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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (3rd)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.7%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.7%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
IBM MaaS3607.7%
BlackBerry Enterprise Mobility Suite3.7%
Other68.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft integrated BitLocker and Active Directory into Intune, simplifying management."
"The reporting and analytics features in Microsoft Intune have been a lifesaver."
"If you want to manage your mobile devices as well as your Windows 10 devices, Intune is the best option."
"Autopilot is a feature I really like."
"There are so many features, but Windows Autopilot is one of the features that are very valuable for most customers."
"Microsoft Intune simplifies device management by replacing the traditional method of installing OS, joining a domain, and configuring everything manually."
"I like the group policy management feature, which performs application monitoring and device enrollment."
"The most valuable feature of Microsoft Intune is patching-related capabilities."
"We can access emails within the active sync."
"I value the way BES UEM was able to utilize Android for Work-Premium in BlackBerry Android devices."
"The containerization of the workspace is what we have found to be the most valuable."
"Whenever we have issues, people rely on the ability to check messages promptly."
"It allows me to be able to access my email when I do not necessarily have my computer with me, and I can also access my calendar when I am on public transport or outside of the office."
"The most important features would be instant messaging and the security that we get from the containerization."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
"We are very pleased with the Maas360 product and plan to continue use as our company grows."
"We've found the scalability to be very good."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"MaaS360 helped us to have the console ready in less than 10 minutes and start enrolling devices immediately."
"IBM MaaS360 gives us the ability to remote wipe, control, and block code from models and features we do not want on devices we have."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic. We don't have to have it all configured before we ship it. This is probably the biggest value add."
 

Cons

"The initial setup of Microsoft Intune could be more simplified, but apart from this, everything is outstanding and performs well as per our expectations."
"Some enrollment features could be improved."
"Microsoft Intune lacks live location tracking capabilities. Improvements should be made in terms of MDM platforms for other devices."
"Intune's third-party patch management could be better. It should be easier for the average system admin to keep non-Microsoft applications updated."
"In the past, I raised some tickets for the enhancement feature, which was missing in Intune."
"Sometimes, the process is unsuccessful when we attempt to reset a device and wipe the data using Intune."
"From my level of analysis, the feature I would prefer to see added to Microsoft Intune is extensive support. Anything that helps to diagnose the problem and solve it would be useful."
"For additional functionality, I suggest that Microsoft could expand on asset management. Since the platform is there, they could develop it into a full-fledged asset management system."
"Clumsy user interface"
"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."
"The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"The initial installation could be simplified."
"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."
"It didn’t help us because we ran into lot of issues, and BlackBerry support couldn’t figure out the issues in a timely fashion."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."
"There is a glaring security flaw where users can wipe their phones and they still show compliant in Maas360."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"Local technical support would be helpful."
"The user experience really isn't so good."
"The UI has room for improvement."
"The look needs to be updated and it could be simpler to use."
"They should allow for the building of custom reports with graphics."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
 

Pricing and Cost Advice

"The cost of the license and the features are justified for myself as a technical person."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"Microsoft licenses are costly."
"Microsoft Intune is moderately priced. There is a monthly license required to use the solution and it is approximately eight dollars per month."
"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"It's affordable for the protection it gives. There are no additional costs."
"Intune is included with our F3 and E5 licenses."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"I rate IBM MaaS360’s pricing a six out of ten."
"IBM products are a little pricey."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"Fees are monthly and it's approximately $8 per user."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The solution is expensive."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Outsourcing Company
21%
Construction Company
15%
Financial Services Firm
14%
Healthcare Company
6%
Manufacturing Company
12%
Computer Software Company
9%
Government
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: August 2026.
912,565 professionals have used our research since 2012.