No more typing reviews! Try our Samantha, our new voice AI agent.

42Gears SureMDM vs Google Cloud Identity comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of 42Gears SureMDM is 2.2%, down from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
Google Cloud Identity1.7%
42Gears SureMDM2.2%
Other75.0%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When comparing these two products, I prefer Intune."
"Intune is effective because of the configuration management and endpoint security it provides. The graphical interface makes it easier to configure and deploy devices."
"Intune's most valuable features are its device management capabilities, particularly its centralized integration with other Microsoft stack components."
"Conditional access helps me control uncontrolled access."
"Conditional access has helped us tailor and enforce our security policies in the mobile space."
"The technical support of Microsoft Intune is good."
"We can manage and standardize security across your environment, identify problems, receive alerts, and so on. That's its purpose, and that's also why it's so good."
"Microsoft Intune has positively impacted my organization by providing many benefits."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"Their support is mind-blowing."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"We use the solution primarily to control mobile devices."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"This solution is very dynamic. I can do what I need to do with it."
"The solution's customer support is good."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"It is a very stable solution. I would rate it a ten out of ten."
"The most beneficial feature for enhancing security is context-aware access."
"The most valuable feature is that you can manage users from one central location."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
 

Cons

"I switched away from Microsoft Intune because it cannot manage the MacBook very well."
"The reporting dashboard is really limited."
"Sometimes, it takes time to synchronize the policies between the portal and the devices, you don't have a way to estimate how long it will take to deploy. You have some kind of gray area, where it can deploy in 30 minutes or three days."
"One major concern I have is user friction. When you enforce many policies and people log into apps like Microsoft Teams or Outlook, they encounter numerous MFA and other policies."
"The support from Microsoft was previously good, but now it is very poor."
"Deploying an app can be a complex process due to dependencies."
"For improving Microsoft Intune, it sometimes feels laggy, taking some time to implement any policies on machines."
"In an upcoming release, I would like to see some kind of analytics report."
"User creation on Mac must be improved."
"The dashboards could be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The solution’s pricing could be made cheaper."
"The product is not so convenient to deploy or to configure."
"The user interface and customization features are not the best and could be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"To improve the product, the integration with third-party products could always be smoother."
"I would like to see more integration in future releases."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Technical support is slow."
"We cannot manage the attributes of SSPR."
 

Pricing and Cost Advice

"The tool is cheaper than our company's other MDM tools."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."
"I rate Intune five out of 10 for pricing. It's expensive."
"The pricing needs improvement."
"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."
"The purchase of the product was handled by someone else."
"We have the business premium licenses for the solution."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I rate the tool's pricing a four out of ten."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"42Gears SureMDM is not an expensive solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"I am satisfied with the price of this solution."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
report
Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.
910,956 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Computer Software Company
15%
Retailer
15%
Manufacturing Company
11%
Outsourcing Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: August 2026.
910,956 professionals have used our research since 2012.