HubSpot CRM vs HubSpot Marketing Hub comparison

The compared HubSpot CRM and HubSpot Marketing Hub solutions aren't in the same category. HubSpot CRM is ranked #7 in CRM , with an average rating of 8.1, and holds a 1.9% mindshare in the category. HubSpot Marketing Hub is ranked #2 in MA , with an average rating of 8.1, and holds a 9.5% mindshare. Additionally, 98% of HubSpot CRM users are willing to recommend the solution, compared to 90% of HubSpot Marketing Hub users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

910 Views
625 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,098 Views
1,161 Comparison Views

90% willing to recommend

HubSpot CRM

HubSpot Marketing Hub

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Executive Summary

We performed a comparison between HubSpot CRM and HubSpot Marketing Hub based on real PeerSpot user reviews.

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CRM

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

CRM (7th)

HubSpot Marketing Hub

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Mindshare comparison

HubSpot CRM and HubSpot Marketing Hub aren’t in the same category and serve different purposes. HubSpot CRM is designed for CRM and holds a mindshare of 1.9%, down 2.2% compared to last year.
HubSpot Marketing Hub, on the other hand, focuses on Marketing Automation, holds 9.5% mindshare, down 12.0% since last year.

CRM

Marketing Automation

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."

"HubSpot CRM has the most reliable and user-friendly options."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The product is user-friendly for sales personnel and other salespeople."

"It's highly reliable, and the flexibility it offers is noteworthy."

"The solution's greatest value lies in its online capability in terms of web content creation."

"Stability-wise, I rate the solution a ten out of ten."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

More HubSpot CRM pros

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"The solution enables the customization of reports."

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

"The product has the most valuable enterprise features."

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

"It has eased managing the sales team and the sales journey right from setting up appointments."

"Ease of editing and creating templates after initial development with the Design Manager."

"HubSpot is a very helpful solution."

More HubSpot Marketing Hub pros

Cons

"HubSpot CRM should include better scanning of business cards and getting content in."

"In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future."

"HubSpot CRM integration needs improvement."

"The initial setup could be faster as it currently takes a lot of time."

"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

"HubSpot CRM could be flexible and customizable."

"There is a limitation with the integration with other tools or workflows."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

More HubSpot CRM cons

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"An expensive solution."

"The solution is not recommended for launching investment."

"There are issues with the consistency of notifications."

"They're not the cheapest."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"The product is not cheap."

More HubSpot Marketing Hub cons

Pricing and Cost Advice

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"The pricing is in a midrange if you line up the marketing tools."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The pricing is reasonable."

"We are using HubSpot CRM’s free version."

More HubSpot CRM pricing and cost advice

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"Have sufficient content before signing up for the 30-day trial."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"The solution is cheaper than its competitors."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

More HubSpot Marketing Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Government

12%

Comms Service Provider

10%

Manufacturing Company

Educational Organization

79%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

See all answers

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...

See all answers

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Compared 13% of the time

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Compared 8% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

February 2025

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Buyer's Guide

HubSpot Marketing Hub

February 2025

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Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: January 2025.

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.