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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
344
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is the policy CSPs."
"It works well if you have a Microsoft environment."
"Microsoft Intune scales very effectively with our growing needs."
"Internet-based access with security is what I have found to be most valuable. It is also a stable and scalable solution."
"I can reach devices or computers over the internet. I don't need to worry about the network connectivity between the offices. I can manage any device. That is the most important part."
"...Intune itself integrates with that entire Microsoft ecosystem. As an individual product itself, it's okay. It holds up. But when you start saying "I've bought this as part of a wider solution, as a company we are going Microsoft throughout," then it makes more sense to have Microsoft Intune... so you have that single dashboard."
"Configuration profiles, remediation, scripts, and auto-pilot features are very good."
"It has helped with compliance. It has helped to ensure that devices comply with the organization's policy. If they are not compliant and secure, they cannot access the resources."
"We can access emails within the active sync."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"We are using BlackBerry Work applications for accessing emails, calendars, and contacts, and the users are happy to have an easy way to have access to emails on the go."
"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"The newer version is pretty stable."
"It has a good ease of use, and its intuitive."
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
"The most valuable features are remote enablement and access to my intranet resources, without depending on the VPN."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"It can change policies based on geolocation or schedules."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
 

Cons

"I have experienced downtime, bugs, and glitches. I rate it a seven because when we have bugs or instability in Microsoft Intune, we need to wait for the backend from Microsoft Intune to resolve issues and we can't deliver solutions to clients because we need to wait for action plans and related processes."
"Intune should improve the management of non-Microsoft devices. It would be better to manage Mac, Android, and other non-Microsoft operating system devices within the same Intune interface."
"I know that their AI pieces are at the infancy stage, but allowing users to do more tagging for information would be an interesting thing because Intune also directly integrates with Azure. Because a lot of the devices are hosted with that, you also get a lot of tagging of user data and other things like that."
"The security aspect could be more effective."
"Microsoft Intune is not user-friendly to manage and has room for improvement."
"A more incisive reporting tool with automated progress updates and graphical representation would be beneficial, as the current manual method lacks efficiency and visual clarity."
"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."
"It would be better if Microsoft can reduce the cost of the license, as we know the Intune device subscription is licensed per device at a cost of $2 a month, but for the best enhanced security and features we must add an add-on license or buy or upgrade to a bundling license such as M365E5."
"The interface could be improved."
"The pain points for us would be the activation."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly."
"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."
"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document."
"Second level support needs to have strong knowledge of the product."
"The user interface could definitely use some improvement."
"The look needs to be updated and it could be simpler to use."
"Sometimes I would like to have local support because a company that provides 24/7 support means that the technical support staff are not always fluent English speakers."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"However, if it is purely through IBM, the service is definitely lacking."
"It does seem that the more devices we added, the slower the management console operates."
"Subscriptions automatically renew, and if you've downsized your user base, and you've overlooked the subscription, then you have to go through the exhaustive task of adjusting the contract."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
 

Pricing and Cost Advice

"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."
"The licensing is on a yearly basis."
"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."
"Microsoft Intune is not cost-effective as a standalone product."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."
"Even if they charge a premium, they aim to provide equal value."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"I feel the pricing to be very high."
"IBM products are a little pricey."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"Fees are monthly and it's approximately $8 per user."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2026.
890,027 professionals have used our research since 2012.