Google Cloud Identity and AWS Directory Service compete in identity management solutions. Google Cloud Identity holds an advantage with its seamless integration with Google's ecosystem, especially for users already utilizing Google services. AWS Directory Service stands out for its comprehensive features, appealing to businesses deeply integrated with AWS.
Features: Google Cloud Identity excels in integrating with Google Workspace, offering effective management of users, devices, and applications. Security features like multi-factor authentication and identity protection are prominent. AWS Directory Service integrates seamlessly with AWS services, supports Windows workloads, and offers diverse directory types for complex use cases.
Room for Improvement: Google Cloud Identity could enhance its security features to match rivals and develop its integration capabilities beyond Google's ecosystem. Providing more customization options for different business needs would be beneficial. AWS Directory Service could simplify its setup process and extend its customer support options to include more detailed guides for complex scenarios.
Ease of Deployment and Customer Service: Google Cloud Identity is easy to deploy, aligning with businesses already using Google tools. Its responsive customer service ensures smooth operations. In contrast, AWS Directory Service provides complex deployment tailored for specific needs, which can be time-intensive. However, AWS offers comprehensive support with extensive troubleshooting resources.
Pricing and ROI: Google Cloud Identity presents a competitive pricing model, recognized for being cost-effective, especially within the Google ecosystem, and offering quick ROI. AWS Directory Service, though considered more expensive, justifies its cost with its extensive directory capabilities, offering substantial returns for businesses with demanding directory needs.
| Product | Market Share (%) |
|---|---|
| Google Cloud Identity | 15.3% |
| AWS Directory Service | 1.3% |
| Other | 83.4% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 3 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 4 |
| Large Enterprise | 8 |
AWS Directory Service lets you run Microsoft Active Directory (AD) as a managed service. AWS Directory Service for Microsoft Active Directory, also referred to as AWS Managed Microsoft AD, is powered by Windows Server 2012 R2. When you select and launch this directory type, it is created as a highly available pair of domain controllers connected to your virtual private cloud (VPC). The domain controllers run in different Availability Zones in a region of your choice. Host monitoring and recovery, data replication, snapshots, and software updates are automatically configured and managed for you.
Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.
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