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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of 42Gears SureMDM is 2.0%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Google Cloud Identity1.8%
42Gears SureMDM2.0%
Other76.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of our clients migrated the model workplace based on Intune, achieving a 78 percent cost reduction, which is quite a lot."
"I rate Intune 10 out of 10."
"The solution is easy to use, simple to understand for those new to using it, and combined with the other Microsoft products it makes for an overall good package."
"The ability to block and erase remote devices is valuable to us, especially when those devices are lost."
"The cloud base is perfect for me."
"The conditional access policies that we set up are very useful."
"It saves time, money, and resources; when there was a local liaison, managing everything was a significant challenge, but with Microsoft Intune, it has become much easier—around 60% to 70% easier—and in terms of reliability and ease of use, it excels."
"Autopilot is definitely the most valuable feature for me, because as an MSP supporting some clients with 300 to 400 users, once it is configured correctly we use Microsoft Intune so that when a laptop is sent directly to a remote user they just log in with their email address and password and their machine is ready to go with Wi-Fi, SharePoint access, OneDrive backup, Outlook, and all the applications they need automatically configured and deployed."
"The solution's customer support is good."
"Their support is mind-blowing."
"We created a whole new program that revolves around this solution."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"Stability-wise, I rate the solution a ten out of ten."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"This solution is very dynamic. I can do what I need to do with it."
"The solution is stable and reliable."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The solution is user-friendly."
"It's easy to set up."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most beneficial feature for enhancing security is context-aware access."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
 

Cons

"The only issues I have had with Microsoft Intune were with applications where if they are not an MSI file, I cannot really upload it as an application."
"A new Intune feature allows application packaging, but it incurs additional licensing costs for a significant number of applications."
"Reporting could be improved. It needs to be more expensive and robust."
"Microsoft Intune could be improved with a more intuitive user interface, simpler policy configuration for complex environments, and faster troubleshooting tools."
"The technical support by Microsoft is not so good. We have to manage many things by ourselves and do not receive responses in a timely manner."
"It's the granularity: 'Is your firewall on? Is BitLocker on?' It's not amazing granularity. But I've looked into other products, like Duo, and they're all similar."
"There are items that require improvements. One is the controls from iOS."
"I want more secure, reliable, and efficient security policies."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"The solution’s pricing could be made cheaper."
"The dashboards could be improved."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The user interface and customization features are not the best and could be improved."
"The product is not so convenient to deploy or to configure."
"User creation on Mac must be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The customer service and support team is not so good."
"The solution's storage capacity could be increased."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The interface could be more user-friendly."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
 

Pricing and Cost Advice

"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"Any bundle package, such as Security E3, covers multiple things, such as AAP, BitLocker, etc. If you go for them individually, they would be more expensive. Bundling makes the price more attractive and competitive."
"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"Intune is included in the Microsoft 365 licensing package that we have."
"The solution is cost-efficient."
"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"42Gears SureMDM is not an expensive solution."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"I am satisfied with the price of this solution."
"I rate the tool's pricing a four out of ten."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"The solution is not expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Computer Software Company
15%
Retailer
14%
Manufacturing Company
9%
Outsourcing Company
8%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business191
Midsize Enterprise63
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: September 2026.
915,383 professionals have used our research since 2012.