BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
IBM MaaS360	6.5%
BlackBerry Enterprise Mobility Suite	1.4%
Other	64.6%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

Read full review

reviewer2173776

President at a wholesaler/distributor with 11-50 employees

Bulk phone setup has become more efficient while content distribution remains manageable

The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The one feature we find most useful is the Mobile Application Manager. There are two types, we have the complete MDM and the Mobile Application Manager(MAM). We don't give our users phones, it is their own personal phone, and we need to allow them to have access to the company detail on their phone. We need to create a balance between their own personal data and the company data. We deploy the Mobile Application Manager for them so that we won't be able to interfere with their own personal data."

"Intune can wipe devices. For example, if a disgruntled employee wants to leak the data on their company phone, Intune can terminate their access and wipe the entire device with a click."

"Intune is a very good product and everything is cloud-based, and it provides a very simple unified platform to manage everything from the single management console."

"Intune saves time, and it is very easy to use. It allows us to manage applications completely."

"Most people prefer to use Intune if they want to implement conditional access policies to restrict customer Exchange Online or Exchange user formats emails until their devices comply."

"The Autopilot feature is fantastic; it is a Microsoft product, so it deals best with Microsoft operating systems, but it can integrate with iOS, Mac OS, Linux, and Android."

"The mobile application management, MAM, is the most useful aspect of the solution."

"Intune is the best tool going forward because everyone is moving to the cloud."

More Microsoft Intune pros

"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."

"It gives us the ability to have a container and the most secure possible application."

"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."

"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."

"Cylance, their newest antivirus product, is the most valuable feature for us so far."

"Technical support is stellar."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"We are using BlackBerry Work applications for accessing emails, calendars, and contacts, and the users are happy to have an easy way to have access to emails on the go."

More BlackBerry Enterprise Mobility Suite pros

"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it is good for HIPAA."

"Asset management is the most valuable feature and integral for device inventory."

"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic."

"The most valuable features of IBM MaaS360 are encryption and mobile design."

"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."

"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."

"Every new device was configured manually, it used to require about 20 minutes of engineer attention, now it's about three minutes."

"If you leave the backing to an organization like IBM, you can rest assured that it's a good solution."

More IBM MaaS360 pros

Cons

"There is room for improvement in server patch management and allowing direct uploads of EXE applications instead of needing to convert them to Intune format, which would save time."

"The solution could improve its flexibility."

"Microsoft Intune lacks live location tracking capabilities. Improvements should be made in terms of MDM platforms for other devices."

"Microsoft Intune has potential for improvement; I would like to see a lot more customization in the reporting tools."

"I think there should be a better tracking of the cell phones used on the Intune."

"A more incisive reporting tool with automated progress updates and graphical representation would be beneficial, as the current manual method lacks efficiency and visual clarity."

"The documentation about the custom image setup could be better. Although Microsoft provides the steps to configure Intune or set up or deploy Intune, it doesn't have much information related to custom images. If you ask, "how can we deploy the custom image?" There is no information. The steps they mention ask you to connect to your on-premises environment or create your own image on the cloud itself once there is connectivity. But I needed to go to multiple websites to get all this information. I had to figure out how to upload the custom image if you want to use the on-premise custom image for Cloud PC. If you have the proper subscription, you must have the right access, like global admin or owner. Then you can add your custom image to that. There are no steps mentioned over there. Microsoft Intune doesn't have Chrome browser support. I would like to have that support because they will want it if we pitch the product to clients."

"An area for improvement is the absence of seamless integration, particularly with external dashboards."

More Microsoft Intune cons

"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."

"The only thing is that the UEM service is a little slow. When you are using the UEM Web interface, it takes time to load."

"The interface could be improved."

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."

"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"The newest features sometimes pop in very slowly."

More BlackBerry Enterprise Mobility Suite cons

"Can be added process of export/import environment configuration to simplify any migration processes."

"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."

"IBM support has not been that helpful. I have contacted chat support but they could not give a useful answer."

"Zero day support is something they can work on."

"The price could be lower."

"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune."

"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment."

"Its integration with Microsoft Teams could be better."

More IBM MaaS360 cons

Pricing and Cost Advice

"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."

"The pricing is competitive, but it is not cheap."

"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."

"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."

"Its pricing seems reasonable."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

More Microsoft Intune pricing and cost advice

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"I feel the pricing to be very high."

"Fees are monthly and it's approximately $8 per user."

"I rate IBM MaaS360's pricing a six out of ten."

"The solution is cost-effective."

"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."

"IBM products are a little pricey."

"The solution is expensive."

"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."

More IBM MaaS360 pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

Financial Services Firm

Government

Financial Services Firm

17%

Outsourcing Company

11%

Real Estate/Law Firm

Construction Company

Manufacturing Company

11%

Computer Software Company

11%

Government

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	124
Midsize Enterprise	53
Large Enterprise	167

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	7
Large Enterprise	12

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Microsoft Intune vs IBM MaaS360 - which to choose?

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What is your experience regarding pricing and costs for IBM MaaS360?

The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.

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We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...

Jamf Pro vs Microsoft Intune

Comparisons

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

Samsung Knox vs Microsoft Intune

Compared 3% of the time

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Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 25% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 10% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 10% of the time

Samsung Knox vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

Ivanti Neurons for MDM vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Workspace ONE UEM vs IBM MaaS360

Compared 13% of the time

Jamf Pro vs IBM MaaS360

Compared 5% of the time

Samsung Knox vs IBM MaaS360

Compared 4% of the time

ManageEngine Endpoint Central vs IBM MaaS360

Compared 2% of the time

Hexnode UEM vs IBM MaaS360

Compared 2% of the time

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

IBM MaaS360

Download IBM MaaS360 product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Fiberlink MaaS360, MaaS360

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

IBM MaaS360 is an EMM solution that allows you to configure devices for enterprise access and protect corporate data on smartphones and tablets – all from a single screen. As a robust integrated cloud platform, MaaS360 simplifies mobile device management (MDM) with visibility, rapid deployment, and control that spans across apps, mobile devices, and data. It also secures apps, laptops, smartphones, tablets, wearables, desktops, the Internet of Things (IoT) devices, and data so you can rapidly scale your remote workforce and bring your own device (BYOD) initiatives.

IBM MaaS360 can help you build a zero-trust strategy with modern device management. Deployment is so fast that in just a few clicks, IT admins can start enrolling devices and quickly manage the entire mobile device lifecycle. They can do everything from enrollment to enterprise integration, support, configuration and management, monitoring and security, analytics, and reporting.

IBM MaaS360 Features

IBM MaaS360 has many valuable key features. Some of the most useful ones include:

Workforce management: Manage and secure any remote workforce in minutes with rapid deployment.
Information security: Support a safer way to access, create, sync, and edit all business documents on mobile devices.
Manage security risks: Provide users with seamless data access while remotely managing threats.
Secure access: Grant secure access to company resources from any mobile device, without a VPN.
Identity management and security: Integrate seamless identity and access management with United Endpoint Management.

IBM MaaS360 Benefits

There are many benefits to implementing IBM MaaS360. Some of the biggest advantages the solution offers include:

Provision, manage, and protect your devices from a single console.
Configure email, contacts, calendar, Wi-Fi, and VPN profiles over-the-air to quickly onboard users.
Experience launch day support for the latest mobile operating system releases for iOS, Android, and Windows.
Set and enforce security policies with automated compliance actions like requiring a device passcode and blocking a compromised device.
Use robust dashboards and reporting to manage both personal and corporate devices.

Increases security and compliance enforcement.
Easily integrates with your existing infrastructure.
Reduces cost of supporting mobile assets.
Enhances application and performance management.
Contains powerful management and security to address the entire mobility lifecycle.
Helps ensure better business continuity.
Increases productivity and employee satisfaction.
Simple and fast, with an exceptional customer experience.

Reviews from Real Users

MaaS360 stands out among its competitors for a number of reasons. Some of these include its mobile device and laptop management, robust security, and complete sync with Active Directory. PeerSpot users take note of the advantages of these features in their reviews:

Claudia G., a Cybersecurity Consultant at Telefónica, mentions, “My customers value the ability to control all their devices from a central point in IBM MaaS360. I rate IBM MaaS360 a nine out of ten.”

Okoro A.., a CEO at a ITANDT Solutions Limited notes, “The most valuable features are mobile device management and security (which allows you to quarantine infected devices).”

IBM

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

Bancroft, Garuda Indonesia

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360