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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
363
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
18th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.0%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.7%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
IBM MaaS3606.7%
BlackBerry Enterprise Mobility Suite2.0%
Other67.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack Solutions Pvt Ltd
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We saw approximately forty to fifty percent reduction in manual device setup time with Microsoft Intune as onboarding became fully automated."
"Microsoft Intune has broad capabilities, particularly with mobile device management, with excellent management features like the ability to push configuration policies to all devices across the company and manage them effectively, strong configuration and compliance capabilities, and valuable application management that centralizes applications in one place and makes configuring or deploying them much easier."
"Great for software update needs, operating system version updates, and security policy enforcement."
"The best features include the management, which is quite good, and endpoints."
"What I like most about Intune is its seamless enrollment process, particularly the Autopilot method."
"The most valuable features are the ones that make sure that the deployment is of a standard operating system and the Zero Touch deployment, which is very useful. This allows users to have an out of box experience."
"Microsoft Intune is a good solution and it is purely based on Azure cloud, so I can use all the benefits of Azure cloud in Microsoft Intune and several good features in Microsoft Intune to manage devices."
"The solution is easy to use."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"It does support hardware and operating system configurations from every angle."
"We are able to secure and control all company-owned devices which is essential for us as a financial company."
"Compared to the product that we upgraded from, we have received great responses from our end users who are appreciative of the following: They can access their calendar in events better than the other product that we were using."
"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."
"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."
"My customers find that they don't have to worry about managing their VPN connections for their mobile users, because BlackBerry handles all of that, as opposed to if you're just using Office 365."
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
"Fiberlink’s customer support is great, very responsive to inquiries and very helpful."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"The implementation phase of IBM MaaS360 was pretty easy."
 

Cons

"It's only good for a Microsoft environment. While it works very well for Microsoft users but if you have other kinds of operating systems, it's very painful to use."
"The reporting functionality of Microsoft Intune is limited compared to Microsoft System Center, which offers many more reporting options."
"The interface is not as modern as some competitors in terms of single pane of glass visibility across the entire landscape. It has a very Azure vibe and may not be as graphically appealing as other products."
"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer. You have to ask them a lot of questions. So, its initial deployment is the biggest challenge. They should make it easier to deploy with the use of Wizards or something else. During the deployment stage, there could be profiles for the customers who are particularly wanting to use certain feature sets of Intune."
"Microsoft Intune could enhance its patch management for various devices, ensuring regular updates and tracking of device privileges."
"Intune could add more features that are relevant to the core application control functions. For example, it would be helpful if it had more control over the on-prem environment from the cloud platform. Greater Teams availability in the Saudi market would also be helpful."
"There can be some added features, such as an improved dashboard."
"One drawback of Intune is that we cannot find devices based on a user's region or location."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"From the past to the present, before mobility location, we frequently required a restart."
"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."
"The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document."
"The initial installation could be simplified."
"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."
"It didn’t help us because we ran into lot of issues, and BlackBerry support couldn’t figure out the issues in a timely fashion."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"The user interface could definitely use some improvement."
"The reporting and alerting could be improved."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"Technical support from IBM MaaS360 is lacking. The support is very slow."
 

Pricing and Cost Advice

"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"The cost of the license and the features are justified for myself as a technical person."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"This cost is approximately $30 USD per user per month."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"The price is very reasonable."
"The pricing needs improvement."
"The price of Intune is included with the license for Office 365, so we don't have to pay anything extra for it."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"I feel the pricing to be very high."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"I rate IBM MaaS360's pricing a six out of ten."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The solution is expensive."
"I rate IBM MaaS360’s pricing a six out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
10%
Outsourcing Company
10%
Energy/Utilities Company
7%
Computer Software Company
10%
Manufacturing Company
10%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business167
Midsize Enterprise60
Large Enterprise183
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
895,272 professionals have used our research since 2012.