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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
336
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (5th)
 

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune27.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.4%
Other64.6%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For our office workers who are not based in Norway, when we order the PC, we can do some of the settings for them, with standardized settings, so we can set them up exactly as they are in Norway so that they're the same."
"Autopilot is the most valuable feature of Microsoft Intune."
"The most valuable feature of Intune is the central dashboard for compliance and policy management."
"The mobile device management is very useful."
"Based on my experience, I would recommend Microsoft Intune to organizations looking for management of a large number of devices and enterprise environments."
"Its protection policies are most valuable. It protects mobile devices as well as individual apps. It is pretty scalable, and its documentation is also pretty good. It is also pretty straightforward to deploy."
"The management control feature is the most valuable."
"The reporting and analytics features in Microsoft Intune have been a lifesaver."
"Provides access to our Lotus Notes system in a controlled and managed manner and is device agnostic with a similar interface for the gamet of devices in the market."
"I value the way BES UEM was able to utilize Android for Work-Premium in BlackBerry Android devices."
"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"It gives us the ability to have a container and the most secure possible application."
"The containerization of the workspace is what we have found to be the most valuable."
"The container approach gets you separation between private and corporate data."
"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."
"The solution is quite stable."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
"Before Maas360 we had no way of knowing of how many devices were in the field due to IT not being a part of the purchasing process."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it, which is good for HIPAA."
"Fiberlink’s customer support is great, very responsive to inquiries and very helpful."
 

Cons

"It needs certificate provisioning for S/MIME purposes."
"One thing that could be better in Microsoft Intune is the file size, as it is quite large at times."
"Additional application deployment options e.g. MSI deployment with more complex parameters or additional side-by-side files, and non-MSI deployment options."
"It's only good for a Microsoft environment."
"Microsoft documentation is a bit hard to get around, so having more control over devices would be good."
"It would help if administrators could pinpoint the exact location of a stolen device to help law enforcement retrieve it and apprehend the suspect."
"There should be more focus on mobile device security and integration."
"Each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"The interface could be improved."
"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."
"The newest features sometimes pop in very slowly."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"The look needs to be updated and it could be simpler to use."
"MaaS360 has gone down a few times over the years, and people couldn't get their emails on their phones, so it was problematic, but that didn't happen often."
"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."
"The product needs to improve tech support."
"Possibly a notification if a device is wiped and no longer has the security policy on the phone. The product can also install the certificates on the phone in a 'smoother' way."
"The look needs to be updated and it could be simpler to use."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
 

Pricing and Cost Advice

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"Microsoft Intune is included in the E5 license at no additional cost."
"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"I rate Intune five out of 10 for pricing. It's expensive."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"I feel the pricing to be very high."
"I rate IBM MaaS360’s pricing a six out of ten."
"The solution is cost-effective."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"IBM products are a little pricey."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Government
8%
Financial Services Firm
16%
Construction Company
11%
Outsourcing Company
10%
Real Estate/Law Firm
8%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business124
Midsize Enterprise54
Large Enterprise167
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: March 2026.
885,376 professionals have used our research since 2012.