42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #13 with an average rating of 9.0, while Google is ranked #11 with an average rating of 7.8. 42Gears holds a 2.6% mindshare in EMM, compared to Google’s 1.7% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: June 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of June 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.7%, down from 33.5% compared to the previous year. The mindshare of 42Gears SureMDM is 2.6%, up from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.7%
Google Cloud Identity	1.7%
42Gears SureMDM	2.6%
Other	73.0%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Intune is the ability to reset a lost device and remove all the data."

"My advice for those implementing Microsoft Intune is to proceed with it; there is no other software that can perform the job better, and Microsoft offers extensive experience with a mature ecosystem, so I recommend going for it."

"Internet-based access with security is what I have found to be most valuable. It is also a stable and scalable solution."

"We have ROI because we are retiring AirWatch, so we're spending less and making the most of the free stuff."

"Being able to manage the devices remotely is most valuable. We can push security requirements through Microsoft Intune."

"The security compliance capabilities make it widely adopted across organizations."

"The ability to block and erase remote devices is valuable to us, especially when those devices are lost."

"Third party integrations are very convenient to use with Microsoft Intune."

More Microsoft Intune pros

"We created a whole new program that revolves around this solution."

"Their support is mind-blowing."

"This solution is very dynamic. I can do what I need to do with it."

"Payloads, application publishing, and cataloging features are valuable to our customers."

"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."

"The solution's customer support is good."

"We use the solution primarily to control mobile devices."

"Stability-wise, I rate the solution a ten out of ten."

More 42Gears SureMDM pros

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"Everything is relatively good and overall, the product itself is good."

"The most valuable feature of Google Cloud Identity is its stability."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"I have not experienced any serious problem with stability."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

More Google Cloud Identity pros

Cons

"Reporting in Microsoft Intune presents challenges because the built-in reports are often too basic."

"Currently, BitLocker does not support BYOD enrollment, which is a product limitation."

"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer. You have to ask them a lot of questions. So, its initial deployment is the biggest challenge. They should make it easier to deploy with the use of Wizards or something else. During the deployment stage, there could be profiles for the customers who are particularly wanting to use certain feature sets of Intune."

"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."

"The support is not particularly good. Sometimes when you open a case with Microsoft, you end up resolving the issue by yourself."

"It would be great to see on-premises mailboxes and for the solution to have geofencing capabilities."

"Historically, Group Policy has simplified the management of various items, such as printer and drive mappings and while Intune offers workarounds, it lacks native support for these functionalities. This is an area I believe needs improvement."

"Management of Linux devices from Microsoft Intune would be great. Then we can manage any device and not only Windows and Apple."

More Microsoft Intune cons

"The user interface and customization features are not the best and could be improved."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"The product is not so convenient to deploy or to configure."

"User creation on Mac must be improved."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The dashboards could be improved."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"The solution’s pricing could be made cheaper."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

"Google Cloud Identity the UI could improve."

"The solution's storage capacity could be increased."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"Technical support is slow."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"The interface could be more user-friendly."

More Google Cloud Identity cons

Pricing and Cost Advice

"There are licenses required for this solution. We enable licenses on the devices we need to manage."

"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."

"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."

"Its price is quite okay. I wish they provide certain additional features with the same license."

"Pricing can be improved."

"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."

"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."

"It's reasonable. They're not giving it away, but it's reasonable."

More Microsoft Intune pricing and cost advice

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"42Gears SureMDM is not an expensive solution."

"I am satisfied with the price of this solution."

"I rate the tool's pricing a four out of ten."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The pricing is a bit expensive."

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Government

Computer Software Company

15%

Retailer

15%

Manufacturing Company

11%

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	190
Midsize Enterprise	65
Large Enterprise	185

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

SOTI MobiControl vs 42Gears SureMDM

Compared 24% of the time

Scalefusion vs 42Gears SureMDM

Compared 9% of the time

Miradore vs 42Gears SureMDM

Compared 6% of the time

Workspace ONE UEM vs 42Gears SureMDM

Compared 6% of the time

IBM MaaS360 vs 42Gears SureMDM

Compared 3% of the time

More 42Gears SureMDM Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 74% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

June 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

June 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

June 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

42Gears SureMDM offers extensive remote access and control capabilities for robust device management in industries needing enhanced security. Renowned for its flexibility and adaptability, it ensures efficient policy implementation across platforms.

42Gears SureMDM is a comprehensive device management tool used predominantly in security-sensitive sectors like banking, finance, and logistics. It offers features like application publishing, secure tunnels for remote access, and dynamic dashboards. With the capacity to manage Apple and Android Enterprise devices, including Zero-Touch deployment, 42Gears SureMDM is highly effective in maintaining operating systems akin to Ivanti Avalanche and SOTI MobiControl. However, it faces challenges with support response times, Mac user creation, pricing, and user-friendly interfaces. Its adaptable framework supports the unique demands of educational distance learning and e-learning deployments.

What are the most important features of 42Gears SureMDM?

Location Tracking: Enables efficient monitoring of devices across different geographies.
Application Management: Allows for seamless app deployment and cataloging for various devices.
Remote Device Control: Provides secure access and control over devices through established tunnels.
User-Friendly Navigation: Simplifies interface to ensure ease of use for administrators.

What benefits and ROI can users expect from 42Gears SureMDM?

Enhanced Security Management: Assures robust policy implementation and management for sensitive sectors.
Flexibility: Provides dynamic capabilities to adapt to business-specific mobility needs.
Comprehensive Support: Offers detailed assistance to address implementation challenges.

42Gears SureMDM is widely utilized in banking, finance, logistics, and retail sectors for security and device management. It offers application management, data loss prevention, and device lifecycle management, supporting mobility and educational deployments on a private cloud infrastructure, integrating seamlessly into existing systems similar to Ivanti Avalanche and SOTI MobiControl.

42Gears

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

June 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: June 2026.

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