Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
| Type | Title | Date | |
|---|---|---|---|
| Category | Marketing Automation | Mar 31, 2025 | Download |
| Product | Reviews, tips, and advice from real users | Mar 31, 2025 | Download |
| Comparison | Oracle Eloqua vs Salesforce Marketing Cloud | Mar 31, 2025 | Download |
| Comparison | Oracle Eloqua vs HubSpot Marketing Hub | Mar 31, 2025 | Download |
| Comparison | Oracle Eloqua vs Marketo | Mar 31, 2025 | Download |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Salesforce Marketing Cloud | 4.2 | 22.8% | 98% | 55 interviewsAdd to research |
| Marketo | 4.2 | 15.0% | 96% | 26 interviewsAdd to research |
Oracle Eloqua was previously known as Eloqua, Oracle Marketing Cloud.
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
I use Eloqua to push emails to targeted audiences. Basically, creating emails, planning, and campaigns and sending them to targeted contacts.
My team primarily handles reporting. I've recently started using Insight, the built-in analytics tool, to customize reports on my own. So far, it seems to be working well.
I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with.
It is easy to learn because when you log into the dashboard, there are clear instructions on how to navigate each module. Eloqua has many tasks, and the dashboard itself provides modules that cover the main areas most people work with.
Aside from administration and integration, I believe most people work on things like designing emails, which are pretty straightforward. Those modules are already there in the dashboard, so it'll be quite easy to navigate. Plus, there are many resources and guides available.
There are some things where improvement is needed. For me, it would be great if they integrated a tool like Zoom and added AI configuration capabilities within Eloqua itself. The major features are already covered.
Aside from those, I work mostly on the enterprise platform, so they could provide more updates to the segmentation part. Sometimes, there are constraints with segments when I want to pull data, and then there are additional steps involved with intake rules. So, it can be improved.
I've been using Eloqua for two plus years now.
We're notified in advance if there's any maintenance going on. Other than that, I haven't been able to find any bugs in the time I've been using Eloqua. It's a stable product.
My company uses multiple tools for different purposes. Eloqua is still used by a lot of people.
So, there are around 200 end users using it.
I haven't personally contacted the customer support team. I believe each organization has a specialized user who handles contacting customer support about Eloqua. So, I haven't had the need to contact them directly.
For me, using Eloqua and deploying it has been easy. It catches the icons and names, so the process is quite simple.
It's quite expensive. However, so far, it's doing its job very well and seems to be worth the investment.
Oracle Eloqua provides various features, so I'd recommend it based on the demands of the organization.
So if it does fit others' needs, I do recommend it. It simplifies complex processes when building campaigns and can be easy to use once you get familiar with the product. It is easy to use and easy to guide.
Overall, I would rate it a seven out of ten. The reason is that it's expensive and there are limitations on setting up filters within the segmentation area. I believe they could add more filters directly in the segmentation section. Also, having to use a separate Insight module to pull reports can be time-consuming.
