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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
378
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of July 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.1%, down from 33.2% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune22.1%
Google Cloud Identity1.8%
42Gears SureMDM2.5%
Other73.6%
Enterprise Mobility Management (EMM)
 

Featured Reviews

OluwashileAdeniyi - PeerSpot reviewer
Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees
Centralized endpoint security has improved and supports hybrid work and BYOD policies
Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's cloud-based with no need for on-premise infrastructure, you can access it anywhere and start working on it, and you will have the record of data in your hand anytime if you need it quickly."
"The feature that we need occasionally but is really important is the ability to remotely wipe a device, control it, and perform similar functions."
"Overall, the user experience of Microsoft Intune is excellent, the software is installed in the background and the user will not feel any disruption, and it is a comprehensive solution because it is integrated with Microsoft's other products."
"Intune's most valuable features are the device, compliance, and configuration policies."
"Microsoft Intune is a must and should be needed for this time, for this hybrid model period, and I highly recommend this product for employees, education institutions, or device management."
"We can manage and standardize security across your environment, identify problems, receive alerts, and so on. That's its purpose, and that's also why it's so good."
"The solution’s most valuable feature is its ease of use."
"Intune has automated the deployment of patches and applications, which is more efficient and easier. It allows us to deploy applications, packages, Windows updates, and security updates like BitLocker encryption more efficiently and easily."
"The solution is stable and reliable."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"The solution's customer support is good."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"Stability-wise, I rate the solution a ten out of ten."
"Their support is mind-blowing."
"We created a whole new program that revolves around this solution."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The most beneficial feature for enhancing security is context-aware access."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The most valuable feature of Google Cloud Identity is its stability."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"It is a very stable solution. I would rate it a ten out of ten."
 

Cons

"One area where Microsoft Intune could improve is policy troubleshooting and reporting. Identifying why a device is non-compliant or why a deployment failed can sometimes require longer than expected."
"With Microsoft technical support, they only fix Teams and when they are open, they're mostly trying to close again at the quickest time."
"Every time we call, we get bounced to a new team... there is no cohesive end-to-end support, which is very frustrating and time-consuming."
"To make it a perfect ten, it would be helpful if there was a better way to troubleshoot user issues, as I've had a few users with corrupt files before and had to redeploy it without knowing the root cause."
"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."
"The reports aren't complete, and it's not easy to build custom reports. For example, Windows Autopilot isn't working well in cases where the computers don't have a good internet connection. Then the option is not good enough."
"Reporting in Microsoft Intune presents challenges because the built-in reports are often too basic."
"Microsoft Intune lacks live location tracking capabilities. Improvements should be made in terms of MDM platforms for other devices."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The product is not so convenient to deploy or to configure."
"The user interface and customization features are not the best and could be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"User creation on Mac must be improved."
"The dashboards could be improved."
"The solution’s pricing could be made cheaper."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Technical support is slow."
"The solution's storage capacity could be increased."
"The customer service and support team is not so good."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"We cannot manage the attributes of SSPR."
 

Pricing and Cost Advice

"Its pricing seems reasonable."
"While I can't provide insights from a business perspective, it's worth noting that the pricing may differ significantly, and the discount we received might not be reflective of standard business rates."
"The pricing is good because customers are not complaining about it."
"The E5 license is expensive."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."
"Even if they charge a premium, they aim to provide equal value."
"Microsoft Intune's pricing is reasonable."
"42Gears SureMDM is not an expensive solution."
"I am satisfied with the price of this solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I rate the tool's pricing a four out of ten."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Licensing fees are on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
Retailer
15%
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
6%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business193
Midsize Enterprise61
Large Enterprise186
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: June 2026.
906,960 professionals have used our research since 2012.