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Google Cloud Identity vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
234
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
22
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
100
Ranking in other categories
Remote Access (3rd), Virtual Desktop Infrastructure (VDI) (6th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of January 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 36.5%, down from 38.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, down from 3.3% compared to the previous year. The mindshare of Workspace ONE UEM is 11.5%, down from 13.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Joel Amate - PeerSpot reviewer
The solution is stable, scalable, and offers single sign-on
I give the solution a nine out of ten. I suggest if a person wants to start using Workspace ONE, they should make use of the cloud instance instead of the on-premise instance. There is an on-premise instance available, but the cloud instance is a better option now. I advise them to make use of the cloud instance. This is because management-wise, there is no need to manage a server. For example, we don't need to buy a server, and we don't need to buy network switches, which are required for the on-premise. At the same time, I can advise setting up all the functionalities or whatever functionalities are available for the trial version. We need to check if the Workspace ONE integration includes Azure AD or other identity providers. A lot of applications are using these providers for authentication, such as Ping, Okta, and others. If the Workspace ONE integration doesn't include these providers, the company might have to find a different solution. Security projects should also be considered. Specifically, if the solution can integrate with local security solutions to secure mobile devices.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Endpoint Manager is not expensive overall, especially for small environments."
"Intune's integration with Defender and other security solutions is valuable because it offers a view into different security vulnerabilities and enables us to secure them more effectively."
"I have seen a return on investment right from the start of the tool's usage."
"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."
"At the moment, Autopilot is the most valuable feature."
"If the product works, remote access will be a benefit. To this point we have not had reason to have confidence in achieving that access."
"Intune enables us to manage our devices from anywhere."
"One of the most valuable aspects of Microsoft Intune is its seamless integration with Azure Active Directory, offering capabilities akin to Group Policy Objects."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The most valuable feature of Google Cloud Identity is its stability."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."
"Its value is when you use it with a Workspace ONE UEM solution as it is part of the ecosystem for VMware Workspace ONE."
"The most valuable feature of VMware Workspace ONE is that it can support most end users' enterprise applications."
"The product enables us to access our internal applications from anywhere in the world."
"The most valuable feature of VMware Workspace ONE is it provides the ability to find out the location of devices and manage end-point solutions when they are deployed, and keep them secure."
"We've configured single sign-on for two or three enterprise customers, and it works very well."
"The most valuable features of VMware Workspace ONE are security and having support for all the latest features that are coming out from Apple. They're pretty fast at adopting new features. This is one of the most vital aspects of mobile device management systems."
"The most valuable feature is that it will use my credentials to access various parts of the infrastructure or other solutions, such as vRealize."
 

Cons

"The configuration could be better by consolidating options and making it simpler."
"There's a significant discrepancy in Intune pricing between tenants."
"Intune's areas for improvement revolve around security and certificate management."
"Integrating certain group policies can be challenging and may necessitate using on-premises systems to integrate them with Microsoft Intune."
"I think there should be a better tracking of the cell phones used on the Intune."
"We had an APNS certificate set to expire last week. We tried to renew it two days before it expired. We logged in to the APNS portal but could not find that certificate. We didn't know where it went. All the iOS devices stopped working. We contacted the Apple and Microsoft teams, and each blamed the other. This is something that Microsoft should take care of. Last week, we had so many escalations from high-profile users who couldn't access corporate data on their devices."
"It would really be helpful to have the option to manage server operating systems as well, like Windows Server, at least. That way, we could scrap the use of SCCM, which requires a lot of on-premises infrastructure."
"There is improvement needed in integrating with the installed Office solutions versions, such as Office 2019. The Office 365 integrates without a problem."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The integration should be made easier."
"Technical support is slow."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identity the UI could improve."
"The customer service and support team is not so good."
"VMware Workspace ONE can improve in virtual reality. Customers are now looking toward virtual reality devices. Though it supports virtual reality, it's treated as an Android device. Customers want to deal with VR devices, they want a specific VR tool. Not an Android device VR tool."
"I would like better integration for deploying programs with binary files."
"The solution needs to adapt to the cloud based reality of the current world model. Some customers may have reluctance to this, but it is the next level for all of the big providers. Azure, AWS and Google are all on the forefront of cloud-based solutions."
"The only downside to the solution is that the dashboard is very confusing."
"The initial setup should be simplified."
"The setup was very difficult. It was not as easy as I had expected."
"AirWatch doesn't seem to empower IT admins to try new things or get creative with implementations."
"The Content Locker cannot inherit permissions for the Windows Public Folder. If they could integrate with Microsoft on this point, it would be the perfect functionality."
 

Pricing and Cost Advice

"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."
"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."
"Pricing can be improved."
"The purchase of the product was handled by someone else."
"Every customer used to purchase licenses based on their needs."
"There are licenses required for this solution. We enable licenses on the devices we need to manage."
"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Licensing fees are on a yearly basis."
"I think the pricing of the product needs advisement. It would be great to bundle the VM products together. I think the actual box itself should be included in the license. At present, it is not paired with the mobile device."
"In some cases, a customer may feel the solution is expensive."
"The solution is more expensive than Intune."
"VMware Workspace ONE licensing price is good with their supportability. The price of VMware Workspace ONE is reasonable. We are using an enterprise license."
"The pricing currently is higher than the competition."
"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."
"For big users, it's around $500."
"There is a licensing fee for the users, and we pay a low amount for our support costs."
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Top Industries

By visitors reading reviews
Educational Organization
26%
Computer Software Company
11%
Financial Services Firm
7%
Manufacturing Company
6%
Computer Software Company
17%
Manufacturing Company
8%
Financial Services Firm
8%
Comms Service Provider
6%
Computer Software Company
16%
Financial Services Firm
10%
Government
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
Google services are affordable compared to other services. Additional costs depend on the specific products; for exam...
What needs improvement with Google Cloud Identity?
Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud. Ad...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: January 2025.
831,265 professionals have used our research since 2012.