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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 4.4%, up from 1.0% compared to the previous year. The mindshare of IBM MaaS360 is 8.0%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
IBM MaaS3608.0%
BlackBerry Enterprise Mobility Suite4.4%
Other68.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I haven't used other mobile device management solutions, but compared to SCCM, we eliminate a lot of on-premises infrastructure and maintenance by using Intune."
"It allows our clients to have the confidence to centrally manage policies for security, and it helps them in securing the organization from a technology aspect."
"Microsoft Intune has transformed my organization; we are managing to scale the Intune deployment across all our regions efficiently, and it works perfectly for our needs."
"One of the most valuable features of Microsoft Intune is the detection and remediation script capability."
"Overall, my user experience with Microsoft Intune has been great."
"It is a wonderful product; I would advise others to go for it because it is definitely helpful for an enterprise and has been improving constantly."
"Since the introduction of Microsoft Intune, we have had the problem completely taken care of."
"Intune's most valuable features are the device, compliance, and configuration policies."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"The security is outstanding."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."
"Compared to the product that we upgraded from, we have received great responses from our end users who are appreciative of the following: They can access their calendar in events better than the other product that we were using."
"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."
"The container approach gets you separation between private and corporate data."
"The most important features would be instant messaging and the security that we get from the containerization."
"It is a stable solution that functions twenty-four hours and seven days a week."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"Every new device was configured manually, it used to require about 20 minutes of engineer attention, now it's about three minutes."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"It can change policies based on geolocation or schedules."
"Mobile Device Configuration with policy applying: This significantly reduces time of device configuration."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
 

Cons

"We are currently unable to control aspects of group policy from Teams like we can for GPO. They are still not part of Intune. Microsoft is adding this, but it's currently in preview, and few GPO features have been added to the product."
"Its integration with Mac and Linux devices can be better. They should provide more features similar to Windows. We should be able to manage policies within Linux and Mac machines. If we can have more granular controls for these two operating systems, it will be really helpful."
"My main pain point for Microsoft Intune is the contact part. Not all Android or iOS applications have access to integration, for example, contacts."
"Certificate management within Microsoft Intune's Suite is still under development. It's not very reliable compared to other certificate tools, though it has made good progress within a couple of years."
"The biggest improvement could be in the implementation, the ease of the implementation of it."
"When we raise a question or issue, it takes a longer time to resolve."
"Intune lags all of its competitors in terms of report generation."
"For an existing customer who has an SCCM, it would need to be upgraded to an MECM first before I can introduce Microsoft Intune."
"The initial installation could be simplified."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"Clumsy user interface"
"What I'm noticing now, and it feels like I took a step back, is that I have to zip logs again and upload them, and that takes a lot of time."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"The pain points for us would be the activation."
"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"However, if it is purely through IBM, the service is definitely lacking."
"However, if technical support was purely through IBM, the service is definitely lacking."
"The main issue we have with the solution is synchronization between the information and between the devices and the portal."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
 

Pricing and Cost Advice

"The solution is cost-efficient."
"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The solution is expensive."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM products are a little pricey."
"I rate IBM MaaS360’s pricing a six out of ten."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Outsourcing Company
22%
Financial Services Firm
14%
Construction Company
13%
Energy/Utilities Company
6%
Manufacturing Company
13%
Outsourcing Company
8%
Government
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: November 2026.
921,028 professionals have used our research since 2012.