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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
375
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of June 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.7%, down from 33.5% compared to the previous year. The mindshare of 42Gears SureMDM is 2.6%, up from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune22.7%
Google Cloud Identity1.7%
42Gears SureMDM2.6%
Other73.0%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The security features are most definitely valuable. If I have to give an example, the lockdown features that prevent employees from configuring anything or downloading company data are valuable. We get high-quality device protection, malware protection, and information protection at the same time."
"Based on my experience, I find Intune very flexible for managing Windows devices. We can use scripting, and we can make use of the self-service portal or the company portal to publish some of the applications for Windows."
"What I like the most about Microsoft Intune is its ability to manage mobile devices. Through integration with System Center, it can also manage desktops and laptops."
"The Autopilot feature is the most valuable because it saves significant time on managing devices."
"It helps implement conditional access policies to restrict mobile users from accessing potentially dangerous emails."
"I would say the biggest benefit is the single-pane view. There's no jumping around multiple UI's to do your overall management."
"The device profiling which uses the official Outlook email enabled us to control the screenshot feature and prevent copying outside of the organization's application."
"When a user receives the machine, sets it up, and turns it on, it connects to the domain and begins installing software, becoming ready within approximately half an hour, which represents a significant time savings for IT departments."
"The solution is stable and reliable."
"This solution is very dynamic. I can do what I need to do with it."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"Stability-wise, I rate the solution a ten out of ten."
"The solution's customer support is good."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The most valuable feature is that you can manage users from one central location."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"It's easy to set up."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The most valuable feature of Google Cloud Identity is its stability."
"Following the steps made it very easy to use."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
 

Cons

"Microsoft Intune is not user-friendly to manage and has room for improvement."
"Microsoft Intune could be improved in several areas."
"Microsoft Intune could be improved by adding short video tutorials or direct links to Microsoft articles in the information button."
"A detailed device diagnostic feature is missing. Also, operating system deployment and imaging are missing."
"Every time we call, we get bounced to a new team... there is no cohesive end-to-end support, which is very frustrating and time-consuming."
"It can improve for new users; in the starting phase, we found that the logs are too complex or scattered."
"Data leak prevention can be integrated into it. Currently, it does not have data leak prevention."
"Each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."
"The user interface and customization features are not the best and could be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The solution’s pricing could be made cheaper."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The user interface and customization features are not the best and could be improved."
"The dashboards could be improved."
"User creation on Mac must be improved."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"Pricing is something that can be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"To improve the product, the integration with third-party products could always be smoother."
"The interface could be improved by simplifying it further."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
 

Pricing and Cost Advice

"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"There are licenses required for this solution. We enable licenses on the devices we need to manage."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"I rate Intune five out of 10 for pricing. It's expensive."
"The pricing needs improvement."
"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"I rate the tool's pricing a four out of ten."
"42Gears SureMDM is not an expensive solution."
"I am satisfied with the price of this solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
16%
Retailer
15%
Manufacturing Company
11%
Construction Company
5%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business182
Midsize Enterprise62
Large Enterprise184
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for 42Gears SureMDM?
42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...
What needs improvement with 42Gears SureMDM?
Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...
What advice do you have for others considering 42Gears SureMDM?
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: April 2026.
896,692 professionals have used our research since 2012.