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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
344
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune is very stable due to its cloud-based infrastructure and its reliability in performance."
"Microsoft Intune not only saves costs by reducing the number of personnel needed but also offers a comprehensive solution for managing laptops, applications, security, individual access, and enrollment."
"The most valuable features are the ones that make sure that the deployment is of a standard operating system and the Zero Touch deployment, which is very useful, allowing users to have an out of box experience."
"I have been using the Enterprise Application Management feature of Microsoft Intune, which enhances abilities when it comes to app discovery, deployment, and automatic updating."
"It is a very helpful solution."
"It is very easy to use. It has a very easy interface."
"Intune provides full visibility into all active mobile device users. If their devices are noncompliant with our security policies, I have the flexibility to update them remotely."
"It provides control over all mobile devices that are being connected to the corporate network."
"We are using BlackBerry Work applications for accessing emails, calendars, and contacts, and the users are happy to have an easy way to have access to emails on the go."
"I value the way BES UEM was able to utilize Android for Work-Premium in BlackBerry Android devices."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"From my customers' standpoint, it's reasonably easy to get set up; it's just there, and it just works."
"Technical support is stellar."
"We can access emails within the active sync."
"We were able to utilize Android for Work-Premium in BlackBerry Android devices."
"Web-based management tools are handy for administrators to control the ACL."
"The solution has made everything more convenient for us and it's now easier to identify whether something can be fixed remotely or whether it requires a physical examination on the device."
"It is a stable solution."
"Fiberlink’s customer support is great, very responsive to inquiries and very helpful."
"It can change policies based on geolocation or schedules."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"Before Maas360 we had no way of knowing of how many devices were in the field due to IT not being a part of the purchasing process."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
 

Cons

"The solution needs to improve reporting. Sometimes, it shows double or triple entries of the same thing, which affects the count's accuracy. Also, some applications onboarded in Microsoft Intune do not get updated. When we look for solutions online, there is often no clear answer."
"A major challenge is making all the products work within device management solutions like Intune. It would be beneficial if Microsoft removed support for older products much earlier in the process."
"Due to the abundance of features, there's a lot to organize, which makes managing and setting up the solution challenging. The setup is immense, and it would be good to see improvement in this area."
"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do."
"It needs incorporation of Knox, ZeroTouch, etc."
"It should be simplified. I've worked with many different mobile device management solutions, and Intune is one of the more complex ones. It could be more simplified, and some of it is related to the wording that is being used, such as a configuration profile versus a policy. They really should have had different names to make it less confusing."
"Microsoft Intune has potential for improvement; I would like to see a lot more customization in the reporting tools."
"One drawback of Intune is that we cannot find devices based on a user's region or location."
"Scalability was slightly complex because we had to wait for licenses to come before the configuration."
"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."
"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."
"The initial installation could be simplified."
"The interface could be improved."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."
"It does seem that the more devices we added, the slower the management console operates."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"Zero day support is something they can work on."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
 

Pricing and Cost Advice

"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."
"The pricing is good because customers are not complaining about it."
"The pricing needs improvement."
"Microsoft Intune is not cost-effective as a standalone product."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"IBM products are a little pricey."
"The solution is cost-effective."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"Fees are monthly and it's approximately $8 per user."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
890,088 professionals have used our research since 2012.