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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
382
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 4.4%, up from 1.0% compared to the previous year. The mindshare of IBM MaaS360 is 8.0%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
IBM MaaS3608.0%
BlackBerry Enterprise Mobility Suite4.4%
Other68.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Configuration profiles, remediation, scripts, and auto-pilot features are very good."
"If any user tries to access company data, it directly interacts with the conditional access policy. This helps us protect our data and set the criteria for how data can be accessed and shared."
"Based on my experience, I find Intune very flexible for managing Windows devices. We can use scripting, and we can make use of the self-service portal or the company portal to publish some of the applications for Windows."
"The aspects I find most valuable are the managing the data and applications. I can also restrict the users to install any applications. I can also wipe the data if the phone was missplaced or stolen. These are the basics for me."
"In terms of technical support, you will get an immediate response."
"The best feature is that we don't need to worry about downtime. We don't need to worry about the network connections of our office or the virtual private network. Everything is being done through the internet. Using Intune Autopilot, we can configure and deploy everything to the devices."
"It's really easy to access."
"The most valuable feature of Microsoft Intune is that it is more of a one-stop shop, providing an easier experience."
"It gives us the ability to have a container and the most secure possible application."
"From my customers' standpoint, it's reasonably easy to get set up; it's just there, and it just works."
"I value the way BES UEM was able to utilize Android for Work-Premium in BlackBerry Android devices."
"I think it's a very solid product and people generally like it."
"Technical support is stellar."
"We are using BlackBerry Work applications for accessing emails, calendars, and contacts, and the users are happy to have an easy way to have access to emails on the go."
"Every version upgrade has been straightforward."
"If you create such a setup, a secure setup, you will have a really fine solution."
"IBM MaaS360 gives us the ability to remote wipe, control, and block code from models and features we do not want on devices we have."
"I think this is a great tool for any field service support team; it's easy to deploy on devices and support to end users."
"MaaS360 helped us to have the console ready in less than 10 minutes and start enrolling devices immediately."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
 

Cons

"The technical support from Microsoft is not good, they take a long time to respond to a case and they do not update you on what is happening on a case."
"Reporting can be better. Only global administrators can see detailed reports at the moment, and I don't want to use the global admin."
"The security aspect could be more effective. We are using other applications to manage network devices and groups, so if Microsoft Intune could improve in this area, especially on a network level, it would be a real advantage."
"The difficulty of the the roll out is surprisingly difficult considering this product is supposed to be an integrated part of the 365 suite."
"It needs certificate provisioning for S/MIME purposes."
"Intune is a good product for UEM, which is helpful for Windows 10 management. However, for MAM, there is lots of improvement needed."
"There is room for improvement in the reporting capabilities, specifically app reporting. It is challenging to report which apps are installed on which device."
"One thing that could be better in Microsoft Intune is the file size, as it is quite large at times."
"It didn’t help us because we ran into lot of issues, and BlackBerry support couldn’t figure out the issues in a timely fashion."
"The newest features sometimes pop in very slowly."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"That is where it is a bit challenging for us, because there is a lot of value-add in the product with a lot of different features."
"Clumsy user interface"
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"The pain points for us would be the activation."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"However, if technical support was purely through IBM, the service is definitely lacking."
"The price could be lower. It is excessively high."
"Quite good, but could be a little bit quicker."
"Sometimes I would like to have local support because a company that provides 24/7 support means that the technical support staff are not always fluent English speakers."
"The product needs to improve tech support."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."
"It does seem that the more devices we added, the slower the management console operates."
 

Pricing and Cost Advice

"It is expensive. The cost depends on the license that we choose."
"The price of Intune is included with the license for Office 365, so we don't have to pay anything extra for it."
"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."
"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"The licensing is on a yearly basis."
"The pricing needs improvement."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"Fees are monthly and it's approximately $8 per user."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"I rate IBM MaaS360’s pricing a six out of ten."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"IBM products are a little pricey."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Outsourcing Company
22%
Financial Services Firm
14%
Construction Company
13%
Energy/Utilities Company
6%
Manufacturing Company
14%
Outsourcing Company
8%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business193
Midsize Enterprise64
Large Enterprise189
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: September 2026.
920,223 professionals have used our research since 2012.