HubSpot CRM vs Pipedrive comparison

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HubSpot CRM

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Executive SummaryUpdated on Jan 12, 2025

Pipedrive and HubSpot CRM are both leading CRM solutions targeting different needs. Pipedrive is ideal for its simplicity and customization, while HubSpot excels with its marketing capabilities and advanced features, giving it the upper hand for enterprises needing extensive marketing tools.

Features: Pipedrive offers customization, Kanban-style boards, and reporting features. Its intuitive design allows easy use by users with minimal development experience. HubSpot CRM stands out with sales automation, marketing tools, and strong integration capabilities, making it suitable for businesses looking for comprehensive marketing solutions.

Room for Improvement: Pipedrive could enhance its integration options and improve its reporting efficiency. Users have also noted the need for better documentation. HubSpot could refine its pricing strategy and expand its customization features. Its mobile app and duplicate management functionalities need enhancements.

Ease of Deployment and Customer Service: Both Pipedrive and HubSpot CRM are deployed via the public cloud, with HubSpot offering hybrid options for more flexibility. Both platforms receive positive feedback for their customer support, though response times can depend on team availability. Pipedrive may initially involve chatbot interaction.

Pricing and ROI: Pipedrive is viewed as a cost-effective option with a good balance of features, suitable for small to medium enterprises. HubSpot, although offering a free version, can be more expensive when using advanced features due to its tiered pricing. Both solutions provide a positive return on investment, especially Pipedrive for its ease of use.

To learn more, read our detailed HubSpot CRM vs. Pipedrive Report (Updated: April 2025).

HubSpot CRM vs. Pipedrive

April 2025

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Helped 847,646 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in CRM

16th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (5th), Opportunity Management (5th), Sales Force Automation (6th)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot CRM is 2.2%, up from 2.1% compared to the previous year. The mindshare of Pipedrive is 0.9%, down from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot CRM helps our company to organize and track a high number of leads easily."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us."

"The solution's greatest value lies in its online capability in terms of web content creation."

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."

"It was quite stable. I didn't notice any specific issues or downtime"

"The ability to track revenue and complete forecasting has been the most valuable feature."

"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."

More HubSpot CRM pros

"The most valuable feature is the ability to create timelines and custom fields."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"It's very flexible and we can really fit it into our business model."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The initial setup is straightforward."

"It is a stable platform."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

More Pipedrive pros

Cons

"HubSpot CRM could improve in integration with other solutions."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

"I cannot upload a long recorded Zoom conversation to HubSpot."

"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."

"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage."

More HubSpot CRM cons

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"Reporting capabilities of the solution could be improved."

"The platform could be even more robust."

"The product is expensive."

"The automation process is challenging."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"New features sometimes seem bolted on rather than being smooth."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

More Pipedrive cons

Pricing and Cost Advice

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"The pricing is reasonable."

"I do not recall the particulars of the licensing fees."

"The price of the solution could improve because it is expensive."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"There is a cost for the solution. However, I am not aware of the price."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

More HubSpot CRM pricing and cost advice

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"Pipedrive is relatively more affordable than other solutions."

"The solution is affordable."

"The price of Pipedrive has been reasonable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"As of now, the pricing and value are quite good."

"We pay $1000 a month for the tool."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Government

11%

Comms Service Provider

11%

Manufacturing Company

Educational Organization

58%

Computer Software Company

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

Bigin by Zoho CRM vs HubSpot CRM

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Product Reports

Download HubSpot CRM product report

HubSpot CRM

April 2025

Download Pipedrive product report

March 2025

Also Known As

No data available

PipelineDeals

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo