I've used it for multiple purposes, for example, for exploratory analysis or just for dashboards for presentations.
Data Management Team Lead at a energy/utilities company with 201-500 employees
Centralizes metrics and KPIs very well and is easily customizable
Pros and Cons
- "I really like the interactivity of the dashboards."
- "Users would like to be able to export an Excel file when they see a table or something like that. That's not an out-of-the-box feature for Tableau."
What is our primary use case?
How has it helped my organization?
I'd say it brings a centralized place to check day-to-day metrics and KPIs. It helps reduce the duplicated reports or sources of information to get the same data or information. Everyone knows that those dashboards are up to date. They know where to find the answers they're looking for.
What is most valuable?
I really like the interactivity of the dashboards.
I appreciate the fact that you can have filters and parameters so that users can really customize the view to what they want to see.
What needs improvement?
Truthfully, this solution offers pretty much everything that I need for my everyday tasks.
It seems that power BI is more targeted for report creation while Tableau is more of just a dashboard. If you need to have something report-like, or downloadable to share outside of the dashboard, that's where Tableau is lacking some features.
Users would like to be able to export an Excel file when they see a table or something like that. That's not an out-of-the-box feature for Tableau.
Buyer's Guide
Tableau
March 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
849,190 professionals have used our research since 2012.
For how long have I used the solution?
I've used the solution for a year and a half so far. It hasn't been that long.
What do I think about the stability of the solution?
I've had a good experience with the stability. There are no bugs or glitches that I have experienced. It doesn't crash or freeze. It's reliable.
We did have an issue with our server and it took a while for Tableau support to find a solution. However, that was a one-time thing. That's the only time where we've had issues with our server.
What do I think about the scalability of the solution?
The scalability is pretty good. In our case, we did start small and we are now scaling in for our different departments. It's working great.
We are not a big group, however, I would say that we have around 80 to 100 users and that combines creators, explorers, and viewers - a little bit of everything.
We are getting used to it and using it more and more. We are expecting to increase usage in the future.
How are customer service and support?
I've never been in touch with technical support. I cannot speak to how helpful or responsive they are.
Which solution did I use previously and why did I switch?
We did not previously use a different solution prior to adopting this product.
How was the initial setup?
I wasn't around for the initial setup. I cannot speak to what the process was like and couldn't say if it is difficult or straightforward.
We have some server admins that take care of it and work with Tableau to support it whenever needed. It's a group of people, however, I am unsure about the actual number of personnel that handles it directly. It might be three to five people.
Which other solutions did I evaluate?
I've looked into Microsoft BI and downloaded some information about it recently.
What other advice do I have?
I'm just an end-user of the product.
I'm likely using the latest version of the solution.
Everything was implemented when I started, so I wouldn't know if there were any hiccups or best practices, or lessons learned from the process of setting it up.
I'd rate the solution at a nine out of ten, from the experience I've had so far. It has helped us tremendously with our everyday reporting and things like that. I can do pretty much everything I want to do and it's been working fine for us.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Manager, BI & Analytics at Perceptive Analytics
Capable of handling a large amount of data, easy to use, and easy to deploy
Pros and Cons
- "It is easy to use, and it can handle a large amount of data."
- "An advanced type of visualization is a bit tricky to create. It has something called a Calculated field, and that sometimes gets a bit difficult to use when you want to create an advanced type of visualization."
What is our primary use case?
It is usually used to visualize how the data looks. It is used for drawing charts and different types of visualizations. You can visualize sales, profits, and metrics by geography, product categories, and so on.
I'm using the 2020 version. The latest version came out in 2021. I've not downloaded that one yet. I'm using the last year's version.
What is most valuable?
It is easy to use, and it can handle a large amount of data.
What needs improvement?
An advanced type of visualization is a bit tricky to create. It has something called a Calculated field, and that sometimes gets a bit difficult to use when you want to create an advanced type of visualization.
For how long have I used the solution?
I've been using this solution for five to six years.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable. We have around 10 users.
How are customer service and technical support?
I have not contacted their technical support.
How was the initial setup?
It is just a matter of downloading the file from the internet and installing it. That's it.
What about the implementation team?
It is pretty simple to use. We don't require anyone for its deployment and maintenance.
What's my experience with pricing, setup cost, and licensing?
I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure.
What other advice do I have?
I would recommend this solution to others. I would rate Tableau an eight out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Tableau
March 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
849,190 professionals have used our research since 2012.
Operations & BI Analyst at American Hospital Dubai
Easy to use with good drag-and-drop functionality and very stable
Pros and Cons
- "It's very easy to set everything up."
- "There's no mature ETL tool in Tableau, which is quite a negative for them."
What is our primary use case?
We primarily use the solution for our data visualization, our different types of data. It is linked to our normal data visualization. It's not usually related to the medical side of the business. However, it is related to the revenue, and financial accounting, and submission on the RCM side.
What is most valuable?
If I compare Tableau with Power BI, I prefer Tableau. It's easier to use.
The solution has very good drag-and-drop functionality and the screens are easy to navigate. You can easily create measures and dimensions. It has a user-friendly layout that makes task completion simple. In comparison, in Power BI, all of these actions are quite cumbersome.
It is quite similar to Excel. If a person has good Excel knowledge, it will be quite intuitive to learn.
Tableau is the whole package.
The solution allows you to write in SQL and Python. We don't need to write the Python code and we don't need to write the SQL script. However, it is an option that's on the table.
The solution is very stable.
You can scale the solution well.
It's very easy to set everything up.
What needs improvement?
There is another ETL tool for Tableau that is new. It takes time to reach some level of experience. IN Power BI, they have Power Query. I find it easier to convert the information in Power Query with a single shortcut key. That's not an option in Tableau.
You have to prepare your data. It will take a lot of time to clean the data.
There's no mature ETL tool in Tableau, which is quite a negative for them. They need to offer some built-in ETL tool that has a nice and easy drag-and-drop functionality.
There needs to be a bit more integration capability.
For how long have I used the solution?
I've used the solution for about six months to one year. It wasn't very long. I used it at my previous organization. We're also using it at my current company. At this organization, we've only had it for about three or so months. It's quite new here.
What do I think about the stability of the solution?
The solution is extremely stable. It's much more stable than, for example, Power BI. There are no bugs or glitches. It doesn't crash or freeze. It's very reliable. The performance is great. We've never faced any stability issues while using the product.
What do I think about the scalability of the solution?
I'm not sure how many users we actually have within the company.
Tableau is one package and there isn't too much complexity. The main pieces are Tableau itself, Prep Builder and Tableau Server, and Tableau Mobile. Sorry, Tableau Online. These four are the most basic software pieces of Tableau.
Whenever you purchase Tableau, you will pay a bit more and more. You will have access to the four main software products. After this, there is no need to purchase something extra. Therefore, in Tableau, there is no scalability issue. In comparison, if you will to Microsoft, there is a lot of products - such as Power BI. There is Power Automate RPA and Power Apps and MicroPower Apps also. You will need to call to Microsoft and they will integrate this Power App with your account. It takes time. With Tableau, there isn't an issue like that.
How are customer service and technical support?
We haven't had any sort of technical issues. They did assist us a bit at the outset. and they were very good. They are always online and easily approachable. We're quite satisfied with their level of service.
Which solution did I use previously and why did I switch?
We also use Power BI.
How was the initial setup?
The initial setup was very simple. It's not a complex process.
They have an excellent team here over at Tableau. They assisted us.
The setup wasn't too difficult due to the fact that our system is not very complex. We work with rather simple data, which helped save us from suffering through many complexities.
Maintenance is required at our database level. Our database is smart and lean, and therefore it's pretty straightforward. However long it takes for maintenance tasks is based on the level of data and on the heaviness. We basically do a sort of troubleshooting and some fine-tuning at the database level.
At the time of making visualization, we have to do some research to load everything properly on Tableau and have a refresh rate we can maintain. There should not be too much of a refresh rate every time.
What about the implementation team?
We had Tableau's technical team help us here and there. They were great and we were satisfied with their help.
What's my experience with pricing, setup cost, and licensing?
The pricing is $70 per month. You have to pay about $800 or something in that ballpark annually for one license.
What other advice do I have?
We are a customer and an end-user.
We are currently using the latest version of the solution.
I would recommend the solution. If a company really wants to go for some easy solutions, and something that is robust and dynamic this is a great option. Microsoft's Power BI also has its advantages and could be a good option as well, depending on what a company needs. If Mircosoft offered a bit more, we might even consider switching over. However, for us, Tableau is the better option.
I'm using Microsoft Power BI also. Therefore, personally, I see the importance of the ETL tool. Microsoft is also adding many items rapidly - with new features two or three times a month. Tableau isn't making such advances regularly.
Many people are considering shifting from Tableau to Microsoft very seriously. Therefore, Tableau needs to begin to compete. They need to offer more integrations and invest in a robust and easy ETL solution. It would really assist in cleaning the data.
If a company wants to onboard Tableau, they need to have some sort of ETL tool on the side as well. If they don't, and they don't have SQL or Python, I'd actually direct them to Power BI - simply to get that ETL capability. However, if the data is ready, and no ETL is required, Tableau is an excellent solution. If you just need to visualize the data, Tableau is the best.
Overall, due to the lack of ETL, and the inability to effectively clean the data, I would rate the solution at a six out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Industry Analyst at a healthcare company with 1,001-5,000 employees
It allowed us to easily monitor adherence to workflows.
What is most valuable?
The speed with which it is possible to explore data is, for me, the best thing about Tableau. By this, I mean it is extremely easy to drill into data, which in turn shortens the time from having raw data to having useful, actionable insights. The aesthetics of the dashboards and adherence to data visualization best practices by default is also great.
How has it helped my organization?
Our organization’s workflows dictate that the front desk staff are supposed to collect demographic data from our customers. However, we knew that this was not happening. Tableau allowed us to very easily monitor which staff members were adhering to these workflows and which weren't. We could then do very targeted re-training of those staff members who needed it.
What needs improvement?
Two major improvements that I would like to see:
- A better/quicker interface for formatting graphs and dashboards. The current design takes too much time and doesn't really allow for the same formatting to be applied globally across all of the visualization.
- Improved data formatting prior to visualization. I do know that some improvements are coming with the next major release - for instance, the ability to join data across disparate data source types (e.g. joining CSV and SQL Server DB) - but this is currently a major limitation.
For how long have I used the solution?
I have been using it for 2.5 years.
What was my experience with deployment of the solution?
For the most part, we have not had any real issues here. That said, our "biggest" data is 10 million rows of mostly discrete data, so we aren't pushing the envelope.
How are customer service and technical support?
Customer service and technical support have been very good for us. It's worth mentioning that the community forums are VERY active and will often provide answers from Tableau Masters faster than actual Tableau support can respond.
Which solution did I use previously and why did I switch?
In late 2013, we tested QlikView Desktop and Yellowfin Analytics. They did not seem quite as powerful at the time. However, I have not evaluated those products since. In early 2016, I explored Microsoft Power BI and found the interface clunky compared to Tableau. It is, however, much cheaper.
How was the initial setup?
We found setup straightforward with relatively few surprises. We did have to work through some issues with drivers to connect to a SQL Server 2008 database, which customer support did help with.
What about the implementation team?
We had an in-house implementation (4 desktop licenses, 25 server licenses) and found learning Tableau to be relatively easy for our dedicated analysts (the desktop users). The biggest difficulty we found was getting the Tableau Server users to actually log in to look at the dashboards that we had created for them - often providing them with the data they requested. Getting the adoption by the business decision-makers was the hard part (and obviously that is a problem that would apply to any BI tool).
What was our ROI?
While I don't have specific $$ numbers, I can say that several reports that we were maintaining previously in Excel that took 4-5 hours to be updated manually each month, now can be updated in 20 seconds. I do think that this would probably be true of any of the products similar to Tableau available on the market now.
What other advice do I have?
The video tutorials available on the Tableau site are very helpful. We spent many hours watching both the step-by-step tutorials as well as the broader webinars highlighting an organization Tableau use case for education and ideas on novel dashboards/metrics to develop.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Manager Business Intelligence and Analytics at a hospitality company with 1,001-5,000 employees
It connects to data sources without needing to develop a reporting or meta-data layer.
What is most valuable?
The most valuable features of Tableau are:
- The ease of learning and use. Tableau is very user friendly. I have a few colleagues at my place of work that had never used it. Within a few months, they created brilliant content.
- The ability to connect to any data source without any reporting layer or meta-data layer needing to be developed. I can connect directly to Oracle tables & views, SQL Server objects, flat files, Excel files, anything. I don’t need to do any additional work in order to achieve this.
- The capability of creating brilliant, creative insights while still achieving data discovery. Tableau makes creating analysis fun and beautiful, while still finding incredible gold nuggets in the dark data of enterprises.
- The culture and support community around the product. There is a true excitement in the Tableau community and anyone who uses Tableau knows what I'm talking about. There are many user group community meetings around the globe that are educational, helpful and fun.
- The ability to share, collaborate and view content through Tableau Server or Tableau Public. It is easy to send users to a web portal to see content analysts create.
- The cost. Tableau is much lower priced than an Oracle-, SAP-, MicroStrategy-type product. The cost is similar to QlikView and a bit more than Microsoft PowerBI on its own (but you need an EA from Microsoft to leverage the lower pricing on PowerBI).
- The support. I can pick up my cell phone and call four people I know from Tableau and get their feedback and help right now.
How has it helped my organization?
We now are starting to remove the data silos. We are seeing how data visualization helps to lead to quicker actionable insight. It also has helped reduce the number of reports and dashboards the organization needs.
What needs improvement?
I am very excited about Tableau 10 and what has been built into the beta. I think with those changes and some we saw at TC15 that are coming, the product is poised to remain the industry leader.
I would like to see Tableau provide a bit better integration with the Microsoft Office platform. You can download your dashboard data to CSV or crosstab, but it’s not optimal. Even if it’s the best dashboard design ever, there are users that still want to see the numbers underneath. Until data visualization reaches a critical mass, like Excel did in the late 90s to early 2000s, we still will need a way to give access to some of the underlying data in an easy way for Microsoft Office to consume.
For how long have I used the solution?
I have used it for 3 1/2 years.
What was my experience with deployment of the solution?
I have not encountered any issues. Deployment, stability and scalability have been fantastic. We've had a few bugs, two of which were fixed by Tableau support and one took a bit longer and was fixed in a release. However, we've not had long-term outages due to any issues. Installing Tableau is easy. Upgrading the server could be easier, but I think they have addressed that with version 10.
How are customer service and technical support?
Customer service and support at Tableau is top notch. I haven't seen a better organization in technology with this.
Which solution did I use previously and why did I switch?
I have used Oracle OBIEE before and Tableau beats that product on cost, usability and ease/speed of development. I don't have to know how to develop the RPD or meta-data layer. Tableau does that behind the scenes when I import a data source. Tableau was also much cheaper than OBIEE.
We also own PowerBI and Tableau is significantly better at ease of use and the number of data sources.
How was the initial setup?
Initial setup was straightforward. We had a rapid start-up "team" come and help us but it was one person and he was done in two days.
What about the implementation team?
Tableau sent out one of their partners, Interworks. I would highly recommend Interworks to help with Implementation. They can make the most of the implementation with their Drive methodology.
What was our ROI?
Our first dashboard caught an issue in the system and almost completely paid for the server license with the money saved.
What's my experience with pricing, setup cost, and licensing?
Negotiate the server license. The desktop license price is pretty set.
What other advice do I have?
Find a couple of good, quick-win use cases and don't necessarily re-create the dashboard or report in Tableau, but find a way to tell something about the business that wasn't already known.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Data Warehouse Manager at a construction company with 10,001+ employees
We use it to illustrate trends in cash balances, research grant expenditure trends, and student metrics and performance.
Valuable Features
Valuable features include the various “Show Me” graph options; the ability to do forecasting (which is an area that Tableau needs to continue growing its modeling capabilities); and the immediate responsiveness to adding dimensions/measures and their effect on the visualization.
Improvements to My Organization
We have used Tableau to develop institutional dashboards for the university. We’ve used it to illustrate trends in cash balances, research grant expenditure trends, and student metrics and performance.
Room for Improvement
I’d like to see the forecasting capabilities expanded from an algorithm standpoint to offer different options for multi-variate forecasting. I think they can improve the ability to integrate with web pages. I’d like to see a more secure option for data regarding HIPAA regulations.
Use of Solution
We’ve been using the Tableau solution for over three years. We started out with about 30 users and have grown to over 350 interactors and 50 authors.
Scalability Issues
A strong guide to help determine the scaling up options does not exist; it is still new to third-party support consultants which performance options are the best. I do like the fact that AWS has a one-click solution, but it needs more of a config wizard to better outline what storage/memory impacts choices will produce.
Customer Service and Technical Support
We have experienced less-than-preferable service with the technical support. For a while, it felt like they were experimenting for answers, even with complete log and infrastructure details. Their response time to issues is not acceptable for customers who are paying for core licenses, and they acknowledge that.
Initial Setup
Initial setup was straightforward; the upgrade path is also straightforward.
Implementation Team
We implemented from within our team. We did engage with a consultant about two years later to see how we were doing and discuss the next steps with server admin training. The results were acceptable.
Pricing, Setup Cost and Licensing
Pricing continues to be a sore spot. Desktop licensing discounts in bulk do not exist, which is challenging for a non-profit. Server core licensing is also prohibitive from an expansion standpoint.
Other Solutions Considered
We only went with Tableau based on the feature set and the user base reviews.
Other Advice
There is a lot of competition brewing with other visualization providers that may be at better cost points. Definitely go in and deep dive/experience the other solutions. Though Tableau has a great reputation for ease of use, there definitely is a learning curve to optimize it, and other solutions like Microsoft Power BI and Qlik are making progress.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Product Manager - Emory University (Tableau) at a university with 1,001-5,000 employees
Data cleaning: helpful in showing you where there are holes or mistakes in your data.
What is most valuable?
For visual data analysis, discovery analysis and usability, it is the best product on the market.
For data cleaning, it can be very helpful in showing you where there are holes or mistakes in your data.
How has it helped my organization?
In our Project Management office, it has provided us better insight into the breadth of our work and made it much easier to see which projects are at risk. Once we retire our old reporting system (Word docs/PowerPoint), we will be saving about 20 people four hours per week. You can do the math on the annual impact.
Getting buy-in from all of the department leaders has been the toughest part. They are tentative about letting go of the old systems, we have to really prove that our Tableau dashboards fully meet their needs.
What needs improvement?
This is tough to answer. The company puts more $$ into R&D than any other in the industry and I don't even use all of its current abilities. They put out releases regularly, so at this point this is more about keeping up with the changes and understanding how they are useful to us.
The tool was not created for data structuring, but does provide some functionality.
For how long have I used the solution?
I have been using it for about 15 months, off and on, at times more than others. I use it on any piece of analysis I can.
What was my experience with deployment of the solution?
We were unable to use LDAP or Active Directory, so all server users have to be created locally. Stability and scalability are not issues; we are just trying to grow adoption. Of course, we have experienced some growing pains but that is normal with any new technology.
How are customer service and technical support?
Customer support always gets back to me within 24 hours. However, they are not always able to help me resolve my issue.
Which solution did I use previously and why did I switch?
We have the EBI tool, Oracle OBIEE. Although I never used it personally, our department has experience with several of the top competitors of this product. Despite owning licenses to those tools and using them, the decision was made that Tableau offers self-serve BI better than any of the others. (I was not a part of this decision process, but was moved over from another team to manage the product once the decision was made.)
How was the initial setup?
Initial setup was straightforward. One thing Tableau excels at is documentation that is user friendly. We did bring in a consultant to help this go smoothly but honestly I think he did more harm than good. Could have just followed the playbook.
What about the implementation team?
Implementation was done by a vendor team and in-house. Our middleware team did the heavy lifting and we brought in a vendor team with experience to help us.
What was our ROI?
ROI has yet to be determined as the implementation is less than a year old. Adoption has been slower than expected but gaining momentum lately. I attribute the slower adoption to the fact that using Tableau is a shift in thinking for those wanting to use it and therefore involves some growing pains that some are hesitant to embrace. However, those that have embraced it are beginning to reap the benefits.
What's my experience with pricing, setup cost, and licensing?
The pricing is a little steep. However, if used correctly, the improvements in productivity will more than outweigh the cost.
What other advice do I have?
It does require you to think about your data in a slightly different way as this is totally different than Excel, so take a little extra time when starting out.
Tableau helps people see and understand their data, answering valuable business questions and giving insight into mountains of information collected over time.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
IT Manager at Arabian Cement Company
Great perforamacne with good dashboard options and a simple initial implementation process
Pros and Cons
- "The initial setup is simple."
- "In the cloud sometimes the performance is a little bit slow."
What is our primary use case?
I'm collecting some information and some reports from SAP and sending them to users as a graphical report. That's basically how I use the product.
What is most valuable?
The new pre-built application of Tableau is amazing.
The initial setup is simple.
It's a very stable, reliable solution.
You can scale the solution.
The dashboard has a lot of great options.
What needs improvement?
I'd like it to work without the workflow or pushing options from the build, every time you need to do a refresh. We need a workflow for pushing the data to the cloud or to the server when you are using the pre-built application, the new application.
In the cloud sometimes the performance is a little bit slow.
For how long have I used the solution?
I've been using the solution for two and a half years.
What do I think about the stability of the solution?
The stability has been good. It's reliable. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
I have found the solution to be scalable.
At my organization, we have about ten to 15 regular users.
We use it pretty extensively - at least once a week.
I'm not sure if we actually have plans to increase usage at this time.
How are customer service and support?
So far, I haven't needed any help from them. It's a good application in and of itself. I haven't needed technical support.
Which solution did I use previously and why did I switch?
I used a little bit of Power BI. I know Tableau better, so I moved to Tableau Arabic.
How was the initial setup?
The initial implementation process was straightforward. We did it without any problems.
Since the solution is on the cloud, you don't need a lot of staff for maintenance tasks.
What about the implementation team?
You do not need an integrator or consultant to assist you in the implementation process. We were able to do it ourselves.
What's my experience with pricing, setup cost, and licensing?
We have a standard license that we renew yearly.
What other advice do I have?
I'm an end-user.
I'm using the latest version of the solution.
I'd recommend Tableau to others. It offers good performance and the dashboard options are solid.
I'd rate the solution at an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Updated: March 2025
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