LeadSquared vs Oracle Eloqua comparison

LeadSquared and Oracle are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while Oracle is ranked #4 with an average rating of 8.1. LeadSquared holds a 0.9% mindshare in MA, compared to Oracle’s 9.7% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 93% of Oracle users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

202 Views
136 Comparison Views

80% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

2,402 Views
1,140 Comparison Views

93% willing to recommend

LeadSquared

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and LeadSquared are marketing automation tools competing in the lead generation and nurturing category. Oracle Eloqua appears to gain an advantage with its sophisticated campaign management and advanced analytics, tailored for larger enterprises with complex needs.

Features: Oracle Eloqua includes advanced campaign management, superior data analysis, and extensive integration options. LeadSquared offers seamless CRM integration, an intuitive dashboard, and efficient lead management.

Room for Improvement: Oracle Eloqua can improve its user interface simplicity, reduce deployment complexity, and better cater to smaller businesses. LeadSquared could enhance analytics capabilities, expand integration options, and bolster scalability for larger operations.

Ease of Deployment and Customer Service: Oracle Eloqua's deployment is more time-intensive due to extensive setup needs, supported by comprehensive documentation. LeadSquared benefits from quicker deployment and responsive customer service, facilitating smooth implementation with dedicated support.

Pricing and ROI: Oracle Eloqua generally involves a higher setup cost reflective of its advanced features, offering ROI for large enterprises through analytics and customization. LeadSquared provides a cost-effective setup with solid ROI for small to medium businesses, enhancing sales efficiency through integrations and user-friendly features.

To learn more, read our detailed LeadSquared vs. Oracle Eloqua Report (Updated: March 2025).

Buyer's Guide

LeadSquared vs. Oracle Eloqua

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM (32nd)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of LeadSquared is 0.9%, down from 1.7% compared to the previous year. The mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"The solution is stable."

"It is a user-friendly product."

"The ease of maintenance is the most valuable feature."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The initial setup was straightforward."

"The solution is good for B2B email marketing."

More Oracle Eloqua pros

Cons

"The notifications and workflow management can be improved in LeadSquared."

"The solution's report section is not very capable and could be improved."

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"The cost of the solution has room for improvement."

"This product hasn't kept up to date on features."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The reporting features should be improved."

"The solution could improve by having a more user-friendly interface."

"The solution does not have a good database architecture."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Reporting is very clunky and not user friendly."

More Oracle Eloqua cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"We have an annual renewable license for LeadSquared."

"The license is paid yearly, and it is about 30 euros per month per user."

"The solution is expensive."

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua is quite an affordable solution."

"The tool is pricey compared to products like Marketo."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

14%

Educational Organization

10%

Media Company

10%

Educational Organization

75%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 100% of the time

More LeadSquared Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 37% of the time

Marketo vs Oracle Eloqua

Compared 30% of the time

Pardot vs Oracle Eloqua

Compared 13% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 13% of the time

Oracle CRM vs Oracle Eloqua

Compared 7% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

CRM

March 2025

Download LeadSquared product report

Buyer's Guide

Oracle Eloqua

March 2025

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

LeadSquared vs. Oracle Eloqua

March 2025

Free Report: LeadSquared vs. Oracle Eloqua

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