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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
357
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of 42Gears SureMDM is 2.6%, up from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
Google Cloud Identity1.7%
42Gears SureMDM2.6%
Other71.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
collaboration support engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Generally for the organization, Microsoft Intune has been a good investment for managing a lot of the company resources, saving a lot of money compared to using the on-premises version of the software."
"I can control applications, and I can secure applications by using the MAM policy, which is very effective and very helpful in protecting our users' data on mobile devices such as iPhones and Android phones."
"We have not had any issues with the scalability."
"When comparing these two products, I prefer Intune."
"First of all, the integration with the rest of Microsoft's products is a major win."
"The compliance and configuration policies in Microsoft Intune are the most valuable features, saving significant time compared to manual implementation."
"I can see that the patch management process is much improved with the bundled patch management option available in Microsoft Intune compared to the KPI deployment required by the other deployment solutions."
"The dashboards, the security, and the customization capabilities work very well for us."
"We use the solution primarily to control mobile devices."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"Stability-wise, I rate the solution a ten out of ten."
"The solution's customer support is good."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The solution is stable and reliable."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The most valuable feature is that you can manage users from one central location."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The solution is user-friendly."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
 

Cons

"I wanted to check if there is any provision at the Intune level to restrict certain things, such as a website, but unfortunately, that feature is available only in Microsoft Defender. Intune has web filtering capabilities, but they are only useful for protection from malicious websites, whereas we would like to be able to restrict a website. For example, YouTube is a clean website. No one would identify it as a malicious website, but if we want to stop the end-users from going to that website, we have to go for another product, such as Microsoft Defender or another third-party proxy solution. It would be great if this capability is included in Intune."
"The security aspect could be more effective."
"When you have a pressing issue, there is a lack of response. I believe Microsoft support needs to work on the response aspect."
"Currently, Microsoft Intune's focus is mainly on Windows, but they can make much more improvement in terms of other platforms."
"Intune has all the features enabled for Windows devices but needs to be improved on iOS and Apple devices."
"I think there should be a better tracking of the cell phones used on the Intune."
"The portal of Microsoft Intune is slow for me, but otherwise I think it is an acceptable product."
"Since the devices are configured over the Internet, whatever policy we apply from the compliance portal does not reflect immediately on the endpoint."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The dashboards could be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution, so we should be able to manage users with this particular solution; this is something that is currently not there."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The solution’s pricing could be made cheaper."
"The user interface and customization features are not the best and could be improved."
"The dashboards could be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"The interface could be improved by simplifying it further."
"The solution needs to better integrate with Mac's OS."
"Pricing is something that can be improved."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identity the UI could improve."
"Technical support is slow."
 

Pricing and Cost Advice

"Even if they charge a premium, they aim to provide equal value."
"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"Microsoft Intune is not cost-effective as a standalone product."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"42Gears SureMDM is not an expensive solution."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"I am satisfied with the price of this solution."
"I rate the tool's pricing a four out of ten."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"We probably spend about $50,000 a year on licensing."
"Licensing fees are on a yearly basis."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
17%
Retailer
15%
Manufacturing Company
11%
Financial Services Firm
5%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business154
Midsize Enterprise59
Large Enterprise181
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for 42Gears SureMDM?
42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...
What needs improvement with 42Gears SureMDM?
Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...
What advice do you have for others considering 42Gears SureMDM?
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: April 2026.
893,915 professionals have used our research since 2012.