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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
338
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features in Microsoft Intune for me are application deployment, Defender deployment, and asset management."
"Conditional access helps me control uncontrolled access."
"I like the group policy management feature, which performs application monitoring and device enrollment."
"I appreciate Intune's autopilot feature, which allows us to enroll devices and install applications to meet corporate requirements seamlessly."
"Intune reduces the load on our on-prem Active Directory by having everything go to one Intune panel, so we can configure group policies, deploy applications, and manage devices, and it has really improved our operations."
"It is more efficient to have one solution rather than having security parts spread across three, four, or five solutions."
"Microsoft Intune is best for Windows devices and security in Office 365 and Microsoft-related enterprise environments. It's a nice platform for endpoint management."
"Its price is reasonable. It is a part of our M365 suite."
"The security of the product is excellent."
"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."
"If you create such a setup, a secure setup, you will have a really fine solution."
"I think it's a very solid product and people generally like it."
"The security is outstanding."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"Every version upgrade has been straightforward."
"Access to the emails on the go was most valuable."
"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"We have had practically no issues with MaaS360 that haven't started from our end first."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"It is a stable solution."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"Before Maas360 we had no way of knowing of how many devices were in the field due to IT not being a part of the purchasing process."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
 

Cons

"Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update."
"Microsoft Intune needs to support out of the box Apple Managed Device and Apple Business Managed Device with zero-touch deployment capabilities, which is something competitors provide."
"It would be nice to have a location tracker for the mobile device management tool. I'm not sure if it exists but hasn't been configured or if it's missing, but we've been unable to utilize the location features."
"The worst aspect is the reporting."
"When Microsoft Intune is used with different android devices it does not always work as it is supposed to."
"For autopilot, there should be more granularity on the settings that they offer at this stage."
"Microsoft documentation is a bit hard to get around, so having more control over devices would be good."
"I would like to see micro VPN. I like the way that some of the other providers have done something similar where, as you open that app on an end-point device, it creates a micro VPN straight into your device, which is quite a nice little feature. Also, Microsoft Intune relies heavily on its fellow products in the suite. It would be nice if Microsoft Intune could stand on its own two feet."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"The newest features sometimes pop in very slowly."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"The newest features sometimes pop in very slowly."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"That is where it is a bit challenging for us, because there is a lot of value-add in the product with a lot of different features."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"Technical support from IBM MaaS360 is lacking. The support is very slow."
"The user experience really isn't so good."
"The main issue we have with the solution is synchronization between the information and between the devices and the portal."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"MaaS360 has gone down a few times over the years, and people couldn't get their emails on their phones, so it was problematic, but that didn't happen often."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"The reporting and alerting could be improved."
 

Pricing and Cost Advice

"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."
"While Microsoft charges for actual usage, it lacks discount options."
"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."
"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."
"Microsoft Intune is available for individual purchase at a low per-device cost."
"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"IBM products are a little pricey."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The solution is expensive."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"I rate IBM MaaS360’s pricing a six out of ten."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"I feel the pricing to be very high."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
8%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
6%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business126
Midsize Enterprise55
Large Enterprise168
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: March 2026.
886,174 professionals have used our research since 2012.