Oracle Eloqua Reviews

Name: Oracle Eloqua
Brand: Oracle
Rating: 4.4 (35 reviews)

4.4 out of 5

35 reviews
93% willing to recommend

736 followers

What is Oracle Eloqua?

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Get the Oracle Eloqua Buyer's Guide and find out what your peers are saying about Oracle Eloqua, Salesforce Marketing Cloud, Marketo and more!

Oracle Eloqua is the #4 ranked solution in top Marketing Automation solutions. PeerSpot users give Oracle Eloqua an average rating of 8.8 out of 10. Oracle Eloqua is most commonly compared to Salesforce Marketing Cloud: Oracle Eloqua vs Salesforce Marketing Cloud. Oracle Eloqua is popular among the midsize enterprise segment, accounting for 80% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 78% of all views.

Helped 831,071 peers since 2012

Featured reviews

Aniket Sukale

Senior Technical Consultant at Mastek

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

Dragos Ene

CEO at Leap2 Solutions

The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of which is very attractive. The releases or updates of Oracle Eloqua are mostly more focused on bug fixes than new features.

Read full review

JackyHood

Account Manager at RightWave, Inc.

The main value of this solution is its support of really large databases. If you have five million customers, you're not going to be able to use HubSpot or Pardot, it'll be Eloqua which has always been known for really huge databases. Nobody buying Eloqua is going to be running on SAP or some minor database, they'll be running on an Eloqua database.

Read full review

Oracle Eloqua mindshare

As of January 2025, the mindshare of Oracle Eloqua in the Marketing Automation category stands at 10.3%, down from 13.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

PeerAnalyst reports

Type	Title	Date
Category	Marketing Automation	Jan 17, 2025	Download
Product	Reviews, tips, and advice from real users	Jan 17, 2025	Download
Comparison	Oracle Eloqua vs Salesforce Marketing Cloud	Jan 17, 2025	Download
Comparison	Oracle Eloqua vs HubSpot Marketing Hub	Jan 17, 2025	Download
Comparison	Oracle Eloqua vs Marketo	Jan 17, 2025	Download

Title	Rating	Mindshare	Recommending
Salesforce Marketing Cloud	4.2	22.3%	98%	55 interviews Add to research
Marketo	4.2	15.8%	96%	25 interviews Add to research

Valuable Features

Oracle Eloqua is valued for seamless integration with CRMs like Salesforce and Multipub, intuitive interface, and efficient campaign management. Users appreciate lead scoring, email automation, and extensive reporting capabilities. It supports large databases and offers a drag-and-drop interface for easy use. Customers benefit from strong community support and training, making it adaptable for various marketing needs. The platform's flexibility and customization enhance the marketing efforts of both B2B and B2C businesses.

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The solution's engine framework is quite simple, giving you the agility you need in the business."

Room for Improvement

Oracle Eloqua is not ideal for small companies due to its high cost. The interface is outdated and reporting features are not intuitive, requiring custom setups. Data manipulation tools and documentation are limited, making technical support challenging. It lacks functionality for WhatsApp and SMS, requires improvements in segmentation, and needs better integration capabilities. Oracle Eloqua's advanced nature can be daunting for traditional marketers and transitioning between instances can be difficult.

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution should consider adding functionality related to event listening, such as webhooks."

Pricing

Enterprise users report that Oracle Eloqua involves premium costs, with options based on database size or user number. Basic monthly pricing starts at $2,000 per user, with advanced versions costing more. Licensing fees are typically annual, with additional charges for custom features. Costs are considered high, but negotiable alongside other Oracle products. Some perceive the solution as affordable due to flexibility and value, rating it competitive on the market scale.

"It's quite expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"Oracle Eloqua is quite an affordable solution."

Popular Use Cases

Oracle Eloqua is primarily used for marketing activities including email sending, creation of segments, tracking, analysis, and landing page development. Users engage with B2B and B2C customers through digital marketing, utilizing email, SMS, and other channels for campaigns. They manage customer journeys, lead campaigns, and integration with CRM tools like Salesforce. Organizations also perform lead scoring, asset creation, and leverage Oracle cloud for deployment purposes.

Service and Support

Customer service and support of Oracle Eloqua are knowledgeable but can require prompting for follow-ups. Users appreciate the helpfulness of support at meetings and find critical issue responses excellent. Some users express frustration over communication protocols, such as needing tickets before calls. Documentation could be more detailed. Users occasionally contact support for assistance with business challenges and suggest enhancements. Specialty contacts within organizations typically handle interactions with Oracle Eloqua support, ensuring swift communication when needed.

Deployment

Many find Oracle Eloqua's initial setup complex and time-consuming, often requiring professional expertise. Some describe it as straightforward with cloud deployment simplifying the process. Experiences vary; while some encounter challenges needing multiple months or specialized roles, others find the setup simple and adaptable. Oracle Eloqua's demand for technical skills varies, affecting ease and duration of implementation, but cloud-based deployment has made configuration more manageable and offers customization to fit business needs.

Scalability

Oracle Eloqua is recognized for its scalability, appealing to enterprises managing numerous entities. It offers robust scalability upwards but can become costly when scaling down. Many companies leverage it regularly for communications, with some engaging hundreds or thousands of users. Marketing teams utilizing Oracle Eloqua typically consist of numerous employees, and its scalable nature is reflected in its licensing structure. Users across various businesses have positively noted its ability to handle different usage demands.

Stability

Oracle Eloqua generally shows strong stability according to feedback from multiple users. However, some note occasional issues such as unreliable form submittals and size restrictions on file hosting. Users appreciate the infrequent downtime and satisfactory campaign performance. Meanwhile, recent updates introduced bugs despite enjoying a longstanding interface. Maintenance notifications are prompt, aiding in a stable experience. Overall, stability ratings vary, with some rating it as high as seven out of ten.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Oracle Eloqua Buyer's Guide for additional reliable information.