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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of 42Gears SureMDM is 2.2%, down from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
Google Cloud Identity1.7%
42Gears SureMDM2.2%
Other75.0%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune scales very effectively with our growing needs."
"Microsoft Tech Support is good, providing solid support."
"I have seen approximately a sixty to seventy percent improvement in efficiency and time savings since using Microsoft Intune."
"The pricing for Microsoft Intune is reasonable and our clients are satisfied."
"I have seen a return on investment right from the start of the tool's usage."
"The features of Microsoft Intune that I appreciate the most are its user-friendly interface and robust security options."
"What I value most about Microsoft Intune is that it is a cloud-native tool and is embedded into Premium at a reasonable cost."
"Configuration profiles, remediation, scripts, and auto-pilot features are very good."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"We use the solution primarily to control mobile devices."
"Their support is mind-blowing."
"We created a whole new program that revolves around this solution."
"This solution is very dynamic. I can do what I need to do with it."
"The solution's customer support is good."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The most beneficial feature for enhancing security is context-aware access."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
 

Cons

"However, Autopilot enrollment is not available for Mac devices yet, which would be a great addition if implemented."
"I am not involved in the day-to-day with Intune, but we have gone with a different product for updating mobile device software. We do not integrate many of our mobile devices that are not Microsoft-based devices, such as Dell laptops, with Intune."
"One issue that Inutune can improve is password integration with the BitLocker key option. Another issue is assigning licenses. We can assign the licenses for some users on the BPM side, and our BPS users work on Outlook 365 but cannot access it there. A BPS person can go to the company portal and download Outlook 2016. They could improve the NDIS part to assign a license directly to the BPS person that allows them to install the Intune device manager directly on our system."
"From a new user's perspective, it may be a little overwhelming because there are quite a few things to look at in the console, however, once you are sort of acclimated and are familiar with your core functions, it's fairly simple and straightforward."
"However, I dislike how it lags sometimes. I cannot work on multiple processes at the same time."
"Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected."
"Intune has no remote control function for mobile phones to solve issues remotely for users."
"We face multiple scenarios where IT decision-makers request specific policy implementations, however, due to product limitations, we cannot fulfill these requests."
"The user interface and customization features are not the best and could be improved."
"User creation on Mac must be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The product is not so convenient to deploy or to configure."
"The dashboards could be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The solution’s pricing could be made cheaper."
"The customer service and support team is not so good."
"In Google, if we want support they are very slow to respond."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"We cannot manage the attributes of SSPR."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The solution needs to better integrate with Mac's OS."
 

Pricing and Cost Advice

"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"We have the business premium licenses for the solution."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"Microsoft licenses are costly."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"42Gears SureMDM is not an expensive solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"I rate the tool's pricing a four out of ten."
"I am satisfied with the price of this solution."
"The solution is not expensive."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"We probably spend about $50,000 a year on licensing."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Computer Software Company
15%
Retailer
15%
Manufacturing Company
11%
Outsourcing Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: August 2026.
910,564 professionals have used our research since 2012.