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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
379
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of 42Gears SureMDM is 2.0%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Google Cloud Identity1.8%
42Gears SureMDM2.0%
Other76.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features in Microsoft Intune for me are application deployment, Defender deployment, and asset management."
"I like Intune's ability to manage roles, maintenance tasks, compliance settings, and patch development for all endpoints."
"The aspects I find most valuable are the managing the data and applications. I can also restrict the users to install any applications. I can also wipe the data if the phone was missplaced or stolen. These are the basics for me."
"Microsoft Intune's autopilot has been nice to have."
"Microsoft Intune has had a very positive impact on our organization, especially in terms of security and efficiency."
"Configuration profiles, remediation, scripts, and auto-pilot features are very good."
"The user experience with Microsoft Intune is excellent because we can manage users and maintain security and policies anywhere they are."
"It is easy to use and easy to roll out with low impact on users; it is stable and scalable as well, and the central administration con dashboard is very easy to use and provides very good oversight on all that needs to be monitored."
"We use the solution primarily to control mobile devices."
"This solution is very dynamic. I can do what I need to do with it."
"Stability-wise, I rate the solution a ten out of ten."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"We created a whole new program that revolves around this solution."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"Everything is relatively good and overall, the product itself is good."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"Following the steps made it very easy to use."
"The solution is user-friendly."
"I have not experienced any serious problem with stability."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
 

Cons

"There is room for improvement in the remediation and detection modules, which are currently about eighty percent fully functional."
"Customer service is not really good. I would give it a six out of ten. The main issue is the time it takes to get someone involved who truly understands what the product does."
"The challenge we experience is with Mac management. We find Intune not capable enough to handle Mac devices, configurations, or operating system deployments."
"No option to do end-to-en macOS management. Slow implementation of policies."
"Technical support can be challenging when resources shift, requiring repeated explanations. Support from India sometimes provides information without the right solution."
"The Mac integration has room for improvement."
"Reporting in Microsoft Intune presents challenges because the built-in reports are often too basic."
"It could offer more attributes for authentication."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"The solution’s pricing could be made cheaper."
"The user interface and customization features are not the best and could be improved."
"User creation on Mac must be improved."
"The product is not so convenient to deploy or to configure."
"The dashboards could be improved."
"The integration should be made easier."
"The interface could be improved by simplifying it further."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"I would like to see more integration in future releases."
 

Pricing and Cost Advice

"I rate Intune five out of 10 for pricing. It's expensive."
"It's affordable for the protection it gives. There are no additional costs."
"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."
"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"Microsoft licenses are costly."
"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"I rate the tool's pricing a four out of ten."
"42Gears SureMDM is not an expensive solution."
"I am satisfied with the price of this solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The solution is not expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The pricing is a bit expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
9%
Computer Software Company
7%
Retailer
14%
Computer Software Company
14%
Outsourcing Company
9%
Manufacturing Company
9%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business193
Midsize Enterprise64
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: September 2026.
919,088 professionals have used our research since 2012.