42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #11 with an average rating of 9.0, while Google is ranked #10 with an average rating of 7.8. 42Gears holds a 2.5% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: February 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.3% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
42Gears SureMDM	2.5%
Other	68.7%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We work completely in a Microsoft environment. Its interface is similar to other Microsoft solutions that we are using such as Microsoft Defender. So far, for our administrators, it is easy to use."

"The ease of applying security policies to applications we deploy is the most valuable feature of Microsoft Intune."

"Intune's feature that I have found most valuable is its auto-pilot feature."

"Microsoft Intune is brilliant for scalability and is excellent for scaling purposes."

"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."

"I appreciate how clear Microsoft Intune is."

"The most valuable feature is the UEM capabilities."

"Autopilot is definitely the most valuable feature for me, because as an MSP supporting some clients with 300 to 400 users, once it is configured correctly we use Microsoft Intune so that when a laptop is sent directly to a remote user they just log in with their email address and password and their machine is ready to go with Wi-Fi, SharePoint access, OneDrive backup, Outlook, and all the applications they need automatically configured and deployed."

More Microsoft Intune pros

"This solution is very dynamic. I can do what I need to do with it."

"The solution's customer support is good."

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

"The solution is stable and reliable."

"Payloads, application publishing, and cataloging features are valuable to our customers."

"Stability-wise, I rate the solution a ten out of ten."

"We use the solution primarily to control mobile devices."

"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."

More 42Gears SureMDM pros

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"It is a very stable solution. I would rate it a ten out of ten."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"It's easy to set up."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"The initial setup is easy."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

More Google Cloud Identity pros

Cons

"In terms of the admin experience, it is straightforward, but the Windows enrollment experience could be improved. Sometimes, for enrollment, we have to reset devices and re-enroll them."

"The solution does require maintenance, and it is complex to maintain, especially regarding updates, patching, and releases."

"Microsoft Intune could improve by being more user-friendly and having it geared toward device management. The graphic interface is not very good."

"What frustrates me the most is just waiting and tapping my fingers, uncertain about whether my changes will take effect."

"Customer service used to be better. In the last couple of years, support has not been very good, even with Premier and Premium support. It's been very hit-or-miss."

"The information we receive at the device level needs improvement."

"Lacking ability to leverage more iOS device management internally."

"The reporting is subpar. That's the only issue we have with Intune. We use another solution for that purpose."

More Microsoft Intune cons

"The product is not so convenient to deploy or to configure."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The user interface and customization features are not the best and could be improved."

"User creation on Mac must be improved."

"The solution’s pricing could be made cheaper."

"The dashboards could be improved."

"To improve the product, the integration with third-party products could always be smoother."

"I would like to see more integration in future releases."

"The solution's storage capacity could be increased."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"The interface could be more user-friendly."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

More Google Cloud Identity cons

Pricing and Cost Advice

"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."

"There is a license needed to use the solution and we are on an annual license."

"We have the business premium licenses for the solution."

"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."

"Existing E5 license holders for M365, Intune, and Azure, receive a free license."

"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."

"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."

More Microsoft Intune pricing and cost advice

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"I am satisfied with the price of this solution."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"42Gears SureMDM is not an expensive solution."

"I rate the tool's pricing a four out of ten."

"Licensing fees are on a yearly basis."

"The solution is not expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

18%

Retailer

16%

Manufacturing Company

11%

Hospitality Company

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	123
Midsize Enterprise	49
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

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Product Reports

Buyer's Guide

Microsoft Intune

February 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

February 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

February 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

SureMDM is an intuitive and powerful enterprise mobility management (EMM) solution for Android, iOS, and Windows platforms. You can secure, monitor and manage company owned devices for dedicated use as well as employee owned devices used to access company data (BYOD). SureMDM incorporates all aspects of EMM such as Mobile Application Management, Mobile Device Management and Mobile Content Management.

42Gears

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

February 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: February 2026.

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