GoToWebinar vs Webex vs Zoom comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #24, while Cisco is ranked #2 with an average rating of 8.0. GoTo holds a 2.0% mindshare in VM, compared to Cisco’s 18.4% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 86% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

253 Views
165 Comparison Views

100% willing to recommend

Webex

Read 124 Webex reviews

3,208 Views
1,404 Comparison Views

86% willing to recommend

Zoom

Read 215 Zoom reviews

5,977 Views
1,083 Comparison Views

95% willing to recommend

GoToWebinar

Webex

Zoom

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between GoToWebinar, Webex, and Zoom based on real PeerSpot user reviews.

Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings.

To learn more, read our detailed Virtual Meetings Report (Updated: April 2025).

Buyer's Guide

Virtual Meetings

April 2025

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Helped 849,475 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of April 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, up from 1.9% compared to the previous year. The mindshare of Webex is 18.4%, up from 15.5% compared to the previous year. The mindshare of Zoom is 11.1%, down from 14.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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AlexandruCioruta

Senior manager at Ernst & Young

Used to conduct online third-party client meetings or third-party vendor meetings

The solution's video conferencing quality is good, and I rate it a nine out of ten. The solution's security features are end-to-end encrypted, and I rate them ten out of ten. The version we're using requires no technical team for deployment and maintenance. The solution has an enterprise version, but we're not currently using it. I would recommend the solution to other users because it has good video conference quality. I mostly leverage the solution for third-party client meetings or third-party vendor meetings. Overall, I rate the solution a nine out of ten.

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Kallol Chaudhuri

Principal Consultant at Oracle

Helped us tremendously in collaborating with each other and getting our work done and offers the breakout rooms feature.

We are a team located across various locations. Not in the same geographic location. We are distributed. And it's not possible to physically travel and meet people. Sometimes it's simply not possible. But Zoom has helped us tremendously in collaborating with each other and getting our work done. Without Zoom, it would have been very, very difficult. The breakout rooms feature is also helpful. For example, I have a meeting attended by hundreds of people and want to create subgroups. I typically use it for different role-play scenarios during training if we are trying to conduct some training on presentation skills. So there's a large group, which is initially trained by an instructor. Then you get instructions that the room will be split into smaller breakout rooms. I'll give you a topic, and you'll practice in these smaller groups. That's one way I use it. So it's like a simulation of a real brainstorming session I'd have in a physical space.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"Integrates well with other Cisco solutions."

"One of the most valuable features of WebEx is that it's very quick for ad hoc meetings, and I use it all day, every day, for internal chat with my team. It's just a good platform."

"The solution could improve by having more dashboards and enhancing the processing speed."

"The installation is not difficult."

"Screen share is the most valuable feature."

"Webex's main feature is you get 1,000 participants per meeting by default and can join from 75 meeting units. You don't have to buy additional licenses."

"The tool alerts us when there are issues with our Kubernetes environment, such as excessive container usage. This allows our operations team to quickly identify and address these issues, reducing the time it takes to resolve them."

"Webex has frequent updates and it is very good."

More Webex pros

"Zoom is easy to set up and is a very stable video communications app."

"The most valuable features of Zoom are simplicity and reliability."

"Zoom is incredibly easy to install. You can download it immediately on a mobile phone or go to the website. You don't need a lot of IT skills to get it running."

"It allows for both support and communication at the same time."

"The feature I find the most about Zoom is that you can have a private chat in a group call."

"The most valuable feature is how stable Zoom is. Compared to other collaboration tools, I haven't seen Zoom crash often. Zoom is also better in terms of security. From a usability perspective, a user's perspective, the overall experience of using Zoom is very good. It's a simple, fast, very seamless solution, and pretty lightweight."

"The product quality is very good."

"When there is a large number of people involved, I can pinpoint a particular person and I can message him in Zoom, rather than messaging everybody involved. I can directly communicate with that person and I find that feature very useful."

More Zoom pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The sharing of cameras is limited to meeting organizers."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"I would like to see additional online chat capabilities"

"I do not like emojis."

"I would like to see the addition of new features that will add value to the product."

"Webex's Bluetooth functionality could be better. For example, I use Webex on my Android mobile phone and connect with Bluetooth. It connects, but I cannot speak through the Bluetooth microphone and earphones with Webex. It's always disabled. I don't know why."

"There could be more some AI-related features."

"I would like to see more integration, with respect to some more unified communication activities."

"Webex could be improved by having a password-protected system. I don't remember there being any passwords for the meetings, but, presently, Zoom has meeting protection."

"I have had issues with the frequent updates from Webex."

More Webex cons

"The cost should be cheaper."

"Zoom could be more secure."

"I have had small issues with the virtual backgrounds. I would like to see improvements with this feature."

"It is important for us to have Zoom integration with our Active Directory environment."

"I found it very confusing to set up a meeting."

"Whiteboarding would allow me to utilize the screen to draw something, explain, and write something."

"We would like to have the ability to connect people using phone numbers so that non-Zoom users can join conversations."

"The chat functionality that is included is always in plain text, and you cannot change fonts by making them bold or italic. It's a very plain and basic chat."

More Zoom cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"Licensing is subscription-based and the cost varies depending on how many minutes are included in the plan."

"I am not aware of the pricing details."

"You can opt for yearly licensing with Webex."

"I rate the product price a five on a scale of one to ten, where one is high price, and ten is low price."

"We paid for our Webex license as a bundle."

"For me, there is no licensing fee."

"The price of the license depends a lot on the type of service required and whether it is for the entire company or only for a few users."

"Webex is expensive, especially compared to Zoom or Google."

More Webex pricing and cost advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"There is a free version available with time limits."

"My organization has a yearly license for Zoom."

"I use Zoom's free version."

"We do not incur a licensing fee."

"As an organization, we are paying a license fee for Zoom. Personally, I use the free version."

"I am not paying any licensing costs for the solution."

"I have been using the free version of Zoom."

More Zoom pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Educational Organization

72%

Computer Software Company

Government

Financial Services Firm

Educational Organization

91%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

Webex is expensive. If it weren't that expensive, we would probably use it for all our telecommunication needs, not j...

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What needs improvement with Webex?

Usability needs improvement. Webex is more complex compared to Zoom ( /products/zoom-reviews ). Zoom ( /products/zoom...

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

There is a concern about the free version's forty-five-minute limit. For education use, having more affordable access...

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Comparisons

Microsoft Teams vs GoToWebinar

Compared 54% of the time

More GoToWebinar Competitors

Skype for Business vs Webex

Compared 31% of the time

Cisco Meeting Server vs Webex

Compared 16% of the time

Adobe Connect vs Webex

Compared 11% of the time

TeamViewer vs Webex

Compared 10% of the time

3CX Live Chat vs Webex

Compared 2% of the time

More Webex Competitors

Skype for Business vs Zoom

Compared 27% of the time

GoToMeeting vs Zoom

Compared 9% of the time

TeamViewer vs Zoom

Compared 8% of the time

ON24 Platform vs Zoom

Compared 5% of the time

Cisco TelePresence vs Zoom

Compared 4% of the time

More Zoom Competitors

Product Reports

Buyer's Guide

GoToWebinar

April 2025

Download GoToWebinar product report

Buyer's Guide

Webex

April 2025

Download Webex product report

Buyer's Guide

Zoom

April 2025

Download Zoom product report

Also Known As

No data available

Cisco Spark

No data available

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings. Updated: April 2025.

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849,475 professionals have used our research since 2012.