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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
378
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of July 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.1%, down from 33.2% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.8%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.2%, up from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune22.1%
IBM MaaS3607.2%
BlackBerry Enterprise Mobility Suite2.8%
Other67.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

OluwashileAdeniyi - PeerSpot reviewer
Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees
Centralized endpoint security has improved and supports hybrid work and BYOD policies
Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Advanced Endpoint Analytics in Microsoft Intune has improved and helps us proactively detect and remediate anomalies in endpoints."
"What I like most about Microsoft Intune is that it's agile and easy to deploy, and it covers the maximum number of policies."
"The navigation, the keys, and the settings are easy to find. It is easy to understand."
"The solution offers very good integration with broader enterprise systems and allows companies to capitalize on costs, especially if they are a Microsoft shop."
"I like how Intune deploys the policies and makes them customizable. You can deploy it through Intune and forget about it."
"The best part of Intune is application deployment. We can deploy an application to several users with a single click. We can use conditional access, granting access to users based on certain conditions, such as location, platform, etc."
"The initial setup is not overly complex or difficult."
"I mainly use Microsoft Intune analytics for taking that data that exists and bringing it into Power BI dashboards to make it visible to our clients, showing them all the operating systems in their environment and where the latest patches are, and then from there creating plans."
"If you create such a setup, a secure setup, you will have a really fine solution."
"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."
"The containerization of the workspace is what we have found to be the most valuable."
"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"Technical support is stellar."
"From my customers' standpoint, it's reasonably easy to get set up; it's just there, and it just works."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"The solution is quite stable."
"I think this is a great tool for any field service support team; it's easy to deploy on devices and support to end users."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"The implementation phase of IBM MaaS360 was pretty easy."
"We've found the scalability to be very good."
"The product’s most valuable feature is email, browser, and application security."
"You will be surprised at the possibilities, the flexibility and the opportunities within MaaS360."
"We are very pleased with the Maas360 product and plan to continue use as our company grows."
 

Cons

"There could be some kind of feature that supports a workgroup environment or a separate environment without the Entra ID."
"There can be some added features, such as an improved dashboard. Any new feature that could be a benefit to our customers would be good."
"Microsoft Intune could be improved by making the UI more intuitive, enhancing reporting and analytics for better visibility, simplifying troubleshooting and error messaging, and improving performance and policy sync speed in larger environments."
"In the past, I raised some tickets for the enhancement feature, which was missing in Intune."
"The solution does require maintenance, and it is complex to maintain, especially regarding updates, patching, and releases."
"Sometimes, the process is unsuccessful when we attempt to reset a device and wipe the data using Intune."
"For migrations, sometimes we experience some issues with OS deployment and the user experience side."
"I personally work in a Samsung Android environment and there's a lot more feature support in other EMMs."
"It's too difficult to manage ourselves. We have to get a third-party in to do that."
"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."
"It didn’t help us because we ran into lot of issues, and BlackBerry support couldn’t figure out the issues in a timely fashion."
"Because we were upgrading from Good Control to UEM, it was very complex to do that method."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"Second level support needs to have strong knowledge of the product."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"Quite good, but could be a little bit quicker."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"They should allow for the building of custom reports with graphics."
"The reporting and alerting could be improved."
"The UI has room for improvement."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"It does seem that the more devices we added, the slower the management console operates."
"IBM support has not been that helpful. I have contacted chat support but they could not give a useful answer."
 

Pricing and Cost Advice

"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"The price of Microsoft Intune is reasonable."
"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"Licensing depends on how you are providing support to your enterprise, whether it's device-based or user-based."
"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Fees are monthly and it's approximately $8 per user."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I rate IBM MaaS360's pricing a six out of ten."
"The solution is expensive."
"I rate IBM MaaS360’s pricing a six out of ten."
"I feel the pricing to be very high."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Financial Services Firm
18%
Construction Company
14%
Outsourcing Company
11%
Energy/Utilities Company
6%
Manufacturing Company
12%
Computer Software Company
10%
Government
8%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business194
Midsize Enterprise61
Large Enterprise185
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: June 2026.
903,182 professionals have used our research since 2012.