HubSpot CRM vs HubSpot Marketing Hub comparison

The compared HubSpot CRM and HubSpot Marketing Hub solutions aren't in the same category. HubSpot CRM is ranked #7 in CRM , with an average rating of 8.1, and holds a 1.9% mindshare in the category. HubSpot Marketing Hub is ranked #2 in MA , with an average rating of 8.1, and holds a 9.5% mindshare. Additionally, 98% of HubSpot CRM users are willing to recommend the solution, compared to 90% of HubSpot Marketing Hub users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

910 Views
625 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,098 Views
1,161 Comparison Views

90% willing to recommend

HubSpot CRM

HubSpot Marketing Hub

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Executive Summary

We performed a comparison between HubSpot CRM and HubSpot Marketing Hub based on real PeerSpot user reviews.

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CRM

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

CRM (7th)

HubSpot Marketing Hub

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Mindshare comparison

HubSpot CRM and HubSpot Marketing Hub aren’t in the same category and serve different purposes. HubSpot CRM is designed for CRM and holds a mindshare of 1.9%, down 2.2% compared to last year.
HubSpot Marketing Hub, on the other hand, focuses on Marketing Automation, holds 9.5% mindshare, down 12.0% since last year.

CRM

Marketing Automation

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's most valuable features stem mostly from the sequencing of marketing automation."

"It is quite customizable if I know what I am doing."

"We can track clients through the system, which is a great feature. It supports cross-functional teams."

"Hubspot CRM also lets you make calls and send emails directly."

"The reporting is very flexible."

"When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities."

"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."

"The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features."

More HubSpot CRM pros

"HubSpot is a very helpful solution."

"The tool is very stable and very reliable."

"Very user-friendly."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"Customer support is helpful and responsive."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

More HubSpot Marketing Hub pros

Cons

"Sometimes, the usability is not intuitive."

"There is a limitation with the integration with other tools or workflows."

"The product's free version could have more integration and automation options."

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

"HubSpot CRM could improve in integration with other solutions."

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

More HubSpot CRM cons

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"The solution is not recommended for launching investment."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"They're not the cheapest."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

More HubSpot Marketing Hub cons

Pricing and Cost Advice

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"We use a paid version of Hubspot and we have an annual license."

"The price of HubSpot CRM is expensive."

"The price of the solution could improve because it is expensive."

"Pricing is based on the number of users."

"The pricing is in a midrange if you line up the marketing tools."

More HubSpot CRM pricing and cost advice

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"The solution is cheaper than its competitors."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"I believe an individual license costs $50 per month."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

More HubSpot Marketing Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Government

12%

Comms Service Provider

10%

Manufacturing Company

Educational Organization

79%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

See all answers

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...

See all answers

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Compared 13% of the time

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Compared 8% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

February 2025

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Buyer's Guide

HubSpot Marketing Hub

February 2025

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Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: January 2025.

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.