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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
338
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
IBM MaaS3606.5%
BlackBerry Enterprise Mobility Suite1.7%
Other66.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When you start saying "I've bought this as part of a wider solution, as a company we are going Microsoft throughout," then it makes more sense to have Microsoft Intune, because it plugs into Azure AD Premium, it plugs into Information Rights Management, it plugs into Windows Defender, so you have that single dashboard."
"It is a cloud-based service. It is easy to use and offers privacy."
"Intune has automated the deployment of patches and applications, which is more efficient and easier. It allows us to deploy applications, packages, Windows updates, and security updates like BitLocker encryption more efficiently and easily."
"Being able to manage the devices remotely is most valuable. We can push security requirements through Microsoft Intune."
"The ability to manage devices with different sets of policies is most valuable."
"It works pretty well for us."
"Microsoft Intune not only saves costs by reducing the number of personnel needed but also offers a comprehensive solution for managing laptops, applications, security, individual access, and enrollment."
"Microsoft Intune is brilliant for scalability and is excellent for scaling purposes."
"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."
"I think it's a very solid product and people generally like it."
"Web-based management tools are handy for administrators to control the ACL."
"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"It does support hardware and operating system configurations from every angle."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."
"Every new device was configured manually, it used to require about 20 minutes of engineer attention, now it's about three minutes."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic. We don't have to have it all configured before we ship it. This is probably the biggest value add."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"The solution is quite stable."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"You will be surprised at the possibilities, the flexibility and the opportunities within MaaS360."
"Asset management is the most valuable feature and integral for device inventory."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
 

Cons

"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."
"For additional functionality, I suggest that Microsoft could expand on asset management. Since the platform is there, they could develop it into a full-fledged asset management system."
"The policies we had in SCCM and AD offered features that are missing from Microsoft Intune."
"We would like to see the ability to use multiple personas on a device, similar to Samsung Knox, included in future updates."
"My experience with them was very bad. They don't know about their own product."
"There have been instances where enrolling devices should take 10 minutes but ends up taking an hour due to various issues."
"In Microsoft Intune, error messages are an area that has room for improvement. Regarding error messages, I would like to see more detailed logs added."
"Microsoft Intune could be faster with client to server communication. Whenever I push something, it takes time; sometimes it takes more than one hour to deploy on the Windows side."
"From the past to the present, before mobility location, we frequently required a restart."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"They should allow for the building of custom reports with graphics."
"The reporting and alerting could be improved."
"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"There is a glaring security flaw where users can wipe their phones and they still show compliant in Maas360."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"The reporting and alerting could be improved."
 

Pricing and Cost Advice

"The E5 license is expensive."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"It is not expensive."
"For organizations that are a Microsoft shop, the pricing is compelling."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"The pricing is good because customers are not complaining about it."
"Microsoft Intune is not cost-effective as a standalone product."
"I would rate the price a four out of ten with ten being the most expensive."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"I rate IBM MaaS360’s pricing a six out of ten."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"The solution is cost-effective."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
8%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
6%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business126
Midsize Enterprise55
Large Enterprise168
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: March 2026.
886,174 professionals have used our research since 2012.