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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
343
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is easy to use and easy to roll out with low impact on users; it is stable and scalable as well, and the central administration con dashboard is very easy to use and provides very good oversight on all that needs to be monitored."
"If they have Office 365 or Azure, Intune is by far the best choice."
"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."
"The key benefit of Intune is its integration with the Microsoft ecosystem."
"The initial setup is easy."
"Within Intune, managing policies and having a consistent way to manage devices is valuable."
"The ability to send configurations to our systems is valuable, particularly as we don't have a regular Windows AD server. Our current environment doesn't have a Windows AD, which limits our ability to push GPOs. However, this is where the solution can step in and help us push policies."
"Compliance and the policies that can be set are the most valuable features."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"My customers find that they don't have to worry about managing their VPN connections for their mobile users, because BlackBerry handles all of that, as opposed to if you're just using Office 365."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."
"It was a big improvement to activate applications with one authentication; that was a big plus for the user experience."
"Compared to the product that we upgraded from, we have received great responses from our end users who are appreciative of the following: They can access their calendar in events better than the other product that we were using."
"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."
"If you leave the backing to an organization like IBM, you can rest assured that it's a good solution."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic."
"The solution is quite stable."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"We have had practically no issues with MaaS360 that haven't started from our end first."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"The solution is easy to implement."
"Every new device was configured manually, it used to require about 20 minutes of engineer attention, now it's about three minutes."
 

Cons

"A new Intune feature allows application packaging, but it incurs additional licensing costs for a significant number of applications."
"In the future, I would like to see improvements in Microsoft Intune, especially related to policies and GPU."
"If you're looking forward to deficiency, I'd say that the Endpoint Manager support at the lower levels is poor."
"In future releases, I would like to see better integration with Apple products."
"The tool's tunnel gateway is not very good, making it an area where improvements are required."
"It needs incorporation of Knox, ZeroTouch, etc."
"More integration with monitoring tools is needed."
"The solution could be improved by the opportunity to connect third-party application databases, such as Chocolatey or another setup store, to Intune."
"Clumsy user interface"
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"The first installation is very complicated but future installments are much easier."
"The pain points for us would be the activation."
"From the past to the present, before mobility location, we frequently required a restart."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"Can be added process of export/import environment configuration to simplify any migration processes."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"The look needs to be updated and it could be simpler to use."
"The reporting and alerting could be improved."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"The user interface could definitely use some improvement."
 

Pricing and Cost Advice

"The price is very reasonable."
"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."
"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."
"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."
"While I can't provide insights from a business perspective, it's worth noting that the pricing may differ significantly, and the discount we received might not be reflective of standard business rates."
"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"Pricing can be improved."
"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The solution is cost-effective."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM products are a little pricey."
"I rate IBM MaaS360’s pricing a six out of ten."
"Fees are monthly and it's approximately $8 per user."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
887,041 professionals have used our research since 2012.