BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

BlackBerry and IBM are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #18, while IBM is ranked #12 with an average rating of 8.0. BlackBerry holds a 2.0% mindshare in EMM, compared to IBM’s 6.7% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 84% of IBM users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

IBM MaaS360 and BlackBerry Enterprise Mobility Suite are leading enterprise mobility solutions. BlackBerry Enterprise Mobility Suite appears to have the upper hand due to its comprehensive features and strong ROI, despite higher pricing.

Features: Users of IBM MaaS360 favor its cost-effectiveness, ease of use, and robust security. BlackBerry's extensive device management, strong security features, and comprehensive capabilities are highly valued by its users.

Room for Improvement: IBM MaaS360 could enhance reporting functionality, improve device compatibility, and expand integration with third-party apps. BlackBerry needs to improve integration with third-party apps, streamline the configuration process, and simplify its deployment.

Ease of Deployment and Customer Service: IBM MaaS360 is praised for its straightforward deployment and responsive customer service. BlackBerry Enterprise Mobility Suite, though complicated in deployment, also has excellent customer support.

Pricing and ROI: IBM MaaS360 offers good value with lower setup costs and satisfactory ROI. BlackBerry Enterprise Mobility Suite, with higher setup costs, delivers significant ROI that justifies its price.

To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 Report (Updated: April 2026).

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.0%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.7%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	23.8%
IBM MaaS360	6.7%
BlackBerry Enterprise Mobility Suite	2.0%
Other	67.5%

Enterprise Mobility Management (EMM)

Featured Reviews

Varun Mehra

collaboration support engineer at a retailer with 11-50 employees

Centralized device management has transformed security and streamlined remote provisioning

One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.

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reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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reviewer2173776

President at a wholesaler/distributor with 11-50 employees

Bulk phone setup has become more efficient while content distribution remains manageable

The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall, the best features of Microsoft Intune are its ease of management and robust security protocols, which are what I value most about it and how it stands out."

"The management control feature is the most valuable."

"Microsoft Intune policies, remote wipe, and using corporate and private profiles are valuable features, but MFA is the most valuable feature as it ensures that the end user is authentic."

"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."

"The pricing for Microsoft Intune is reasonable and our clients are satisfied."

"Microsoft's licensing is more flexible and adaptive than its competitors."

"Since implementing this solution, our company has grown substantially, and our talent pool has significantly expanded."

"The feature of remotely wiping devices in Microsoft Intune is what I prefer the most."

More Microsoft Intune pros

"Provides access to our Lotus Notes system in a controlled and managed manner and is device agnostic with a similar interface for the gamet of devices in the market."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."

"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."

"It allows me to be able to access my email when I do not necessarily have my computer with me, and I can also access my calendar when I am on public transport or outside of the office."

"The containerization of the workspace is what we have found to be the most valuable."

"If you create such a setup, a secure setup, you will have a really fine solution."

"It has a good ease of use, and its intuitive."

More BlackBerry Enterprise Mobility Suite pros

"If you leave the backing to an organization like IBM, you can rest assured that it's a good solution."

"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."

"It helped us reduce the number of support incidents by limiting users' access to device configurations."

"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic. We don't have to have it all configured before we ship it. This is probably the biggest value add."

"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."

"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."

"You will be surprised at the possibilities, the flexibility and the opportunities within MaaS360."

"IBM MaaS360 gives us the ability to remote wipe, control, and block code from models and features we do not want on devices we have."

More IBM MaaS360 pros

Cons

"You can have a bad day where 80% of the enrollments failed. The next day it's running with the same devices without any changes, and you don't know why."

"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."

"The pricing could be improved."

"One thing that could be better in Microsoft Intune is the file size, as it is quite large at times."

"It needs certificate provisioning for S/MIME purposes."

"What I'd like to see in their next upgrade is more in the context of today's security policies and what's needed, for them to keep adding features based on that, for example boosting security, so they can keep on adding security features, and that is the best they can do."

"Integrating certain group policies can be challenging and may necessitate using on-premises systems to integrate them with Microsoft Intune."

"I am not involved in the day-to-day with Intune, but we have gone with a different product for updating mobile device software. We do not integrate many of our mobile devices that are not Microsoft-based devices, such as Dell laptops, with Intune."

More Microsoft Intune cons

"The pain points for us would be the activation."

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

"Scalability was slightly complex because we had to wait for licenses to come before the configuration."

"That is where it is a bit challenging for us, because there is a lot of value-add in the product with a lot of different features."

"The interface could be improved."

"It didn’t help us because we ran into lot of issues, and BlackBerry support couldn’t figure out the issues in a timely fashion."

"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."

"From the past to the present, before mobility location, we frequently required a restart."

More BlackBerry Enterprise Mobility Suite cons

"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."

"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."

"User interface is basic and not very intuitive."

"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."

"Technical support from IBM MaaS360 is lacking. The support is very slow."

"Local technical support would be helpful."

"The price could be lower. It is excessively high."

"The reporting and alerting could be improved."

More IBM MaaS360 cons

Pricing and Cost Advice

"The tool is cheaper than our company's other MDM tools."

"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."

"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."

"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."

"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."

"I have no comment on pricing of the solution."

"There is a license needed to use the solution and we are on an annual license."

"There are licenses required for this solution. We enable licenses on the devices we need to manage."

More Microsoft Intune pricing and cost advice

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."

"The solution is cost-effective."

"The solution is expensive."

"It requires zero investment in infrastructure since it is 100% cloud."

"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."

"IBM products are a little pricey."

"Fees are monthly and it's approximately $8 per user."

"I feel the pricing to be very high."

More IBM MaaS360 pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Financial Services Firm

20%

Construction Company

10%

Outsourcing Company

10%

Energy/Utilities Company

Manufacturing Company

11%

Computer Software Company

11%

Government

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	59
Large Enterprise	181

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	7
Large Enterprise	12

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The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 4% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

Samsung Knox vs Microsoft Intune

Compared 3% of the time

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Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 19% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 10% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

Ivanti Neurons for MDM vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

ManageEngine Endpoint Central vs BlackBerry Enterprise Mobility Suite

Compared 6% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Workspace ONE UEM vs IBM MaaS360

Compared 12% of the time

Jamf Pro vs IBM MaaS360

Compared 5% of the time

Samsung Knox vs IBM MaaS360

Compared 4% of the time

ManageEngine Endpoint Central vs IBM MaaS360

Compared 3% of the time

Check Point Harmony Mobile vs IBM MaaS360

Compared 2% of the time

More IBM MaaS360 Competitors

Product Reports

Buyer's Guide

Microsoft Intune

May 2026

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Buyer's Guide

BlackBerry Enterprise Mobility Suite

May 2026

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Buyer's Guide

IBM MaaS360

May 2026

Download IBM MaaS360 product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Fiberlink MaaS360, MaaS360

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

BlackBerry Enterprise Mobility Suite is a comprehensive platform offering secure and flexible mobile device management, catering to high-security requirements for a seamless integration between personal and corporate data.

BlackBerry Enterprise Mobility Suite delivers a secure environment for mobile device management, providing reliable email access, internet, and personal information management. Its containerization feature helps separate personal and corporate data while facilitating device management flexibility. With a user-friendly interface, Cylance integration, and centralized control, it combats stability issues and strives for better integration with Microsoft tools alongside support for Chromebooks and Apple devices.

What are the key features of BlackBerry Enterprise Mobility Suite?

Security and Data Separation: Enhances protection and confidentiality by using containerization.
Secure Email Access: Ensures reliable access to emails within a protected environment.
Cylance Integration: Eliminates VPN management burdens with advanced antivirus capabilities.
Device Management Flexibility: Allows centralized control over a range of mobile devices.

What benefits should users consider when evaluating BlackBerry Enterprise Mobility Suite?

Enhanced Security: Offers robust protection for mobile devices and data.
Reliability: Consistent access to essential communication tools like email and internet.
Productivity: Facilitates the use of collaboration and productivity applications securely.
Data Control: Maintains strict separation and privacy between personal and corporate data.

In finance and other sectors, BlackBerry Enterprise Mobility Suite supports organizations in managing secure email, collaboration, and mobile devices, addressing high-security needs in both corporate-owned and BYOD scenarios. Enhancements in the QA process and smoother device onboarding further its appeal as a trusted choice.

BlackBerry

IBM MaaS360 enhances mobile device management with tracking, security, app deployment, policy management, and integration with Apple DEP and Android Enterprise. It supports remote control, cost efficiency, and is user-friendly, suitable for both corporate and BYOD environments.

MaaS360 offers a comprehensive suite for managing and securing mobile devices. With features like encryption, passcode enforcement, and containerization, it ensures data security and compliance. MaaS360 simplifies app deployment via distribution groups and integrates seamlessly with Apple and Android systems. Its focus on kiosk mode, application security, and automated provisioning make it a strategic choice for companies prioritizing a robust endpoint management strategy. Though it offers extensive options, improvements in notifications, user management, and Microsoft integration are needed.

What are the most important features of IBM MaaS360?

Device Tracking: Enables efficient tracking and management of devices across an enterprise.
Security Features: Provides encryption, passcode enforcement, and containerization for data security.
App Deployment: Facilitates app installation through distribution groups and platform integrations.
Policy Management: Allows organizations to implement and enforce security policies efficiently.
Remote Control: Offers options for remote access and management of devices.

What benefits should users look for in reviews of IBM MaaS360?

Cost Efficiency: Reduces setup costs and offers scalable solutions.
Compliance Support: Helps maintain regulatory compliance with detailed management options.
User-Friendly Interface: Simplifies management and operation through intuitive design.
Scalability: Supports growing organizations with extensive device deployment capabilities.

IBM MaaS360 finds applications in industries needing robust mobile device management and security. Enterprises deploy it widely to ensure compliance and safeguard corporate data, providing application control, data leak prevention, and secure email management. It is used for configuring policies for field staff and enabling efficient device enrollment, significantly cutting initial setup costs.

IBM

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

Bancroft, Garuda Indonesia

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

April 2026

Free Report: BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.

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