42Gears SureMDM vs Google Cloud Identity comparison

42Gears and Google are both solutions in the Enterprise Mobility Management (EMM) category. 42Gears is ranked #13 with an average rating of 9.0, while Google is ranked #11 with an average rating of 7.8. 42Gears holds a 2.5% mindshare in EMM, compared to Google’s 1.5% mindshare. Additionally, 100% of 42Gears users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both 42Gears SureMDM and Google Cloud Identity are prominent solutions for managing devices and identity. User reviews suggest that Google Cloud Identity is perceived as superior due to its extensive features, making it worth the price.

Features: Reviews highlight that 42Gears SureMDM offers robust device management capabilities, comprehensive control over multiple devices, and affordability. Google Cloud Identity is praised for seamless integration with other Google services, strong identity management features, and enhanced integration capabilities.

Room for Improvement: Users suggest 42Gears SureMDM could improve its reporting tools, scalability for larger enterprises, and extend existing functionalities. Google Cloud Identity is critiqued for complexity in initial setup, need for better documentation, and better educational resources.

Ease of Deployment and Customer Service: 42Gears SureMDM is commended for straightforward deployment and responsive customer service. Google Cloud Identity, while requiring more initial setup effort, provides superior service integration once deployed. Customer service for 42Gears SureMDM is often highlighted as more accessible and personalized, while Google Cloud Identity's support gets mixed feedback but benefits from extensive online resources.

Pricing and ROI: User reviews indicate 42Gears SureMDM is cost-effective with quick ROI due to its affordable setup costs. Google Cloud Identity has a higher initial cost but is viewed favorably for its long-term ROI due to the breadth of its features. The distinction lies in 42Gears SureMDM’s immediate affordability versus Google Cloud Identity's comprehensive value over time.

To learn more, read our detailed 42Gears SureMDM vs. Google Cloud Identity Report (Updated: April 2026).

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of 42Gears SureMDM is 2.5%, up from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.5%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	25.5%
Google Cloud Identity	1.5%
42Gears SureMDM	2.5%
Other	70.5%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Giridharan G

Head Of Department at Waycool

Used to control mobile devices

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is absolutely a positive investment."

"I am easily able to manage devices and assets, especially laptops and desktops."

"It's easy to manage and easy to configure."

"The most valuable features in Microsoft Intune for me are application deployment, Defender deployment, and asset management."

"The best features in Microsoft Intune that I appreciate most are its centralized features."

"The ability to work from all over the planet is valuable. You just need a functioning and working Internet connection."

"The one feature we find most useful is the Mobile Application Manager. There are two types, we have the complete MDM and the Mobile Application Manager(MAM). We don't give our users phones, it is their own personal phone, and we need to allow them to have access to the company detail on their phone. We need to create a balance between their own personal data and the company data. We deploy the Mobile Application Manager for them so that we won't be able to interfere with their own personal data."

"Microsoft Intune not only saves costs by reducing the number of personnel needed but also offers a comprehensive solution for managing laptops, applications, security, individual access, and enrollment."

More Microsoft Intune pros

"Stability-wise, I rate the solution a ten out of ten."

"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."

"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."

"Their support is mind-blowing."

"Payloads, application publishing, and cataloging features are valuable to our customers."

"The solution is stable and reliable."

"Its dashboards are valuable. It is easy to access dashboards and implement policies."

"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."

More 42Gears SureMDM pros

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The solution is user-friendly."

"I have not experienced any serious problem with stability."

"The initial setup is easy."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution."

More Google Cloud Identity pros

Cons

"From my level of analysis, the feature I would prefer to see added to Microsoft Intune is extensive support. Anything that helps to diagnose the problem and solve it would be useful."

"The major problem with this product is that there can be delays in the deployment of new policies."

"There is room for improvement in Microsoft Intune's understanding and user experience as the interface is easy to navigate for deploying applications and finding user information, but I think there should be a reduction in dependency on on-premises infrastructure and focus on artificial intelligence and automation to improve further."

"We face multiple scenarios where IT decision-makers request specific policy implementations, however, due to product limitations, we cannot fulfill these requests."

"For migrations, sometimes we experience some issues with OS deployment and the user experience side."

"Microsoft Intune could improve in reporting data for endpoints and fleets. Enhanced capabilities to run queries and gather specific device data to identify trends or issues would be beneficial. The feature parity for MacOS and handling devices from an MDM perspective is not comprehensive. Consolidation of these functionalities within Intune would simplify processes and finances."

"If you could replace SCCM completely with Intune, that would be fantastic so that you don't have to run SCCM with Intune as an extension."

"Enrollment into the Microsoft Intune service can still get easier, especially for legacy-managed systems, such as how we get it from a GPO or an SCCM configuration into Intune."

More Microsoft Intune cons

"The solution’s pricing could be made cheaper."

"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."

"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."

"The product is not so convenient to deploy or to configure."

"The dashboards could be improved."

"The user interface and customization features are not the best and could be improved."

"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."

"User creation on Mac must be improved."

More 42Gears SureMDM cons

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"In Google, if we want support they are very slow to respond."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"To improve the product, the integration with third-party products could always be smoother."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"Their stock management and remote computer management can be improved."

More Google Cloud Identity cons

Pricing and Cost Advice

"Intune is cost-effective as it is included in some of the Office 365 packages."

"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."

"The pricing is good because customers are not complaining about it."

"The clients pay for a license and each can have a different type of license, such as an E3 or E5."

"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"

"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."

"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."

"The price is very reasonable."

More Microsoft Intune pricing and cost advice

"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."

"I rate the tool's pricing a four out of ten."

"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."

"42Gears SureMDM is not an expensive solution."

"I am satisfied with the price of this solution."

"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."

"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The solution is not expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Computer Software Company

17%

Retailer

15%

Manufacturing Company

11%

Financial Services Firm

Computer Software Company

13%

Financial Services Firm

11%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	127
Midsize Enterprise	55
Large Enterprise	168

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for 42Gears SureMDM?

42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...

See all answers

What needs improvement with 42Gears SureMDM?

Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...

See all answers

What advice do you have for others considering 42Gears SureMDM?

Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to g...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

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Compared 76% of the time

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Product Reports

Buyer's Guide

Microsoft Intune

March 2026

Download Microsoft Intune product report

Buyer's Guide

Enterprise Mobility Management (EMM)

March 2026

Download 42Gears SureMDM product report

Buyer's Guide

Google Cloud Identity

April 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

SureMDM

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

SureMDM is an intuitive and powerful enterprise mobility management (EMM) solution for Android, iOS, and Windows platforms. You can secure, monitor and manage company owned devices for dedicated use as well as employee owned devices used to access company data (BYOD). SureMDM incorporates all aspects of EMM such as Mobile Application Management, Mobile Device Management and Mobile Content Management.

42Gears

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24

ExtraHop Networks, HealthChannels

Buyer's Guide

42Gears SureMDM vs. Google Cloud Identity

April 2026

Free Report: 42Gears SureMDM vs. Google Cloud Identity

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