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Netcore Customer Engagement Platform vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 26, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Netcore Customer Engagement...
Ranking in Marketing Automation
20th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Customer Data Platforms (CDP) (7th)
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
62
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of Netcore Customer Engagement Platform is 1.5%, down from 2.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.6%, down from 22.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud11.6%
Netcore Customer Engagement Platform1.5%
Other86.9%
Marketing Automation
 

Featured Reviews

FP
New Product Introduction Manager at Buffalo Wild Wings - Fralich, Inc.
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can trigger emails and actions based on their behaviors, which is very beneficial."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"It has excellent lead and opportunity tracking."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."
"It is easy to send emails and SMS's."
 

Cons

"Interface and design consistency are my two significant cons for this platform."
"In a future release, adding end-user personalization would be a benefit."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"Marketing Cloud's forecasting could be improved."
"This solution could be more user-friendly."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
 

Pricing and Cost Advice

"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"The licensing cost for the solution is on a yearly basis."
"It is a license per user."
"The solution is paid for monthly."
"The solution is a bit expensive."
"Salesforce is an expensive solution."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but ...
 

Also Known As

Netcore Smartech, Smartech
ExactTarget
 

Overview

 

Sample Customers

Goair, Koovs.com, Oxigen Wallet, SBI MF
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Netcore Customer Engagement Platform vs. Salesforce Marketing Cloud and other solutions. Updated: February 2026.
881,707 professionals have used our research since 2012.