42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #16, while Google is ranked #12 with an average rating of 7.8. 42Gears holds a 2.5% mindshare in EMM, compared to Google’s 1.8% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: June 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of July 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.1%, down from 33.2% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.1%
Google Cloud Identity	1.8%
42Gears SureMDM	2.5%
Other	73.6%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The navigation, the keys, and the settings are easy to find. It is easy to understand."

"Microsoft Intune is easy to use, and it is able to enforce policies towards multiple devices. It is able to bring multiple classes of devices into the same security posture. I found that very useful."

"Microsoft Intune is unique in providing management for all operating systems, including macOS, Linux, Android, and iOS."

"Microsoft Intune brings all endpoint and security management tools into one place, and for app discovery, deployment, and automatic updating, it's reliable."

"This product offers an alternative solution to other UEM (Unified Endpoint Management) solutions."

"Microsoft Intune has positively impacted my organization by giving a centralized way to manage and secure devices across the organization, improving consistency in how devices are configured, updated, and monitored, and making it easier to support remote users as many management and troubleshooting tasks can be performed without needing physical access to the device."

"The best features of Microsoft Intune include continuous implementation of new capabilities each year, covering almost everything."

"If the product works, remote access will be a benefit. To this point we have not had reason to have confidence in achieving that access."

More Microsoft Intune pros

"The solution is stable and reliable."

"Payloads, application publishing, and cataloging features are valuable to our customers."

"This solution is very dynamic. I can do what I need to do with it."

"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."

"We created a whole new program that revolves around this solution."

"Their support is mind-blowing."

"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."

"We use the solution primarily to control mobile devices."

More 42Gears SureMDM pros

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"Following the steps made it very easy to use."

"I have not experienced any serious problem with stability."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

More Google Cloud Identity pros

Cons

"In my additional experience with Microsoft Intune, although it is a cloud environment, it still has some flaws."

"The portal of Microsoft Intune is slow for me, but otherwise I think it is an acceptable product."

"If we can not seem to get even half a dozen users working with the product in a way we consider stable, the scalability is in question."

"The way the apps are getting deployed, the checkboxes for deleting previous versions are actually creating more conflicts than fixing problems."

"The solution needs to improve reporting. Sometimes, it shows double or triple entries of the same thing, which affects the count's accuracy. Also, some applications onboarded in Microsoft Intune do not get updated. When we look for solutions online, there is often no clear answer."

"It would be beneficial to have a more straightforward understanding of Intune's capabilities, presented in a simplified manner."

"Intune is not the most user-friendly mobile device management platform available."

"The admin portal for Microsoft Intune is not yet on the same level as other Microsoft 365 admin portals when comparing the interface and user-friendliness."

More Microsoft Intune cons

"The solution’s pricing could be made cheaper."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The product is not so convenient to deploy or to configure."

"The user interface and customization features are not the best and could be improved."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"User creation on Mac must be improved."

"The dashboards could be improved."

"The solution's storage capacity could be increased."

"Technical support is slow."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"We cannot manage the attributes of SSPR."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The interface could be improved by simplifying it further."

More Google Cloud Identity cons

Pricing and Cost Advice

"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."

"The price of Microsoft Intune is reasonable."

"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."

"Even if they charge a premium, they aim to provide equal value."

"We use Defender ATP and E5 licenses."

"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."

"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."

"The E5 license is expensive."

More Microsoft Intune pricing and cost advice

"42Gears SureMDM is not an expensive solution."

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"I rate the tool's pricing a four out of ten."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"I am satisfied with the price of this solution."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"The product is billed on a monthly basis depending on the number of users."

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Government

Computer Software Company

15%

Retailer

15%

Manufacturing Company

11%

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	194
Midsize Enterprise	61
Large Enterprise	185

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

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Workspace ONE UEM vs 42Gears SureMDM

Compared 6% of the time

IBM MaaS360 vs 42Gears SureMDM

Compared 3% of the time

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Compared 80% of the time

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Compared 3% of the time

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Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 1% of the time

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Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

June 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

June 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

June 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

42Gears SureMDM is a Unified Endpoint Management (UEM) solution that enables organizations to secure, manage, and monitor enterprise devices from a centralized console. Designed for businesses of all sizes, SureMDM supports a wide range of endpoints, including Android, Windows, iOS, iPadOS, macOS, Linux, ChromeOS, VR devices, rugged devices, wearables, and IoT endpoints.

The platform helps organizations streamline device provisioning, application management, security enforcement, remote troubleshooting, device tracking, and compliance monitoring throughout the device lifecycle. SureMDM supports modern enrollment methods such as Android Zero-touch, Samsung Knox Mobile Enrollment, Apple Business Manager (ABM), Apple School Manager (ASM), Windows Autopilot, and Android Enterprise deployments.

Beyond endpoint management, SureAccess is available as an add-on to SureMDM, enabling Zero Trust Network Access (ZTNA) for secure access to enterprise applications and resources based on device posture, user identity, and access policies. It helps organizations secure remote workers, contractors, and distributed teams while reducing reliance on traditional VPN-based access models.

SureIdP is also available as an add-on to SureMDM, providing Identity and Access Management (IAM) capabilities such as centralized authentication, Single Sign-On (SSO), user provisioning, and access control. It helps organizations simplify identity management while strengthening security and compliance across enterprise applications and services.

Widely adopted across industries including logistics, retail, healthcare, manufacturing, education, transportation, field services, and financial services, SureMDM enables IT teams to manage distributed device fleets while maintaining security, operational efficiency, and regulatory compliance.

Key Features

Unified endpoint management across Android, iOS, iPadOS, macOS, Windows, Linux, ChromeOS, VR, and IoT devices
Zero-touch and automated device enrollment
Application deployment, management, and updates
Remote support, remote control, and troubleshooting
Kiosk mode and device lockdown capabilities
Location tracking, geofencing, and asset visibility
Compliance monitoring and policy enforcement
OS and firmware update management
Secure remote access and unattended device management
Reporting, analytics, and customizable dashboards
Integration with enterprise identity and security frameworks
Zero Trust Network Access (ZTNA) through SureAccess
Identity and Access Management (IAM) capabilities through SureIdP

Benefits

Simplified management of diverse device fleets from a single console
Reduced operational overhead through automation and remote management
Improved endpoint security through centralized policy enforcement
Secure application access using Zero Trust principles
Strong identity security with centralized authentication and SSO along with support for 3rd party SSO
Minimized device downtime with remote troubleshooting capabilities
Accelerated device deployment and onboarding
Enhanced visibility into device health, usage, and compliance
Scalable across global and distributed operations

Common Use Cases

Organizations use the 42Gears platform for:

Mobile Device Management (MDM)
Unified Endpoint Management (UEM)
Rugged device management
Kiosk and digital signage deployments
Shared and frontline device management
BYOD and corporate-owned device programs
Remote workforce enablement
Zero Trust Network Access (ZTNA)
Identity and Access Management (IAM)
Secure application access
Healthcare mobility initiatives
Educational device deployments
Logistics and field service operations

With support for cloud, on-premises, and private cloud deployments, the 42Gears platform provides organizations with the flexibility to manage endpoints, identities, and secure access from a unified ecosystem while meeting their security, compliance, and operational requirements.

42Gears

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

June 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: June 2026.

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