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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (3rd)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.7%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 7.7%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
IBM MaaS3607.7%
BlackBerry Enterprise Mobility Suite3.7%
Other68.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is not complex."
"We have a BYOD policy, and this solution helps us manage our devices."
"I particularly appreciate the administration and security features, which can be deployed easily."
"Microsoft Intune does help me save time in terms of management of various devices—I don't have to go to those locations to manage the devices at those locations, I can do it remotely, which is very helpful."
"The pricing for Microsoft Intune is reasonable and our clients are satisfied."
"Microsoft Intune is unique in providing management for all operating systems, including macOS, Linux, Android, and iOS."
"The ease of applying security policies to applications we deploy is the most valuable feature of Microsoft Intune."
"Fortunately, now everything is streamlined into a single, unified platform."
"We are able to secure and control all company-owned devices which is essential for us as a financial company."
"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"The security is outstanding."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"Provides access to our Lotus Notes system in a controlled and managed manner and is device agnostic with a similar interface for the gamet of devices in the market."
"The container approach gets you separation between private and corporate data."
"The most valuable features are remote enablement and access to my intranet resources, without depending on the VPN."
"It is a stable solution that functions twenty-four hours and seven days a week."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"Every new device was configured manually, it used to require about 20 minutes of engineer attention, now it's about three minutes."
"IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization."
"We are very pleased with the Maas360 product and plan to continue use as our company grows."
"We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the operating system updated, tracking software inventory, controlling computer administrators, and the ability to wipe a computer in case of a security threat. It helps us to be compliant, and it is one of the reasons we implemented it."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
 

Cons

"For autopilot, there should be more granularity on the settings that they offer at this stage."
"I think there should be a better tracking of the cell phones used on the Intune."
"In the past, I raised some tickets for the enhancement feature, which was missing in Intune."
"The information we receive at the device level needs improvement."
"When we raise a question or issue, it takes a longer time to resolve."
"It needs certificate provisioning for S/MIME purposes."
"We haven't really gone through all the features of Intune. We are just discovering them. Every day, we see a new feature that we want to apply, but what will be great for Intune is to be able to deploy apps in a simple fashion. We should be able to easily install various apps on the Windows platform, iOS, and Android. Currently, we have to write some scripts. It's not as straightforward as we would like it to be. It should be simplified so that we can do it just with three clicks—next, next, finish—without needing to write a script."
"I think if you have the money and want something more stable, you should go for AirWatch. I don't think Microsoft is offering the same stability as VMware at this point."
"The pain points for us would be the activation."
"Clumsy user interface"
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"It didn’t help us because we ran into lot of issues, and BlackBerry support couldn’t figure out the issues in a timely fashion."
"The initial installation could be simplified."
"What I'm noticing now, and it feels like I took a step back, is that I have to zip logs again and upload them, and that takes a lot of time."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"The product needs to improve tech support."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."
"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."
"Quite good, but could be a little bit quicker."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"The user interface could definitely use some improvement."
 

Pricing and Cost Advice

"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"The licensing costs we leave up to the customer and these vary from one to another."
"I don't have any problem as far as cost is concerned. It is bundled with our license."
"Its price is quite okay. I wish they provide certain additional features with the same license."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."
"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"I rate IBM MaaS360’s pricing a six out of ten."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM products are a little pricey."
"Fees are monthly and it's approximately $8 per user."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"I rate IBM MaaS360's pricing a six out of ten."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Outsourcing Company
21%
Construction Company
15%
Financial Services Firm
14%
Healthcare Company
6%
Manufacturing Company
11%
Computer Software Company
9%
Government
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: August 2026.
912,753 professionals have used our research since 2012.