We use HubSpot CRM to keep track of leads for sale.
Owner at Lucracorp
Stable platform with a user-friendly interface
Pros and Cons
- "The initial setup process is straightforward."
- "The product's free version could have more integration and automation options."
What is our primary use case?
What is most valuable?
The product offers a lot of valuable features in the free version. It has a user-friendly interface.
What needs improvement?
The product's free version could have more integration and automation options. We must be able to connect it to other social media platforms.
For how long have I used the solution?
We have been using HubSpot CRM for three years.
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What do I think about the stability of the solution?
It is a very stable platform. I rate its stability a ten out of ten.
What do I think about the scalability of the solution?
We use HubSpot CRM every day. We plan to increase the usage of the product.
How was the initial setup?
The initial setup process is straightforward. We have to sign up, learn the process and start using it.
What about the implementation team?
We implemented the product with the help of our in-house team.
What's my experience with pricing, setup cost, and licensing?
We are using HubSpot CRM’s free version. It has an annual license per user.
What other advice do I have?
I recommend HubSpot CRM to others and rate it an eight out of ten. It has a lot of features for small businesses that are free of charge.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

CEO at DEFQON SOLUTIONS
Scalable and stable CRM used to manage all aspects of client engagement and keep track of ongoing projects
Pros and Cons
- "The most valuable feature is their marketing automation service and sales lead management."
- "This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."
What is our primary use case?
We use this solution for client management. It is connected to my email and to ClickUp. It keeps track of all my clients and my projects. It keeps tracks of what needs to be done and sends reminders for emails that need to be sent. It helps me with creating templates and helps organize my client portfolios.
What is most valuable?
The most valuable feature is their marketing automation service and sales lead management.
What needs improvement?
This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it.
For how long have I used the solution?
I have been using this solution for three years.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
This is a scalable solution. They have certain parameters if you want to upgrade that to enterprise level. I haven't used all of the features yet but it is a scalable solution.
How are customer service and support?
The customer support for this solution is really good. They have proactively called us when we have needed it.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We have previously used Zoho. We switched to HubSpot CRM because the marketing tool was really good.
How was the initial setup?
The initial setup is slightly complex.
What about the implementation team?
In - House
What was our ROI?
We have not yet experienced ROI.
What's my experience with pricing, setup cost, and licensing?
The pricing for this solution is user based. We're paying $39 to $45 per user.
What other advice do I have?
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
HubSpot CRM
March 2025

Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
844,944 professionals have used our research since 2012.
VP - Cloud & DevSecOps at LSS
Easy to use, useful follow-up lead, and beneficial connectors
Pros and Cons
- "The most valuable features of HubSpot CRM are ease of use, lead generation, and follow-up leads. Additionally, there are a lot of connectors to other solutions, such as Jira and Slack. Whether it's a scrum tool or the ticketing tool, it has a connector."
- "HubSpot CRM could improve by reducing the price."
What is our primary use case?
HubSpot CRM is used as a CRM which we use for generating sales leads.
What is most valuable?
The most valuable features of HubSpot CRM are ease of use, lead generation, and follow-up leads. Additionally, there are a lot of connectors to other solutions, such as Jira and Slack. Whether it's a scrum tool or the ticketing tool, it has a connector.
What needs improvement?
HubSpot CRM could improve by reducing the price.
For how long have I used the solution?
I have been using HubSpot CRM for approximately six months.
What do I think about the stability of the solution?
HubSpot CRM is stable.
What do I think about the scalability of the solution?
We have approximately HubSpot CRM 10 users using this solution in my organization. We only use the solution for sales and do not plan to increase usage.
Which solution did I use previously and why did I switch?
I have previously used Bitrix24 and HubSpot CRM is much better.
How was the initial setup?
The initial setup of HubSpot CRM is easy to do.
What about the implementation team?
We had three people that worked with the HubSpot CRM support to do the implementation.
What's my experience with pricing, setup cost, and licensing?
The price of HubSpot CRM is expensive.
What other advice do I have?
I would recommend this solution to others.
I rate HubSpot CRM a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Partner Lead at a tech vendor with 10,001+ employees
Easy, and ready to use, but it has too many options to manage
Pros and Cons
- "The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."
- "I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."
What is our primary use case?
I am a reseller. I provide solutions to our customers.
We use HubSpot for CRM, to contact clients, to send emails, from deal initiation or lead generation to closes, and we keep track of the deals or the context there. It also serves as a repository for all of the context of our organization.
What is most valuable?
It is quite good. The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list. If I need to send mail directly from HubSpot, I can do so; I can also call directly from our store. All of those features are built-in.
It is easy to use.
What needs improvement?
I don't see anything that I don't like.
At times there are too many things. Based on different people's profiles. When you put too many things in a solution, it can become very clumsy. When there are too many things, too many updates, and too many notes for a single deal, case, or customer, it becomes difficult to manage everything at the same time.
I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly.
For how long have I used the solution?
We have been using HubSpot CRM for six months.
We are working with the latest version.
What do I think about the stability of the solution?
HubSpot CRM is a stable solution.
What do I think about the scalability of the solution?
HubSpot CRM is a scalable product.
Our company has approximately 350 users.
We intend to keep using this solution.
How are customer service and support?
Our IT department has direct contact with technical support. But, as of now, whatever requests have been made have been addressed, and on time.
Which solution did I use previously and why did I switch?
I used to work in enterprise security. I was primarily involved in sales and marketing.
We use SAP as an ERP.
How was the initial setup?
The initial setup is straightforward. It's easy.
It is ready; all you need are credentials to use it.
We have a couple of people from our IT team who maintain this solution.
What's my experience with pricing, setup cost, and licensing?
Pricing is based on the number of users.
Which other solutions did I evaluate?
I wanted to compare Curator and Splunk because they are competing solutions. I am curious about how they differ from one another.
What other advice do I have?
I would recommend this solution to others who are interested in using it.
It's a good solution. It can fit into any customer ecosystem, starting with the most basic requirements and progressing to the most complex.
I would rate HubSpot CRM a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Consultant at IIJ Singapore
A good marketing automation solution, but the initial setup could be faster
Pros and Cons
- "The ease of having everything in one place is valuable."
- "The initial setup could be faster as it currently takes a lot of time."
What is our primary use case?
Our primary use case for the solution is marketing automation and managing the leads and opportunities related to our products.
What is most valuable?
The ease of having everything in one place is valuable. We previously used Excel, but with this solution, we have more systemic quality, which is helpful compared to what we used before.
What needs improvement?
The initial setup could be faster as it currently takes a lot of time.
For how long have I used the solution?
We have been using the solution for approximately six months.
What do I think about the stability of the solution?
The solution is stable. I rate it a ten out of ten.
What do I think about the scalability of the solution?
The solution is easy to use for other users in other regions. So, I believe it is scalable. Not only the region in Singapore but also in China and Japan, so many other teams are using it. Approximately 50 people are utilizing this solution in our organization.
How are customer service and support?
I do not have experience with customer service and support.
Which solution did I use previously and why did I switch?
We previously did not use other CRM solutions.
How was the initial setup?
The initial setup is complex as it takes a lot of time.
What about the implementation team?
We implemented it via a consultant.
What's my experience with pricing, setup cost, and licensing?
The licensing fee is charged yearly.
What other advice do I have?
I rate the solution a seven out of ten. The solution is good, but the initial setup could be more straightforward. I recommend the solution to users considering implementing it, but I advise them to know what they want to manage first and understand the requirements before implementing it.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Vice President Int’l at a computer software company with 201-500 employees
A stable and scalable solution which allows us to work with multiple clients and contributes to our revenue
Pros and Cons
- "The solution's greatest value lies in its online capability in terms of web content creation."
- "The solution's email capabilities could be improved."
What is our primary use case?
We use the solution for tracking sales opportunities as they move through our sales pipeline.
What is most valuable?
The solution's greatest value lies in its online capability in terms of web content creation.
We use the solution for both Marketing Automation and CRM.
What needs improvement?
The solution's email capabilities could be improved. While these do exist, there are other platforms which offer much more robust capabilities when it comes to emailing.
For how long have I used the solution?
We have been using HubSpot CRM for around eight years.
What do I think about the stability of the solution?
The stability is rock solid. I have never had an issue in this regard.
What do I think about the scalability of the solution?
The solution is absolutely scalable and allows us to work with multiple clients.
How are customer service and support?
Except in respect of the initial purchase, I have had very little interaction with tech support. But, I found the experience to be completely positive. They were easy to work with.
How was the initial setup?
I would not characterize the initial setup as exceedingly difficult. We are talking more about an issue of configuring it to one's workflow and processes.
The deployment took around six months.
What about the implementation team?
We worked with a partner who assisted us in setting up the solution.
What was our ROI?
The solution accounts for a significant portion of our lead generation or revenue. So, it is a very critical element of our business. It is very good and directly responsible for helping us acquire new clients.
What's my experience with pricing, setup cost, and licensing?
I do not recall the particulars of the licensing fees.
What other advice do I have?
The solution is deployed in the cloud.
There are half a dozen users making use of the solution in our organization.
Those who are considering implementing the solution are advised to document their processes beforehand.
I rate HubSpot CRM as an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Partner at a financial services firm with 51-200 employees
The product is easy to use and easy to implement, but it is not very scalable
Pros and Cons
- "The solution is easy to use and easy to implement."
- "The product is not very scalable."
What is our primary use case?
Our customers use the product for CRM and to connect with customers.
What is most valuable?
The solution is easy to use and easy to implement. It is suitable for small organizations. We will get all the benefits if we use the solution to its full potential. Reporting is easy, and we can easily modify the reports.
What needs improvement?
The product is not very scalable. Improvement depends on which products we are comparing it with. When compared with enterprise-level CRMs, there can be some improvements.
For how long have I used the solution?
I have been using the solution for the last six months.
What do I think about the stability of the solution?
The solution is stable for a small company.
How was the initial setup?
The solution is easy to deploy. The implementation process depends on the size of the organization and the way we want to use it.
What about the implementation team?
Maintaining the solution is simple.
What was our ROI?
Our customers have good returns on investment in automation. ROI depends on the utilization and the investment.
What's my experience with pricing, setup cost, and licensing?
The pricing is reasonable.
What other advice do I have?
We use the SaaS version of the product. People wanting to use the solution should utilize the product's full potential. Overall, I rate the product a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Brand Content Marketer at a computer software company with 501-1,000 employees
Useful forms, simple setup, and responsive support
Pros and Cons
- "The most valuable feature of HubSpot CRM is the forms."
- "HubSpot CRM could improve in integration with other solutions."
What is our primary use case?
We are using HubSpot CRM for many tasks, such as tracking emails and capturing mail IDs.
What is most valuable?
The most valuable feature of HubSpot CRM is the forms.
What needs improvement?
HubSpot CRM could improve in integration with other solutions.
For how long have I used the solution?
I have been using HubSpot CRM for one year.
What do I think about the stability of the solution?
I rate the stability of HubSpot CRM an eight out of ten.
What do I think about the scalability of the solution?
The solution can scale and it is easy to do.
we have approximately 15 people using the solution.
How are customer service and support?
The support has been helpful and they were responsive.
How was the initial setup?
The setup of HubSpot CRM is simple.
What's my experience with pricing, setup cost, and licensing?
The price of the solution could improve because it is expensive.
I rate the price of HubSpot CRM a seven out of ten.
What other advice do I have?
I rate HubSpot CRM a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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