42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #11 with an average rating of 9.0, while Google is ranked #10 with an average rating of 7.8. 42Gears holds a 2.5% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: February 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.2% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
Google Cloud Identity	1.3%
42Gears SureMDM	2.5%
Other	67.9%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"As the solution is a software as a service, the scalability is unlimited."

"Mobile device management is most valuable."

"When comparing Microsoft Intune to Jamf, Microsoft Intune is superior."

"With these improvements, I estimate we've reduced our patching costs by over $100,000 a month, as the MSP previously had to troubleshoot various issues manually."

"The key benefit of Intune is its integration with the Microsoft ecosystem."

"It is a cloud-based service. It is easy to use and offers privacy."

"Microsoft Intune has transformed my organization; we are managing to scale the Intune deployment across all our regions efficiently, and it works perfectly for our needs."

"The many policies available in Microsoft Intune for managing our devices are valuable."

More Microsoft Intune pros

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

"Payloads, application publishing, and cataloging features are valuable to our customers."

"This solution is very dynamic. I can do what I need to do with it."

"The solution is stable and reliable."

"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."

"We use the solution primarily to control mobile devices."

"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."

"Stability-wise, I rate the solution a ten out of ten."

More 42Gears SureMDM pros

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"I have not experienced any serious problem with stability."

"The initial setup is easy."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"It is a very stable solution. I would rate it a ten out of ten."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

More Google Cloud Identity pros

Cons

"The admin portal for Microsoft Intune is not yet on the same level as other Microsoft 365 admin portals when comparing the interface and user-friendliness."

"The solution needs to improve reporting. Sometimes, it shows double or triple entries of the same thing, which affects the count's accuracy. Also, some applications onboarded in Microsoft Intune do not get updated. When we look for solutions online, there is often no clear answer."

"Intune could be improved by organizing different solutions, like Defender and Sentinel, into a single package. This would allow us to focus on security while Microsoft manages other areas. Having a unified solution would drive better management of various sectors. Although the Intune user experience is good, we should continue enhancing it."

"There can be some added features, such as an improved dashboard. Any new feature that could be a benefit to our customers would be good."

"The time we have to wait to deploy policies has room for improvement."

"Back in 2020, there were significant problems with report accuracy, particularly regarding web patching."

"There could be more competent processes and improvements in the policy space."

"There is room for improvement in integrating additional features such as Purview and SharePoint activities into Intune."

More Microsoft Intune cons

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"The dashboards could be improved."

"User creation on Mac must be improved."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"The user interface and customization features are not the best and could be improved."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The solution’s pricing could be made cheaper."

"The product is not so convenient to deploy or to configure."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Technical support is slow."

"I would like to see more integration in future releases."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"The interface could be improved by simplifying it further."

More Google Cloud Identity cons

Pricing and Cost Advice

"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."

"This cost is approximately $30 USD per user per month."

"The purchase of the product was handled by someone else."

"For organizations that are a Microsoft shop, the pricing is compelling."

"I have no comment on pricing of the solution."

"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."

"With one user base license, we can use Intune for up to five devices. However, with Soti MobiControl, each license is tied to a single device, meaning one license is dedicated to one device only."

"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."

More Microsoft Intune pricing and cost advice

"I rate the tool's pricing a four out of ten."

"I am satisfied with the price of this solution."

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"42Gears SureMDM is not an expensive solution."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

19%

Retailer

15%

Manufacturing Company

11%

Hospitality Company

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	122
Midsize Enterprise	48
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

SOTI MobiControl vs 42Gears SureMDM

Compared 33% of the time

Scalefusion vs 42Gears SureMDM

Compared 8% of the time

Workspace ONE UEM vs 42Gears SureMDM

Compared 7% of the time

Samsung Knox vs 42Gears SureMDM

Compared 6% of the time

IBM MaaS360 vs 42Gears SureMDM

Compared 3% of the time

More 42Gears SureMDM Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 82% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

February 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

February 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

February 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

SureMDM is an intuitive and powerful enterprise mobility management (EMM) solution for Android, iOS, and Windows platforms. You can secure, monitor and manage company owned devices for dedicated use as well as employee owned devices used to access company data (BYOD). SureMDM incorporates all aspects of EMM such as Mobile Application Management, Mobile Device Management and Mobile Content Management.

42Gears

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

February 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: February 2026.

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