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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
343
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to (somewhat) manage full Windows 10 computers including EXE-based or MSI-based application deployments using Azure Active Directory as Identity."
"The most valuable features are that users can make screenshots, and devices only need the minimal version of iOS."
"Given all of the factors and things to consider, including features and cost, I would say that Intune has a slight edge over competing products."
"Before having Intune, we didn't have the capability to have computers wiped, couldn't manage the operating system from a central location, and weren't able to deploy policies and verify software updates, and it's helped with software update needs, operating system version update needs, and security policy enforcement."
"The Advanced Endpoint Analytics in Microsoft Intune has improved and helps us proactively detect and remediate anomalies in endpoints."
"The ability to manage devices over the cloud is a big benefit, as devices now receive updates regardless of location."
"Previously, we used on-prem SCCM to deploy applications we built manually. After migrating to Intune, we automated and streamlined the process of deploying applications with autopilot. I can do more with my day. I can manage more applications and ensure that they're updated without monitoring and manually starting that process all over again."
"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."
"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."
"The containerization of the workspace is what we have found to be the most valuable."
"Having access to our internet was extremely beneficial."
"When the product works, it allows us to secure these devices in a way we could not before, and have control over the iOS updates and applications that we lacked."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"We have had practically no issues with MaaS360 that haven't started from our end first."
"The solution has made everything more convenient for us and it's now easier to identify whether something can be fixed remotely or whether it requires a physical examination on the device."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"Before Maas360 we had no way of knowing of how many devices were in the field due to IT not being a part of the purchasing process."
"Asset management is the most valuable feature and integral for device inventory."
"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."
"Fiberlink’s customer support is great, very responsive to inquiries and very helpful."
"​The graphic, friendly interface allowed us to start without almost any ​support from the manufacturer.​​​"
 

Cons

"There are a few security features that are not available in Microsoft Intune, when compared to other products."
"The main disadvantage seen today is regarding Linux clients. We have a lot of development resources that have Linux on their clients, and we can't manage them on the same platform, as we do with other clients such as macOS and Windows. So, it should have support for Linux clients. It should also have better support for macOS."
"There have been instances where enrolling devices should take 10 minutes but ends up taking an hour due to various issues."
"I've dealt with Microsoft way too many times, and needless to say, I'm not too fond of Microsoft support most of the time."
"Customer support is decent overall, but not perfect. Most issues get resolved but sometimes response time can be a bit slow or require multiple follow-ups."
"However, in Microsoft Intune that is not possible because Microsoft releases it across the world as one data piece."
"There is no catalog for mobile access management (MAM) security."
"What I dislike about Microsoft Intune is the time it takes Microsoft to develop a feature."
"Because we were upgrading from Good Control to UEM, it was very complex to do that method."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"Support is terrible for the most part."
"The newest features sometimes pop in very slowly."
"I would like more support for Google Chromebook operating system, so I could manage it."
"The interface could be improved."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"The newest features sometimes pop in very slowly."
"There is a glaring security flaw where users can wipe their phones and they still show compliant in Maas360."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"However, if technical support was purely through IBM, the service is definitely lacking."
"The reporting and alerting could be improved."
"Zero day support is something they can work on."
"The reporting and alerting could be improved."
 

Pricing and Cost Advice

"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"Any bundle package, such as Security E3, covers multiple things, such as AAP, BitLocker, etc. If you go for them individually, they would be more expensive. Bundling makes the price more attractive and competitive."
"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"IBM products are a little pricey."
"The solution is cost-effective."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I rate IBM MaaS360's pricing a six out of ten."
"Fees are monthly and it's approximately $8 per user."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
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Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
887,041 professionals have used our research since 2012.