42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #11 with an average rating of 9.0, while Google is ranked #10 with an average rating of 7.7. 42Gears holds a 2.6% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: December 2025).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. The mindshare of 42Gears SureMDM is 2.6%, up from 2.2% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.7%
Google Cloud Identity	1.3%
42Gears SureMDM	2.6%
Other	67.4%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We handle the distribution software, collect metrics for app usage, and create policies to make the device compliant for Microsoft Intune."

"The solution appears to be stable and scalable."

"My favorite feature about Microsoft Intune is that I have good logging capabilities; I can effectively troubleshoot, though I'm also missing some aspects."

"When managing a large number of devices in an organization, it becomes easy to handle them on one platform using Microsoft Intune."

"Being able to manage the devices remotely is most valuable. We can push security requirements through Microsoft Intune."

"Microsoft Intune is a tool designed for enterprise customers to protect enterprise data from leakage or sharing."

"There are no complaints about the stability. It works one hundred percent of the time."

"Microsoft's cloud comes with a lot of extra features that are free of charge."

More Microsoft Intune pros

"The solution's customer support is good."

"This solution is very dynamic. I can do what I need to do with it."

"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."

"Stability-wise, I rate the solution a ten out of ten."

"We use the solution primarily to control mobile devices."

"The solution is stable and reliable."

"Payloads, application publishing, and cataloging features are valuable to our customers."

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

More 42Gears SureMDM pros

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The solution is user-friendly."

"The most beneficial feature for enhancing security is context-aware access."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"It's easy to set up."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

More Google Cloud Identity pros

Cons

"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."

"It would help if administrators could pinpoint the exact location of a stolen device to help law enforcement retrieve it and apprehend the suspect."

"What frustrates me the most is just waiting and tapping my fingers, uncertain about whether my changes will take effect."

"I would like some integration with the Microsoft reporting platform Power BI."

"Enhancements for managing MacOS more comprehensively would be beneficial."

"In the past, I raised some tickets for the enhancement feature, which was missing in Intune."

"There is no catalog for mobile access management (MAM) security."

"Manually syncing devices to enforce policies is cumbersome."

More Microsoft Intune cons

"The dashboards could be improved."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The product is not so convenient to deploy or to configure."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"The user interface and customization features are not the best and could be improved."

"The solution’s pricing could be made cheaper."

"User creation on Mac must be improved."

"The interface could be improved by simplifying it further."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"We cannot manage the attributes of SSPR."

"The customer service and support team is not so good."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

More Google Cloud Identity cons

Pricing and Cost Advice

"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."

"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."

"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."

"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."

"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."

"Intune is available as an individual product, but it also comes with Office 365 Premium or an Enterprise license, and the price varies for each version."

"It's affordable for the protection it gives. There are no additional costs."

"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."

More Microsoft Intune pricing and cost advice

"I am satisfied with the price of this solution."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"I rate the tool's pricing a four out of ten."

"42Gears SureMDM is not an expensive solution."

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"We probably spend about $50,000 a year on licensing."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The pricing is a bit expensive."

"The solution is not expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

19%

Retailer

16%

Manufacturing Company

10%

Healthcare Company

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	121
Midsize Enterprise	47
Large Enterprise	154

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

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Compared 5% of the time

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Compared 7% of the time

Workspace ONE UEM vs 42Gears SureMDM

Compared 6% of the time

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Compared 83% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

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Product Reports

Buyer's Guide

Microsoft Intune

January 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

January 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

January 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

SureMDM is an intuitive and powerful enterprise mobility management (EMM) solution for Android, iOS, and Windows platforms. You can secure, monitor and manage company owned devices for dedicated use as well as employee owned devices used to access company data (BYOD). SureMDM incorporates all aspects of EMM such as Mobile Application Management, Mobile Device Management and Mobile Content Management.

42Gears

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

December 2025

Free Report: 42Gears SureMDM vs. Google Cloud Identity

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