Looker Studio vs QlikView vs Tableau comparison

Google and Qlik are both solutions in the Reporting category. Google is ranked #11 with an average rating of 7.6, while Qlik is ranked #5 with an average rating of 8.3. Google holds a 2.5% mindshare in RT, compared to Qlik’s 3.3% mindshare. Additionally, 85% of Google users are willing to recommend the solution, compared to 92% of Qlik users who would recommend it.

Looker Studio

Read 12 Looker Studio reviews

1,051 Views
1,158 Comparison Views

85% willing to recommend

QlikView

Read 161 QlikView reviews

1,651 Views
1,454 Comparison Views

92% willing to recommend

Tableau

Read 302 Tableau reviews

12,019 Views
10,093 Comparison Views

89% willing to recommend

Looker Studio

QlikView

Tableau

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio, QlikView, and Tableau based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: April 2025).

Buyer's Guide

Reporting

April 2025

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Helped 848,716 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of April 2025, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.7% compared to the previous year. The mindshare of QlikView is 3.3%, up from 3.3% compared to the previous year. The mindshare of Tableau is 22.6%, down from 23.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

Read full review

Arjun Meda

Assistant Vice President at HSBC India

Useful for data visualization and business intelligence

Many of the features in Qlik Sense need to be available and reintroduced in QlikView. I believe many of the features have been added to QlikView after the layout containers were introduced. QlikView used to be a way more customizable tool than Qlik Sense is in the present time. Improvements are required in the hide and unhide functionality that falls under the layout container feature that has been used in my company in recent times. Hiding off the apps in the app overview tab based on the access was a really good feature that needs to be introduced back in the product since I see that, at the moment, there are multiple groups on the tool, owing to which multiple changes on the QMC part is required to handle the solution. Only the person with access to the dashboard in QlikView could have a link to the dashboard through QlikView's hub or access points. With Qlik Sense, one can see whatever is available in the stream. If a user wants to control everything in the product, then there is no need to make multiple changes in the QMC at the individual app level. The aforementioned area can be considered to improve Qlik Sense.

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Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

Real-time data connection enhances workflow and decision-making process

An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The solution is free so that is a good feature."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The ability to integrate with a great variety of data sources."

More Looker Studio pros

"Easy to analyze data by click-through."

"The search feature: ability to see the related data."

"The solution is fast."

"This solution has simplified getting to and understanding our data, no matter where it is housed."

"It is useful to use a tool like this to have a view of data at a point in time. You can extract and create little data sets that you can store, and then over time, you can have a view for tracking changes. Especially when you work with a relational database or a database that's a production database, the data is dynamic, but if you use QlikView, you can take a snapshot of different datasets. In your own time, you can then get insights and report, build, analyze, and draw whatever you need from the data, which is quite useful."

"Scripting as per a customer's need, which is a pretty cool feature and not available in other tools."

"You can do a lot of things on the back end which are not possible in the other solutions on the market."

"It is a stable product."

More QlikView pros

"All features are valuable. It is very user-friendly, and it is mostly drag-and-drop. If we have the dataset available, then we can develop any dashboard very quickly."

"It is a stable solution."

"The number one thing was just the ease of getting something up quickly. The other thing that was good about it was that it was fairly fast for decent-sized data sets in terms of performance and run time."

"When compared to Power BI, Tableau has more readily available resources."

"I believe one of the most valuable features of the solution is trend analysis."

"The best part about Tableau is the visualization."

"This service is the combination of very pleasant, interactive graphical visualizations along with the application of advanced statistical models (in some cases)."

"Tableau's initial setup was straightforward."

More Tableau pros

Cons

"The tool should improve on live data integration for quicker data reflection."

"It's not yet a replacement for a complete BI tool."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"Panels are not as easy to use as other data extraction UIs."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"Stability and scalability an be improved for a full ten."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

More Looker Studio cons

"I would want them to have more options as a user. It would be nice for them to create their own dashboards and add fields."

"This solution would be improved with the inclusion of a feature that would allow us to add a common library of (our) commands used in load scripts and expressions, so with a keyword, we would get a drop down to select the command we are looking for, as opposed to the generic help."

"The solution should be mobile-responsive. It should also include drag-and-drop and slice-and-dice features."

"Sometimes, dealing with complex reports requires more effort, which could be really improved."

"There's room for improvement in the area of management's handling of concerns."

"Better source data connectors."

"I would like to see more advanced features from Qlik Sense integrated into QlikView to keep it competitive and up-to-date."

"Sometimes the filters are disappearing, and I'm not sure why this is happening."

More QlikView cons

"From a downside perspective, some of the more advanced modeling techniques are actually fairly difficult to do. In addition, I just fundamentally disagree with the way you have to implement them because you can get incorrect answers in some cases."

"The visualizations should be user-friendly and allow for more custom visualizations."

"Areas for improvement would be visualization and augmented analytics. In the next release, I would like to see automated insights from the data added to the dashboard."

"Its integration with Microsoft products such as Teams should be improved."

"Reports should be downloadable as PDF files."

"The pricing is high. I'm using a student license, however, I know that even this license is very expensive. I've tried to have this product in our organization, however, it's quite expensive. We don't have the internal budget."

"Implementation requires a technical background."

"Lacks machine learning algorithms that you can implement using R, SPSS Modeler, and Python."

More Tableau cons

Pricing and Cost Advice

"The product is available for free."

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"Pricing is a bit too high and I think licenses should be unlimited."

"The platform's pricing is considered quite expensive, particularly given the dollar-based pricing."

"It is quite expensive, rating at around nine out of ten on a cost scale."

"It is not very expensive. I think it it is on par with other similar products on the market."

"On a scale of one to ten, where one being low price and ten being high price, I rate pricing a four."

"Qlik is fairly high in terms of pricing."

"My firm got the product at a cheap price, but in general, I believe that the product is a bit costly."

"I rate QlikView's pricing a five out of ten."

More QlikView pricing and cost advice

"This license is on a yearly basis."

"The value for money is definitely there."

"The product's price is relatively inexpensive and manageable for enterprise-level companies."

"This solution is a bit expensive. The pricing options have become more difficult over the years. I think they are bordering on pricing themselves out of the market. They need different pricing options for various-sized businesses. Where my organization is a large organization, we are happy to pay a higher price because we can leverage the products very extensively. For smaller enterprises, different pricing options would be good."

"Tableau has reasonable pricing."

"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."

"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."

"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."

More Tableau pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Educational Organization

Financial Services Firm

16%

Computer Software Company

13%

Healthcare Company

Manufacturing Company

Educational Organization

43%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets tak...

See all answers

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and...

See all answers

What do you like most about QlikView?

If you correctly use the product for your use cases, it provides value for money.

See all answers

What is your experience regarding pricing and costs for QlikView?

Qlik Sense's licensing metrics are flexible. They provide packages based on needs, like named licenses, developer lic...

See all answers

What needs improvement with QlikView?

QlikView lacks self-service capabilities, which means users depend on the IT team to make changes. Qlik Sense offers ...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 44% of the time

Microsoft Power BI vs Looker Studio

Compared 20% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Amazon QuickSight vs QlikView

Compared 15% of the time

Microsoft Power BI vs QlikView

Compared 14% of the time

IBM Cognos vs QlikView

Compared 6% of the time

SAP Analytics Cloud vs QlikView

Compared 5% of the time

MicroStrategy vs QlikView

Compared 5% of the time

More QlikView Competitors

Microsoft Power BI vs Tableau

Compared 19% of the time

Domo vs Tableau

Compared 12% of the time

Amazon QuickSight vs Tableau

Compared 7% of the time

Databricks vs Tableau

Compared 6% of the time

MicroStrategy vs Tableau

Compared 2% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Looker Studio

April 2025

Download Looker Studio product report

Buyer's Guide

QlikView

April 2025

Download QlikView product report

Buyer's Guide

Tableau

March 2025

Download Tableau product report

Also Known As

Data Studio

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

QlikView is a Business Intelligence tool that allows you to keep tabs on all of your business-related information in a clean, clear, and easy to access database that is intuitive to build and simple to navigate. It is ideal for business owners who wish to improve overall output by creating the most productive system possible.

Qlik

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Sample Customers

Genesys, Shueisha

Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting. Updated: April 2025.

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