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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
344
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The security posture is very good. It's very customizable."
"Microsoft Intune helps secure hybrid work by allowing organizations to manage and secure devices remotely."
"Intune's security features for Apple iOS and Mac OS are helpful. We can check enrollment, manage public and private settings, and manage the organization's data using security key features."
"I would rate the stability of Microsoft Intune nine out of ten."
"The compliance and configuration policies in Microsoft Intune are the most valuable features, saving significant time compared to manual implementation."
"It is user-friendly, and the performance is also good. It is a convenient product"
"The most valuable feature of Microsoft Intune is having all our devices compliant with our policies."
"The user experience of Microsoft Intune is quite good because there's not much disturbance in the background; it's just running in the background."
"Technical support is stellar."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"Compared to the product that we upgraded from, we have received great responses from our end users who are appreciative of the following: They can access their calendar in events better than the other product that we were using."
"It has a good ease of use, and its intuitive."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"My customers find that they don't have to worry about managing their VPN connections for their mobile users, because BlackBerry handles all of that, as opposed to if you're just using Office 365."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"The solution is quite stable."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic."
"Customer Service: It's excellent. Technical Support: It's excellent."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
 

Cons

"There is no catalog for mobile access management (MAM) security."
"Onboarding of endpoint devices is not straightforward. The onboarding process was a little heavier than I thought it would be."
"The installation could be improved to be simplified."
"In an upcoming release, I would like to see some kind of analytics report."
"Intune could add more features that are relevant to the core application control functions. For example, it would be helpful if it had more control over the on-prem environment from the cloud platform. Greater Teams availability in the Saudi market would also be helpful."
"We had an APNS certificate set to expire last week. We tried to renew it two days before it expired. We logged in to the APNS portal but could not find that certificate. We didn't know where it went. All the iOS devices stopped working. We contacted the Apple and Microsoft teams, and each blamed the other. This is something that Microsoft should take care of. Last week, we had so many escalations from high-profile users who couldn't access corporate data on their devices."
"There is room for improvement in the remediation and detection modules, which are currently about eighty percent fully functional."
"The most important thing is reporting. They should improve their reporting. They should give a free hand to users. In SCCM, I can create my own reports. For example, in SCCM, I can create an inventory report for my PC or for all PCs, but in Intune, we don't have an option to create any report. Microsoft claims that Intune is a successor of SCCM, but SCCM is more powerful than Intune. So, they should develop Intune more and make it equivalent to SCCM. Then, their product will be great in the market."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"Second level support needs to have strong knowledge of the product."
"From the past to the present, before mobility location, we frequently required a restart."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"The first installation is very complicated but future installments are much easier."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"There is a glaring security flaw where users can wipe their phones and they still show compliant in Maas360."
"MaaS360 has gone down a few times over the years, and people couldn't get their emails on their phones, so it was problematic, but that didn't happen often."
"Possibly a notification if a device is wiped and no longer has the security policy on the phone. The product can also install the certificates on the phone in a 'smoother' way."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"The reporting and alerting could be improved."
"Its integration with Microsoft Teams could be better."
 

Pricing and Cost Advice

"It is reasonable for the features it has."
"Microsoft Intune is included in the E5 license at no additional cost."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"The pricing is competitive, but it is not cheap."
"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."
"The pricing for Intune and the competitor products are all within the same range, there is no true advantage when it comes to cost."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"Fees are monthly and it's approximately $8 per user."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"I feel the pricing to be very high."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"The solution is expensive."
"I rate IBM MaaS360’s pricing a six out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
889,955 professionals have used our research since 2012.