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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
367
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of 42Gears SureMDM is 2.6%, up from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
Google Cloud Identity1.7%
42Gears SureMDM2.6%
Other71.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to block and erase remote devices is valuable to us, especially when those devices are lost."
"My favorite feature of Microsoft Intune is the dashboard; the dashboard is very simple and user-friendly, and any person, even without prior knowledge, can understand it easily by seeing the interface dashboard."
"A great solution for anyone wanting a modern endpoint device management solution."
"For our office workers who are not based in Norway, when we order the PC, we can do some of the settings for them, with standardized settings, so we can set them up exactly as they are in Norway so that they're the same."
"The dashboards, the security, and the customization capabilities work very well for us."
"If they have Office 365 or Azure, Intune is by far the best choice."
"Agile and easy to deploy MDM solution that covers the maximum number of policies. Stable, scalable, and with knowledgeable technical support."
"Overall, Microsoft Intune has been a strong platform for modern endpoint management, especially for organizations supporting hybrid work and cloud-first device management strategies."
"Stability-wise, I rate the solution a ten out of ten."
"The solution's customer support is good."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"Their support is mind-blowing."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"We created a whole new program that revolves around this solution."
"The solution is stable and reliable."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
 

Cons

"There can be more logs. I do not have any other requirements."
"Intune has no remote control function for mobile phones to solve issues remotely for users."
"If we can not seem to get even half a dozen users working with the product in a way we consider stable, the scalability is in question."
"To make it a perfect ten, it would be helpful if there was a better way to troubleshoot user issues, as I've had a few users with corrupt files before and had to redeploy it without knowing the root cause."
"I want more secure, reliable, and efficient security policies."
"We would like to see the ability to use multiple personas on a device, similar to Samsung Knox, included in future updates."
"There are a lot of updates happening on Microsoft."
"I have realized that while it provides a lot of granular control on Windows devices, it has comparatively less functionality for Mac."
"The solution’s pricing could be made cheaper."
"The dashboards could be improved."
"The product is not so convenient to deploy or to configure."
"The user interface and customization features are not the best and could be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution, so we should be able to manage users with this particular solution; this is something that is currently not there."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The customer service and support team is not so good."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"The interface could be improved by simplifying it further."
"To improve the product, the integration with third-party products could always be smoother."
 

Pricing and Cost Advice

"No one can compete with Microsoft when it comes to price, and the features it is offering."
"This cost is approximately $30 USD per user per month."
"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."
"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."
"It is not expensive."
"The pricing needs improvement."
"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"42Gears SureMDM is not an expensive solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I rate the tool's pricing a four out of ten."
"I am satisfied with the price of this solution."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
16%
Retailer
15%
Manufacturing Company
11%
Construction Company
5%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business175
Midsize Enterprise60
Large Enterprise183
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for 42Gears SureMDM?
42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...
What needs improvement with 42Gears SureMDM?
Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...
What advice do you have for others considering 42Gears SureMDM?
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: April 2026.
896,099 professionals have used our research since 2012.