We use Microsoft Dynamics for all of our general CRM functions. This includes Lead Generation activity and leveraging the database with integration for sending out automated emails.
Portfolio Strategiest at a computer software company with 1,001-5,000 employees
CRM used to leverage our database for automated email campaigns.
Pros and Cons
- "This is a scalable solution."
- "The integration capability with other systems could be improved, particularly the Lead Generation system."
What is our primary use case?
What needs improvement?
The integration capability with other systems could be improved, particularly the Lead Generation system.
For how long have I used the solution?
We have used this solution for two years.
What do I think about the stability of the solution?
This is a scalable solution.
Buyer's Guide
Microsoft Dynamics CRM
December 2025
Learn what your peers think about Microsoft Dynamics CRM. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,899 professionals have used our research since 2012.
What do I think about the scalability of the solution?
We are a relatively small operations and we haven't run into any scalability concerns so far.
How was the initial setup?
The initial setup is reasonably straightforward.
What other advice do I have?
The only advice I would give is to figure out the data governance right up front in terms of how to set up the client database and the governance around it so you have a central view of all the client opportunities.
This solution is not as good as Salesforce but it has most of the functionalities we need. The key is to implement it in the right way.
I would rate this solution a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sales Manager at a tech consulting company with 10,001+ employees
Interface and overall dashboard could improve
Pros and Cons
- "The solution is stable."
- "The solution could have better dashboards and the Microsoft operating system could be more intuitive."
What is our primary use case?
The purpose of Microsoft Dynamics CRM is to keep track of opportunities. This is its only purpose, for customer relationship management.
What needs improvement?
The solution could have better dashboards and the Microsoft operating system could be more intuitive.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for approximately two years.
What do I think about the stability of the solution?
The solution is stable.
How are customer service and support?
I have not used technical support.
What other advice do I have?
I would not recommend this solution to others, it is not a good tool.
I rate Microsoft Dynamics CRM a three out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Dynamics CRM
December 2025
Learn what your peers think about Microsoft Dynamics CRM. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,899 professionals have used our research since 2012.
PTM at a computer software company with 201-500 employees
It's a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline
Pros and Cons
- "Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline."
- "The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."
What is our primary use case?
We use Dynamics to discover sales opportunities and follow up on closed orders. Its dashboard gives you visibility into the sales pipeline so you can conduct analysis and identify opportunities.
What is most valuable?
Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline. We depend on CRM to govern our internal sales process. We use Dynamics daily for everything in the entire sales process, from importing customer registrations to issuing the invoice at closing.
What needs improvement?
The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments. Microsoft should also add some more features to the dashboard to improve visibility.
For how long have I used the solution?
We've been using Microsoft Dynamics for almost seven years.
What do I think about the stability of the solution?
Dynamics performs perfectly. There are no bugs or connectivity issues. Everything runs smoothly.
What do I think about the scalability of the solution?
Microsoft Dynamics is scalable. We have almost 400,000 users.
How are customer service and support?
We've never contacted Microsoft support. We handle support internally.
Which solution did I use previously and why did I switch?
We previously used Oracle Business, but I don't remember much about it. Microsoft Dynamics is easier to use. Oracle's ARP was complicated. I prefer to work with Microsoft Dynamics.
How was the initial setup?
Setting up Dynamics is straightforward, to my knowledge, but I wasn't involved. I'm just a user.
What other advice do I have?
I would rate Microsoft Dynamics eight out of 10. It's easy to use, flexible, and you can get your reports instantly.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Technology, Tools, & Solutions - Program Manager at a consultancy with 501-1,000 employees
Beneficial third-party application integration, reliable, but customization could improve
Pros and Cons
- "The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users."
- "Microsoft Dynamics CRM is not that customizable, you can customize it, but a lot of it is still pre-built in a way that you have a lot of details in there that you don't need."
What is our primary use case?
We use Microsoft Dynamics CRM for our opportunity tracking system. Anytime we have sales opportunities, we integrate the solution with our quoting software. The quote is generated and all the details flow into our Microsoft Dynamics CRM, which then builds our pipeline. We're able to integrate it with other Microsoft forms and our Dynamics SL Accounting system.
How has it helped my organization?
When a sale is made or an award is given it is entered into the Dynamics SL Accounting system and we filter the sales report which helps us do better forecasting for our financials for the year.
What is most valuable?
The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users.
What needs improvement?
Microsoft Dynamics CRM is not that customizable, you can customize it, but a lot of it is still pre-built in a way that you have a lot of details in there that you don't need.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for approximately three years. My company has been using the solution for approximately seven years.
What do I think about the stability of the solution?
The stability of Microsoft Dynamics CRM is fairly good, it doesn't tend to break, it has reliable access. We have a number of users all working remotely, it handles and balances the workloads.
What do I think about the scalability of the solution?
There are some challenges with stability for Microsoft Dynamics CRM. However, we could not be fully utilizing the features to archive. For example, when using list items there is a lot of times we have data that goes in, and it just stays there. It's a manual process to remove some of the items. It would be good to have some kind of a better cleanup and archiving function.
How are customer service and support?
I haven't dealt with the tech support. I know that Microsoft tends to be not the easiest to deal with. You have to keep paying more for higher levels of Premium Support instead of having support from the beginning.
How was the initial setup?
The initial setup is somewhat complex.
What was our ROI?
We have received a high ROI from using Microsoft Dynamics CRM considering it's such a vital part of our organization's entire operations and its ability to consistently be upgraded to have new features and benefits and integrations with emerging software.
I would rate Microsoft Dynamics CRM ROI value a nine out of ten.
What's my experience with pricing, setup cost, and licensing?
We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support.
What other advice do I have?
My advice to others wanting to implement this solution is to make sure that they have a proper enterprise architecture. If you're starting out small, make sure you fully understand the different use cases, because you may end up overpaying for features that are never put into use.
I would recommend the professional services and training for implementation, to allow the staff to receive the knowledge of how to do some of the customizations. It does require some change management across the organization in terms of how to use fields, and all the different touchpoints. It's a pretty good database, it is not perfect, but it is the mid-range level solution. There are automation features that could improve, but with certain software, you can integrate to have it managed some automation in the background.
I rate Microsoft Dynamics CRM a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Operational Risk Analyst at a financial services firm with 5,001-10,000 employees
Secure, good support, but graphical interface could improve
Pros and Cons
- "I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure."
- "Microsoft Dynamics CRM could improve by being more user-friendly and having a better design. I have used Service Desk and it is not user-friendly but this solution is worse. The graphical interface is not intuitive, you need someone to guide you or you will have difficulties navigating around to find the file you need. The data we are normally dealing with is boring enough and the interface could be more attractive and more exciting. The tabs and arrangement could be done better to be more user-friendly. Microsoft Excel, PowerPoint, and Word are fine and Microsoft should extend their user-friendliness and intuitiveness to Microsoft Dynamics."
What is our primary use case?
We use Microsoft Dynamics CRM for our complaints system, data management, and reports for all information that is related to external customer data. I spool the data from Microsoft Dynamics CRM and then I use Microsoft Excel to process, analyze, and get insight into the data. Microsoft Dynamics CRM has an analytics aspect, but we have not been using it because the data that has been fed in is not clean enough. The analytics aspect of Microsoft Dynamics CRM does not give us the results that we want. Most of the time I have to spool the data myself, clean it, by using Microsoft Excel, and then I have to process it before I can generate reports.
For internal workflow processes, we use ProcessMaker.
What is most valuable?
I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure.
What needs improvement?
Microsoft Dynamics CRM could improve by being more user-friendly and having a better design. I have used Service Desk and it is not user-friendly but this solution is worse. The graphical interface is not intuitive, you need someone to guide you or you will have difficulties navigating around to find the file you need. The data we are normally dealing with is boring enough and the interface could be more attractive and more exciting. The tabs and arrangement could be done better to be more user-friendly. Microsoft Excel, PowerPoint, and Word are fine and Microsoft should extend their user-friendliness and intuitiveness to Microsoft Dynamics.
For how long have I used the solution?
I have been using Dynamics CRM for approximately two years.
What do I think about the stability of the solution?
Microsoft Dynamics CRM is stable. I have not experienced major downtime. When I did experience downtime, it was not due to the Microsoft application itself. Most of the time it is because of network downtime. A network downtime impacts everything.
What do I think about the scalability of the solution?
Microsoft Dynamics CRM is scalable. For my use case, it is complaints management, but we have other departments in the bank that use it for other purposes. I know that complaints management is not the only use case, there are a couple of other use cases for it.
How are customer service and support?
We scheduled a meeting with our Microsoft IT partner and we received help within four days. I felt the support was good.
Which solution did I use previously and why did I switch?
I have previously used Service Desk.
How was the initial setup?
The information I have on the implementation is limited. However, the process was fast. It did not take too long to set up Microsoft Dynamics. That is one of the advantages of using Microsoft applications because they have very good after-sales service and support. Setting it up was not difficult. It integrates well with the other application we use, such as Outlook, Microsoft Word, and PowerPoint.
What's my experience with pricing, setup cost, and licensing?
I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution.
What other advice do I have?
I recommend Microsoft Dynamics CRM to everyone. There are some improvements that can be made but overall it is functional.
I rate Microsoft Dynamics CRM a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Assistant Director at a tech services company with 501-1,000 employees
Effective low code platform, responsive support, and high availability
Pros and Cons
- "The most valuable feature of Microsoft Dynamics CRM is that it is a low-code platform and we can perform business process management."
- "Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."
What is our primary use case?
We use Microsoft Dynamics CRM with our chain management and internal project team to identify the areas to improve our workflow.
What is most valuable?
The most valuable feature of Microsoft Dynamics CRM is that it is a low-code platform and we can perform business process management.
What needs improvement?
Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for approximately one year.
What do I think about the stability of the solution?
I rate the stability of Microsoft Dynamics CRM a nine out of ten.
What do I think about the scalability of the solution?
We have approximately 200 users using the solution.
I rate the scalability of Microsoft Dynamics CRM an eight out of ten.
How are customer service and support?
The support has been responsive and helpful.
I rate the support of Microsoft Dynamics CRM a ten out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have previously used Oracle CRM. Microsoft Dynamics CRM operates more smoothly than Oracle does because we are using Microsoft SaaS.
How was the initial setup?
The initial setup of Microsoft Dynamics CRM is not complex.
What's my experience with pricing, setup cost, and licensing?
The solution is expensive.
I rate the price of Microsoft Dynamics CRM a four out of ten.
What other advice do I have?
We have approximately three people for the maintenance of the solution.
I rate We are using Microsoft Dynamics CRM an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Founding Member /Technical Director at a tech consulting company with 1-10 employees
Versatile and customizable
Pros and Cons
- "The solution is versatile and customizable."
- "From my experience, the solution's tech support could improve with a quicker response time."
What is our primary use case?
The solution has a wide range of uses in addition to CRM. Currently, it is being used for finance project management, IT ticketing system, and capturing and monitoring strategic KPIs.
What is most valuable?
The solution is versatile and customizable.
What needs improvement?
The solution can be improved by reducing the customer service response time.
For how long have I used the solution?
I have been using the solution for over a year.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable.
How are customer service and support?
From my experience, the solution's tech support could improve with a quicker response time.
How would you rate customer service and support?
Neutral
How was the initial setup?
If there is no customization the initial setup is straightforward, but it can become complicated depending on the level of customization required.
What's my experience with pricing, setup cost, and licensing?
The cost varies on multiple factors including customization and the number of users.
What other advice do I have?
I give the solution a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Product manager at a tech vendor with 51-200 employees
Reliable, scalable, and straightforward deployment
Pros and Cons
- "The most valuable feature in Microsoft Dynamics CRM is funneling."
- "Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."
What is our primary use case?
We are using Microsoft Dynamics CRM mostly for team collaboration and customer information.
What is most valuable?
The most valuable feature in Microsoft Dynamics CRM is funneling.
What needs improvement?
Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for approximately two years.
What do I think about the stability of the solution?
Microsoft Dynamics CRM is stable.
What do I think about the scalability of the solution?
We have been able to extend the limits of Microsoft Dynamics CRM in the two years we have been using it.
We have approximately 500 users using this solution. Everyone at the company is using it. As our company grows we will increase the usage of the solution.
Which solution did I use previously and why did I switch?
I have used many other solutions, such as Jira.
How was the initial setup?
The initial setup of Microsoft Dynamics CRM is straightforward.
What about the implementation team?
The deployment of the solution was done in-house.
What's my experience with pricing, setup cost, and licensing?
We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it.
What other advice do I have?
We have approximately 10 IT support staff for this solution. The IT staff includes engineers and managers.
I would recommend this solution to others.
I rate Microsoft Dynamics CRM a ten out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free Microsoft Dynamics CRM Report and get advice and tips from experienced pros
sharing their opinions.
Updated: December 2025
Product Categories
CRM Customer Engagement Centers CRM Local Government CRM Marketing Management Sales Force AutomationPopular Comparisons
IFS Cloud Platform
monday.com
Salesforce Sales Cloud
Salesforce Marketing Cloud
Infor CloudSuite
Siebel CRM
Salesforce Service Cloud
Oracle CRM
Buyer's Guide
Download our free Microsoft Dynamics CRM Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
- Interested in integrating Dynamics CRM integrated with back end system, has anyone done this?
- What are the pros and cons of MS dynamics vs. Salesforce CRM?
- How does Microsoft MDS (vs Informatica MDM) fit with Azure architecture?
- Should we choose Salesforce, SAP CRM, Sugar CRM, inContact, Vocalcom, Oracle RightNow or build our own custom app?
- When evaluating CRM Customer Engagement Centers, what aspect do you think is the most important to look for?
- What is the best customer onboarding software to work with Temenos T24 (an integrated core banking solution)?
- Why is CRM Customer Engagement Centers important for companies?
















