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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
378
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of July 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.1%, down from 33.2% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune22.1%
Google Cloud Identity1.8%
42Gears SureMDM2.5%
Other73.6%
Enterprise Mobility Management (EMM)
 

Featured Reviews

OluwashileAdeniyi - PeerSpot reviewer
Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees
Centralized endpoint security has improved and supports hybrid work and BYOD policies
Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I find what is most valuable about Microsoft Intune is how, at the granular level, it allows us to manage the devices."
"Implementing Microsoft Intune has provided a more streamlined and consistent method for device management across our multiple domains, effectively consolidating our administrative efforts."
"Its direct integration with all the other products that we have from Microsoft is valuable. We're using the E5 license, and we have a whole wealth of different products available. It just makes it easier to have everything from one provider."
"It's easy to manage and easy to configure."
"The Asset Management and Auto Pilot are valuable features."
"The most valuable features in Microsoft Intune for me are application deployment, Defender deployment, and asset management."
"I have had a positive experience with Microsoft Intune; it simplifies device management, improves security, and saves time."
"Microsoft Intune is a very strong and modern endpoint management solution, especially for organizations moving towards cloud and hybrid environments."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"We use the solution primarily to control mobile devices."
"Their support is mind-blowing."
"The solution is stable and reliable."
"The solution's customer support is good."
"This solution is very dynamic. I can do what I need to do with it."
"We created a whole new program that revolves around this solution."
"Stability-wise, I rate the solution a ten out of ten."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Everything is relatively good and overall, the product itself is good."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The most valuable feature of Google Cloud Identity is its stability."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
 

Cons

"Regarding the pricing of Microsoft Intune, there are many features being introduced, but most features should be available in a license such as EMS E3, which is a high-quality license but does not include them."
"We have spoken to the technical support on a few occasions. They have only ever provided us with minimal information."
"I have been trying to contact technical support but haven't been able to reach anyone."
"Most of the customers in the business do not use Intune because it doesn't support that much policy for Android."
"They could also make it easier to use because there are some other products that may be easier to use in terms of the look and feel of the dashboard."
"It's the granularity: 'Is your firewall on? Is BitLocker on?' It's not amazing granularity. But I've looked into other products, like Duo, and they're all similar."
"In an upcoming release, I would like to see some kind of analytics report."
"More integration with monitoring tools is needed."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The dashboards could be improved."
"User creation on Mac must be improved."
"The solution’s pricing could be made cheaper."
"The user interface and customization features are not the best and could be improved."
"The product is not so convenient to deploy or to configure."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"Technical support is slow."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"The solution needs to better integrate with Mac's OS."
"The customer service and support team is not so good."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
 

Pricing and Cost Advice

"Microsoft's licensing is more flexible and adaptive than its competitors."
"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"It's affordable for the protection it gives. There are no additional costs."
"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"The pricing needs improvement."
"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."
"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I rate the tool's pricing a four out of ten."
"I am satisfied with the price of this solution."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"42Gears SureMDM is not an expensive solution."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The product is billed on a monthly basis depending on the number of users."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Computer Software Company
16%
Retailer
15%
Manufacturing Company
11%
Financial Services Firm
6%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business194
Midsize Enterprise61
Large Enterprise185
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for 42Gears SureMDM?
42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...
What needs improvement with 42Gears SureMDM?
Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...
What advice do you have for others considering 42Gears SureMDM?
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: June 2026.
903,807 professionals have used our research since 2012.