We're working on HubSpot CRM for marketing aspects and sales.
Member Of The Board Of Advisors at Medint
Simple learning curve, reliable, and easy to onboard
Pros and Cons
- "HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy."
- "HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."
What is our primary use case?
What is most valuable?
HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy.
What needs improvement?
HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good.
For how long have I used the solution?
I have been using HubSpot CRM for approximately four years.
Buyer's Guide
HubSpot CRM
February 2025
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Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: February 2025.
837,501 professionals have used our research since 2012.
What do I think about the stability of the solution?
I have found HubSpot CRM to be stable, I have not had a problem with it.
We do have lots of developers, but they only integrated some of the additional functions we wanted. You do not have to be a technician or IT specialist to implement it.
What do I think about the scalability of the solution?
HubSpot CRM is salable to a certain extent. However, it does have some limitations.
I have approximately 20 people using the solution in my organization. We do not have plans to increase usage, we use it for the sales team.
Which solution did I use previously and why did I switch?
I previously used Salesforce.
How was the initial setup?
HubSpot CRM implementation is straightforward. You can download it, open an account and start working within a couple of minutes.
What about the implementation team?
I did the implementation of HubSpot CRM myself.
What's my experience with pricing, setup cost, and licensing?
There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization.
What other advice do I have?
I would recommend this solution to others.
I rate HubSpot CRM a nine out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Content Marketing Strategist at Niswey
The solution is intuitive, so you can learn everything just by exploring and trying it out yourself.
Pros and Cons
- "Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."
- "Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."
What is our primary use case?
We use HubSpot for contact management and automated marketing. It lets us send automated email campaigns. We can manage all of our website and marketing performance data plus information about sales and deals. The platform also handles customer service.
We are a marketing agency that partners with HubSpot and helps other businesses get started with HubSpot. We've helped about 50 clients set up HubSpot in the last one or two years.
What is most valuable?
Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up.
What needs improvement?
They have different versions of the product: starter, pro, and enterprise. Maybe the starter version could include a few more features that are available in the higher versions.
For how long have I used the solution?
We've been using HubSpot CRM for five or six years.
What do I think about the stability of the solution?
HubSpot is stable.
What do I think about the scalability of the solution?
HubSpot is definitely scalable. They have different tiers, so it's easy to get what you want.
How was the initial setup?
HubSpot is straightforward. You need somebody from the technical team to help you set up a few things like the DNS records, but it's not that complicated. Not everyone has those skills, so you need a developer for some parts. Once it's set up, a marketer with no technical knowledge can go ahead and do it.
What other advice do I have?
I rate HubSpot CRM eight out of 10. I recommend it because it has many features, and it's always expanding. HubSpot can integrate with several tools, so you have the option to share data between solutions.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Buyer's Guide
HubSpot CRM
February 2025
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Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: February 2025.
837,501 professionals have used our research since 2012.
Marketing Manager at Idealsoft
Scalable and stable CRM software which offers ease of use and a straightforward setup
Pros and Cons
- "Easy to use and easy to setup CRM software, with good stability and scalability."
- "HubSpot CRM integration needs improvement."
What is our primary use case?
An example of our use of HubSpot CRM is for our client based in the UK, e.g. a company with many small offices, which requires us to buy a professional solution such as HubSpot, or another cloud-based solution, as it can be useful for them.
Our clients have employees who work remotely, and employees who work from the main office, which can be difficult, but HubSpot CRM makes it easier and is very useful in that type of situation.
It's also a solution that can be used for marketing purposes.
What is most valuable?
HubSpot CRM is a software that's very easy to use. It's very useful and setting it up is very easy. I can set it up myself without any problem, as it's a web solution. These are the things I like about it.
What needs improvement?
HubSpot CRM integrations could be improved. I'd also like to see better pricing for the paid version of this software.
For how long have I used the solution?
I've been using HubSpot CRM for three years.
What do I think about the stability of the solution?
HubSpot CRM is a stable product.
What do I think about the scalability of the solution?
I find HubSpot CRM scalable.
Which solution did I use previously and why did I switch?
We have customers we had to switch from other CRM solutions to HubSpot CRM, upon request, or on demand. If our customers ask about a growth CRM that's free to use, we can provide them with HubSpot CRM.
If the customer needs a CRM solution for a large project, or if the customer is from a large company or organization, we can provide Microsoft Dynamics instead.
How was the initial setup?
HubSpot CRM has a straightforward setup.
What's my experience with pricing, setup cost, and licensing?
HubSpot CRM has a free version, and small companies, e.g. our clients with only 10 to 15 employees, like to use solutions which are free.
We're on a yearly subscription with HubSpot CRM. This is the standard for any project in my country. The paid version of HubSpot CRM needs to be priced better.
Which other solutions did I evaluate?
I was able to use other CRM software, e.g. Zoho and SugarCRM.
What other advice do I have?
We have 1000 users of HubSpot CRM in our company. Its deployment and maintenance is handled by 10 technical specialists. We have administrators for it, but no developers, as it is a web solution.
We have not contacted their technical support team.
When our customers ask us about other CRM solutions, e.g. Marketo and HubSpot, we And we kind of propose other CRM solutions.
HubSpot CRM is a standard resource for small companies which has a very easy setup. It's a standard solution that workers use. I will recommend it to others.
I'm rating HubSpot CRM an eight out of ten, especially because it's used by businesses.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Director of Sales at Inserito Technologies
Great for managing contacts, easy to set up, and reliable
Pros and Cons
- "The setup is very easy."
- "Invoices were the thing we were thinking should be part of the solution, and that's been added now."
What is our primary use case?
We primarily use the solution for marketing and sales.
What is most valuable?
Managing contacts in one place is quite useful. That way, we can have company details and contact details in one place.
The feed of the activities, including logging a call or logging a meeting, is centralized and easy to access. Everything is managed in one place.
You can create deal codes directly.
Now, you can invoice as well. That's a new feature in HubSpot. You can invoice directly the code that you have created and send it across to the customers, and you can create an invoice based on that code. Everything is integrated and unified in one solution. That's the best thing about HubSpot.
The setup is very easy.
It's stable.
What needs improvement?
So far, I don't see anything that needs to be improved. Sometimes it glitches, yet it's rare.
Obviously, with every product and solution, there are always areas for improvement. That said, from my usability perspective, I don't see anything as of now which needs any kind of improvement since it's serving what we need, our use cases.
The marketing aspect is pretty good. From a sales perspective, managing the contacts, creating tasks, logging calls, logging meetings, and emailing them, is all connected directly through Office 365 or even Google Workspace. Therefore, I don't see anything which is needed as of now. Invoices were the thing we were thinking should be part of the solution, and that's been added now.
For how long have I used the solution?
I've been using the solution for three years.
What do I think about the stability of the solution?
The stability and reliability are great. There are no bugs or glitches, and it doesn't crash or freeze.
What do I think about the scalability of the solution?
We have 15 people using the solution in our company.
How are customer service and support?
Technical support is amazing.
Which solution did I use previously and why did I switch?
In the beginning, we started with a trial version of HubSpot and Salesforce, which are both top-notch CRM software. We decided to go ahead with HubSpot since we had their trial version and explored the whole platform, and decided to go ahead with it. We did our due diligence.
How was the initial setup?
The solution is straightforward and very simple to set up.
What was our ROI?
We have seen a pretty good ROI. That's why we have used it for three years.
What's my experience with pricing, setup cost, and licensing?
While I cannot speak to the exact pricing, it is worth the amount you pay.
What other advice do I have?
We're an end-user and customer.
I'm not sure which version of the solution we're using. It's a SaaS solution.
It's pretty good software. We find it to be very strong. Integrations are very good. I would advise others to use the software since it's a good unified solution for all your contacts and allows the inclusion of company details, the time feed that you get from a single pane of glass perspective is useful. You can create deals, manage the deals, manage your pipeline, create codes, and then, against those codes, you can create invoices as well. There are a lot of good features out there.
I'd rate the product nine out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Program Manager at Tereta
Tracks interactions and pipelines, schedules emails, and consolidates client information, but needs the functionality of remembering passwords, so you won't have to input passwords every time
Pros and Cons
- "What I like most about HubSpot CRM is the ability to track how an interaction goes along the pipeline. I also like that you can use HubSpot CRM to schedule when you want a particular email to go out. Another valuable feature of the solution is having all your client information in a consolidated database."
- "Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."
What is our primary use case?
We use HubSpot CRM mostly for marketing and ensuring that we have our client database in there. We also use the solution for scheduling meetings and interacting with our clients.
What is most valuable?
What I like most about HubSpot CRM is the ability to track how an interaction goes along the pipeline. I also like that you can use HubSpot CRM to schedule when you want a particular email to go out. Another valuable feature of the solution is having all your client information in a consolidated database.
What needs improvement?
Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way.
For how long have I used the solution?
I've been using HubSpot CRM for six months now.
What do I think about the stability of the solution?
HubSpot CRM is a stable solution and it serves me for what I need it for. It serves the requirements of my team and my company.
What do I think about the scalability of the solution?
HubSpot CRM is a scalable solution.
How are customer service and support?
I haven't encountered an issue with HubSpot CRM that required technical support, so I've never contacted support.
How was the initial setup?
The initial setup for HubSpot CRM is very straightforward, and it's user-friendly. The setup process is straight to the point, and you can easily play around with it and just get what you want out of it.
The deployment for HubSpot CRM didn't take that long. My team and I just played around with it for two days before being able to navigate and use it.
What about the implementation team?
We implemented HubSpot CRM ourselves.
What's my experience with pricing, setup cost, and licensing?
I don't have information on HubSpot CRM pricing because I'm part of a team that doesn't handle that area.
Which other solutions did I evaluate?
I evaluated ServiceNow.
What other advice do I have?
I've been using CRM solutions such as ServiceNow and HubSpot CRM.
Three to four people use HubSpot CRM within my company, including the administrator. Each user has different tasks and roles in terms of using the solution.
I'm not aware of how many staff is required for the deployment and maintenance of HubSpot CRM.
My company has plans to increase usage for HubSpot CRM because if you're in the marketing industry, the goal is to always increase to as many companies as possible, so there's a plan to scale beyond the current HubSpot CRM usage my company has.
As HubSpot CRM is a good platform and is easy to navigate, I would recommend it to anybody looking for a CRM solution who wants to have customers in a consolidated database.
My rating for HubSpot CRM is seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Sales Director at a manufacturing company with 11-50 employees
Helpful technical support, reliable, and beneficial business intelligence
Pros and Cons
- "The feature that is beneficial from HubSpot CRM is business intelligence."
- "All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."
What is our primary use case?
I use HubSpot CRM mainly for sales. For example, clients' contact details and business intelligence. The business intelligence gives analytics on who opened emails or if they clicked on links within emails.
What is most valuable?
The feature that is beneficial from HubSpot CRM is business intelligence.
What needs improvement?
All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution.
For how long have I used the solution?
I have been using HubSpot CRM for approximately one year.
What do I think about the stability of the solution?
HubSpot CRM is stable.
What do I think about the scalability of the solution?
We have less than 10 people using HubSpot CRM in our organization. The solution is scalable.
How are customer service and support?
The support from HubSpot CRM is helpful.
What's my experience with pricing, setup cost, and licensing?
The price of HubSpot CRM is lower than Salesforce and this is a key benefit. There are different tiers, and my company hasn't bought certain functionality.
Which other solutions did I evaluate?
We evaluated Salesforce before choosing HubSpot CRM.
HubSpot CRM is as easier to use than Salesforce, it's more modular and better suited for smaller companies.
What other advice do I have?
I rate HubSpot CRM an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Managing Director at AgileWorks Information Systems
Has many available features that match out pipeline
Pros and Cons
- "It has nice features and matches our pipeline. Even in the free version, all of the features are available."
- "The only problem with HubSpot at the moment is the pricing models."
What is our primary use case?
We use the solution for the typical CRM features.
What is most valuable?
It has nice features and matches our pipeline. Even in the free version, all of the features are available.
What needs improvement?
The only problem with HubSpot at the moment is the pricing models. They seem catered to large first-world countries like the UK, Europe, and the Americas.
For how long have I used the solution?
I have been using this solution for four years.
What do I think about the stability of the solution?
The solution's stability is a nine out of ten.
How was the initial setup?
The initial setup is very simple.
What other advice do I have?
HubSpot is not ugly and is user-friendly. It is nice to work with and delivers what is promised.
Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Last updated: May 19, 2024
Flag as inappropriateIT Manager at a manufacturing company with 51-200 employees
Easy-to-use product with good stability
Pros and Cons
- "HubSpot CRM helps our company to organize and track a high number of leads easily."
- "HubSpot CRM could be flexible and customizable."
What is our primary use case?
We use HubSpot CRM to track sales leads.
How has it helped my organization?
HubSpot CRM helps our company to organize and track a high number of leads easily.
What is most valuable?
The product's most valuable feature is the ability to track leads efficiently.
What needs improvement?
HubSpot CRM could be flexible and customizable.
For how long have I used the solution?
We have been using HubSpot CRM for one year.
What do I think about the stability of the solution?
It is a stable platform.
What do I think about the scalability of the solution?
We have five HubSpot CRM users in our company.
Which solution did I use previously and why did I switch?
I have used Microsoft Dynamics before. Comparatively, HubSpot CRM is easy to use but lacks flexibility and customization options.
How was the initial setup?
We have deployed HubSpot CRM's cloud version. It doesn't require any maintenance.
What other advice do I have?
I rate HubSpot CRM an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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