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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of 42Gears SureMDM is 2.1%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
Google Cloud Identity1.7%
42Gears SureMDM2.1%
Other76.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Everything has worked better since we started using Intune."
"The main value of Microsoft Intune is better asset management from a security perspective, ensuring that the security baseline is enforced on all devices, including mobile devices."
"For our customer, it meant no on-premise systems configuration infrastructure or identity management services were required."
"Microsoft Intune has had a very positive impact on our organization, especially in terms of security and efficiency."
"Given all of the factors and things to consider, including features and cost, I would say that Intune has a slight edge over competing products."
"Microsoft Intune is cost-effective and easy to use, so I can recommend it."
"Microsoft Intune is unique in providing management for all operating systems, including macOS, Linux, Android, and iOS."
"I believe that the solution is actually in Gartner's top quadrant at the moment for mobile device management."
"The solution is stable and reliable."
"Their support is mind-blowing."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"Stability-wise, I rate the solution a ten out of ten."
"We use the solution primarily to control mobile devices."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"We created a whole new program that revolves around this solution."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"It is a very stable solution. I would rate it a ten out of ten."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"I have not experienced any serious problem with stability."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
 

Cons

"The solution does require maintenance, and it is complex to maintain, especially regarding updates, patching, and releases."
"Could benefit from user having more control over devices."
"Microsoft needs to strategize its licensing structure. When using Microsoft Intune, we bought a small scale of controls, only controlling part of the devices, though Microsoft Intune can do much more. The Intune Suite offers more features, allowing extensive integration with either internal or cloud environments without requiring third-party licensing. However, each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."
"The configuration and pricing can be improved."
"Enhancements for managing MacOS more comprehensively would be beneficial."
"It's the granularity: 'Is your firewall on? Is BitLocker on?' It's not amazing granularity. But I've looked into other products, like Duo, and they're all similar."
"I rate Microsoft support between six to eight. The support often involves third parties hired by Microsoft who are knowledgeable, but sometimes the help I receive is not adequate."
"Lacking ability to leverage more iOS device management internally."
"User creation on Mac must be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The dashboards could be improved."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The user interface and customization features are not the best and could be improved."
"The solution’s pricing could be made cheaper."
"The product is not so convenient to deploy or to configure."
"The interface could be improved by simplifying it further."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"The solution needs to better integrate with Mac's OS."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Pricing is something that can be improved."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"We cannot manage the attributes of SSPR."
 

Pricing and Cost Advice

"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"The Intune license model is costly."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"Microsoft Intune is moderately priced. There is a monthly license required to use the solution and it is approximately eight dollars per month."
"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."
"I am satisfied with the price of this solution."
"42Gears SureMDM is not an expensive solution."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"I rate the tool's pricing a four out of ten."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The solution is not expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Computer Software Company
15%
Retailer
14%
Manufacturing Company
9%
Outsourcing Company
8%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: September 2026.
912,818 professionals have used our research since 2012.