42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #11 with an average rating of 9.0, while Google is ranked #10 with an average rating of 7.8. 42Gears holds a 2.5% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: March 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

March 2026

Download the complete report

Helped 883,896 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.3% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
42Gears SureMDM	2.5%
Other	68.7%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Microsoft Endpoint Manager is not expensive overall, especially for small environments."

"The most valuable feature is that we can manage workstations or Android devices remotely without needing the device to be connected to our local network."

"Conditional access has helped us tailor and enforce our security policies in the mobile space."

"The most useful features in Microsoft Intune are the policy enforcement and conditional access. These features make our operations easier from a company perspective."

"One of the most valuable features of Microsoft Intune is the detection and remediation script capability."

"I find Microsoft Intune valuable primarily for its Windows management capabilities, along with its Android Enterprise and Apple device management for mobile devices."

"We were able to deploy about 65 computers in under two weeks to a completely remote user base without touching any of the machines."

"We have found the solution is capable of scaling."

More Microsoft Intune pros

"We use the solution primarily to control mobile devices."

"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

"The solution is stable and reliable."

"Payloads, application publishing, and cataloging features are valuable to our customers."

"Stability-wise, I rate the solution a ten out of ten."

"The solution's customer support is good."

"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."

More 42Gears SureMDM pros

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The most beneficial feature for enhancing security is context-aware access."

"The initial setup is easy."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The solution is user-friendly."

More Google Cloud Identity pros

Cons

"In the past, I raised some tickets for the enhancement feature, which was missing in Intune."

"Could benefit from user having more control over devices."

"One issue that Inutune can improve is password integration with the BitLocker key option. Another issue is assigning licenses. We can assign the licenses for some users on the BPM side, and our BPS users work on Outlook 365 but cannot access it there. A BPS person can go to the company portal and download Outlook 2016. They could improve the NDIS part to assign a license directly to the BPS person that allows them to install the Intune device manager directly on our system."

"There is room for improvement, particularly in terms of compatibility, extending beyond the well-known major brands."

"A feature I would want to see added in Microsoft Intune is the ability to manage other non-Microsoft devices."

"Microsoft Intune is not user-friendly to manage and has room for improvement."

"It should be simplified. I've worked with many different mobile device management solutions, and Intune is one of the more complex ones. It could be more simplified, and some of it is related to the wording that is being used, such as a configuration profile versus a policy. They really should have had different names to make it less confusing."

"At this time, I do not have any areas for improvement. I have heard about some downtime, but I am not in the local IT team."

More Microsoft Intune cons

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"The dashboards could be improved."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The product is not so convenient to deploy or to configure."

"User creation on Mac must be improved."

"The solution’s pricing could be made cheaper."

"The user interface and customization features are not the best and could be improved."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"Google Cloud Identity the UI could improve."

"Technical support is slow."

"The solution needs to better integrate with Mac's OS."

"The solution's storage capacity could be increased."

"We cannot manage the attributes of SSPR."

"To improve the product, the integration with third-party products could always be smoother."

"The customer service and support team is not so good."

More Google Cloud Identity cons

Pricing and Cost Advice

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."

"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."

"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."

"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."

"The licensing is on a yearly basis."

"Pricing can be improved."

"The price of Microsoft Intune is reasonable."

More Microsoft Intune pricing and cost advice

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"I am satisfied with the price of this solution."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"I rate the tool's pricing a four out of ten."

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"42Gears SureMDM is not an expensive solution."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

"The solution is not expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.

See recommendations

883,896 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Computer Software Company

18%

Retailer

16%

Manufacturing Company

11%

Hospitality Company

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	123
Midsize Enterprise	49
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

SOTI MobiControl vs 42Gears SureMDM

Compared 29% of the time

Scalefusion vs 42Gears SureMDM

Compared 8% of the time

Workspace ONE UEM vs 42Gears SureMDM

Compared 6% of the time

Samsung Knox vs 42Gears SureMDM

Compared 6% of the time

Miradore vs 42Gears SureMDM

Compared 3% of the time

More 42Gears SureMDM Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 81% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

February 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

February 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

February 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

SureMDM is an intuitive and powerful enterprise mobility management (EMM) solution for Android, iOS, and Windows platforms. You can secure, monitor and manage company owned devices for dedicated use as well as employee owned devices used to access company data (BYOD). SureMDM incorporates all aspects of EMM such as Mobile Application Management, Mobile Device Management and Mobile Content Management.

42Gears

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

March 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: March 2026.

DOWNLOAD NOW

883,896 professionals have used our research since 2012.

See our 42Gears SureMDM vs. Google Cloud Identity report.

See our list of best Enterprise Mobility Management (EMM) vendors.

We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.