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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
352
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of 42Gears SureMDM is 2.6%, up from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
Google Cloud Identity1.7%
42Gears SureMDM2.6%
Other71.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune is a good product for UEM, which is helpful for Windows 10 management."
"Everything has worked better since we started using Intune."
"Microsoft Intune is unique in providing management for all operating systems, including macOS, Linux, Android, and iOS."
"I particularly appreciate the administration and security features, which can be deployed easily."
"I like the group policy management feature, which performs application monitoring and device enrollment."
"Agile and easy to deploy MDM solution that covers the maximum number of policies. Stable, scalable, and with knowledgeable technical support."
"In terms of technical support, you will get an immediate response."
"We have seen a clear ROI with Microsoft Intune; time saved has reduced device setup from three to five hours to thirty minutes, and there is a workload reduction of around twenty to thirty percent less manual effort from the IT team."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"The solution is stable and reliable."
"The solution's customer support is good."
"This solution is very dynamic. I can do what I need to do with it."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"Their support is mind-blowing."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"Everything is relatively good and overall, the product itself is good."
"The solution is user-friendly."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
 

Cons

"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer. You have to ask them a lot of questions. So, its initial deployment is the biggest challenge. They should make it easier to deploy with the use of Wizards or something else. During the deployment stage, there could be profiles for the customers who are particularly wanting to use certain feature sets of Intune."
"Logs and similar deployment/remediation detail for application delivery to Windows 10 computers should to be improved Additional application deployment options e.g. MSI deployment with more complex parameters or additional side-by-side files, and non-MSI deployment options."
"The admin portal for Microsoft Intune is not yet on the same level as other Microsoft 365 admin portals when comparing the interface and user-friendliness."
"Microsoft Intune has a latency response time issue. The latency has room for improvement."
"Microsoft Intune could be faster with client to server communication. Whenever I push something, it takes time; sometimes it takes more than one hour to deploy on the Windows side."
"There are a few security features that are not available in Microsoft Intune, when compared to other products."
"It's only good for a Microsoft environment. While it works very well for Microsoft users but if you have other kinds of operating systems, it's very painful to use."
"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."
"User creation on Mac must be improved."
"The user interface and customization features are not the best and could be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution, so we should be able to manage users with this particular solution; this is something that is currently not there."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"The user interface and customization features are not the best and could be improved."
"The dashboards could be improved."
"The dashboards could be improved."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"Google Cloud Identity the UI could improve."
"Technical support is slow."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Pricing is something that can be improved."
"I would like to see more integration in future releases."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
 

Pricing and Cost Advice

"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."
"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."
"The price of Microsoft Intune is reasonable."
"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."
"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"It is cheap, but as compared to Google, it is costly. Google is cheaper, but quality-wise, Microsoft Intune is better."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"I rate the tool's pricing a four out of ten."
"I am satisfied with the price of this solution."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"42Gears SureMDM is not an expensive solution."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"The pricing is a bit expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"We probably spend about $50,000 a year on licensing."
"The solution is not expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
17%
Retailer
15%
Manufacturing Company
11%
Construction Company
5%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business152
Midsize Enterprise59
Large Enterprise170
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for 42Gears SureMDM?
42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...
What needs improvement with 42Gears SureMDM?
Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...
What advice do you have for others considering 42Gears SureMDM?
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: April 2026.
892,678 professionals have used our research since 2012.