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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
312
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (8th)
 

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.2%, up from 0.7% compared to the previous year. The mindshare of IBM MaaS360 is 5.4%, up from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.7%
IBM MaaS3605.4%
BlackBerry Enterprise Mobility Suite1.2%
Other64.69999999999999%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One valuable feature of Microsoft Intune is the enrollment process, which is user-based, making it easier to manage compared to AirWatch."
"We like Intune's Autopilot functionality, which enables one-touch deployment. Dynamic grouping is another feature we find valuable working in academia. We have people in buckets based on their roles in the university, such as faculty, staff, alum, or grad. Sometimes, they will fit into multiple places, and dynamic grouping helps with that."
"Microsoft Intune's autopilot has been nice to have."
"It's easy to manage and easy to configure."
"The biggest thing for us is enforcing logins only from devices that are managed by Intune."
"The stability is good."
"As an IT administrator, I appreciate Intune's ability to implement granular device-level policies for our organization's employees."
"Intune can wipe devices. For example, if a disgruntled employee wants to leak the data on their company phone, Intune can terminate their access and wipe the entire device with a click."
"It was an improvement when we got the Tasks and the Notes as well as Connect for Skype For Business."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"It has a good ease of use, and its intuitive."
"We can access emails within the active sync."
"Whenever we have issues, people rely on the ability to check messages promptly."
"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."
"We were able to utilize Android for Work-Premium in BlackBerry Android devices."
"Every version upgrade has been straightforward."
"Remote enablement feature and access to internal resources on the VPN."
"It can change policies based on geolocation or schedules."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"It is a stable solution."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"It is a stable solution that functions twenty-four hours and seven days a week."
"We've found the scalability to be very good."
 

Cons

"The information we receive at the device level needs improvement."
"Intune is not the most user-friendly mobile device management platform available."
"It needs incorporation of Knox, ZeroTouch, etc."
"There are some issues using the solution with macOS and iOS, and it offers limited granular control with them. Intune works better on Windows and Android."
"However, with Microsoft, it takes a lot longer, and I’m not getting quick resolutions. Sometimes, I find myself bouncing around between different support groups."
"I heard some pain points. The main thing is the learning curve. It took time to implement. It was not the best product starting out of the gate."
"In terms of what can be improved, I am looking for better enhancements regarding Apple management, not only on the mobile device, but also on the laptop."
"Microsoft Intune has potential for improvement; I would like to see a lot more customization in the reporting tools."
"The newest features sometimes pop in very slowly."
"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."
"Second level support needs to have strong knowledge of the product."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"The initial installation could be simplified."
"Can be added process of export/import environment configuration to simplify any migration processes."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"The user experience really isn't so good."
"They should allow for the building of custom reports with graphics."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"The look needs to be updated and it could be simpler to use."
 

Pricing and Cost Advice

"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."
"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."
"The pricing is good because customers are not complaining about it."
"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"For organizations that are a Microsoft shop, the pricing is compelling."
"The price could be better."
"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."
"The price is very reasonable."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"Fees are monthly and it's approximately $8 per user."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM products are a little pricey."
"I feel the pricing to be very high."
"I rate IBM MaaS360's pricing a six out of ten."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
22%
Outsourcing Company
11%
Energy/Utilities Company
8%
Real Estate/Law Firm
8%
Manufacturing Company
12%
Computer Software Company
11%
Government
9%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise154
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: December 2025.
881,176 professionals have used our research since 2012.