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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (4th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.3%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.4%, up from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
IBM MaaS3607.4%
BlackBerry Enterprise Mobility Suite3.3%
Other68.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft integrated BitLocker and Active Directory into Intune, simplifying management."
"We work completely in a Microsoft environment. Its interface is similar to other Microsoft solutions that we are using such as Microsoft Defender. So far, for our administrators, it is easy to use."
"Since implementing this solution, our company has grown substantially, and our talent pool has significantly expanded."
"Being able to manage the devices remotely is most valuable. We can push security requirements through Microsoft Intune."
"Using Azure and Intune has helped us resolve most of these issues, as we no longer need a physical infrastructure to manage systems and can push policies remotely while maintaining control over the devices."
"Using Microsoft Intune, we reduced device onboarding time by around forty to fifty percent, improved compliance visibility significantly, and reduced manual endpoint management effort through automated policy deployment and centralized administration while also helping lower security incidents related to unmanaged or non-compliant devices."
"We can securely manage both company-owned devices and personal devices enrolled in our BYOD program."
"From a solution perspective, I always recommend that you go for it."
"The container approach gets you separation between private and corporate data."
"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."
"I value the way BES UEM was able to utilize Android for Work-Premium in BlackBerry Android devices."
"The security of the product is excellent."
"We are able to secure and control all company-owned devices which is essential for us as a financial company."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"The security is outstanding."
"We can access emails within the active sync."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"Every new device was configured manually, it used to require about 20 minutes of engineer attention, now it's about three minutes."
"IBM MaaS360 gives us the ability to remote wipe, control, and block code from models and features we do not want on devices we have."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic. We don't have to have it all configured before we ship it. This is probably the biggest value add."
"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
"The solution is quite stable."
"IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization."
 

Cons

"The solution does require maintenance, and it is complex to maintain, especially regarding updates, patching, and releases."
"The security aspect could be more effective."
"The configuration and pricing can be improved."
"Microsoft Intune could be improved in several areas."
"What frustrates me the most is just waiting and tapping my fingers, uncertain about whether my changes will take effect."
"Microsoft Copilot in Microsoft Intune is absolutely useless for protecting my environment."
"One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic."
"I would like the ability to install the agent on devices from suppliers, which would enable us to implement a zero-trust strategy for guest devices."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."
"Clumsy user interface"
"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"The interface could be improved."
"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."
"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."
"Subscriptions automatically renew, and if you've downsized your user base, and you've overlooked the subscription, then you have to go through the exhaustive task of adjusting the contract."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"The main issue we have with the solution is synchronization between the information and between the devices and the portal."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"It would be ideal to add support for the distribution of windows.exe applications."
 

Pricing and Cost Advice

"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."
"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."
"Microsoft Intune is expensive."
"The pricing is competitive, but it is not cheap."
"Even if they charge a premium, they aim to provide equal value."
"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"The solution is cost-effective."
"I feel the pricing to be very high."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Fees are monthly and it's approximately $8 per user."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"I rate IBM MaaS360’s pricing a six out of ten."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
8%
Outsourcing Company
7%
Outsourcing Company
18%
Construction Company
17%
Financial Services Firm
15%
Energy/Utilities Company
5%
Manufacturing Company
12%
Computer Software Company
10%
Government
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
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The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: August 2026.
909,099 professionals have used our research since 2012.