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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of 42Gears SureMDM is 2.0%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Google Cloud Identity1.8%
42Gears SureMDM2.0%
Other76.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature of Microsoft Intune is that it managed the endpoints."
"Microsoft Intune impacts my organization positively by saving significant time via faster onboarding; there is no requirement for manual imaging or setup."
"The stability of Microsoft Intune is good."
"It's easy to manage."
"The ability to send configurations to our systems is valuable, particularly as we don't have a regular Windows AD server. Our current environment doesn't have a Windows AD, which limits our ability to push GPOs. However, this is where the solution can step in and help us push policies."
"The user experience of Microsoft Intune is quite good because there's not much disturbance in the background; it's just running in the background."
"Intune is a very good cloud solution for managing devices."
"Microsoft Intune brings all endpoint and security management tools into one place, and for app discovery, deployment, and automatic updating, it's reliable."
"Their support is mind-blowing."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"The solution's customer support is good."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"We use the solution primarily to control mobile devices."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"We created a whole new program that revolves around this solution."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The most beneficial feature for enhancing security is context-aware access."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The solution is user-friendly."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The most valuable feature is the performance."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
 

Cons

"The initial setup of Microsoft Intune could be more simplified, but apart from this, everything is outstanding and performs well as per our expectations."
"Microsoft Intune could be improved by adding short video tutorials or direct links to Microsoft articles in the information button."
"Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update."
"A new Intune feature allows application packaging, but it incurs additional licensing costs for a significant number of applications."
"The backend of Microsoft Intune needs to be improved. We have seen a little bit of delay as compared to other MDM solutions. That needs to be improved. A little bit more granularity should also be added"
"They need to add more group policies. Intune currently does not have many group policies that you can deploy. Its reporting, which is very limited at the moment, also needs improvement. It will be great if they can add report customization. Its stability needs to be improved. Sometimes, when you register a device in Intune, it doesn't show up instantly on the engine portal on the admin side. They need to provide better support for complicated issues. They also have a long turnaround time."
"It's the granularity: 'Is your firewall on? Is BitLocker on?' It's not amazing granularity. But I've looked into other products, like Duo, and they're all similar."
"What frustrates me the most is just waiting and tapping my fingers, uncertain about whether my changes will take effect."
"The product is not so convenient to deploy or to configure."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"The solution’s pricing could be made cheaper."
"User creation on Mac must be improved."
"The dashboards could be improved."
"The user interface and customization features are not the best and could be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"To improve the product, the integration with third-party products could always be smoother."
"The integration should be made easier."
"The interface could be improved by simplifying it further."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Technical support is slow."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"Pricing is something that can be improved."
 

Pricing and Cost Advice

"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."
"It's affordable. In comparison to the competitors, the price depends on what features you need from Intune, but it's affordable. There are no hidden costs, but there are some features that go for a premium price. Those are the add-ons for which you have to pay extra."
"The purchase of the product was handled by someone else."
"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."
"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."
"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"42Gears SureMDM is not an expensive solution."
"I am satisfied with the price of this solution."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"I rate the tool's pricing a four out of ten."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The product is billed on a monthly basis depending on the number of users."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Computer Software Company
15%
Retailer
14%
Manufacturing Company
9%
Outsourcing Company
8%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
10%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business191
Midsize Enterprise63
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: September 2026.
915,817 professionals have used our research since 2012.