Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #8 with an average rating of 7.5, while Omnissa is ranked #3 with an average rating of 7.8. Google holds a 1.3% mindshare in EMM, compared to Omnissa’s 10.9% mindshare. Additionally, 90% of Google users are willing to recommend the solution, compared to 83% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: April 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of April 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 34.5%, down from 38.3% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 3.1% compared to the previous year. The mindshare of Workspace ONE UEM is 10.9%, down from 13.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

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EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

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Joel Amate

Project Engineer at CTC

The solution is stable, scalable, and offers single sign-on

I give the solution a nine out of ten. I suggest if a person wants to start using Workspace ONE, they should make use of the cloud instance instead of the on-premise instance. There is an on-premise instance available, but the cloud instance is a better option now. I advise them to make use of the cloud instance. This is because management-wise, there is no need to manage a server. For example, we don't need to buy a server, and we don't need to buy network switches, which are required for the on-premise. At the same time, I can advise setting up all the functionalities or whatever functionalities are available for the trial version. We need to check if the Workspace ONE integration includes Azure AD or other identity providers. A lot of applications are using these providers for authentication, such as Ping, Okta, and others. If the Workspace ONE integration doesn't include these providers, the company might have to find a different solution. Security projects should also be considered. Specifically, if the solution can integrate with local security solutions to secure mobile devices.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The key benefit of Intune is its integration with the Microsoft ecosystem."

"The solution appears to be stable and scalable."

"The initial setup is not complex."

"What I like most about Intune is its seamless enrollment process, particularly the Autopilot method."

"The conditional access policies that we set up are very useful."

"Conditional access has helped us tailor and enforce our security policies in the mobile space."

"There are so many features, but Windows Autopilot is one of the features that are very valuable for most customers."

"Autopilot is a great feature. Most users are looking for a zero-touch deployment."

More Microsoft Intune pros

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"It's easy to set up."

"The solution is user-friendly."

"The most valuable feature is that you can manage users from one central location."

More Google Cloud Identity pros

"We find it to be reliable."

"The most valuable feature is policy-driven control of the devices."

"You can upgrade and migrate the existing group policies that we use for VMware Workspace ONE for the active directory. We can push the policies and group policies. We can migrate it and manage it from VMware Workspace ONE."

"The product has fully automated features that help people do tasks easily."

"The feature that we find most valuable is the corporate email pushing."

"It has all of the features that we need to use and that we want to use."

"The contained browser is a good feature."

"We used to have a system before, Mac OS Open Directory server and this open directory became obsolete because Apple decided to stop the enterprise market, so there was no other alternative for us to use. We chose this to replace the open directory and we found that it has many more features than the previous solution. We totally rely on it right now to manage all the devices on campus."

More Workspace ONE UEM pros

Cons

"There are items that require improvements. One is the controls from iOS."

"A new Intune feature allows application packaging, but it incurs additional licensing costs for a significant number of applications."

"Areas for improvement in Intune include expanding support beyond Samsung devices to accommodate other Android manufacturers like Redmi and Motorola."

"Intune could add more features that are relevant to the core application control functions. For example, it would be helpful if it had more control over the on-prem environment from the cloud platform. Greater Teams availability in the Saudi market would also be helpful."

"It's the granularity: 'Is your firewall on? Is BitLocker on?' It's not amazing granularity. But I've looked into other products, like Duo, and they're all similar."

"China blocks Google and Google Play Store, which makes installation challenging. Microsoft Intune is a company software, which has to be installed to the app portal or Microsoft Software Center."

"I have a lot of Apple products in my environment. It would be nice to have an improved integration of Apple products with Microsoft Intune without Jam."

"We do not utilize Microsoft customer service and technical support since it is generally a waste of time."

More Microsoft Intune cons

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"The interface could be improved by simplifying it further."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"The integration should be made easier."

"The interface could be more user-friendly."

More Google Cloud Identity cons

"We're unhappy with the quality of support we get for it. We're unhappy with how upgrades occur, so we are migrating away from it. We have an on-premise AirWatch solution and for us to do upgrades we have to call AirWatch to be able to perform the upgrades. They're busy, and scheduling it is not timely enough for us."

"I would like to see some integration with native Microsoft products such as Anti-value."

"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."

"The Content Locker cannot inherit permissions for the Windows Public Folder. If they could integrate with Microsoft on this point, it would be the perfect functionality."

"Patching, fixing, and training for VMware Workspace ONE are areas that need to be improved."

"There is room for improvement in customer service and support."

"Windows 10 management is there, but VMware only recently developed that part, and it's not fully mature. Patch management and other integrations are there as well as the application-pushing part, command line, mandatory commands, etc. Some out-of-the-box solutions should be available to better integrate a broader range of applications and handle application push. That's the roadmap we should look at."

"We'd like the customization to be better."

More Workspace ONE UEM cons

Pricing and Cost Advice

"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."

"They have categorized the licenses according to the size of the business. So, if it's a smaller organization, we can choose the license accordingly. If it's a big organization, then we can choose accordingly. Everything is clearly mentioned, and we can decide. It's suitable for all kinds of infrastructure, and that's very goo"

"The purchase of the product was handled by someone else."

"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."

"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."

"For organizations that are a Microsoft shop, the pricing is compelling."

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

"We use Defender ATP and E5 licenses."

More Microsoft Intune pricing and cost advice

"The licensing cost depends on the partners and the relationship between the company and the partners."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The product is billed on a monthly basis depending on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

"Currently, the product is priced at around 50 USD."

"VMware Workspace ONE can fit any organization because if you need more devices there are only additional fees."

"In some cases, a customer may feel the solution is expensive."

"My guess is that its licensing was yearly. There was probably no fee in addition to the standard licensing fee."

"Our organization has stopped using the solution because it was expensive."

"A person should pay towards the licensing costs of VMware Identity Manager on a yearly or monthly basis, but government and public sector units cannot for a perpetual licensing model."

"There is a licensing fee for the users, and we pay a low amount for our support costs."

"The pricing and licensing are affordable. They are not too high."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

22%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Computer Software Company

16%

Financial Services Firm

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

They should improve their customer support. The fact that the only way to get customer support is for paid customers ...

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How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 14% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 8% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 64% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

JumpCloud vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

Cisco Meraki Systems Manager (MDM+EMM) vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 8% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 7% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 5% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 3% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

March 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

April 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

March 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

April 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

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