42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #10 with an average rating of 8.4, while Google is ranked #8 with an average rating of 7.5. 42Gears holds a 2.3% mindshare in EMM, compared to Google’s 1.4% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 90% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: January 2025).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 35.1%, down from 38.4% compared to the previous year. The mindshare of 42Gears SureMDM is 2.3%, up from 1.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.4%, down from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

Read full review

Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a cloud-based service. It is easy to use and offers privacy."

"If the product works, remote access will be a benefit. To this point we have not had reason to have confidence in achieving that access."

"In terms of technical support, you will get an immediate response."

"The mobile device management is very useful."

"Microsoft Intune simplifies device management by replacing the traditional method of installing OS, joining a domain, and configuring everything manually."

"The biggest thing for us is enforcing logins only from devices that are managed by Intune."

"It's very informative when there is an error. It allows us to backtrace where the error is and resolve that ourselves. It's a bit of a Swiss Army penknife. We find that it fixes most issues."

"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."

More Microsoft Intune pros

"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."

"The solution's customer support is good."

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."

"We use the solution primarily to control mobile devices."

"The solution is stable and reliable."

"Stability-wise, I rate the solution a ten out of ten."

"This solution is very dynamic. I can do what I need to do with it."

More 42Gears SureMDM pros

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The most valuable feature of Google Cloud Identity is its stability."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"It is a very stable solution. I would rate it a ten out of ten."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

More Google Cloud Identity pros

Cons

"There is room for improvement in integration and security as well."

"Reporting needs improvement."

"It would be better if they can reduce the cost of the license."

"There can be more logs. I do not have any other requirements."

"In terms of what can be improved, I am looking for better enhancements regarding Apple management, not only on the mobile device, but also on the laptop."

"Intune should support platforms other than Windows. We have encountered several limitations, especially when handling iOS devices."

"We haven't really gone through all the features of Intune. We are just discovering them. Every day, we see a new feature that we want to apply, but what will be great for Intune is to be able to deploy apps in a simple fashion. We should be able to easily install various apps on the Windows platform, iOS, and Android. Currently, we have to write some scripts. It's not as straightforward as we would like it to be. It should be simplified so that we can do it just with three clicks—next, next, finish—without needing to write a script."

"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."

More Microsoft Intune cons

"The product is not so convenient to deploy or to configure."

"The solution’s pricing could be made cheaper."

"User creation on Mac must be improved."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The dashboards could be improved."

"The user interface and customization features are not the best and could be improved."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"The integration should be made easier."

"The interface could be improved by simplifying it further."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"The customer service and support team is not so good."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"Technical support is slow."

More Google Cloud Identity cons

Pricing and Cost Advice

"The cost of the license and the features are justified for myself as a technical person."

"The purchase of the product was handled by someone else."

"Microsoft Intune is available for individual purchase at a low per-device cost."

"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."

"Microsoft Intune has been incorporated into our Microsoft E5 licenses."

"The tool is cheaper than our company's other MDM tools."

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."

"There is a license needed to use the solution and we are on an annual license."

More Microsoft Intune pricing and cost advice

"I am satisfied with the price of this solution."

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"I rate the tool's pricing a four out of ten."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"42Gears SureMDM is not an expensive solution."

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"The solution is not expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

26%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Computer Software Company

22%

Retailer

11%

Manufacturing Company

10%

Transportation Company

Computer Software Company

16%

Manufacturing Company

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about 42Gears SureMDM?

Stability-wise, I rate the solution a ten out of ten.

See all answers

What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

Google services are affordable compared to other services. Additional costs depend on the specific products; for exam...

See all answers

What needs improvement with Google Cloud Identity?

Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud. Ad...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 15% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 8% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

SOTI MobiControl vs 42Gears SureMDM

Compared 52% of the time

Scalefusion vs 42Gears SureMDM

Compared 7% of the time

ManageEngine Endpoint Central vs 42Gears SureMDM

Compared 6% of the time

Workspace ONE UEM vs 42Gears SureMDM

Compared 6% of the time

Samsung Knox vs 42Gears SureMDM

Compared 4% of the time

More 42Gears SureMDM Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 65% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

JumpCloud vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

Workspace ONE UEM vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

February 2025

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

February 2025

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

February 2025

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

SureMDM is an intuitive and powerful enterprise mobility management (EMM) solution for Android, iOS, and Windows platforms. You can secure, monitor and manage company owned devices for dedicated use as well as employee owned devices used to access company data (BYOD). SureMDM incorporates all aspects of EMM such as Mobile Application Management, Mobile Device Management and Mobile Content Management.

42Gears

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

January 2025

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: January 2025.

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