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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (7th)
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of 42Gears SureMDM is 2.0%, down from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 2.0%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
Google Cloud Identity2.0%
42Gears SureMDM2.0%
Other76.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We saw approximately forty to fifty percent reduction in manual device setup time with Microsoft Intune as onboarding became fully automated."
"Our bank's most valuable Intune features are centered around the dedicated device concept."
"I would rate the stability of Microsoft Intune nine out of ten."
"Microsoft Intune has saved me about 30% of my time through streamlined processes and efficient resource management."
"Using this product has completely stopped DLP, so people cannot take material off of corporate machines or corporate imagines, and that's a huge benefit."
"The main benefit for us with Microsoft Intune is centralized management of all devices, allowing us to apply one policy across the company from one location."
"It's a complete solution for us where we use the Defender on the machines, the Defender agent, and then Microsoft Intune to manage the updates and highlight any critical vulnerabilities."
"The ease of applying security policies to applications we deploy is the most valuable feature of Microsoft Intune."
"Their support is mind-blowing."
"The solution's customer support is good."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"We created a whole new program that revolves around this solution."
"Stability-wise, I rate the solution a ten out of ten."
"We use the solution primarily to control mobile devices."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"The solution is user-friendly."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"I have not experienced any serious problem with stability."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
 

Cons

"There is no catalog for mobile access management (MAM) security."
"Microsoft Intune lags market leaders, such as Apperian, in its MAM capabilities."
"The solution requires Mac support."
"In future releases, I would like to see better integration with Apple products."
"Most of the customers in the business do not use Intune because it doesn't support that much policy for Android."
"Sometimes, the process is unsuccessful when we attempt to reset a device and wipe the data using Intune."
"The security features should be improved."
"For an existing customer who has an SCCM, it would need to be upgraded to an MECM first before I can introduce Microsoft Intune."
"The user interface and customization features are not the best and could be improved."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The dashboards could be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"User creation on Mac must be improved."
"The product is not so convenient to deploy or to configure."
"The solution’s pricing could be made cheaper."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"The solution's storage capacity could be increased."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
 

Pricing and Cost Advice

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."
"Microsoft Intune is expensive."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"Microsoft Intune's pricing is reasonable."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"I rate the tool's pricing a four out of ten."
"42Gears SureMDM is not an expensive solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"I am satisfied with the price of this solution."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The product is billed on a monthly basis depending on the number of users."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Retailer
14%
Computer Software Company
14%
Outsourcing Company
9%
Manufacturing Company
9%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: September 2026.
920,223 professionals have used our research since 2012.