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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (4th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.3%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.4%, up from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
IBM MaaS3607.4%
BlackBerry Enterprise Mobility Suite3.3%
Other68.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I appreciate how easy it is to deploy certificates to end users to get control over their device with Microsoft Intune; that's what Microsoft Intune is known for, and that's what we use them for."
"The biggest asset is the range of device management options available with Intune, whether it is a Windows device, a Linux device, a Mac device, or mobile devices."
"If they have Office 365 or Azure, Intune is by far the best choice."
"I would say right now that Microsoft Intune is one of the best solutions."
"The main benefit for us with Microsoft Intune is centralized management of all devices, allowing us to apply one policy across the company from one location."
"We have one MDM that works with Windows, iOS, and Android."
"If you want to manage your mobile devices as well as your Windows 10 devices, Intune is the best option."
"The best feature is that we don't need to worry about downtime. We don't need to worry about the network connections of our office or the virtual private network. Everything is being done through the internet. Using Intune Autopilot, we can configure and deploy everything to the devices."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"The main benefit is having email wherever you are and having access to your calendar wherever you are."
"From my customers' standpoint, it's reasonably easy to get set up; it's just there, and it just works."
"The technical support for the solution is excellent."
"We are using BlackBerry Work applications for accessing emails, calendars, and contacts, and the users are happy to have an easy way to have access to emails on the go."
"Compared to the product that we upgraded from, we have received great responses from our end users who are appreciative of the following: They can access their calendar in events better than the other product that we were using."
"It has a good ease of use, and its intuitive."
"It allows me to be able to access my email when I do not necessarily have my computer with me, and I can also access my calendar when I am on public transport or outside of the office."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
"It is a stable solution."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it, which is good for HIPAA."
"Allowed our organization to securely implement BYOD, increasing the employee satisfaction and productivity."
 

Cons

"A more incisive reporting tool with automated progress updates and graphical representation would be beneficial, as the current manual method lacks efficiency and visual clarity."
"I think nine is a very good rating for this solution, and I kept one point out because I think in the future it requires improvement based on future scalability in the IT infrastructure."
"Currently, Microsoft Intune's focus is mainly on Windows, but they can make much more improvement in terms of other platforms."
"One thing that could be better in Microsoft Intune is the file size, as it is quite large at times."
"Microsoft Intune could be improved by enhancing its reporting functionalities (for entry level license)."
"Applying security recommendations can be difficult in Microsoft Intune. Sometimes, they give you recommendations, but you need a different server to manage the pieces, or you have to go to each device individually. However, it has been improving. Before, there were certain policies you could not implement directly in Intune, but now I see progress. I would like to see more improvement in policy management, similar to how we used group policies on-premises."
"During the onboarding of Microsoft Intune, we faced the problem that the policies were not getting synced."
"The time we have to wait to deploy policies has room for improvement."
"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."
"What I'm noticing now, and it feels like I took a step back, is that I have to zip logs again and upload them, and that takes a lot of time."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"Sometimes I would like to have local support because a company that provides 24/7 support means that the technical support staff are not always fluent English speakers."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"Possibly a notification if a device is wiped and no longer has the security policy on the phone. The product can also install the certificates on the phone in a 'smoother' way."
"User interface is basic and not very intuitive."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
 

Pricing and Cost Advice

"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."
"For organizations that are a Microsoft shop, the pricing is compelling."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I feel the pricing to be very high."
"The solution is expensive."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"IBM products are a little pricey."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Outsourcing Company
20%
Construction Company
16%
Financial Services Firm
14%
Energy/Utilities Company
5%
Manufacturing Company
12%
Computer Software Company
9%
Government
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: August 2026.
911,473 professionals have used our research since 2012.