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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of 42Gears SureMDM is 2.1%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
Google Cloud Identity1.7%
42Gears SureMDM2.1%
Other76.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate the stability of Microsoft Intune nine out of ten."
"It allows our clients to have the confidence to centrally manage policies for security, and it helps them in securing the organization from a technology aspect."
"The solution is easy to use, simple to understand for those new to using it, and combined with the other Microsoft products it makes for an overall good package."
"Windows Autopatch is the most valuable because it removes the burden of patch management."
"Overall, Microsoft Intune is genuinely built for growth, catering well to both small teams and large enterprises with the same foundation and scaling smoothly without requiring a significant overhaul."
"The ability to block and erase remote devices is valuable to us, especially when those devices are lost."
"Intune's integration with Defender and other security solutions is valuable because it offers a view into different security vulnerabilities and enables us to secure them more effectively."
"Microsoft Intune is easy to use, and it is able to enforce policies towards multiple devices. It is able to bring multiple classes of devices into the same security posture. I found that very useful."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"This solution is very dynamic. I can do what I need to do with it."
"Stability-wise, I rate the solution a ten out of ten."
"The solution is stable and reliable."
"Their support is mind-blowing."
"We created a whole new program that revolves around this solution."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"The solution's customer support is good."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"It's easy to set up."
"The most beneficial feature for enhancing security is context-aware access."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The most valuable feature is that you can manage users from one central location."
"The initial setup is easy."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Everything is relatively good and overall, the product itself is good."
 

Cons

"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."
"Customer service is not really good. I would give it a six out of ten. The main issue is the time it takes to get someone involved who truly understands what the product does."
"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"Integrating certain group policies can be challenging and may necessitate using on-premises systems to integrate them with Microsoft Intune."
"The technical support from Microsoft is not good, they take a long time to respond to a case and they do not update you on what is happening on a case."
"The downsides of Microsoft Intune include the fact that the interface can sometimes be complex for new administrators."
"The support from Microsoft was previously good, but now it is very poor."
"Issues such as Windows 32 app failures occur frequently, and detailed manual detection rules are often necessary."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"User creation on Mac must be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"The dashboards could be improved."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The product is not so convenient to deploy or to configure."
"The solution’s pricing could be made cheaper."
"The user interface and customization features are not the best and could be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"In Google, if we want support they are very slow to respond."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"We cannot manage the attributes of SSPR."
"I would like to see more integration in future releases."
"The customer service and support team is not so good."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
 

Pricing and Cost Advice

"No one can compete with Microsoft when it comes to price, and the features it is offering."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"I don't have any problem as far as cost is concerned. It is bundled with our license."
"The price of Microsoft Intune is reasonable."
"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."
"While I can't provide insights from a business perspective, it's worth noting that the pricing may differ significantly, and the discount we received might not be reflective of standard business rates."
"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."
"I rate the tool's pricing a four out of ten."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"42Gears SureMDM is not an expensive solution."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I am satisfied with the price of this solution."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The solution is not expensive."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Computer Software Company
15%
Retailer
14%
Manufacturing Company
9%
Outsourcing Company
8%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: August 2026.
912,788 professionals have used our research since 2012.