BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.1%, up from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
IBM MaaS360	6.1%
BlackBerry Enterprise Mobility Suite	1.4%
Other	64.2%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

Read full review

reviewer2173776

President at a wholesaler/distributor with 11-50 employees

Bulk phone setup has become more efficient while content distribution remains manageable

The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Microsoft Intune is that it is more of a one-stop shop, providing an easier experience."

"The most valuable feature is Intune's ability to push out updates for the security and antivirus. I also like Intune's copilot and the ability to automate processes. For example, if you have 5,000 employees who are issued new PCs and you need to set them up with everything they need."

"Everything has worked better since we started using Intune."

"Microsoft Intune does help me save time in terms of management of various devices—I don't have to go to those locations to manage the devices at those locations, I can do it remotely, which is very helpful."

"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."

"The best part of Intune is device control. If we need to block a user from opening something in their organization's system, we can do it from Intune. If we want to restrict the movement of an organization's data to prevent users from copying the data into Outlook, WhatsApp, or their personal Gmail, we can limit that via Intune. It secures all corporate data."

"Autopilot is the most valuable feature."

"Its protection policies are most valuable. It protects mobile devices as well as individual apps. It is pretty scalable, and its documentation is also pretty good. It is also pretty straightforward to deploy."

More Microsoft Intune pros

"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."

"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."

"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."

"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."

"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."

"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."

"The most important features would be instant messaging and the security that we get from the containerization."

"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."

More BlackBerry Enterprise Mobility Suite pros

"The product’s most valuable feature is email, browser, and application security."

"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."

"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."

"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."

"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."

"We've found the scalability to be very good."

"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it is good for HIPAA."

"The tool's most valuable features are application, distribution, and security. It helps to block user access."

More IBM MaaS360 pros

Cons

"There is improvement needed in integrating with the installed Office solutions versions, such as Office 2019. The Office 365 integrates without a problem."

"It just doesn't handle software updates well at all by itself. You need to be a scripting wizard to make those happen properly, or you use third-party tools. The Windows feature updates are very difficult to implement. I would like to see a proprietary built-in remote control tool. I know that they have Team Viewer integrated, but it is not seamless. It would be nice if they had a seamless remote desktop capability directly from the Intune console."

"The time we have to wait to deploy policies has room for improvement."

"They should make it easier to order it, however, that's generally true for everything from Microsoft."

"Sometimes, customers compare it with AirWatch, but the concept of Intune is different from other solutions. It's an application management app. It gets a bit difficult to explain it to customers, but it's not a product limitation. It takes a presale document or presentation to explain it to customers."

"Applying security recommendations can be difficult in Microsoft Intune. Sometimes, they give you recommendations, but you need a different server to manage the pieces, or you have to go to each device individually. However, it has been improving. Before, there were certain policies you could not implement directly in Intune, but now I see progress. I would like to see more improvement in policy management, similar to how we used group policies on-premises."

"The security aspect could be more effective. We are using other applications to manage network devices and groups, so if Microsoft Intune could improve in this area, especially on a network level, it would be a real advantage."

"The UI is not user-friendly and has room for improvement."

More Microsoft Intune cons

"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."

"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."

"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."

"The pain points for us would be the activation."

"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"From the past to the present, before mobility location, we frequently required a restart."

"I would like more support for Google Chromebook operating system, so I could manage it."

More BlackBerry Enterprise Mobility Suite cons

"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."

"Its integration with Microsoft Teams could be better."

"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."

"User interface is basic and not very intuitive."

"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."

"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."

"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."

"Can be added process of export/import environment configuration to simplify any migration processes."

More IBM MaaS360 cons

Pricing and Cost Advice

"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."

"I would rate the price a four out of ten with ten being the most expensive."

"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."

"The price is very reasonable."

"Microsoft Intune is moderately priced. There is a monthly license required to use the solution and it is approximately eight dollars per month."

"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."

More Microsoft Intune pricing and cost advice

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."

"I rate IBM MaaS360's pricing a six out of ten."

"Fees are monthly and it's approximately $8 per user."

"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."

"The solution is cost-effective."

"It requires zero investment in infrastructure since it is 100% cloud."

"The solution is expensive."

"I rate IBM MaaS360’s pricing a six out of ten."

More IBM MaaS360 pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

Government

Financial Services Firm

20%

Outsourcing Company

11%

Real Estate/Law Firm

Energy/Utilities Company

Manufacturing Company

11%

Computer Software Company

11%

Government

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	122
Midsize Enterprise	48
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	7
Large Enterprise	12

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Microsoft Intune vs IBM MaaS360 - which to choose?

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Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...

What is your experience regarding pricing and costs for IBM MaaS360?

The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.

What needs improvement with IBM MaaS360?

We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...

Jamf Pro vs Microsoft Intune

Comparisons

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 3% of the time

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Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 27% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 12% of the time

Samsung Knox vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

ManageEngine Endpoint Central vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Workspace ONE UEM vs IBM MaaS360

Compared 13% of the time

Jamf Pro vs IBM MaaS360

Compared 4% of the time

Samsung Knox vs IBM MaaS360

Compared 4% of the time

ManageEngine Endpoint Central vs IBM MaaS360

Compared 2% of the time

Hexnode UEM vs IBM MaaS360

Compared 2% of the time

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

IBM MaaS360

Download IBM MaaS360 product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Fiberlink MaaS360, MaaS360

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

IBM MaaS360 is an EMM solution that allows you to configure devices for enterprise access and protect corporate data on smartphones and tablets – all from a single screen. As a robust integrated cloud platform, MaaS360 simplifies mobile device management (MDM) with visibility, rapid deployment, and control that spans across apps, mobile devices, and data. It also secures apps, laptops, smartphones, tablets, wearables, desktops, the Internet of Things (IoT) devices, and data so you can rapidly scale your remote workforce and bring your own device (BYOD) initiatives.

IBM MaaS360 can help you build a zero-trust strategy with modern device management. Deployment is so fast that in just a few clicks, IT admins can start enrolling devices and quickly manage the entire mobile device lifecycle. They can do everything from enrollment to enterprise integration, support, configuration and management, monitoring and security, analytics, and reporting.

IBM MaaS360 Features

IBM MaaS360 has many valuable key features. Some of the most useful ones include:

Workforce management: Manage and secure any remote workforce in minutes with rapid deployment.
Information security: Support a safer way to access, create, sync, and edit all business documents on mobile devices.
Manage security risks: Provide users with seamless data access while remotely managing threats.
Secure access: Grant secure access to company resources from any mobile device, without a VPN.
Identity management and security: Integrate seamless identity and access management with United Endpoint Management.

IBM MaaS360 Benefits

There are many benefits to implementing IBM MaaS360. Some of the biggest advantages the solution offers include:

Provision, manage, and protect your devices from a single console.
Configure email, contacts, calendar, Wi-Fi, and VPN profiles over-the-air to quickly onboard users.
Experience launch day support for the latest mobile operating system releases for iOS, Android, and Windows.
Set and enforce security policies with automated compliance actions like requiring a device passcode and blocking a compromised device.
Use robust dashboards and reporting to manage both personal and corporate devices.

Increases security and compliance enforcement.
Easily integrates with your existing infrastructure.
Reduces cost of supporting mobile assets.
Enhances application and performance management.
Contains powerful management and security to address the entire mobility lifecycle.
Helps ensure better business continuity.
Increases productivity and employee satisfaction.
Simple and fast, with an exceptional customer experience.

Reviews from Real Users

MaaS360 stands out among its competitors for a number of reasons. Some of these include its mobile device and laptop management, robust security, and complete sync with Active Directory. PeerSpot users take note of the advantages of these features in their reviews:

Claudia G., a Cybersecurity Consultant at Telefónica, mentions, “My customers value the ability to control all their devices from a central point in IBM MaaS360. I rate IBM MaaS360 a nine out of ten.”

Okoro A.., a CEO at a ITANDT Solutions Limited notes, “The most valuable features are mobile device management and security (which allows you to quarantine infected devices).”

IBM

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

Bancroft, Garuda Indonesia

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360