42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #16, while Google is ranked #12 with an average rating of 7.8. 42Gears holds a 2.5% mindshare in EMM, compared to Google’s 1.8% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: June 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of July 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.1%, down from 33.2% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.1%
Google Cloud Identity	1.8%
42Gears SureMDM	2.5%
Other	73.6%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Without Microsoft Intune, it would be extremely challenging, if not impossible, for a large company to send out computers to users and have them set up and ready to use right out of the box in a remote location."

"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."

"Turning the endpoint infrastructure into a highly efficient operation was the best thing that happened to our organization."

"We are able to deliver applications fast to our mobile workloads so that users can make use of it instantly."

"We already use a lot of Microsoft products in our company, and therefore, it made sense to also use this product."

"While I don't think you can ever have full visibility and control, Intune certainly allows us to see the applications being used and tells us if things like Windows patches aren't applied to machines. It does a good job. That visibility makes life a little easier."

"Microsoft Intune does a great job of helping protect our environment."

"The one feature we find most useful is the Mobile Application Manager. There are two types, we have the complete MDM and the Mobile Application Manager(MAM). We don't give our users phones, it is their own personal phone, and we need to allow them to have access to the company detail on their phone. We need to create a balance between their own personal data and the company data. We deploy the Mobile Application Manager for them so that we won't be able to interfere with their own personal data."

More Microsoft Intune pros

"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."

"Their support is mind-blowing."

"The solution is stable and reliable."

"We created a whole new program that revolves around this solution."

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."

"Stability-wise, I rate the solution a ten out of ten."

"Payloads, application publishing, and cataloging features are valuable to our customers."

More 42Gears SureMDM pros

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"The most valuable feature is that you can manage users from one central location."

"The solution is user-friendly."

"I have not experienced any serious problem with stability."

"The initial setup is easy."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"The most valuable feature of Google Cloud Identity is its stability."

More Google Cloud Identity pros

Cons

"Although Intune is from the same provider, its integration with other Microsoft products, like Microsoft Defender or Microsoft Purview, could be improved."

"Intune has all the features enabled for Windows devices but needs to be improved on iOS and Apple devices."

"More integration with monitoring tools is needed."

"I think nine is a very good rating for this solution, and I kept one point out because I think in the future it requires improvement based on future scalability in the IT infrastructure."

"We do not utilize Microsoft customer service and technical support since it is generally a waste of time."

"Microsoft Intune could be improved in several areas."

"Cost is the biggest factor for us right now. Microsoft Intune and AD P1 together in a bundle is a good thing to have, but it is very costly compared to other products in the market. Otherwise, Microsoft Intune is the best."

"The technical support by Microsoft is not so good. We have to manage many things by ourselves and do not receive responses in a timely manner."

More Microsoft Intune cons

"The solution’s pricing could be made cheaper."

"The user interface and customization features are not the best and could be improved."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"User creation on Mac must be improved."

"The product is not so convenient to deploy or to configure."

"The dashboards could be improved."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"Technical support is slow."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"To improve the product, the integration with third-party products could always be smoother."

"The solution needs to better integrate with Mac's OS."

"The integration should be made easier."

More Google Cloud Identity cons

Pricing and Cost Advice

"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."

"Microsoft Intune is available for individual purchase at a low per-device cost."

"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."

"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."

"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."

"Intune is cost-effective as it is included in some of the Office 365 packages."

More Microsoft Intune pricing and cost advice

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"I rate the tool's pricing a four out of ten."

"I am satisfied with the price of this solution."

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"42Gears SureMDM is not an expensive solution."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The solution is not expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"Licensing fees are on a yearly basis."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The product is billed on a monthly basis depending on the number of users."

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Government

Computer Software Company

15%

Retailer

15%

Manufacturing Company

11%

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	193
Midsize Enterprise	61
Large Enterprise	186

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

Comparisons

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Compared 10% of the time

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Compared 10% of the time

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Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

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SOTI MobiControl vs 42Gears SureMDM

Compared 23% of the time

Scalefusion vs 42Gears SureMDM

Compared 9% of the time

Miradore vs 42Gears SureMDM

Compared 6% of the time

Workspace ONE UEM vs 42Gears SureMDM

Compared 6% of the time

IBM MaaS360 vs 42Gears SureMDM

Compared 3% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 80% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

June 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

June 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

July 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

42Gears SureMDM is a Unified Endpoint Management (UEM) solution that enables organizations to secure, manage, and monitor enterprise devices from a centralized console. Designed for businesses of all sizes, SureMDM supports a wide range of endpoints, including Android, Windows, iOS, iPadOS, macOS, Linux, ChromeOS, VR devices, rugged devices, wearables, and IoT endpoints.

The platform helps organizations streamline device provisioning, application management, security enforcement, remote troubleshooting, device tracking, and compliance monitoring throughout the device lifecycle. SureMDM supports modern enrollment methods such as Android Zero-touch, Samsung Knox Mobile Enrollment, Apple Business Manager (ABM), Apple School Manager (ASM), Windows Autopilot, and Android Enterprise deployments.

Beyond endpoint management, SureAccess is available as an add-on to SureMDM, enabling Zero Trust Network Access (ZTNA) for secure access to enterprise applications and resources based on device posture, user identity, and access policies. It helps organizations secure remote workers, contractors, and distributed teams while reducing reliance on traditional VPN-based access models.

SureIdP is also available as an add-on to SureMDM, providing Identity and Access Management (IAM) capabilities such as centralized authentication, Single Sign-On (SSO), user provisioning, and access control. It helps organizations simplify identity management while strengthening security and compliance across enterprise applications and services.

Widely adopted across industries including logistics, retail, healthcare, manufacturing, education, transportation, field services, and financial services, SureMDM enables IT teams to manage distributed device fleets while maintaining security, operational efficiency, and regulatory compliance.

Key Features

Unified endpoint management across Android, iOS, iPadOS, macOS, Windows, Linux, ChromeOS, VR, and IoT devices
Zero-touch and automated device enrollment
Application deployment, management, and updates
Remote support, remote control, and troubleshooting
Kiosk mode and device lockdown capabilities
Location tracking, geofencing, and asset visibility
Compliance monitoring and policy enforcement
OS and firmware update management
Secure remote access and unattended device management
Reporting, analytics, and customizable dashboards
Integration with enterprise identity and security frameworks
Zero Trust Network Access (ZTNA) through SureAccess
Identity and Access Management (IAM) capabilities through SureIdP

Benefits

Simplified management of diverse device fleets from a single console
Reduced operational overhead through automation and remote management
Improved endpoint security through centralized policy enforcement
Secure application access using Zero Trust principles
Strong identity security with centralized authentication and SSO along with support for 3rd party SSO
Minimized device downtime with remote troubleshooting capabilities
Accelerated device deployment and onboarding
Enhanced visibility into device health, usage, and compliance
Scalable across global and distributed operations

Common Use Cases

Organizations use the 42Gears platform for:

Mobile Device Management (MDM)
Unified Endpoint Management (UEM)
Rugged device management
Kiosk and digital signage deployments
Shared and frontline device management
BYOD and corporate-owned device programs
Remote workforce enablement
Zero Trust Network Access (ZTNA)
Identity and Access Management (IAM)
Secure application access
Healthcare mobility initiatives
Educational device deployments
Logistics and field service operations

With support for cloud, on-premises, and private cloud deployments, the 42Gears platform provides organizations with the flexibility to manage endpoints, identities, and secure access from a unified ecosystem while meeting their security, compliance, and operational requirements.

42Gears

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

June 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: June 2026.

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