Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #10 with an average rating of 7.7, while Omnissa is ranked #2 with an average rating of 7.3. Google holds a 1.3% mindshare in EMM, compared to Omnissa’s 11.4% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 84% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: December 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of December 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 29.6%, down from 36.3% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.9% compared to the previous year. The mindshare of Workspace ONE UEM is 11.4%, up from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	29.6%
Workspace ONE UEM	11.4%
Google Cloud Identity	1.3%
Other	57.7%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Vishal Bhatia

Trainer/Consultant at Koenig Solutions Pvt. Ltd.

Effective product tracking and monitoring enhances daily operations despite needing documentation improvement

The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Intune is effective because of the configuration management and endpoint security it provides. The graphical interface makes it easier to configure and deploy devices."

"We are using the mobile feature, and we are also using MDM to lock the devices, to push restrictions, et cetera"

"The Autopilot feature is the most valuable because it saves significant time on managing devices."

"The most valuable feature of Microsoft Intune is that it is more of a one-stop shop, providing an easier experience."

"The solution is easy to use, simple to understand for those new to using it, and combined with the other Microsoft products it makes for an overall good package."

"Intune has automated the deployment of patches and applications, which is more efficient and easier."

"The feature I find most valuable in Microsoft Intune is being able to configure policies and push them directly to mobile phones."

"The most valuable feature is the UEM capabilities."

More Microsoft Intune pros

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The solution is user-friendly."

"The initial setup is easy."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"The most valuable feature is that you can manage users from one central location."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

More Google Cloud Identity pros

"It has good stability."

"The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offers efficient flexibility."

"The most valuable feature is policy-driven control of the devices."

"We find it to be reliable."

"If an end-user has an issue with a device, the administration has the ability to remote access the device after approval from the end-user."

"It's all about centralizing your data and making sure that your data is centralized and secure."

"If an outside person tries to track or hack information, it is not possible without us being notified."

"We used to have a system before, Mac OS Open Directory server and this open directory became obsolete because Apple decided to stop the enterprise market, so there was no other alternative for us to use. We chose this to replace the open directory and we found that it has many more features than the previous solution. We totally rely on it right now to manage all the devices on campus."

More Workspace ONE UEM pros

Cons

"We had an APNS certificate set to expire last week. We tried to renew it two days before it expired. We logged in to the APNS portal but could not find that certificate. We didn't know where it went. All the iOS devices stopped working. We contacted the Apple and Microsoft teams, and each blamed the other. This is something that Microsoft should take care of. Last week, we had so many escalations from high-profile users who couldn't access corporate data on their devices."

"There is room for improvement in the reporting capabilities, specifically app reporting. It is challenging to report which apps are installed on which device."

"The solution can have some compliance problems in general and the end-point user can bypass easily the company policies in Intune."

"There could be some kind of feature that supports a workgroup environment or a separate environment without the Entra ID."

"At this time, I do not have any areas for improvement. I have heard about some downtime, but I am not in the local IT team."

"The scalability could be improved, and like most other MDM products, Intune is good but not 100% there yet."

"The UI is not user-friendly and has room for improvement."

"One thing I would suggest is that servers are not getting managed through Microsoft Intune."

More Microsoft Intune cons

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The interface could be more user-friendly."

"The customer service and support team is not so good."

"To improve the product, the integration with third-party products could always be smoother."

"The interface could be improved by simplifying it further."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

More Google Cloud Identity cons

"Pricing is the only challenge right now. The licensing fee should be simplified a little bit. They have kept too many products as add ons. These need to be bundled with the low-cost, standard version. This will help customers in adopting this technology at a faster pace."

"From an identity perspective, there is a lot of room for improvement when it comes to integration with other solutions. I would say it needs more capabilities in terms of direct integrations, including cloud identity solution integrations."

"vIDM could be improved with the multi-tenant capabilities that VMware tends to offer—features like customization branding and the integration of the app catalog based on the branding. Since the integration has been at top-level OGs, you were not able to then do rebranding if you were required to use specific user groups to highlight specific applications. At the time, I was personally opening feature requests for these things. I haven't worked with the latest release, so I don't know if these features were already deployed or not."

"I would like better integration for deploying programs with binary files."

"I'd like to see expanded device support, particularly for IoT things like SCADA devices."

"Its performance is quite good on Apple phones or even mid-range phones. If you install an AirWatch on a phone that is not too powerful, you will have performance issues. That's only because the phone is not too powerful, and there is not enough memory, etc. They could do a lighter version for a less powerful phone. It would also be useful for very small companies that don't want to spend money on expensive phones. Having said that, I don't think that is their target market. If their target market is enterprise, all enterprises perhaps have an agreement with Google or Apple, and they would get a phone that has already been tested, and they know that AirWatch will work on that phone."

"I prefer to work with Jamf Pro because it is more specific to working with the iPad features."

"They need a more flexible pricing model."

More Workspace ONE UEM cons

Pricing and Cost Advice

"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."

"The tool is cheaper than our company's other MDM tools."

"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."

"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."

"We have the business premium licenses for the solution."

"The pricing is competitive, but it is not cheap."

"Microsoft licenses are costly."

"The pricing for Intune and the competitor products are all within the same range, there is no true advantage when it comes to cost."

More Microsoft Intune pricing and cost advice

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The product is billed on a monthly basis depending on the number of users."

"Licensing fees are on a yearly basis."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

More Google Cloud Identity pricing and cost advice

"We are paying about $145,000 a year on a three-year subscription with no ability to scale up or scale down within that class model."

"I have no opinion about the pricing of the product."

"The solution is about $45 per device for a 12 month subscription. The price is standard across the world."

"Our organization has stopped using the solution because it was expensive."

"It's an expensive tool."

"VMware Workspace ONE licensing price is good with their supportability. The price of VMware Workspace ONE is reasonable. We are using an enterprise license."

"My guess is that its licensing was yearly. There was probably no fee in addition to the standard licensing fee."

"There is a licensing fee for the users, and we pay a low amount for our support costs."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Computer Software Company

14%

Manufacturing Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	46
Large Enterprise	152

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	21
Large Enterprise	58

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

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How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

IBM MaaS360 vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 84% of the time

Okta Platform vs Google Cloud Identity

Compared 5% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

Ping Identity Platform vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

SOTI MobiControl vs Workspace ONE UEM

Compared 6% of the time

Jamf Pro vs Workspace ONE UEM

Compared 5% of the time

Horizon 8 vs Workspace ONE UEM

Compared 5% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 5% of the time

Samsung Knox vs Workspace ONE UEM

Compared 3% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

December 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

December 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

December 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

December 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: December 2025.

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