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Google Cloud Identity vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
301
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th)
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
102
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (8th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of September 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.8%, down from 37.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.4% compared to the previous year. The mindshare of Workspace ONE UEM is 11.6%, up from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune31.8%
Workspace ONE UEM11.6%
Google Cloud Identity1.1%
Other55.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Vishal Bhatia - PeerSpot reviewer
Effective product tracking and monitoring enhances daily operations despite needing documentation improvement
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has helped with compliance. It has helped to ensure that devices comply with the organization's policy. If they are not compliant and secure, they cannot access the resources."
"The system itself is great."
"The management control feature is the most valuable."
"The ability to send configurations to our systems is valuable, particularly as we don't have a regular Windows AD server. Our current environment doesn't have a Windows AD, which limits our ability to push GPOs. However, this is where the solution can step in and help us push policies."
"Without Microsoft Intune, it would be extremely challenging, if not impossible, for a large company to send out computers to users and have them set up and ready to use right out of the box in a remote location."
"Intune's security features for Apple iOS and Mac OS are helpful. We can check enrollment, manage public and private settings, and manage the organization's data using security key features."
"The thing I appreciate most about Microsoft Intune is that the management of the devices was very simplified. We have all machines connected to it at all times, whether they are in the office or working from home."
"I have no issues with the scalability and ability to expand Microsoft Intune."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is its stability."
"The most valuable feature is that you can manage users from one central location."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"It seems highly stable and scalable."
"It has good stability."
"Sometimes, we face an issue and raise a ticket. The technical support team is fantastic and resolves the issue."
"The Workspace ONE UEM interface is very easy to understand; there are not many doubts regarding configuration and providing use cases, so it's good."
"I found the initial setup to be easy."
"The most valuable feature is the interface with SCAP, which is the Security Content Automation Protocol."
"We used to have a system before, Mac OS Open Directory server and this open directory became obsolete because Apple decided to stop the enterprise market, so there was no other alternative for us to use. We chose this to replace the open directory and we found that it has many more features than the previous solution. We totally rely on it right now to manage all the devices on campus."
"The single sign-on feature, which integrates with the Identity Manager is one of the most vital features."
 

Cons

"I would like to see easier pushdowns. Currently, we have to package our own software and then push it. Intune can make that way easier and integrate applications, such as Zoom and Adobe Acrobat, that are used by a lot of enterprise or corporate organizations."
"At this time, I do not have any areas for improvement. I have heard about some downtime, but I am not in the local IT team."
"An issue we have run into with Microsoft Endpoint Manager is that we cannot patch third-party products like Adobe and Chrome with it."
"There are a lot of small use cases where we realized that some technical solution was missing in Microsoft in comparison to other products. For example, it lacks something similar to sensing or location-based rules and configurations."
"I also hope the cost of Remote Help will decrease because it's a much-needed Intune function."
"There could be more wizard-driven policy development or creation. Some of the policies can get quite complex. If they have a wizard that assists the administrators in creating the policy, that will be a great job."
"Intune should improve the management of non-Microsoft devices. It would be better to manage Mac, Android, and other non-Microsoft operating system devices within the same Intune interface."
"Some customers have reported experiencing slowness when using lower versions of the Android system."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"The solution's storage capacity could be increased."
"To improve the product, the integration with third-party products could always be smoother."
"The integration should be made easier."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"Cost of licensing is quite high."
"There are a lot of difficulties whenever people have a lot of configurations in it, basically related to security certificate configurations and integration with VMware Horizon."
"We'd like more useful support."
"From an improvement perspective, there is a need for discounts to be offered by the solution since it is something that any organization can expect from the product."
"it's very dependent on an active directory"
"There is no Apple zero-day support for updates."
"VMware Workspace ONE for the new users or the new clients that they try to procure and learn it, there can have difficulties. It does not have user-friendly portals. The portal seems to be more user-friendly in Microsoft solutions."
"The integration on the application side could improve."
 

Pricing and Cost Advice

"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"The product is expensive."
"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."
"Its price is quite okay. I wish they provide certain additional features with the same license."
"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."
"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."
"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."
"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."
"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"Licensing fees are on a yearly basis."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The solution is not expensive."
"The pricing is a bit expensive."
"We pay approximately thirty to thirty-five euros per device per month for the complete suite, and this is a fixed cost with one, three, or five-year licensing in advance. I would rate the pricing a four out of ten, making it affordable."
"Our customers are concerned about the costs. The solution is higher than they want it to be."
"All licenses from VMware are only yearly. They start with a yearly license and look for a three-year commitment and yearly PO."
"The price of VMware Workspace ONE is expensive. However, for the features that are provided, the price is reasonable. There is a subscription to use the solution."
"The tool is expensive."
"Our organization has stopped using the solution because it was expensive."
"VMware Workspace ONE can fit any organization because if you need more devices there are only additional fees."
"I have no opinion about the pricing of the product."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Computer Software Company
16%
Financial Services Firm
9%
Manufacturing Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business116
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise21
Large Enterprise57
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: August 2025.
867,676 professionals have used our research since 2012.