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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of 42Gears SureMDM is 2.2%, down from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
Google Cloud Identity1.7%
42Gears SureMDM2.2%
Other75.0%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We were trying to solve many issues, mainly the lack of centralized management. Before Microsoft Intune, we had to manually support devices one by one, installing applications and configuring policies individually. When we implemented the tool, it became much easier to manage our devices. We enroll them in Microsoft Intune and can manage all devices with a few clicks. For application management, it's the same process. If we want to deploy applications to hundreds or thousands of devices, we can do it easily with just a few clicks. This also applies to policies."
"The aspects I find most valuable are the managing the data and applications. I can also restrict the users to install any applications. I can also wipe the data if the phone was missplaced or stolen. These are the basics for me."
"My favorite feature of Microsoft Intune is the dashboard; the dashboard is very simple and user-friendly, and any person, even without prior knowledge, can understand it easily by seeing the interface dashboard."
"Intune provides full endpoint visibility and IT control across device platforms. You can individualize it for your company with the Intune Company Portal app."
"It provides control over all mobile devices that are being connected to the corporate network."
"The main value of Microsoft Intune is better asset management from a security perspective, ensuring that the security baseline is enforced on all devices, including mobile devices."
"Microsoft Intune has a pretty positive impact overall, especially in terms of device management efficiency and supporting remote work."
"Intune's most valuable features are its device management capabilities, particularly its centralized integration with other Microsoft stack components."
"We use the solution primarily to control mobile devices."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"Stability-wise, I rate the solution a ten out of ten."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"The solution's customer support is good."
"The solution is stable and reliable."
"The initial setup is easy."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
 

Cons

"Microsoft Intune could be faster with client to server communication. Whenever I push something, it takes time; sometimes it takes more than one hour to deploy on the Windows side."
"If you're looking forward to deficiency, I'd say that the Endpoint Manager support at the lower levels is poor."
"We faced issues with macOS support. The product should have better inventory and asset management."
"Microsoft Intune could be improved in several areas."
"There's a significant discrepancy in Intune pricing between tenants."
"Every day, we see a new feature that we want to apply, but what will be great for Intune is to be able to deploy apps in a simple fashion."
"The reporting is subpar. That's the only issue we have with Intune. We use another solution for that purpose."
"The challenge we experience is with Mac management. We find Intune not capable enough to handle Mac devices, configurations, or operating system deployments."
"The user interface and customization features are not the best and could be improved."
"User creation on Mac must be improved."
"The solution’s pricing could be made cheaper."
"The dashboards could be improved."
"The product is not so convenient to deploy or to configure."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Pricing is something that can be improved."
"Google Cloud Identity the UI could improve."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The solution needs to better integrate with Mac's OS."
 

Pricing and Cost Advice

"The purchase of the product was handled by someone else."
"It's affordable for the protection it gives. There are no additional costs."
"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"Our enterprise agreement includes Microsoft Intune at no additional cost."
"Intune is included with our F3 and E5 licenses."
"It is not expensive."
"Microsoft Intune's pricing is reasonable."
"Its pricing seems reasonable."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I am satisfied with the price of this solution."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"42Gears SureMDM is not an expensive solution."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"I rate the tool's pricing a four out of ten."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"We probably spend about $50,000 a year on licensing."
"The pricing is a bit expensive."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Computer Software Company
15%
Retailer
14%
Manufacturing Company
11%
Outsourcing Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: August 2026.
910,454 professionals have used our research since 2012.