The solution is useful for the marketing team in my company.
For lead tracking and management, the tool's native native capabilities are used.
The solution's most valuable features stem mostly from the sequencing of marketing automation.
The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields.
I think the more complex implementations or more complex customers need more support as opposed to the concept of one size fits all. The aforementioned area can be considered as a shortcoming where improvements are required.
I have been using HubSpot CRM for two to three years. I have subscribed to the tool on behalf of the client.
Stability-wise, I rate the solution a ten out of ten.
In terms of scalability, there is a certain level of complexity when it comes to CPQ or data validation since stuff like it makes its scalability sort of dangerous. The tool's scalability processes can break, or the complexity breaks itself.
The solution's technical support can be described as something very light. I rate the technical support a six out of ten.
I rate the product's initial setup phase an eight to nine on a scale of one to ten, where ten means it is an easy process.
My company is still going through the deployment process, but it depends on how complex the company is, how many different business workflow processes you are trying to implement, or how many different sales pipelines you might need as an organization. A company that only needs one sales pipeline can have a very simple setup, but for someone that has six, seven, or eight different sales pipelines for different departments and stuff, it takes a lot of time, and you need to come up with a data structure that works with HubSpot, and that allows you to keep things separate, but you need to design that and establish that before you use it. You have multiple use cases for your HubSpot. The time to deploy the tool has to do more with the clients' environment and complexity since the tool itself is very straightforward.
For deployment, there are probably about two experts and then many different user groups, so whether it is sales or marketing, they have a representative. Sales has a representative, marketing has a representative while service has a representative and their needs are being met and being developed within the modules, like sales,marketing and service.
When it comes to HubSpot CRM, it was a greenfield deployment. In the existing environment, wherever there were problems, they were solved by selecting and introducing HubSpot.
The tool integrates with our company's sales and marketing processes pretty well, so I rate it a seven out of ten.
The email tracking feature impacts engagement in our company in a good way. The product is very helpful.
In terms of the dashboards and reporting tools, the tool is robust. The challenge with the tool is that any organization needs to have the discipline to have a very structured process, especially in a repeatable process on how to use it. The challenge with the tool is that it is too flexible, so it doesn't impose any sort of process control or data validation. There is no process validation or data validation unless the user you know chooses to use the tool for that, but it doesn't do it for you, so there is a high risk of garbage in and garbage out.
I am not sure if the sales reps in my company use the mobile app of the product but I am sure that they use it on the desktop.
The product is good to sort of get you off the ground but you really need to know your business well. Since the tool is not overly opinionated which means it doesn't solve or create great processes within your organization, you have to bring them to it because it is so flexible.
I think the piece that is missing in the marketing automation place is associated with AI-related sequencing. For driving response as opposed to generating response versus creating templates, like decision trees, I feel the tool could be more robust if it adopted some other model later, specifically some AI-tech when it comes to the area of lead nurturing.
I rate the tool an eight out of ten.