HubSpot CRM vs HubSpot Marketing Hub comparison

The compared HubSpot CRM and HubSpot Marketing Hub solutions aren't in the same category. HubSpot CRM is ranked #8 in CRM , with an average rating of 8.2, and holds a 1.9% mindshare in the category. HubSpot Marketing Hub is ranked #2 in MA , with an average rating of 8.1, and holds a 9.5% mindshare. Additionally, 98% of HubSpot CRM users are willing to recommend the solution, compared to 90% of HubSpot Marketing Hub users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

875 Views
598 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,210 Views
1,243 Comparison Views

90% willing to recommend

HubSpot CRM

HubSpot Marketing Hub

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Executive Summary

We performed a comparison between HubSpot CRM and HubSpot Marketing Hub based on real PeerSpot user reviews.

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January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

CRM (8th)

HubSpot Marketing Hub

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Mindshare comparison

HubSpot CRM and HubSpot Marketing Hub aren’t in the same category and serve different purposes. HubSpot CRM is designed for CRM and holds a mindshare of 1.9%, down 2.2% compared to last year.
HubSpot Marketing Hub, on the other hand, focuses on Marketing Automation, holds 9.5% mindshare, down 12.0% since last year.

CRM

Marketing Automation

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is easy to use and easy to implement."

"The most valuable feature of HubSpot CRM is the forms."

"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."

"The solution's greatest value lies in its online capability in terms of web content creation."

"The interface is good."

"The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have."

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."

"The initial setup process is straightforward."

More HubSpot CRM pros

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"HubSpot Marketing Hub has kept me updated with alerts."

"The product has the most valuable enterprise features."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"It has eased managing the sales team and the sales journey right from setting up appointments."

More HubSpot Marketing Hub pros

Cons

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

"The product's free version could have more integration and automation options."

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

"The pricing could improve."

"We had a problem with the tool’s stability once."

"Invoices were the thing we were thinking should be part of the solution, and that's been added now."

"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

"The product is not very scalable."

More HubSpot CRM cons

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"An expensive solution."

"HubSpot’s scoring is not good."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"They're not the cheapest."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"Increase the CRM size for sole proprietors before increasing the fee."

More HubSpot Marketing Hub cons

Pricing and Cost Advice

"We are using HubSpot CRM’s free version."

"We use a paid version of Hubspot and we have an annual license."

"The pricing is reasonable."

"The price of the solution could improve because it is expensive."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"The price of HubSpot CRM is expensive."

More HubSpot CRM pricing and cost advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"Have sufficient content before signing up for the 30-day trial."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

More HubSpot Marketing Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Government

12%

Comms Service Provider

Educational Organization

79%

Computer Software Company

Manufacturing Company

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

See all answers

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...

See all answers

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Compared 16% of the time

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Compared 10% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

January 2025

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Buyer's Guide

HubSpot Marketing Hub

January 2025

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Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: January 2025.

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