Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #8 with an average rating of 7.6, while Omnissa is ranked #3 with an average rating of 7.9. Google holds a 1.6% mindshare in EMM, compared to Omnissa’s 10.9% mindshare. Additionally, 95% of Google users are willing to recommend the solution, compared to 83% of Omnissa users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: February 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

February 2025

Download the complete report

Helped 838,713 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 35.7%, down from 38.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.6%, down from 3.3% compared to the previous year. The mindshare of Workspace ONE UEM is 10.9%, down from 13.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

Read full review

EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

Read full review

Joel Amate

Project Engineer at CTC

The solution is stable, scalable, and offers single sign-on

I give the solution a nine out of ten. I suggest if a person wants to start using Workspace ONE, they should make use of the cloud instance instead of the on-premise instance. There is an on-premise instance available, but the cloud instance is a better option now. I advise them to make use of the cloud instance. This is because management-wise, there is no need to manage a server. For example, we don't need to buy a server, and we don't need to buy network switches, which are required for the on-premise. At the same time, I can advise setting up all the functionalities or whatever functionalities are available for the trial version. We need to check if the Workspace ONE integration includes Azure AD or other identity providers. A lot of applications are using these providers for authentication, such as Ping, Okta, and others. If the Workspace ONE integration doesn't include these providers, the company might have to find a different solution. Security projects should also be considered. Specifically, if the solution can integrate with local security solutions to secure mobile devices.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have not experienced any bugs or glitches with this solution."

"Intune provides a centralized management solution, although its suitability depends on specific needs and comparisons with alternatives like Jamf, Kandji, or ManageEngine."

"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."

"The solution is stable."

"The reporting and analytics features in Microsoft Intune have been a lifesaver."

"Intune does consolidate all endpoint and security management tools into one place, making everything easier to manage."

"Technical support, in general, has been quite helpful."

"Conditional access helps me control uncontrolled access."

More Microsoft Intune pros

"The initial setup is easy."

"The most valuable feature of Google Cloud Identity is its stability."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The most valuable feature is the performance."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

More Google Cloud Identity pros

"The solution has a lot of capabilities, and it is easy to manage and customize."

"The most valuable feature of this solution is the multi-platform support."

"Remote management is most valuable. It allows you to manage multiple types of devices. It is not just limited to laptops or desktops. You can also manage IoT devices. If a device is lost or stolen, you can easily take control of the device without letting any information get leaked."

"It's all about centralizing your data and making sure that your data is centralized and secure."

"The most valuable feature is that it will use my credentials to access various parts of the infrastructure or other solutions, such as vRealize."

"The most valuable feature of VMware Workspace ONE is its reliability."

"If an end-user has an issue with a device, the administration has the ability to remote access the device after approval from the end-user."

"The most valuable feature is the security policies."

More Workspace ONE UEM pros

Cons

"Technical support is not that great."

"The pricing could be improved."

"I would like to see micro VPN. I like the way that some of the other providers have done something similar where, as you open that app on an end-point device, it creates a micro VPN straight into your device, which is quite a nice little feature. Also, Microsoft Intune relies heavily on its fellow products in the suite. It would be nice if Microsoft Intune could stand on its own two feet."

"The installation could be improved to be simplified."

"There are some issues using the solution with macOS and iOS, and it offers limited granular control with them. Intune works better on Windows and Android."

"When somebody has a customized application or their own company's application, we cannot deploy that application."

"There needs to be more support for Mac operating systems."

"We need the capabilities of the Cloud Management Gateway (CMG) to be enhanced through Intune instead of Azure."

More Microsoft Intune cons

"The solution's storage capacity could be increased."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"We cannot manage the attributes of SSPR."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"Technical support is slow."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

More Google Cloud Identity cons

"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."

"AirWatch doesn't seem to empower IT admins to try new things or get creative with implementations."

"Windows 10 management is there, but VMware only recently developed that part, and it's not fully mature. Patch management and other integrations are there as well as the application-pushing part, command line, mandatory commands, etc. Some out-of-the-box solutions should be available to better integrate a broader range of applications and handle application push. That's the roadmap we should look at."

"There is no Apple zero-day support for updates."

"We're unhappy with the quality of support we get for it. We're unhappy with how upgrades occur, so we are migrating away from it. We have an on-premise AirWatch solution and for us to do upgrades we have to call AirWatch to be able to perform the upgrades. They're busy, and scheduling it is not timely enough for us."

"The database gets corrupted when used in the cluster. Sometimes it works, sometimes it doesn't."

"One of the things that I want them to improve on, if possible, is the management of Mac devices, MacBook Pro, for example. They do it, but they have scope for improvement, in my opinion. It's not that it's that bad, it just a small need."

"They need a more flexible pricing model."

More Workspace ONE UEM cons

Pricing and Cost Advice

"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."

"There is a license needed to use the solution and we are on an annual license."

"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."

"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."

"It's affordable for the protection it gives. There are no additional costs."

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."

"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."

"Microsoft Intune is available for individual purchase at a low per-device cost."

More Microsoft Intune pricing and cost advice

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

"The pricing is a bit expensive."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"We probably spend about $50,000 a year on licensing."

More Google Cloud Identity pricing and cost advice

"Workspace ONE is on the higher end of the pricing band when compared to other players in the market."

"Our organization has stopped using the solution because it was expensive."

"The tool is expensive."

"The pricing currently is higher than the competition."

"Currently, the product is priced at around 50 USD."

"For most of the projects, we use the standard license but for complex ones, we use the older type of processes, integrations, and licenses inside the solution."

"Licensing fees are paid on a monthly basis."

"We are paying about $145,000 a year on a three-year subscription with no ability to scale up or scale down within that class model."

More Workspace ONE UEM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.

See recommendations

838,713 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

27%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Computer Software Company

17%

Manufacturing Company

Financial Services Firm

Comms Service Provider

Computer Software Company

16%

Financial Services Firm

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

Google services are affordable compared to other services. Additional costs depend on the specific products; for exam...

See all answers

What needs improvement with Google Cloud Identity?

Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud. Ad...

See all answers

How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

See all answers

What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

See all answers

What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 16% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 8% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

AWS Systems Manager vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 62% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 14% of the time

JumpCloud vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 9% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 7% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 5% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 3% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

February 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

February 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

January 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

February 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: February 2025.

DOWNLOAD NOW

838,713 professionals have used our research since 2012.

See our Google Cloud Identity vs. Workspace ONE UEM report.

See our list of best Enterprise Mobility Management (EMM) vendors and best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.

We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.