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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 4.4%, up from 1.0% compared to the previous year. The mindshare of IBM MaaS360 is 8.0%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
IBM MaaS3608.0%
BlackBerry Enterprise Mobility Suite4.4%
Other68.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If a client is using a lot of Microsoft, it's a great product to have."
"The conditional access policies that we set up are very useful."
"Microsoft Intune has positively impacted my organization by providing many benefits."
"In terms of technical support, you will get an immediate response."
"Autopilot is the most valuable feature."
"Since the introduction of Microsoft Intune, we have had the problem completely taken care of."
"It provides control over all mobile devices that are being connected to the corporate network."
"The navigation, the keys, and the settings are easy to find. It is easy to understand."
"Access to the emails on the go was most valuable."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"The security of the product is excellent."
"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."
"My customers find that they don't have to worry about managing their VPN connections for their mobile users, because BlackBerry handles all of that, as opposed to if you're just using Office 365."
"I value the way BES UEM was able to utilize Android for Work-Premium in BlackBerry Android devices."
"We are able to secure and control all company-owned devices which is essential for us as a financial company."
"The most important features would be instant messaging and the security that we get from the containerization."
"Remote enablement feature and access to internal resources on the VPN."
"If you leave the backing to an organization like IBM, you can rest assured that it's a good solution."
"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."
"Before Maas360 we had no way of knowing of how many devices were in the field due to IT not being a part of the purchasing process."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"The solution is quite stable."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
 

Cons

"The pricing can be expensive if you are not combining it with other products."
"I find the price for Microsoft Intune too high, which represents an area for improvement in Microsoft's pricing model."
"I, as such, do not have any specific inputs or needs. However, there is always room for improvement when it comes to scalability."
"Microsoft Intune could improve its reporting depth and make some policy configurations less complex, especially for hybrid environments."
"Microsoft Intune lags market leaders, such as Apperian, in its MAM capabilities."
"We are not satisfied with technical support. Some improvements might be required."
"In terms of what can be improved, I am looking for better enhancements regarding Apple management, not only on the mobile device, but also on the laptop."
"The support is not very good. It's very poor."
"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."
"Because we were upgrading from Good Control to UEM, it was very complex to do that method."
"What I'm noticing now, and it feels like I took a step back, is that I have to zip logs again and upload them, and that takes a lot of time."
"It's too difficult to manage ourselves. We have to get a third-party in to do that."
"The interface could be improved."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"They should allow for the building of custom reports with graphics."
"The reporting and alerting could be improved."
"Can be added process of export/import environment configuration to simplify any migration processes."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
 

Pricing and Cost Advice

"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"Microsoft Intune is moderately priced. There is a monthly license required to use the solution and it is approximately eight dollars per month."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"Intune is included with our F3 and E5 licenses."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I rate IBM MaaS360’s pricing a six out of ten."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"IBM products are a little pricey."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The solution is cost-effective."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Outsourcing Company
21%
Financial Services Firm
14%
Construction Company
13%
Manufacturing Company
7%
Manufacturing Company
14%
Outsourcing Company
8%
Government
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.