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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
305
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (8th)
 

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.2%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 5.4%, up from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.7%
IBM MaaS3605.4%
BlackBerry Enterprise Mobility Suite1.2%
Other64.69999999999999%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
DS
Deputy Technical Service Lead at Halodata
Review about BlackBerry Enterprise Mobility Suite
For the purpose of better performance is we have some applications, internal applications, that work on document but when we did integration with BlackBerry Edit from BlackBerry Enterprise, yeah. I think that we failed. We failed on that integration. We cannot integrate that BlackBerry Edit. BlackBerry Edit has issues for editing any document. We have other internal applications that can bring or field documents but cannot edit into BlackBerry Edit. There's room for improvement with editing documents. When I was the [inaudible 00:09:48] for BlackBerry Enterprise, maybe they need to create... I'm so sorry. Because for month or once on a month, I need to delete database or some database logs from BlackBerry that use much [crosstalk 00:10:09]- I think the database slow because the BlackBerry Enterprise, it have database that put inside SQL Server, so every month I need to check the hard disk if it is sufficient to handle the database files or not. Every month, I need to check hard disk, so if it's not sufficient or it's already full, I need to delete some logs. I think on the UEM server, they can keep the database or hard disk performance, like approval. So from the UEM server, we can delete any file that is not used anymore. Yeah, something like that, I think.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is easy to use, simple to understand for those new to using it, and combined with the other Microsoft products it makes for an overall good package."
"Microsoft Intune is a tool designed for enterprise customers to protect enterprise data from leakage or sharing."
"Intune's most valuable features are the device, compliance, and configuration policies."
"The user experience with Microsoft Intune is excellent because we can manage users and maintain security and policies anywhere they are."
"It's cloud-based with no need for on-premise infrastructure, you can access it anywhere and start working on it, and you will have the record of data in your hand anytime if you need it quickly."
"Microsoft's cloud comes with a lot of extra features that are free of charge."
"The ability to switch between Affinity and non-Affinity enrollment is great."
"Microsoft Intune simplifies device management by replacing the traditional method of installing OS, joining a domain, and configuring everything manually."
"The most important features would be instant messaging and the security that we get from the containerization."
"It does support hardware and operating system configurations from every angle."
"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."
"Whenever we have issues, people rely on the ability to check messages promptly."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"We can access emails within the active sync."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"Remote enablement feature and access to internal resources on the VPN."
"It can change policies based on geolocation or schedules."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"Mobile Device Configuration with policy applying: This significantly reduces time of device configuration."
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
 

Cons

"What would make this product better is adding more security policies and features in the next upgrade."
"Intune could add more features that are relevant to the core application control functions. For example, it would be helpful if it had more control over the on-prem environment from the cloud platform. Greater Teams availability in the Saudi market would also be helpful."
"I know that their AI pieces are at the infancy stage, but allowing users to do more tagging for information would be an interesting thing because Intune also directly integrates with Azure. Because a lot of the devices are hosted with that, you also get a lot of tagging of user data and other things like that."
"There is room for improvement in the reporting capabilities, specifically app reporting. It is challenging to report which apps are installed on which device."
"However, due to access limitations, we are unable to deploy certain security features on end-user devices."
"The scalability could be improved, and like most other MDM products, Intune is good but not 100% there yet."
"Intune could be enhanced by automating application upgrades, similar to how it automates operating system upgrades."
"The reports aren't complete, and it's not easy to build custom reports. For example, Windows Autopilot isn't working well in cases where the computers don't have a good internet connection. Then the option is not good enough."
"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"From the past to the present, before mobility location, we frequently required a restart."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"Second level support needs to have strong knowledge of the product."
"The pain points for us would be the activation."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"User interface is basic and not very intuitive."
"The product needs to improve tech support."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"The UI has room for improvement."
"It would be ideal to add support for the distribution of windows.exe applications."
 

Pricing and Cost Advice

"The pricing for Intune and the competitor products are all within the same range, there is no true advantage when it comes to cost."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."
"Intune is included with our F3 and E5 licenses."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"The purchase of the product was handled by someone else."
"While Microsoft charges for actual usage, it lacks discount options."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"Fees are monthly and it's approximately $8 per user."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"I rate IBM MaaS360’s pricing a six out of ten."
"IBM products are a little pricey."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
Financial Services Firm
23%
Energy/Utilities Company
9%
Manufacturing Company
9%
Real Estate/Law Firm
9%
Computer Software Company
12%
Manufacturing Company
12%
Government
9%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business118
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

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We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: December 2025.
879,711 professionals have used our research since 2012.