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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
345
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We work completely in a Microsoft environment. Its interface is similar to other Microsoft solutions that we are using such as Microsoft Defender. So far, for our administrators, it is easy to use."
"Microsoft Intune is reliable, scalable, and user-friendly."
"I like how Microsoft Intune lets me lock down the email profile and make it accessible only on certain devices."
"If the product works, remote access will be a benefit. To this point we have not had reason to have confidence in achieving that access."
"Autopilot is definitely the most valuable feature for me, because as an MSP supporting some clients with 300 to 400 users, once it is configured correctly we use Microsoft Intune so that when a laptop is sent directly to a remote user they just log in with their email address and password and their machine is ready to go with Wi-Fi, SharePoint access, OneDrive backup, Outlook, and all the applications they need automatically configured and deployed."
"The technical support of Microsoft Intune is good."
"For our customer, it meant no on-premise systems configuration infrastructure or identity management services were required."
"I would say the biggest benefit is the single-pane view. There's no jumping around multiple UI's to do your overall management."
"The containerization of the workspace is what we have found to be the most valuable."
"I think it's a very solid product and people generally like it."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"The technical support for the solution is excellent."
"Web-based management tools are handy for administrators to control the ACL."
"We were able to utilize Android for Work-Premium in BlackBerry Android devices."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"MaaS can force people to lock their phones, and that was a good feature, and we were able to easily increase the PIN from four digits to six digits, and overall, it was pretty user-friendly."
"Customer Service: It's excellent. Technical Support: It's excellent."
"If you leave the backing to an organization like IBM, you can rest assured that it's a good solution."
"It is a stable solution."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
 

Cons

"Reporting needs to be better. Sometimes, it is way too slow, and it is not even accurate."
"The information we receive at the device level needs improvement."
"The initial setup is a little bit complex."
"The time we have to wait to deploy policies has room for improvement."
"The time we have to wait to deploy policies has room for improvement."
"Sometimes, it takes time to synchronize the policies between the portal and the devices, you don't have a way to estimate how long it will take to deploy. You have some kind of gray area, where it can deploy in 30 minutes or three days."
"Intune needs to incorporate more tools to reduce the number of third-party applications we rely on."
"There are a few security features that are not available in Microsoft Intune, when compared to other products."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"The newest features sometimes pop in very slowly."
"The pain points for us would be the activation."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."
"Can be added process of export/import environment configuration to simplify any migration processes."
"However, if it is purely through IBM, the service is definitely lacking."
"The price could be lower."
"The UI has room for improvement."
"Technical support from IBM MaaS360 is lacking. The support is very slow."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
 

Pricing and Cost Advice

"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"Intune is available as an individual product, but it also comes with Office 365 Premium or an Enterprise license, and the price varies for each version."
"We have the business premium licenses for the solution."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"The product is expensive."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"I rate IBM MaaS360's pricing a six out of ten."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"I feel the pricing to be very high."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The solution is cost-effective."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business130
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
891,869 professionals have used our research since 2012.