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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
372
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of 42Gears SureMDM is 2.6%, up from 2.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
Google Cloud Identity1.7%
42Gears SureMDM2.6%
Other71.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune is valuable for managing various endpoints and integrating with the Azure cloud, which is essential for our organization."
"The Advanced Endpoint Analytics in Microsoft Intune has improved and helps us proactively detect and remediate anomalies in endpoints."
"I would recommend Microsoft Intune to others; it is a very good and scalable solution."
"The Autopilot feature is the most valuable because it saves significant time on managing devices."
"A valuable feature is user enrollment, where users can enroll their devices in their organizations themselves."
"The conditional access policies that we set up are very useful."
"The most valuable features are the ones that make sure that the deployment is of a standard operating system and the Zero Touch deployment, which is very useful, allowing users to have an out of box experience."
"Stable solution at a good price."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"We use the solution primarily to control mobile devices."
"Their support is mind-blowing."
"This solution is very dynamic. I can do what I need to do with it."
"Stability-wise, I rate the solution a ten out of ten."
"The solution's customer support is good."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The initial setup is easy."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The most beneficial feature for enhancing security is context-aware access."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The most valuable feature of Google Cloud Identity is its stability."
 

Cons

"It would be helpful if there was proactive remediation."
"Improvements can be made by allowing server integrations since it is an area where the product currently has shortcomings."
"Every day, we see a new feature that we want to apply, but what will be great for Intune is to be able to deploy apps in a simple fashion."
"Intune should be much more granular in terms of supporting more Android cellular devices."
"However, I dislike how it lags sometimes. I cannot work on multiple processes at the same time."
"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."
"An area for improvement is the absence of seamless integration, particularly with external dashboards."
"There were several bugs with stability."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The user interface and customization features are not the best and could be improved."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution, so we should be able to manage users with this particular solution; this is something that is currently not there."
"The user interface and customization features are not the best and could be improved."
"User creation on Mac must be improved."
"The solution’s pricing could be made cheaper."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"To improve the product, the integration with third-party products could always be smoother."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Technical support is slow."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"The interface could be more user-friendly."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The solution needs to better integrate with Mac's OS."
"The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
 

Pricing and Cost Advice

"Microsoft licenses are costly."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."
"Intune is included in the Microsoft 365 licensing package that we have."
"It's affordable. In comparison to the competitors, the price depends on what features you need from Intune, but it's affordable. There are no hidden costs, but there are some features that go for a premium price. Those are the add-ons for which you have to pay extra."
"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."
"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."
"Microsoft Intune is available for individual purchase at a low per-device cost."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"I rate the tool's pricing a four out of ten."
"I am satisfied with the price of this solution."
"42Gears SureMDM is not an expensive solution."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licensing fees are on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
16%
Retailer
15%
Manufacturing Company
11%
Construction Company
5%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business180
Midsize Enterprise62
Large Enterprise183
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for 42Gears SureMDM?
42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...
What needs improvement with 42Gears SureMDM?
Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...
What advice do you have for others considering 42Gears SureMDM?
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: April 2026.
896,467 professionals have used our research since 2012.