42Gears SureMDM vs Google Cloud Identity comparison

Why PeerSpot?

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #16, while Google is ranked #12 with an average rating of 7.8. 42Gears holds a 2.1% mindshare in EMM, compared to Google’s 1.7% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: August 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

August 2026

Download the complete report

Helped 911,602 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of 42Gears SureMDM is 2.1%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	20.1%
Google Cloud Identity	1.7%
42Gears SureMDM	2.1%
Other	76.1%

Enterprise Mobility Management (EMM)

Featured Reviews

Anumula Hitesh

Senior Business Development Executive at Digitaltrack

Centralized device management has automated onboarding and improves remote security compliance

One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

Read full review

Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

Read full review

Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The technical support of Microsoft Intune is good."

"The overall user experience is quite nice. I have no complaints from end users regarding their devices enrolled in Intune."

"I would say the biggest benefit is the single-pane view. There's no jumping around multiple UI's to do your overall management."

"Microsoft Intune is best for Windows devices and security in Office 365 and Microsoft-related enterprise environments. It's a nice platform for endpoint management."

"What I like most about the tool is that it's now very easy to set up a device for someone to use. It also helps us tremendously in managing security. Before, we used on-premise management with a domain controller. It was difficult to manage security comprehensively. For example, it was hard to know which computers were updated. We weren't able to do that easily with our previous solution."

"With on-premises Active Directory, the main challenge was that we had no control when a user was working from home. We didn't know what exactly a user was doing and whether the AV was up to date or not. Intune provides better control of their machines."

"We are using the mobile feature, and we are also using MDM to lock the devices, to push restrictions, et cetera"

"Intune reduces the load on our on-prem Active Directory by having everything go to one Intune panel, so we can configure group policies, deploy applications, and manage devices, and it has really improved our operations."

More Microsoft Intune pros

"We use the solution primarily to control mobile devices."

"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."

"The solution's customer support is good."

"We created a whole new program that revolves around this solution."

"This solution is very dynamic. I can do what I need to do with it."

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

"Stability-wise, I rate the solution a ten out of ten."

"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."

More 42Gears SureMDM pros

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"Following the steps made it very easy to use."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"It's easy to set up."

"Everything is relatively good and overall, the product itself is good."

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"The solution is user-friendly."

"I have not experienced any serious problem with stability."

More Google Cloud Identity pros

Cons

"Each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."

"A major challenge is making all the products work within device management solutions like Intune. It would be beneficial if Microsoft removed support for older products much earlier in the process."

"It would really be helpful to have the option to manage server operating systems as well, like Windows Server, at least. That way, we could scrap the use of SCCM, which requires a lot of on-premises infrastructure."

"The interface can be a bit complex to set up initially, so a simpler interface would really help."

"Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected."

"Microsoft Intune could be improved in several areas."

"The security aspect could be more effective. We are using other applications to manage network devices and groups, so if Microsoft Intune could improve in this area, especially on a network level, it would be a real advantage."

"What would make this product better is adding more security policies and features in the next upgrade."

More Microsoft Intune cons

"The user interface and customization features are not the best and could be improved."

"User creation on Mac must be improved."

"The solution’s pricing could be made cheaper."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The dashboards could be improved."

"The product is not so convenient to deploy or to configure."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

More Google Cloud Identity cons

Pricing and Cost Advice

"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."

"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."

"I would rate the price a four out of ten with ten being the most expensive."

"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."

"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."

"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

More Microsoft Intune pricing and cost advice

"I rate the tool's pricing a four out of ten."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"42Gears SureMDM is not an expensive solution."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"I am satisfied with the price of this solution."

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The solution is not expensive."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.

See recommendations

911,602 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Outsourcing Company

Computer Software Company

15%

Retailer

14%

Manufacturing Company

10%

Outsourcing Company

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	187

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

Comparisons

IBM MaaS360 vs Microsoft Intune

Compared 12% of the time

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

More Microsoft Intune Competitors

SOTI MobiControl vs 42Gears SureMDM

Compared 20% of the time

Scalefusion vs 42Gears SureMDM

Compared 9% of the time

Workspace ONE UEM vs 42Gears SureMDM

Compared 7% of the time

Miradore vs 42Gears SureMDM

Compared 6% of the time

Sophos Mobile vs 42Gears SureMDM

Compared 3% of the time

More 42Gears SureMDM Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 77% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin by One Identity vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

August 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

August 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

August 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

42Gears SureMDM is a Unified Endpoint Management (UEM) solution that enables organizations to secure, manage, and monitor enterprise devices from a centralized console. Designed for businesses of all sizes, SureMDM supports a wide range of endpoints, including Android, Windows, iOS, iPadOS, macOS, Linux, ChromeOS, VR devices, rugged devices, wearables, and IoT endpoints.

The platform helps organizations streamline device provisioning, application management, security enforcement, remote troubleshooting, device tracking, and compliance monitoring throughout the device lifecycle. SureMDM supports modern enrollment methods such as Android Zero-touch, Samsung Knox Mobile Enrollment, Apple Business Manager (ABM), Apple School Manager (ASM), Windows Autopilot, and Android Enterprise deployments.

Beyond endpoint management, SureAccess is available as an add-on to SureMDM, enabling Zero Trust Network Access (ZTNA) for secure access to enterprise applications and resources based on device posture, user identity, and access policies. It helps organizations secure remote workers, contractors, and distributed teams while reducing reliance on traditional VPN-based access models.

SureIdP is also available as an add-on to SureMDM, providing Identity and Access Management (IAM) capabilities such as centralized authentication, Single Sign-On (SSO), user provisioning, and access control. It helps organizations simplify identity management while strengthening security and compliance across enterprise applications and services.

Widely adopted across industries including logistics, retail, healthcare, manufacturing, education, transportation, field services, and financial services, SureMDM enables IT teams to manage distributed device fleets while maintaining security, operational efficiency, and regulatory compliance.

Key Features

Unified endpoint management across Android, iOS, iPadOS, macOS, Windows, Linux, ChromeOS, VR, and IoT devices
Zero-touch and automated device enrollment
Application deployment, management, and updates
Remote support, remote control, and troubleshooting
Kiosk mode and device lockdown capabilities
Location tracking, geofencing, and asset visibility
Compliance monitoring and policy enforcement
OS and firmware update management
Secure remote access and unattended device management
Reporting, analytics, and customizable dashboards
Integration with enterprise identity and security frameworks
Zero Trust Network Access (ZTNA) through SureAccess
Identity and Access Management (IAM) capabilities through SureIdP

Benefits

Simplified management of diverse device fleets from a single console
Reduced operational overhead through automation and remote management
Improved endpoint security through centralized policy enforcement
Secure application access using Zero Trust principles
Strong identity security with centralized authentication and SSO along with support for 3rd party SSO
Minimized device downtime with remote troubleshooting capabilities
Accelerated device deployment and onboarding
Enhanced visibility into device health, usage, and compliance
Scalable across global and distributed operations

Common Use Cases

Organizations use the 42Gears platform for:

Mobile Device Management (MDM)
Unified Endpoint Management (UEM)
Rugged device management
Kiosk and digital signage deployments
Shared and frontline device management
BYOD and corporate-owned device programs
Remote workforce enablement
Zero Trust Network Access (ZTNA)
Identity and Access Management (IAM)
Secure application access
Healthcare mobility initiatives
Educational device deployments
Logistics and field service operations

With support for cloud, on-premises, and private cloud deployments, the 42Gears platform provides organizations with the flexibility to manage endpoints, identities, and secure access from a unified ecosystem while meeting their security, compliance, and operational requirements.

42Gears

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

August 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: August 2026.

DOWNLOAD NOW

911,602 professionals have used our research since 2012.

See our 42Gears SureMDM vs. Google Cloud Identity report.

See our list of best Enterprise Mobility Management (EMM) vendors.

We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.