42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #11 with an average rating of 9.0, while Google is ranked #10 with an average rating of 7.8. 42Gears holds a 2.5% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: February 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.2% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
Google Cloud Identity	1.3%
42Gears SureMDM	2.5%
Other	67.9%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The conditional access policies that we set up are very useful."

"One of the most valuable aspects of Microsoft Intune is its seamless integration with Azure Active Directory, offering capabilities akin to Group Policy Objects."

"The insights, even though we're talking about charts and graphs, are super valuable to customers who might not otherwise know what's in their ecosystem or the current state of things within their ecosystem."

"The one feature we find most useful is the Mobile Application Manager. There are two types, we have the complete MDM and the Mobile Application Manager(MAM). We don't give our users phones, it is their own personal phone, and we need to allow them to have access to the company detail on their phone. We need to create a balance between their own personal data and the company data. We deploy the Mobile Application Manager for them so that we won't be able to interfere with their own personal data."

"First of all, the integration with the rest of Microsoft's products is a major win."

"The most valuable features in Microsoft Intune for me are application deployment, Defender deployment, and asset management."

"Intune enables us to manage our devices from anywhere."

"The solution’s most valuable feature is its ease of use."

More Microsoft Intune pros

"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."

"The solution is stable and reliable."

"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."

"Payloads, application publishing, and cataloging features are valuable to our customers."

"We use the solution primarily to control mobile devices."

"Stability-wise, I rate the solution a ten out of ten."

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

"This solution is very dynamic. I can do what I need to do with it."

More 42Gears SureMDM pros

"It's easy to set up."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The most valuable feature is the performance."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The most beneficial feature for enhancing security is context-aware access."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The most valuable feature is that you can manage users from one central location."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

More Google Cloud Identity pros

Cons

"The technical support by Microsoft is not so good. We have to manage many things by ourselves and do not receive responses in a timely manner."

"I'd suggest adding more features for macOS in Intune. There should be more functionality for managing macOS. There should be a better capability for pushing things down on macOS. Currently, Intune is not capable of managing macOS at the same level as Windows."

"From a new user's perspective, it may be a little overwhelming because there are quite a few things to look at in the console, however, once you are sort of acclimated and are familiar with your core functions, it's fairly simple and straightforward."

"While the ability to deploy applications at startup is reliable, the policy-based application deployment method has not reached the same level of consistency."

"The pricing could be improved."

"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."

"Microsoft Intune is not as fast and extensive as traditional solutions such as SCCM and others."

"The documentation about the custom image setup could be better. Although Microsoft provides the steps to configure Intune or set up or deploy Intune, it doesn't have much information related to custom images. If you ask, "how can we deploy the custom image?" There is no information. The steps they mention ask you to connect to your on-premises environment or create your own image on the cloud itself once there is connectivity. But I needed to go to multiple websites to get all this information. I had to figure out how to upload the custom image if you want to use the on-premise custom image for Cloud PC. If you have the proper subscription, you must have the right access, like global admin or owner. Then you can add your custom image to that. There are no steps mentioned over there. Microsoft Intune doesn't have Chrome browser support. I would like to have that support because they will want it if we pitch the product to clients."

More Microsoft Intune cons

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"The dashboards could be improved."

"The solution’s pricing could be made cheaper."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The product is not so convenient to deploy or to configure."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"User creation on Mac must be improved."

"The user interface and customization features are not the best and could be improved."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The interface could be more user-friendly."

"The solution's storage capacity could be increased."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

More Google Cloud Identity cons

Pricing and Cost Advice

"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."

"The product is expensive."

"While Microsoft charges for actual usage, it lacks discount options."

"I have no comment on pricing of the solution."

"Intune is included in the Microsoft 365 licensing package that we have."

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

"I rate Intune five out of 10 for pricing. It's expensive."

"Microsoft's licensing is more flexible and adaptive than its competitors."

More Microsoft Intune pricing and cost advice

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"I rate the tool's pricing a four out of ten."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"I am satisfied with the price of this solution."

"42Gears SureMDM is not an expensive solution."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

"We probably spend about $50,000 a year on licensing."

"The pricing is a bit expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The product is billed on a monthly basis depending on the number of users."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

19%

Retailer

15%

Manufacturing Company

11%

Healthcare Company

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	122
Midsize Enterprise	48
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

Comparisons

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Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

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SOTI MobiControl vs 42Gears SureMDM

Compared 34% of the time

Scalefusion vs 42Gears SureMDM

Compared 8% of the time

Workspace ONE UEM vs 42Gears SureMDM

Compared 6% of the time

Samsung Knox vs 42Gears SureMDM

Compared 6% of the time

Miradore vs 42Gears SureMDM

Compared 3% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 82% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

January 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

February 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

February 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

SureMDM is an intuitive and powerful enterprise mobility management (EMM) solution for Android, iOS, and Windows platforms. You can secure, monitor and manage company owned devices for dedicated use as well as employee owned devices used to access company data (BYOD). SureMDM incorporates all aspects of EMM such as Mobile Application Management, Mobile Device Management and Mobile Content Management.

42Gears

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

February 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: February 2026.

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