BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

BlackBerry and IBM are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #17, while IBM is ranked #11 with an average rating of 8.5. BlackBerry holds a 2.8% mindshare in EMM, compared to IBM’s 7.2% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 85% of IBM users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

IBM MaaS360 and BlackBerry Enterprise Mobility Suite are leading enterprise mobility solutions. BlackBerry Enterprise Mobility Suite appears to have the upper hand due to its comprehensive features and strong ROI, despite higher pricing.

Features: Users of IBM MaaS360 favor its cost-effectiveness, ease of use, and robust security. BlackBerry's extensive device management, strong security features, and comprehensive capabilities are highly valued by its users.

Room for Improvement: IBM MaaS360 could enhance reporting functionality, improve device compatibility, and expand integration with third-party apps. BlackBerry needs to improve integration with third-party apps, streamline the configuration process, and simplify its deployment.

Ease of Deployment and Customer Service: IBM MaaS360 is praised for its straightforward deployment and responsive customer service. BlackBerry Enterprise Mobility Suite, though complicated in deployment, also has excellent customer support.

Pricing and ROI: IBM MaaS360 offers good value with lower setup costs and satisfactory ROI. BlackBerry Enterprise Mobility Suite, with higher setup costs, delivers significant ROI that justifies its price.

To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 Report (Updated: June 2026).

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of July 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.1%, down from 33.2% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.8%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.2%, up from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.1%
IBM MaaS360	7.2%
BlackBerry Enterprise Mobility Suite	2.8%
Other	67.9%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Abhijeet Chaskar

Cybersecurity Analyst at DigitalTrack solution pvt ltd

Centralized device control has improved security and streamlined daily management tasks

The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product helps organizations have a model or place to allow users to access the corporate resources from any device that the user wants and in a highly secured way."

"It is much easier to deploy software updates and Windows updates globally because of the cloud base, so I can manage from anywhere, making it quite convenient for me."

"Intune has automated the deployment of patches and applications, which is more efficient and easier. It allows us to deploy applications, packages, Windows updates, and security updates like BitLocker encryption more efficiently and easily."

"The most valuable feature of Intune is the ability to reset a lost device and remove all the data."

"The feature I like the most is that we can perform remote tasks. If we want to retire or wipe out personal data or corporate data from a device, we can use Microsoft Intune remotely, and with the click of a button, data is removed automatically. Nothing needs to be done from the end-user side."

"As an IT administrator, I appreciate Intune's ability to implement granular device-level policies for our organization's employees."

"The most valuable feature of Microsoft Intune is its scalability."

"Microsoft Intune is far more efficient and faster than MECM."

More Microsoft Intune pros

"Whenever we have issues, people rely on the ability to check messages promptly."

"Every version upgrade has been straightforward."

"Technical support is stellar."

"The most important feature is Blackberry Work, for sure, because that is where you have email."

"Web-based management tools are handy for administrators to control the ACL."

"If you create such a setup, a secure setup, you will have a really fine solution."

"The container approach gets you separation between private and corporate data."

"The technical support for the solution is excellent."

More BlackBerry Enterprise Mobility Suite pros

"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."

"The product’s most valuable feature is email, browser, and application security."

"It can change policies based on geolocation or schedules."

"We've found the scalability to be very good."

"Asset management is the most valuable feature and integral for device inventory."

"Remote enablement feature and access to internal resources on the VPN."

"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."

"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."

More IBM MaaS360 pros

Cons

"Most of the customers in the business do not use Intune because it doesn't support that much policy for Android."

"Intune endpoint analytics can be challenging."

"Its integration with Mac and Linux devices can be better. They should provide more features similar to Windows. We should be able to manage policies within Linux and Mac machines. If we can have more granular controls for these two operating systems, it will be really helpful."

"I have faced stability issues with Microsoft Intune plenty of times, but I think it's part of the process."

"What I dislike about Microsoft Intune is the time it takes Microsoft to develop a feature."

"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."

"I'd like some more reporting so that I don't have to delve into PowerShell and I can pull more of the local device information such as memory, apps installed, etc. It would be nice to be able to see the apps that are present there but might not be managed. For example, if they installed 7Zip, it could report that back via an installed program or feature to see what was currently installed."

"Microsoft Intune needs to support out of the box Apple Managed Device and Apple Business Managed Device with zero-touch deployment capabilities, which is something competitors provide."

More Microsoft Intune cons

"The first installation is very complicated but future installments are much easier."

"The pain points for us would be the activation."

"The interface could be improved."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."

"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."

"The initial installation could be simplified."

"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."

More BlackBerry Enterprise Mobility Suite cons

"Sometimes I would like to have local support because a company that provides 24/7 support means that the technical support staff are not always fluent English speakers."

"I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360."

"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."

"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."

"User interface is basic and not very intuitive."

"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."

"However, if it is purely through IBM, the service is definitely lacking."

"IBM support has not been that helpful. I have contacted chat support but they could not give a useful answer."

More IBM MaaS360 cons

Pricing and Cost Advice

"The product is expensive."

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."

"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."

"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."

"It is reasonable for the features it has."

"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."

More Microsoft Intune pricing and cost advice

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."

"I feel the pricing to be very high."

"It requires zero investment in infrastructure since it is 100% cloud."

"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."

"IBM products are a little pricey."

"I rate IBM MaaS360’s pricing a six out of ten."

"Fees are monthly and it's approximately $8 per user."

"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."

More IBM MaaS360 pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Government

Financial Services Firm

18%

Construction Company

14%

Outsourcing Company

11%

Educational Organization

Manufacturing Company

12%

Computer Software Company

10%

Government

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	193
Midsize Enterprise	61
Large Enterprise	186

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	21
Midsize Enterprise	7
Large Enterprise	12

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

Samsung Knox vs Microsoft Intune

Compared 2% of the time

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Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 14% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 11% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 9% of the time

Ivanti Neurons for MDM vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

Hexnode UEM vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Workspace ONE UEM vs IBM MaaS360

Compared 10% of the time

Jamf Pro vs IBM MaaS360

Compared 5% of the time

ManageEngine Endpoint Central vs IBM MaaS360

Compared 3% of the time

Samsung Knox vs IBM MaaS360

Compared 3% of the time

Check Point Harmony Mobile vs IBM MaaS360

Compared 2% of the time

More IBM MaaS360 Competitors

Product Reports

Buyer's Guide

Microsoft Intune

June 2026

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Buyer's Guide

BlackBerry Enterprise Mobility Suite

July 2026

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Buyer's Guide

IBM MaaS360

July 2026

Download IBM MaaS360 product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Fiberlink MaaS360, MaaS360

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

BlackBerry Enterprise Mobility Suite is a comprehensive platform offering secure and flexible mobile device management, catering to high-security requirements for a seamless integration between personal and corporate data.

BlackBerry Enterprise Mobility Suite delivers a secure environment for mobile device management, providing reliable email access, internet, and personal information management. Its containerization feature helps separate personal and corporate data while facilitating device management flexibility. With a user-friendly interface, Cylance integration, and centralized control, it combats stability issues and strives for better integration with Microsoft tools alongside support for Chromebooks and Apple devices.

What are the key features of BlackBerry Enterprise Mobility Suite?

Security and Data Separation: Enhances protection and confidentiality by using containerization.
Secure Email Access: Ensures reliable access to emails within a protected environment.
Cylance Integration: Eliminates VPN management burdens with advanced antivirus capabilities.
Device Management Flexibility: Allows centralized control over a range of mobile devices.

What benefits should users consider when evaluating BlackBerry Enterprise Mobility Suite?

Enhanced Security: Offers robust protection for mobile devices and data.
Reliability: Consistent access to essential communication tools like email and internet.
Productivity: Facilitates the use of collaboration and productivity applications securely.
Data Control: Maintains strict separation and privacy between personal and corporate data.

In finance and other sectors, BlackBerry Enterprise Mobility Suite supports organizations in managing secure email, collaboration, and mobile devices, addressing high-security needs in both corporate-owned and BYOD scenarios. Enhancements in the QA process and smoother device onboarding further its appeal as a trusted choice.

BlackBerry

IBM MaaS360 enhances mobile device management with tracking, security, app deployment, policy management, and integration with Apple DEP and Android Enterprise. It supports remote control, cost efficiency, and is user-friendly, suitable for both corporate and BYOD environments.

MaaS360 offers a comprehensive suite for managing and securing mobile devices. With features like encryption, passcode enforcement, and containerization, it ensures data security and compliance. MaaS360 simplifies app deployment via distribution groups and integrates seamlessly with Apple and Android systems. Its focus on kiosk mode, application security, and automated provisioning make it a strategic choice for companies prioritizing a robust endpoint management strategy. Though it offers extensive options, improvements in notifications, user management, and Microsoft integration are needed.

What are the most important features of IBM MaaS360?

Device Tracking: Enables efficient tracking and management of devices across an enterprise.
Security Features: Provides encryption, passcode enforcement, and containerization for data security.
App Deployment: Facilitates app installation through distribution groups and platform integrations.
Policy Management: Allows organizations to implement and enforce security policies efficiently.
Remote Control: Offers options for remote access and management of devices.

What benefits should users look for in reviews of IBM MaaS360?

Cost Efficiency: Reduces setup costs and offers scalable solutions.
Compliance Support: Helps maintain regulatory compliance with detailed management options.
User-Friendly Interface: Simplifies management and operation through intuitive design.
Scalability: Supports growing organizations with extensive device deployment capabilities.

IBM MaaS360 finds applications in industries needing robust mobile device management and security. Enterprises deploy it widely to ensure compliance and safeguard corporate data, providing application control, data leak prevention, and secure email management. It is used for configuring policies for field staff and enabling efficient device enrollment, significantly cutting initial setup costs.

IBM

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

Bancroft, Garuda Indonesia

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

June 2026

Free Report: BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: June 2026.

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