It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.
James Balbach - PeerSpot reviewer
Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements
Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can centralize all our data models."
"The product is easy to use."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"It is a pretty stable solution because it is a cloud-based product."
"From a developer's perspective, the way the functionality's being handled is great."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The ability to design complex data models and equations."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"It is more user-friendly compared to SSRS."
"The most valuable feature of Power BI is its ability to provide customized visualizations and insights tailored to specific business needs."
"With Power BI, you're able to store your data within spreadsheets and SharePoints, and then have Power BI pull the data out and report on it. So we actually saved a ton of money not needing to load the data into databases, which is a big prerequisite for many other reporting tools."
"It's a powerful platform."
"This solution has improved our ability in making decisions and explaining data."
"The user interface is easy to work with."
"The virtualization of Microsoft BI is very good."
"I like Microsoft BI's drill-down feature and its overall ease of use."
 

Cons

"The integration with different databases must be improved."
"Stability needs improvement."
"It needs to be more user-friendly."
"The visualization capability of the product is limited."
"The product does not have documented material."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Integrations with other BI tools could be better."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Stability and scalability an be improved for a full ten."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"The tool should improve on live data integration for quicker data reflection."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"They asked you to pay if you want to synchronize more than eight times, you would have to go to a Power BI enterprise license, which is much more costly."
"Things can slow down if you create too many pages."
"Visualization systems are still relatively young."
"The graphic interface could be better."
"The DAX features need some improvement. It's not as easy as Excel. They need more DAX formulas."
"Microsoft BI could improve by allowing large-size data sources. We have large data sources, and we have problems loading them in Microsoft BI."
"Actionable insights could be better."
"There is room for improvement in terms of customization and configuration options, particularly for more advanced users."
 

Pricing and Cost Advice

"It is cheap."
"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"It is somewhere in the middle in terms of price. Licensing is quite clear."
"The solution's costs are quite reasonable given the range of features provided."
"Microsoft BI is free for the personal edition, but there is also a paid-for professional version."
"I would rate the pricing an eight out of ten, with one being cheap and ten being expensive."
"This product offers good value for the money."
"Microsoft BI is not very cheap. A premium license costs roughly 5,000 euros a month."
"I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
"My company needs to make monthly payments towards the licensing costs attached to the product."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Educational Organization
30%
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
6%
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
10%
Educational Organization
8%
Educational Organization
41%
Financial Services Firm
8%
Computer Software Company
6%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...
What needs improvement with Google Data Studio?
The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets tak...
What is your primary use case for Google Data Studio?
I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
 

Comparisons

 

Also Known As

No data available
Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
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