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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 4.4%, up from 1.0% compared to the previous year. The mindshare of IBM MaaS360 is 8.0%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
IBM MaaS3608.0%
BlackBerry Enterprise Mobility Suite4.4%
Other68.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune is a tool designed for enterprise customers to protect enterprise data from leakage or sharing."
"EAM is a godsend."
"Intune enables us to manage our devices from anywhere."
"Generally for the organization, Microsoft Intune has been a good investment for managing a lot of the company resources, saving a lot of money compared to using the on-premises version of the software."
"The most important part is that they're fast in implementing and integrating with the Windows operating system, as well as how it integrates with other Office 365 products."
"The user experience of Microsoft Intune is very friendly and the interface is very good."
"I am very satisfied that when any user comes into our organization and we provide the user ID and password, the setup will auto-complete with basic applications and security installed automatically, making the device ready within approximately ten to fifteen minutes."
"It supports end-users who tend to lock their devices quite frequently. Its conditional access policy helps us keep the users logged into their devices."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"From my customers' standpoint, it's reasonably easy to get set up; it's just there, and it just works."
"Every version upgrade has been straightforward."
"Having access to our internet was extremely beneficial."
"The most important features would be instant messaging and the security that we get from the containerization."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"I value the way BES UEM was able to utilize Android for Work-Premium in BlackBerry Android devices."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"Fiberlink’s customer support is great, very responsive to inquiries and very helpful."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"The solution is quite stable."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
 

Cons

"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer. You have to ask them a lot of questions. So, its initial deployment is the biggest challenge. They should make it easier to deploy with the use of Wizards or something else. During the deployment stage, there could be profiles for the customers who are particularly wanting to use certain feature sets of Intune."
"Reporting in Microsoft Intune presents challenges because the built-in reports are often too basic."
"There are challenges with Intune, specifically in reporting. Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive. You can connect to Azure, monitoring, and the workbooks, but it's not streamlined."
"This limitation in Microsoft Intune is a significant drawback; we cannot produce overall reports on an organizational level."
"Microsoft Intune's app deployment presents challenges for non-MSI and non-store apps, particularly EXEs, requiring the use of a Win32 wrapper tool and adding overhead to the process."
"It would be helpful if there was proactive remediation."
"Microsoft Intune could be faster with client to server communication. Whenever I push something, it takes time; sometimes it takes more than one hour to deploy on the Windows side."
"I also hope the cost of Remote Help will decrease because it's a much-needed Intune function."
"It's too difficult to manage ourselves. We have to get a third-party in to do that."
"The initial installation could be simplified."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"Support is terrible for the most part."
"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."
"The newest features sometimes pop in very slowly."
"Because we were upgrading from Good Control to UEM, it was very complex to do that method."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"Can be added process of export/import environment configuration to simplify any migration processes."
"Local technical support would be helpful."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"The price could be lower. It is excessively high."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"However, if technical support was purely through IBM, the service is definitely lacking."
 

Pricing and Cost Advice

"Intune is available as an individual product, but it also comes with Office 365 Premium or an Enterprise license, and the price varies for each version."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"It is reasonable for the features it has."
"The licensing costs we leave up to the customer and these vary from one to another."
"Every customer used to purchase licenses based on their needs."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"Fees are monthly and it's approximately $8 per user."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"The solution is cost-effective."
"I rate IBM MaaS360's pricing a six out of ten."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM products are a little pricey."
"I rate IBM MaaS360’s pricing a six out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Outsourcing Company
21%
Financial Services Firm
14%
Construction Company
13%
Manufacturing Company
7%
Manufacturing Company
14%
Outsourcing Company
8%
Government
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: November 2026.
921,338 professionals have used our research since 2012.