HubSpot CRM vs HubSpot Marketing Hub comparison

The compared HubSpot CRM and HubSpot Marketing Hub solutions aren't in the same category. HubSpot CRM is ranked #8 in CRM , with an average rating of 8.1, and holds a 1.7% mindshare in the category. HubSpot Marketing Hub is ranked #2 in MA , with an average rating of 8.2, and holds a 10.3% mindshare. Additionally, 97% of HubSpot CRM users are willing to recommend the solution, compared to 90% of HubSpot Marketing Hub users who would recommend it.

HubSpot CRM

Read 42 HubSpot CRM reviews

909 Views
601 Comparison Views

97% willing to recommend

HubSpot Marketing Hub

Read 34 HubSpot Marketing Hub reviews

2,503 Views
1,433 Comparison Views

90% willing to recommend

HubSpot CRM

HubSpot Marketing Hub

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot CRM and HubSpot Marketing Hub based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM.

To learn more, read our detailed CRM Report (Updated: November 2024).

Buyer's Guide

CRM

November 2024

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Categories and Ranking

HubSpot CRM

Average Rating

8.2

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

CRM (8th)

HubSpot Marketing Hub

Average Rating

8.2

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Mindshare comparison

HubSpot CRM and HubSpot Marketing Hub aren’t in the same category and serve different purposes. HubSpot CRM is designed for CRM and holds a mindshare of 1.7%, down 2.2% compared to last year.
HubSpot Marketing Hub, on the other hand, focuses on Marketing Automation, holds 10.3% mindshare, down 13.1% since last year.

CRM

Marketing Automation

Featured Reviews

VikasAgarwal

Founder & CTO at Naks Digital Consulting

Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation

It's good. We haven't had to escalate issues to them often. They have a support team and a community forum where you can ask questions or find answers. The community is great – we've almost always found answers to our questions there, especially regarding the API. We got in touch with customer service and support once or twice. Once was when they were deprecating a feature by a certain date, and we needed to extend the timeline for us because we couldn't meet that deadline. They were very accommodating and readily extended it for us by a couple of months. And another time, there was some technical question. And they were fine. They did help. It was okay.

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ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of HubSpot CRM is the forms."

"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

"The initial setup process is straightforward."

"The permission system is great, so you can really decide who gets what permissions."

"The ease of having everything in one place is valuable."

"It's very easy to use and configure HubSpot CRM."

"HubSpot CRM helps our company to organize and track a high number of leads easily."

More HubSpot CRM pros

"The tool is very stable and very reliable."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"The solution helps me to structure and track marketing and sales emails."

"It's my understanding that the initial setup is a straightforward process."

"As a CRM tool, it looks good."

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

More HubSpot Marketing Hub pros

Cons

"An area to be improved in HubSpot CRM is its customization capabilities."

"The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature."

"The only problem with HubSpot at the moment is the pricing models."

"HubSpot CRM integration needs improvement."

"HubSpot CRM should include better scanning of business cards and getting content in."

"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."

More HubSpot CRM cons

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"HubSpot’s scoring is not good."

More HubSpot Marketing Hub cons

Pricing and Cost Advice

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"We are using HubSpot CRM’s free version."

"The pricing is reasonable."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"The pricing is in a midrange if you line up the marketing tools."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"HubSpot CRM is affordable."

More HubSpot CRM pricing and cost advice

"I believe an individual license costs $50 per month."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"HubSpot Marketing Hub is less expensive than one of its competitors."

More HubSpot Marketing Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

21%

Government

11%

Manufacturing Company

Educational Organization

77%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly.

See all answers

What is your primary use case for HubSpot CRM?

I am a commercial person who requires meetings with customers to get reports for sales funnel analysis.

See all answers

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...

See all answers

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Compared 15% of the time

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Compared 39% of the time

Marketo vs HubSpot Marketing Hub

Compared 34% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 5% of the time

Zift Solutions vs HubSpot Marketing Hub

Compared 5% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

November 2024

Download HubSpot CRM product report

Buyer's Guide

HubSpot Marketing Hub

November 2024

Download HubSpot Marketing Hub product report

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HubSpot

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: November 2024.

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816,636 professionals have used our research since 2012.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.