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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of 42Gears SureMDM is 2.0%, down from 2.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Google Cloud Identity1.8%
42Gears SureMDM2.0%
Other76.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
Giridharan G - PeerSpot reviewer
Head Of Department at Waycool
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This improved control and visibility has helped my organization by reducing risks, saving time, and making compliance easier."
"We have one MDM that works with Windows, iOS, and Android."
"I like that we can implement conditional access."
"Microsoft Intune has positively impacted our organization by covering processes, improving security, and saving time."
"Autopilot is the most valuable feature of Microsoft Intune."
"Stable product that's easy to set up compared to other MDM products."
"I am very satisfied that when any user comes into our organization and we provide the user ID and password, the setup will auto-complete with basic applications and security installed automatically, making the device ready within approximately ten to fifteen minutes."
"Intune is a very good product and everything is cloud-based, and it provides a very simple unified platform to manage everything from the single management console."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"We created a whole new program that revolves around this solution."
"The solution is very scalable, you can do many things at different times and it requires only one staff person for maintenance."
"The solution's customer support is good."
"This solution is very dynamic. I can do what I need to do with it."
"We use the solution primarily to control mobile devices."
"Their support is mind-blowing."
"The most beneficial feature for enhancing security is context-aware access."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"It is a very stable solution. I would rate it a ten out of ten."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
 

Cons

"What frustrates me the most is just waiting and tapping my fingers, uncertain about whether my changes will take effect."
"I would like to see easier pushdowns. Currently, we have to package our own software and then push it. Intune can make that way easier and integrate applications, such as Zoom and Adobe Acrobat, that are used by a lot of enterprise or corporate organizations."
"Intune's server management could be better. If it could incorporate more features from System Center into Intune's Configuration Manager, it would be beneficial."
"Intune does not provide real-time visibility."
"There needs to be more support for Mac operating systems."
"I assess the stability of the product as low. I have faced downtime crashes and performance issues with Microsoft Intune."
"It is not very stable. Sometimes, it works instantly, and sometimes, something goes wrong, and you get stuck there."
"I wanted to check if there is any provision at the Intune level to restrict certain things, such as a website, but unfortunately, that feature is available only in Microsoft Defender. Intune has web filtering capabilities, but they are only useful for protection from malicious websites, whereas we would like to be able to restrict a website. For example, YouTube is a clean website. No one would identify it as a malicious website, but if we want to stop the end-users from going to that website, we have to go for another product, such as Microsoft Defender or another third-party proxy solution. It would be great if this capability is included in Intune."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"User creation on Mac must be improved."
"The user interface and customization features are not the best and could be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"The dashboards could be improved."
"The product is not so convenient to deploy or to configure."
"The solution’s pricing could be made cheaper."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"To improve the product, the integration with third-party products could always be smoother."
"In Google, if we want support they are very slow to respond."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The interface could be improved by simplifying it further."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The solution needs to better integrate with Mac's OS."
 

Pricing and Cost Advice

"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"It is reasonable for the features it has."
"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"The price of Microsoft Intune is reasonable."
"The licensing costs we leave up to the customer and these vary from one to another."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."
"It's affordable for the protection it gives. There are no additional costs."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"I am satisfied with the price of this solution."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"42Gears SureMDM is not an expensive solution."
"I rate the tool's pricing a four out of ten."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
9%
Computer Software Company
7%
Computer Software Company
15%
Retailer
14%
Manufacturing Company
9%
Outsourcing Company
8%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
10%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business191
Midsize Enterprise63
Large Enterprise187
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: September 2026.
916,117 professionals have used our research since 2012.