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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
359
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
18th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.0%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.7%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
IBM MaaS3606.7%
BlackBerry Enterprise Mobility Suite2.0%
Other67.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
collaboration support engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"As the solution is a software as a service, the scalability is unlimited."
"Once it is well integrated with the rest of the environment, it makes everything easy."
"It is quite policy-enabled, so you can build pretty much any policy to manage remote endpoints."
"Since the introduction of Microsoft Intune, we have had the problem completely taken care of."
"The Asset Management and Auto Pilot are valuable features."
"The best features of Microsoft Intune include helping to know if computers are configured correctly and if users have access to apps or the platform."
"The most valuable aspect of the product is that we are able to send application deployments and certifications for conditional access."
"Microsoft Intune is easy to use, and it is able to enforce policies towards multiple devices. It is able to bring multiple classes of devices into the same security posture. I found that very useful."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"When the product works, it allows us to secure these devices in a way we could not before, and have control over the iOS updates and applications that we lacked."
"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."
"Whenever we have issues, people rely on the ability to check messages promptly."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"Access to the emails on the go was most valuable."
"It was a big improvement to activate applications with one authentication; that was a big plus for the user experience."
"The most important features would be instant messaging and the security that we get from the containerization."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it, which is good for HIPAA."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
"The solution is quite stable."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"We have had practically no issues with MaaS360 that haven't started from our end first."
 

Cons

"In Microsoft Intune, there is significant slowness, and there needs to be more logs when we deploy software, parameters, or scripts to troubleshoot problems and errors in the interface, workstations, and Android devices."
"They can improve their MAM policies a little bit more and make them more granular. They should include more granular group policies. They are there, but they need to be more granular. Its stability should also be improved. It is not very stable. Sometimes, it shows some inconsistencies across tenants."
"I have one remark about the application management for the Android version. Often, the Play Store opens and leaves the possibility to download to the user, which is not good."
"I would like some integration with the Microsoft reporting platform Power BI."
"Intune could be improved by expanding its third-party patching capabilities for a more comprehensive solution."
"I expect Microsoft Intune to have more features in the cloud because there are two major functionalities that we need to be added. This is software metering and license management. These functionalities, for now, must be on-premise. For this purpose, we have set up a SQL Server and I hope that in near future this option will be in the cloud in Microsoft Intune."
"My main pain point for Microsoft Intune is the contact part. Not all Android or iOS applications have access to integration, for example, contacts."
"An area for improvement is the absence of seamless integration, particularly with external dashboards."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"Second level support needs to have strong knowledge of the product."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"From the past to the present, before mobility location, we frequently required a restart."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"Support is terrible for the most part."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"The reporting and alerting could be improved."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"Subscriptions automatically renew, and if you've downsized your user base, and you've overlooked the subscription, then you have to go through the exhaustive task of adjusting the contract."
"The user experience really isn't so good."
"The look needs to be updated and it could be simpler to use."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"Its integration with Microsoft Teams could be better."
 

Pricing and Cost Advice

"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."
"The purchase of the product was handled by someone else."
"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."
"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"The solution is expensive."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"I rate IBM MaaS360's pricing a six out of ten."
"I rate IBM MaaS360’s pricing a six out of ten."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM products are a little pricey."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
10%
Outsourcing Company
10%
Energy/Utilities Company
7%
Manufacturing Company
11%
Computer Software Company
10%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business158
Midsize Enterprise59
Large Enterprise181
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
894,998 professionals have used our research since 2012.