BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	27.5%
IBM MaaS360	6.5%
BlackBerry Enterprise Mobility Suite	1.4%
Other	64.6%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

Read full review

reviewer2173776

President at a wholesaler/distributor with 11-50 employees

Bulk phone setup has become more efficient while content distribution remains manageable

The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the UEM capabilities."

"I can reach devices or computers over the internet. I don't need to worry about the network connectivity between the offices. I can manage any device. That is the most important part."

"It's easy to manage."

"It's not working perfectly, but Microsoft's Autopilot offers great visibility into automated deployment solutions."

"It saves time, money, and resources; when there was a local liaison, managing everything was a significant challenge, but with Microsoft Intune, it has become much easier—around 60% to 70% easier—and in terms of reliability and ease of use, it excels."

"The best feature of Microsoft Intune is that it managed the endpoints."

"The ability to block and erase remote devices is valuable to us, especially when those devices are lost."

"I mainly use Microsoft Intune analytics for taking that data that exists and bringing it into Power BI dashboards to make it visible to our clients, showing them all the operating systems in their environment and where the latest patches are, and then from there creating plans."

More Microsoft Intune pros

"We were able to utilize Android for Work-Premium in BlackBerry Android devices."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"It has a good ease of use, and its intuitive."

"Every version upgrade has been straightforward."

"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."

"It was an improvement when we got the Tasks and the Notes as well as Connect for Skype For Business."

"The most important features would be instant messaging and the security that we get from the containerization."

"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."

More BlackBerry Enterprise Mobility Suite pros

"The tool's most valuable features are application, distribution, and security. It helps to block user access."

"It is a stable solution."

"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."

"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."

"The most valuable features of IBM MaaS360 are remote control and setting up a phone."

"The implementation phase of IBM MaaS360 was pretty easy."

"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."

"The most valuable features of IBM MaaS360 are encryption and mobile design."

More IBM MaaS360 pros

Cons

"A detailed device diagnostic feature is missing. Also, operating system deployment and imaging are missing."

"While the ability to deploy applications at startup is reliable, the policy-based application deployment method has not reached the same level of consistency."

"One drawback of Intune is that we cannot find devices based on a user's region or location."

"Intune could be enhanced by automating application upgrades, similar to how it automates operating system upgrades."

"Lacks the ability to deploy more ways of management, managing devices and processing the policies."

"Since the devices are configured over the Internet, whatever policy we apply from the compliance portal does not reflect immediately on the endpoint."

"Microsoft Intune is not user-friendly to manage and has room for improvement."

"Intune's privilege management feature, while beneficial, is less intuitive than other Intune features, making it challenging to use."

More Microsoft Intune cons

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."

"Some users have complained that some features cannot be done through the BlackBerry Access Hub."

"The pain points for us would be the activation."

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."

"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

More BlackBerry Enterprise Mobility Suite cons

"The user experience really isn't so good."

"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."

"The user interface could definitely use some improvement."

"They should allow for the building of custom reports with graphics."

"The reporting and alerting could be improved."

"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."

"The product needs to improve tech support."

"User interface is basic and not very intuitive."

More IBM MaaS360 cons

Pricing and Cost Advice

"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."

"I am satisfied with the pricing."

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

"While I can't provide insights from a business perspective, it's worth noting that the pricing may differ significantly, and the discount we received might not be reflective of standard business rates."

"I don't have any problem as far as cost is concerned. It is bundled with our license."

"While Microsoft charges for actual usage, it lacks discount options."

"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."

"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."

More Microsoft Intune pricing and cost advice

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"The solution is cost-effective."

"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."

"The solution is expensive."

"I rate IBM MaaS360's pricing a six out of ten."

"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."

"It requires zero investment in infrastructure since it is 100% cloud."

"IBM products are a little pricey."

"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."

More IBM MaaS360 pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

Government

Financial Services Firm

20%

Outsourcing Company

11%

Real Estate/Law Firm

Energy/Utilities Company

Manufacturing Company

11%

Computer Software Company

11%

Government

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	122
Midsize Enterprise	48
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	7
Large Enterprise	12

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Microsoft Intune vs IBM MaaS360 - which to choose?

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What is your experience regarding pricing and costs for IBM MaaS360?

The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.

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We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...

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Compared 3% of the time

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Compared 9% of the time

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Compared 8% of the time

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Compared 6% of the time

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Compared 13% of the time

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Compared 4% of the time

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Compared 2% of the time

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

IBM MaaS360

Download IBM MaaS360 product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Fiberlink MaaS360, MaaS360

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

IBM MaaS360 is an EMM solution that allows you to configure devices for enterprise access and protect corporate data on smartphones and tablets – all from a single screen. As a robust integrated cloud platform, MaaS360 simplifies mobile device management (MDM) with visibility, rapid deployment, and control that spans across apps, mobile devices, and data. It also secures apps, laptops, smartphones, tablets, wearables, desktops, the Internet of Things (IoT) devices, and data so you can rapidly scale your remote workforce and bring your own device (BYOD) initiatives.

IBM MaaS360 can help you build a zero-trust strategy with modern device management. Deployment is so fast that in just a few clicks, IT admins can start enrolling devices and quickly manage the entire mobile device lifecycle. They can do everything from enrollment to enterprise integration, support, configuration and management, monitoring and security, analytics, and reporting.

IBM MaaS360 Features

IBM MaaS360 has many valuable key features. Some of the most useful ones include:

Workforce management: Manage and secure any remote workforce in minutes with rapid deployment.
Information security: Support a safer way to access, create, sync, and edit all business documents on mobile devices.
Manage security risks: Provide users with seamless data access while remotely managing threats.
Secure access: Grant secure access to company resources from any mobile device, without a VPN.
Identity management and security: Integrate seamless identity and access management with United Endpoint Management.

IBM MaaS360 Benefits

There are many benefits to implementing IBM MaaS360. Some of the biggest advantages the solution offers include:

Provision, manage, and protect your devices from a single console.
Configure email, contacts, calendar, Wi-Fi, and VPN profiles over-the-air to quickly onboard users.
Experience launch day support for the latest mobile operating system releases for iOS, Android, and Windows.
Set and enforce security policies with automated compliance actions like requiring a device passcode and blocking a compromised device.
Use robust dashboards and reporting to manage both personal and corporate devices.

Increases security and compliance enforcement.
Easily integrates with your existing infrastructure.
Reduces cost of supporting mobile assets.
Enhances application and performance management.
Contains powerful management and security to address the entire mobility lifecycle.
Helps ensure better business continuity.
Increases productivity and employee satisfaction.
Simple and fast, with an exceptional customer experience.

Reviews from Real Users

MaaS360 stands out among its competitors for a number of reasons. Some of these include its mobile device and laptop management, robust security, and complete sync with Active Directory. PeerSpot users take note of the advantages of these features in their reviews:

Claudia G., a Cybersecurity Consultant at Telefónica, mentions, “My customers value the ability to control all their devices from a central point in IBM MaaS360. I rate IBM MaaS360 a nine out of ten.”

Okoro A.., a CEO at a ITANDT Solutions Limited notes, “The most valuable features are mobile device management and security (which allows you to quarantine infected devices).”

IBM

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

Bancroft, Garuda Indonesia

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360