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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (4th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.3%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.4%, up from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
IBM MaaS3607.4%
BlackBerry Enterprise Mobility Suite3.3%
Other68.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The automatic patch management feature in the Intune Suite is helpful."
"Intune provides a centralized management solution, although its suitability depends on specific needs and comparisons with alternatives like Jamf, Kandji, or ManageEngine."
"It's easy to manage."
"What I like most about Intune is its seamless enrollment process, particularly the Autopilot method."
"I have seen approximately a sixty to seventy percent improvement in efficiency and time savings since using Microsoft Intune."
"Intune is effective because of the configuration management and endpoint security it provides. The graphical interface makes it easier to configure and deploy devices."
"Its price is reasonable. It is a part of our M365 suite."
"The ability to deploy patches and automate software deployments to end-user devices is very useful."
"Technical support is stellar."
"Having access to our internet was extremely beneficial."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"My customers find that they don't have to worry about managing their VPN connections for their mobile users, because BlackBerry handles all of that, as opposed to if you're just using Office 365."
"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."
"We are able to secure and control all company-owned devices which is essential for us as a financial company."
"The security is outstanding."
"If you create such a setup, a secure setup, you will have a really fine solution."
"Every new device was configured manually, it used to require about 20 minutes of engineer attention, now it's about three minutes."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"IBM MaaS360 gives us the ability to remote wipe, control, and block code from models and features we do not want on devices we have."
"Asset management is the most valuable feature and integral for device inventory."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
 

Cons

"Technical support can be challenging when resources shift, requiring repeated explanations. Support from India sometimes provides information without the right solution."
"I heard some pain points. The main thing is the learning curve. It took time to implement. It was not the best product starting out of the gate."
"I find the solution quite old school with not many features."
"Microsoft Intune could be improved by adding short video tutorials or direct links to Microsoft articles in the information button."
"I wanted to check if there is any provision at the Intune level to restrict certain things, such as a website, but unfortunately, that feature is available only in Microsoft Defender. Intune has web filtering capabilities, but they are only useful for protection from malicious websites, whereas we would like to be able to restrict a website. For example, YouTube is a clean website. No one would identify it as a malicious website, but if we want to stop the end-users from going to that website, we have to go for another product, such as Microsoft Defender or another third-party proxy solution. It would be great if this capability is included in Intune."
"The challenge we experience is with Mac management. We find Intune not capable enough to handle Mac devices, configurations, or operating system deployments."
"It isn't easy to use. It's very complicated, but as long as you take the time to learn it, you can do just about anything you want with your device."
"Most of the customers in the business do not use Intune because it doesn't support that much policy for Android."
"Because we were upgrading from Good Control to UEM, it was very complex to do that method."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"It's too difficult to manage ourselves. We have to get a third-party in to do that."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."
"They should allow for the building of custom reports with graphics."
"The look needs to be updated and it could be simpler to use."
"Quite good, but could be a little bit quicker."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"However, if it is purely through IBM, the service is definitely lacking."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"User interface is basic and not very intuitive."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
 

Pricing and Cost Advice

"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."
"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."
"The licensing costs we leave up to the customer and these vary from one to another."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"Its pricing seems reasonable."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"The solution is cost-effective."
"The solution is expensive."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"I feel the pricing to be very high."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"Fees are monthly and it's approximately $8 per user."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Outsourcing Company
20%
Construction Company
16%
Financial Services Firm
14%
Energy/Utilities Company
5%
Manufacturing Company
12%
Computer Software Company
10%
Government
9%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: August 2026.
910,437 professionals have used our research since 2012.