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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (3rd)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.7%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.7%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
IBM MaaS3607.7%
BlackBerry Enterprise Mobility Suite3.7%
Other68.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to manage and easy to configure."
"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."
"Its most valuable aspect is it is very connected with the Microsoft ecosystem."
"Microsoft Intune's autopilot has been nice to have."
"Intune is flexible. If you want to move a device that was previously on-prem, we can bring it to the cloud and apply all the policies. This is helpful for even those organizations that were on-prem and not on the cloud. They can also come and use these features, which are pretty cool and would be handy to protect the data and manage the devices as well."
"Stable product that's easy to set up compared to other MDM products."
"The main benefit for us with Microsoft Intune is centralized management of all devices, allowing us to apply one policy across the company from one location."
"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."
"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."
"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."
"The newer version is pretty stable."
"The technical support for the solution is excellent."
"We can access emails within the active sync."
"It has a good ease of use, and its intuitive."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"It allows me to be able to access my email when I do not necessarily have my computer with me, and I can also access my calendar when I am on public transport or outside of the office."
"Remote enablement feature and access to internal resources on the VPN."
"The product’s most valuable feature is email, browser, and application security."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"Mobile Device Configuration with policy applying: This significantly reduces time of device configuration."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
"IBM MaaS360 gives us the ability to remote wipe, control, and block code from models and features we do not want on devices we have."
 

Cons

"Intune lags all of its competitors in terms of report generation."
"It just doesn't handle software updates well at all by itself. You need to be a scripting wizard to make those happen properly, or you use third-party tools."
"Intune should improve the management of non-Microsoft devices. It would be better to manage Mac, Android, and other non-Microsoft operating system devices within the same Intune interface."
"Manually syncing devices to enforce policies is cumbersome."
"A major challenge is making all the products work within device management solutions like Intune. It would be beneficial if Microsoft removed support for older products much earlier in the process."
"The support from Microsoft was previously good, but now it is very poor."
"The product needs to upgrade itself when the server is overloaded."
"Customer service is not really good. I would give it a six out of ten. The main issue is the time it takes to get someone involved who truly understands what the product does."
"The first installation is very complicated but future installments are much easier."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"Scalability was slightly complex because we had to wait for licenses to come before the configuration."
"Clumsy user interface"
"It didn’t help us because we ran into lot of issues, and BlackBerry support couldn’t figure out the issues in a timely fashion."
"The newest features sometimes pop in very slowly."
"What I'm noticing now, and it feels like I took a step back, is that I have to zip logs again and upload them, and that takes a lot of time."
"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."
"Quite good, but could be a little bit quicker."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."
"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."
"The price could be lower. It is excessively high."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"The product needs to improve tech support."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
 

Pricing and Cost Advice

"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."
"Intune is available as an individual product, but it also comes with Office 365 Premium or an Enterprise license, and the price varies for each version."
"The pricing needs improvement."
"It is cheap, but as compared to Google, it is costly. Google is cheaper, but quality-wise, Microsoft Intune is better."
"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."
"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"Fees are monthly and it's approximately $8 per user."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"The solution is cost-effective."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Outsourcing Company
19%
Construction Company
16%
Financial Services Firm
15%
Energy/Utilities Company
5%
Manufacturing Company
12%
Computer Software Company
9%
Government
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: August 2026.
911,602 professionals have used our research since 2012.