BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

BlackBerry and IBM are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #17, while IBM is ranked #11 with an average rating of 8.5. BlackBerry holds a 2.8% mindshare in EMM, compared to IBM’s 7.2% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 85% of IBM users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

IBM MaaS360 and BlackBerry Enterprise Mobility Suite are leading enterprise mobility solutions. BlackBerry Enterprise Mobility Suite appears to have the upper hand due to its comprehensive features and strong ROI, despite higher pricing.

Features: Users of IBM MaaS360 favor its cost-effectiveness, ease of use, and robust security. BlackBerry's extensive device management, strong security features, and comprehensive capabilities are highly valued by its users.

Room for Improvement: IBM MaaS360 could enhance reporting functionality, improve device compatibility, and expand integration with third-party apps. BlackBerry needs to improve integration with third-party apps, streamline the configuration process, and simplify its deployment.

Ease of Deployment and Customer Service: IBM MaaS360 is praised for its straightforward deployment and responsive customer service. BlackBerry Enterprise Mobility Suite, though complicated in deployment, also has excellent customer support.

Pricing and ROI: IBM MaaS360 offers good value with lower setup costs and satisfactory ROI. BlackBerry Enterprise Mobility Suite, with higher setup costs, delivers significant ROI that justifies its price.

To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 Report (Updated: June 2026).

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of July 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.1%, down from 33.2% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.8%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.2%, up from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.1%
IBM MaaS360	7.2%
BlackBerry Enterprise Mobility Suite	2.8%
Other	67.9%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Abhijeet Chaskar

Cybersecurity Analyst at DigitalTrack solution pvt ltd

Centralized device control has improved security and streamlined daily management tasks

The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Easy to use."

"The most valuable aspect of the product is data loss prevention, which is really a benefit of the platform in general."

"Application deployment and keeping the devices secure no matter where they are, by having this cloud solution — that has been great."

"Technical support, in general, has been quite helpful."

"What I appreciate most about Microsoft Intune is that we can manage multiple devices simultaneously in a single frame of time, and I can manage everything remotely from anywhere."

"Using Microsoft Intune, we reduced device onboarding time by around forty to fifty percent, improved compliance visibility significantly, and reduced manual endpoint management effort through automated policy deployment and centralized administration while also helping lower security incidents related to unmanaged or non-compliant devices."

"The best features in Microsoft Intune that I appreciate the most are the strong security, encryption, and operating system version."

"Microsoft Intune brings all our endpoint and security management tools into one place, acting as a comprehensive solution where we can manage numerous devices and configuration profiles, and block specific URLs, among many other capabilities."

More Microsoft Intune pros

"The most important features would be instant messaging and the security that we get from the containerization."

"When the product works, it allows us to secure these devices in a way we could not before, and have control over the iOS updates and applications that we lacked."

"Having access to our internet was extremely beneficial."

"The main benefit is having email wherever you are and having access to your calendar wherever you are."

"Web-based management tools are handy for administrators to control the ACL."

"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."

More BlackBerry Enterprise Mobility Suite pros

"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."

"Before Maas360 we had no way of knowing of how many devices were in the field due to IT not being a part of the purchasing process."

"It can change policies based on geolocation or schedules."

"My customers value the ability to control all their devices from a central point in IBM MaaS360."

"Remote enablement feature and access to internal resources on the VPN."

"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."

"The product’s most valuable feature is email, browser, and application security."

"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."

More IBM MaaS360 pros

Cons

"Intune should improve its software inventory to provide better metering of which software is used throughout the company. This is especially needed for reporting third-party software solutions."

"However, there are some areas that need improvement, such as the troubleshooting part, which could be simpler."

"Almost every day during the initial deployment, I would chat with technical support for solutions. They did not give me a suitable solution to solve the false positive alarms."

"Intune doesn't provide much control over Windows servers. It's something we struggle with."

"The solution could be improved by the opportunity to connect third-party application databases, such as Chocolatey or another setup store, to Intune."

"Packages on different identity provider platforms that are not supported present challenges for package installation."

"Certificate management within Microsoft Intune's Suite is still under development. It's not very reliable compared to other certificate tools, though it has made good progress within a couple of years."

"There have been instances where enrolling devices should take 10 minutes but ends up taking an hour due to various issues."

More Microsoft Intune cons

"Clumsy user interface"

"Second level support needs to have strong knowledge of the product."

"The interface could be improved."

"The pain points for us would be the activation."

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

"Because we were upgrading from Good Control to UEM, it was very complex to do that method."

"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."

"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."

More BlackBerry Enterprise Mobility Suite cons

"Sometimes I would like to have local support because a company that provides 24/7 support means that the technical support staff are not always fluent English speakers."

"The reporting and alerting could be improved."

"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."

"It does seem that the more devices we added, the slower the management console operates."

"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."

"Its integration with Microsoft Teams could be better."

"The user experience really isn't so good."

"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."

More IBM MaaS360 cons

Pricing and Cost Advice

"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."

"Its price is quite okay. I wish they provide certain additional features with the same license."

"Intune is cost-effective as it is included in some of the Office 365 packages."

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."

"The price of Microsoft Intune is reasonable."

"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."

"Microsoft Intune is included in the E5 license at no additional cost."

More Microsoft Intune pricing and cost advice

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."

"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."

"I rate IBM MaaS360's pricing a six out of ten."

"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."

"The solution is expensive."

"Fees are monthly and it's approximately $8 per user."

"IBM products are a little pricey."

"It requires zero investment in infrastructure since it is 100% cloud."

More IBM MaaS360 pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Outsourcing Company

19%

Financial Services Firm

16%

Construction Company

14%

Educational Organization

Manufacturing Company

12%

Computer Software Company

10%

Government

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	193
Midsize Enterprise	61
Large Enterprise	186

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	21
Midsize Enterprise	7
Large Enterprise	12

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

Samsung Knox vs Microsoft Intune

Compared 2% of the time

More Microsoft Intune Competitors

Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 14% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 11% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 10% of the time

Ivanti Neurons for MDM vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

Sophos Mobile vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Workspace ONE UEM vs IBM MaaS360

Compared 9% of the time

Jamf Pro vs IBM MaaS360

Compared 5% of the time

ManageEngine Endpoint Central vs IBM MaaS360

Compared 3% of the time

Samsung Knox vs IBM MaaS360

Compared 3% of the time

Check Point Harmony Mobile vs IBM MaaS360

Compared 2% of the time

More IBM MaaS360 Competitors

Product Reports

Buyer's Guide

Microsoft Intune

July 2026

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Buyer's Guide

BlackBerry Enterprise Mobility Suite

July 2026

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Buyer's Guide

IBM MaaS360

July 2026

Download IBM MaaS360 product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Fiberlink MaaS360, MaaS360

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

BlackBerry Enterprise Mobility Suite is a comprehensive platform offering secure and flexible mobile device management, catering to high-security requirements for a seamless integration between personal and corporate data.

BlackBerry Enterprise Mobility Suite delivers a secure environment for mobile device management, providing reliable email access, internet, and personal information management. Its containerization feature helps separate personal and corporate data while facilitating device management flexibility. With a user-friendly interface, Cylance integration, and centralized control, it combats stability issues and strives for better integration with Microsoft tools alongside support for Chromebooks and Apple devices.

What are the key features of BlackBerry Enterprise Mobility Suite?

Security and Data Separation: Enhances protection and confidentiality by using containerization.
Secure Email Access: Ensures reliable access to emails within a protected environment.
Cylance Integration: Eliminates VPN management burdens with advanced antivirus capabilities.
Device Management Flexibility: Allows centralized control over a range of mobile devices.

What benefits should users consider when evaluating BlackBerry Enterprise Mobility Suite?

Enhanced Security: Offers robust protection for mobile devices and data.
Reliability: Consistent access to essential communication tools like email and internet.
Productivity: Facilitates the use of collaboration and productivity applications securely.
Data Control: Maintains strict separation and privacy between personal and corporate data.

In finance and other sectors, BlackBerry Enterprise Mobility Suite supports organizations in managing secure email, collaboration, and mobile devices, addressing high-security needs in both corporate-owned and BYOD scenarios. Enhancements in the QA process and smoother device onboarding further its appeal as a trusted choice.

BlackBerry

IBM MaaS360 enhances mobile device management with tracking, security, app deployment, policy management, and integration with Apple DEP and Android Enterprise. It supports remote control, cost efficiency, and is user-friendly, suitable for both corporate and BYOD environments.

MaaS360 offers a comprehensive suite for managing and securing mobile devices. With features like encryption, passcode enforcement, and containerization, it ensures data security and compliance. MaaS360 simplifies app deployment via distribution groups and integrates seamlessly with Apple and Android systems. Its focus on kiosk mode, application security, and automated provisioning make it a strategic choice for companies prioritizing a robust endpoint management strategy. Though it offers extensive options, improvements in notifications, user management, and Microsoft integration are needed.

What are the most important features of IBM MaaS360?

Device Tracking: Enables efficient tracking and management of devices across an enterprise.
Security Features: Provides encryption, passcode enforcement, and containerization for data security.
App Deployment: Facilitates app installation through distribution groups and platform integrations.
Policy Management: Allows organizations to implement and enforce security policies efficiently.
Remote Control: Offers options for remote access and management of devices.

What benefits should users look for in reviews of IBM MaaS360?

Cost Efficiency: Reduces setup costs and offers scalable solutions.
Compliance Support: Helps maintain regulatory compliance with detailed management options.
User-Friendly Interface: Simplifies management and operation through intuitive design.
Scalability: Supports growing organizations with extensive device deployment capabilities.

IBM MaaS360 finds applications in industries needing robust mobile device management and security. Enterprises deploy it widely to ensure compliance and safeguard corporate data, providing application control, data leak prevention, and secure email management. It is used for configuring policies for field staff and enabling efficient device enrollment, significantly cutting initial setup costs.

IBM

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

Bancroft, Garuda Indonesia

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

June 2026

Free Report: BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: June 2026.

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