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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of 42Gears SureMDM is 2.1%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
Google Cloud Identity1.7%
42Gears SureMDM2.1%
Other76.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It significantly reduces the overhead associated with providing support."
"Using Microsoft Intune, we reduced device onboarding time by around forty to fifty percent, improved compliance visibility significantly, and reduced manual endpoint management effort through automated policy deployment and centralized administration while also helping lower security incidents related to unmanaged or non-compliant devices."
"Since implementing this solution, our company has grown substantially, and our talent pool has significantly expanded."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"Easy to use."
"Microsoft Intune is unique in providing management for all operating systems, including macOS, Linux, Android, and iOS."
"My advice for those implementing Microsoft Intune is to proceed with it; there is no other software that can perform the job better, and Microsoft offers extensive experience with a mature ecosystem, so I recommend going for it."
"Conditional access has helped us tailor and enforce our security policies in the mobile space."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"Its dashboards are valuable. It is easy to access dashboards and implement policies."
"This solution is very dynamic. I can do what I need to do with it."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The solution's customer support is good."
"We created a whole new program that revolves around this solution."
"We use the solution primarily to control mobile devices."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature is that you can manage users from one central location."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"Everything is relatively good and overall, the product itself is good."
 

Cons

"Intune should improve its software inventory to provide better metering of which software is used throughout the company. This is especially needed for reporting third-party software solutions."
"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."
"I'm still playing around with it and haven't had any issues with the product yet, but support can definitely be improved."
"The reports that are generated aren't so great. They don't give a lot of meaning so far, but that could be down to user knowledge than the actual reporting side of things. I'm not a big user of it, but I was a bigger user of MaaS360, and we used to be able to run weekly and monthly reports. In the case of any deviations. we'd get a warning immediately. That's not so easy to do or to get in place for Intune. This could be just a user issue, but when I compare both, that's the only thing that's lacking for me."
"Microsoft Intune needs to improve the initial login process."
"We do not utilize Microsoft customer service and technical support since it is generally a waste of time."
"What I'd like to see in their next upgrade is more in the context of today's security policies and what's needed, for them to keep adding features based on that, for example boosting security, so they can keep on adding security features, and that is the best they can do."
"A major challenge is making all the products work within device management solutions like Intune. It would be beneficial if Microsoft removed support for older products much earlier in the process."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The user interface and customization features are not the best and could be improved."
"The solution’s pricing could be made cheaper."
"The product is not so convenient to deploy or to configure."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"User creation on Mac must be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"The dashboards could be improved."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"In Google, if we want support they are very slow to respond."
"The solution needs to better integrate with Mac's OS."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"I would like to see more integration in future releases."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"Pricing is something that can be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
 

Pricing and Cost Advice

"We use Defender ATP and E5 licenses."
"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
"The Intune license model is costly."
"There are licenses required for this solution. We enable licenses on the devices we need to manage."
"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"The product is expensive."
"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."
"42Gears SureMDM is not an expensive solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"I rate the tool's pricing a four out of ten."
"I am satisfied with the price of this solution."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
8%
Computer Software Company
7%
Computer Software Company
15%
Retailer
14%
Manufacturing Company
9%
Outsourcing Company
8%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: August 2026.
912,517 professionals have used our research since 2012.