BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

BlackBerry and IBM are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #18, while IBM is ranked #12 with an average rating of 8.0. BlackBerry holds a 2.0% mindshare in EMM, compared to IBM’s 6.7% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 84% of IBM users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

IBM MaaS360 and BlackBerry Enterprise Mobility Suite are leading enterprise mobility solutions. BlackBerry Enterprise Mobility Suite appears to have the upper hand due to its comprehensive features and strong ROI, despite higher pricing.

Features: Users of IBM MaaS360 favor its cost-effectiveness, ease of use, and robust security. BlackBerry's extensive device management, strong security features, and comprehensive capabilities are highly valued by its users.

Room for Improvement: IBM MaaS360 could enhance reporting functionality, improve device compatibility, and expand integration with third-party apps. BlackBerry needs to improve integration with third-party apps, streamline the configuration process, and simplify its deployment.

Ease of Deployment and Customer Service: IBM MaaS360 is praised for its straightforward deployment and responsive customer service. BlackBerry Enterprise Mobility Suite, though complicated in deployment, also has excellent customer support.

Pricing and ROI: IBM MaaS360 offers good value with lower setup costs and satisfactory ROI. BlackBerry Enterprise Mobility Suite, with higher setup costs, delivers significant ROI that justifies its price.

To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 Report (Updated: April 2026).

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.0%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.7%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	23.8%
IBM MaaS360	6.7%
BlackBerry Enterprise Mobility Suite	2.0%
Other	67.5%

Enterprise Mobility Management (EMM)

Featured Reviews

Varun Mehra

Collaboration Support Engineer at a retailer with 11-50 employees

Centralized device management has transformed security and streamlined remote provisioning

One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.

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reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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reviewer2173776

President at a wholesaler/distributor with 11-50 employees

Bulk phone setup has become more efficient while content distribution remains manageable

The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We already use a lot of Microsoft products in our company, and therefore, it made sense to also use this product."

"The biggest asset is the range of device management options available with Intune, whether it is a Windows device, a Linux device, a Mac device, or mobile devices."

"I would say the biggest benefit is the single-pane view. There's no jumping around multiple UI's to do your overall management."

"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."

"I appreciate Intune's autopilot feature, which allows us to enroll devices and install applications to meet corporate requirements seamlessly."

"These capabilities have made a significant impact in my work, providing a comprehensive view of all devices and features in a single platform."

"The best features of Microsoft Intune include helping to know if computers are configured correctly and if users have access to apps or the platform."

"The solution is scalable, and we currently have tens of thousands of users within our organization using the solution."

More Microsoft Intune pros

"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."

"Cylance, their newest antivirus product, is the most valuable feature for us so far."

"It does support hardware and operating system configurations from every angle."

"If you create such a setup, a secure setup, you will have a really fine solution."

"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."

"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."

"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."

"The most important features would be instant messaging and the security that we get from the containerization."

More BlackBerry Enterprise Mobility Suite pros

"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it, which is good for HIPAA."

"The solution is quite stable."

"The solution is easy to implement."

"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."

"MaaS can force people to lock their phones, and that was a good feature, and we were able to easily increase the PIN from four digits to six digits, and overall, it was pretty user-friendly."

"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."

"We've found the scalability to be very good."

"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."

More IBM MaaS360 pros

Cons

"During the onboarding of Microsoft Intune, we faced the problem that the policies were not getting synced."

"The configuration could be better by consolidating options and making it simpler."

"Automations in Microsoft Intune can be more elaborated; KQL (Kusto Query Language) is available, but if multiple automation options were readily available, which would include PowerShell, KQL, JSON, and different interpreters like VS Code or Python readily available from Microsoft Intune, it would help administration and management much better."

"It would be helpful if there was proactive remediation."

"It should be easier to define policies and comply with those policies."

"There are some areas of improvement for Microsoft Intune, including faster policy sync so changes can apply quicker, a simpler interface, better reporting with more details and clear insight, improved troubleshooting, clearer error messages and logs, and stronger support for macOS and Linux, alongside better cross-platform features."

"Microsoft needs to strategize its licensing structure. When using Microsoft Intune, we bought a small scale of controls, only controlling part of the devices, though Microsoft Intune can do much more. The Intune Suite offers more features, allowing extensive integration with either internal or cloud environments without requiring third-party licensing. However, each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."

"It would be nice to have a location tracker for the mobile device management tool. I'm not sure if it exists but hasn't been configured or if it's missing, but we've been unable to utilize the location features."

More Microsoft Intune cons

"From the past to the present, before mobility location, we frequently required a restart."

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."

"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly."

"The interface could be improved."

"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."

"The pain points for us would be the activation."

"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."

More BlackBerry Enterprise Mobility Suite cons

"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune."

"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."

"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment."

"Its integration with Microsoft Teams could be better."

"The look needs to be updated and it could be simpler to use."

"Zero day support is something they can work on. They can make it a little bit more user-friendly."

"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."

More IBM MaaS360 cons

Pricing and Cost Advice

"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

"Microsoft Intune is not cost-effective as a standalone product."

"The Intune license model is costly."

"The price is very reasonable."

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."

"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."

"It is not expensive."

More Microsoft Intune pricing and cost advice

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."

"I feel the pricing to be very high."

"IBM products are a little pricey."

"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."

"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."

"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."

"The solution is expensive."

"The solution is cost-effective."

More IBM MaaS360 pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Financial Services Firm

20%

Construction Company

10%

Outsourcing Company

10%

Energy/Utilities Company

Manufacturing Company

11%

Computer Software Company

11%

Government

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	152
Midsize Enterprise	60
Large Enterprise	178

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	7
Large Enterprise	12

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 9% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 4% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

Samsung Knox vs Microsoft Intune

Compared 3% of the time

More Microsoft Intune Competitors

Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 20% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 10% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 9% of the time

Ivanti Neurons for MDM vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

ManageEngine Endpoint Central vs BlackBerry Enterprise Mobility Suite

Compared 6% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Workspace ONE UEM vs IBM MaaS360

Compared 12% of the time

Jamf Pro vs IBM MaaS360

Compared 5% of the time

Samsung Knox vs IBM MaaS360

Compared 4% of the time

ManageEngine Endpoint Central vs IBM MaaS360

Compared 3% of the time

Hexnode UEM vs IBM MaaS360

Compared 2% of the time

More IBM MaaS360 Competitors

Product Reports

Buyer's Guide

Microsoft Intune

April 2026

Download Microsoft Intune product report

Buyer's Guide

BlackBerry Enterprise Mobility Suite

May 2026

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Buyer's Guide

IBM MaaS360

May 2026

Download IBM MaaS360 product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Fiberlink MaaS360, MaaS360

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

BlackBerry Enterprise Mobility Suite is a comprehensive platform offering secure and flexible mobile device management, catering to high-security requirements for a seamless integration between personal and corporate data.

BlackBerry Enterprise Mobility Suite delivers a secure environment for mobile device management, providing reliable email access, internet, and personal information management. Its containerization feature helps separate personal and corporate data while facilitating device management flexibility. With a user-friendly interface, Cylance integration, and centralized control, it combats stability issues and strives for better integration with Microsoft tools alongside support for Chromebooks and Apple devices.

What are the key features of BlackBerry Enterprise Mobility Suite?

Security and Data Separation: Enhances protection and confidentiality by using containerization.
Secure Email Access: Ensures reliable access to emails within a protected environment.
Cylance Integration: Eliminates VPN management burdens with advanced antivirus capabilities.
Device Management Flexibility: Allows centralized control over a range of mobile devices.

What benefits should users consider when evaluating BlackBerry Enterprise Mobility Suite?

Enhanced Security: Offers robust protection for mobile devices and data.
Reliability: Consistent access to essential communication tools like email and internet.
Productivity: Facilitates the use of collaboration and productivity applications securely.
Data Control: Maintains strict separation and privacy between personal and corporate data.

In finance and other sectors, BlackBerry Enterprise Mobility Suite supports organizations in managing secure email, collaboration, and mobile devices, addressing high-security needs in both corporate-owned and BYOD scenarios. Enhancements in the QA process and smoother device onboarding further its appeal as a trusted choice.

BlackBerry

IBM MaaS360 enhances mobile device management with tracking, security, app deployment, policy management, and integration with Apple DEP and Android Enterprise. It supports remote control, cost efficiency, and is user-friendly, suitable for both corporate and BYOD environments.

MaaS360 offers a comprehensive suite for managing and securing mobile devices. With features like encryption, passcode enforcement, and containerization, it ensures data security and compliance. MaaS360 simplifies app deployment via distribution groups and integrates seamlessly with Apple and Android systems. Its focus on kiosk mode, application security, and automated provisioning make it a strategic choice for companies prioritizing a robust endpoint management strategy. Though it offers extensive options, improvements in notifications, user management, and Microsoft integration are needed.

What are the most important features of IBM MaaS360?

Device Tracking: Enables efficient tracking and management of devices across an enterprise.
Security Features: Provides encryption, passcode enforcement, and containerization for data security.
App Deployment: Facilitates app installation through distribution groups and platform integrations.
Policy Management: Allows organizations to implement and enforce security policies efficiently.
Remote Control: Offers options for remote access and management of devices.

What benefits should users look for in reviews of IBM MaaS360?

Cost Efficiency: Reduces setup costs and offers scalable solutions.
Compliance Support: Helps maintain regulatory compliance with detailed management options.
User-Friendly Interface: Simplifies management and operation through intuitive design.
Scalability: Supports growing organizations with extensive device deployment capabilities.

IBM MaaS360 finds applications in industries needing robust mobile device management and security. Enterprises deploy it widely to ensure compliance and safeguard corporate data, providing application control, data leak prevention, and secure email management. It is used for configuring policies for field staff and enabling efficient device enrollment, significantly cutting initial setup costs.

IBM

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

Bancroft, Garuda Indonesia

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

April 2026

Free Report: BlackBerry Enterprise Mobility Suite vs. IBM MaaS360

Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.

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