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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
344
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Mobile Device Management in Intune is a valuable feature."
"Its price is reasonable. It is a part of our M365 suite."
"The ability to wipe data from and reset devices is one of the most important and valuable features. If a device is reported stolen, we can freeze it or wipe the data from it, preventing data leakage."
"One of the most valuable features of Microsoft Intune is the detection and remediation script capability."
"Intune does consolidate all endpoint and security management tools into one place, making everything easier to manage."
"It has helped with compliance. It has helped to ensure that devices comply with the organization's policy. If they are not compliant and secure, they cannot access the resources."
"Conditional access has helped 3M tailor and enforce our security policies in the mobile space."
"The product is very useful in terms of Windows Information Protection."
"It has a good ease of use, and its intuitive."
"It allows me to be able to access my email when I do not necessarily have my computer with me, and I can also access my calendar when I am on public transport or outside of the office."
"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."
"Every version upgrade has been straightforward."
"It was a big improvement to activate applications with one authentication; that was a big plus for the user experience."
"The security is outstanding."
"From my customers' standpoint, it's reasonably easy to get set up; it's just there, and it just works."
"It gives us the ability to have a container and the most secure possible application."
"Customer Service: It's excellent. Technical Support: It's excellent."
"The solution is easy to implement."
"The solution is quite stable."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
"You will be surprised at the possibilities, the flexibility and the opportunities within MaaS360."
"Remote enablement feature and access to internal resources on the VPN."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it is good for HIPAA."
"We have had practically no issues with MaaS360 that haven't started from our end first."
 

Cons

"The interface can be a bit complex to set up initially, so a simpler interface would really help."
"The reporting functionality of Microsoft Intune is limited compared to Microsoft System Center, which offers many more reporting options."
"Microsoft Intune's app deployment presents challenges for non-MSI and non-store apps, particularly EXEs, requiring the use of a Win32 wrapper tool and adding overhead to the process."
"I'd suggest adding more features for macOS in Intune. There should be more functionality for managing macOS. There should be a better capability for pushing things down on macOS. Currently, Intune is not capable of managing macOS at the same level as Windows."
"Intune could be improved by expanding its third-party patching capabilities for a more comprehensive solution."
"Improvements are needed in Microsoft Intune's enterprise app management, including support for more applications in app patching, boot batching, and discovery. I also hope the cost of Remote Help will decrease because it's a much-needed Intune function. Our customers need that capability, or they will buy it from a third party at a premium."
"Once it's configured it is unobtrusive, but it does take some hands-on to configure and deploy it properly."
"There can be delays in the deployment of new policies."
"Clumsy user interface"
"The newest features sometimes pop in very slowly."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."
"The only thing is that the UEM service is a little slow. When you are using the UEM Web interface, it takes time to load."
"The newest features sometimes pop in very slowly."
"From the past to the present, before mobility location, we frequently required a restart."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"Possibly a notification if a device is wiped and no longer has the security policy on the phone. The product can also install the certificates on the phone in a 'smoother' way."
"Its integration with Microsoft Teams could be better."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"They should allow for the building of custom reports with graphics."
"There is a glaring security flaw where users can wipe their phones and they still show compliant in Maas360."
"Quite good, but could be a little bit quicker."
"The UI has room for improvement."
"However, if technical support was purely through IBM, the service is definitely lacking."
 

Pricing and Cost Advice

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."
"The price could be better."
"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"I rate IBM MaaS360’s pricing a six out of ten."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"The solution is cost-effective."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I feel the pricing to be very high."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
890,071 professionals have used our research since 2012.