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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of 42Gears SureMDM is 2.0%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Google Cloud Identity1.8%
42Gears SureMDM2.0%
Other76.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune brings all endpoint and security management tools into one place, and for app discovery, deployment, and automatic updating, it's reliable."
"I like how Microsoft Intune lets me lock down the email profile and make it accessible only on certain devices."
"We can manage and standardize security across your environment, identify problems, receive alerts, and so on. That's its purpose, and that's also why it's so good."
"Microsoft Intune has positively impacted my organization by providing many benefits."
"Our bank's most valuable Intune features are centered around the dedicated device concept."
"What I like the most about Microsoft Intune is its ability to manage mobile devices. Through integration with System Center, it can also manage desktops and laptops."
"Microsoft Intune is a cost-saving solution, reducing IT department workload and allowing for faster device provisioning compared to traditional methods."
"Intune is a very good cloud solution for managing devices."
"We created a whole new program that revolves around this solution."
"Stability-wise, I rate the solution a ten out of ten."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"Their support is mind-blowing."
"The solution is stable and reliable."
"We use the solution primarily to control mobile devices."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The most valuable feature is the performance."
"The most beneficial feature for enhancing security is context-aware access."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The solution is user-friendly."
"Everything is relatively good and overall, the product itself is good."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
 

Cons

"Technical support is not that great."
"Almost every day during the initial deployment, I would chat with technical support for solutions. They did not give me a suitable solution to solve the false positive alarms."
"The only drawback or challenge is that it does not support server deployment."
"The pricing can be expensive if you are not combining it with other products."
"However, in Microsoft Intune that is not possible because Microsoft releases it across the world as one data piece."
"I have not been satisfied with it, and I am planning to change it soon. There are a lot of updates coming from Microsoft that suddenly affect our security policies."
"Certificate management within Microsoft Intune's Suite is still under development. It's not very reliable compared to other certificate tools, though it has made good progress within a couple of years."
"The configuration and pricing can be improved."
"The dashboards could be improved."
"The user interface and customization features are not the best and could be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The solution’s pricing could be made cheaper."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The product is not so convenient to deploy or to configure."
"User creation on Mac must be improved."
"The solution needs to better integrate with Mac's OS."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"To improve the product, the integration with third-party products could always be smoother."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"Google Cloud Identity the UI could improve."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
 

Pricing and Cost Advice

"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."
"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."
"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."
"For organizations that are a Microsoft shop, the pricing is compelling."
"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."
"Even if they charge a premium, they aim to provide equal value."
"I rate Intune five out of 10 for pricing. It's expensive."
"It's affordable for the protection it gives. There are no additional costs."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I rate the tool's pricing a four out of ten."
"42Gears SureMDM is not an expensive solution."
"I am satisfied with the price of this solution."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The solution is not expensive."
"Licensing fees are on a yearly basis."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"We probably spend about $50,000 a year on licensing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The product is billed on a monthly basis depending on the number of users."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Computer Software Company
15%
Retailer
14%
Manufacturing Company
9%
Outsourcing Company
8%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: September 2026.
915,287 professionals have used our research since 2012.