Ease of use, speed to develop and deploy solutions. The ability to quickly develop solutions is invaluable. We are managing an immense amount of data and can more quickly correlate multiple data sources to aid in our decision making. We don’t need a large team of technical staff to develop tactical solutions to support executive decisions makers, while also developing robust work queues to aid staff in prioritizing their work or improving health and outcomes of our patients.
Director, Business and Clinical Analytics at a healthcare company with 201-500 employees
We manage an immense amount of data and it helps us quickly correlate multiple data sources to aid decision making.
What is most valuable?
How has it helped my organization?
We are much more nimble in our ability to provide tactical data and deploy scalable enterprise dashboards/visualizations to staff within the organization. It has allowed non-technical staff to build solutions to aid us in our decision making or improving clinical care for patients across the enterprise.
What needs improvement?
- More advanced capabilities to format dashboards
- More advanced data merging from multiple data sources
- More advanced management of data extracts
For how long have I used the solution?
I have been using it for 5+ years.
Buyer's Guide
Tableau
March 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
845,040 professionals have used our research since 2012.
What was my experience with deployment of the solution?
I did not encounter any deployment, stability or scalability issues.
How are customer service and support?
I rate the level of technical support at medium. Staff are responsive when there’s a major technical issue, but getting answers to trivial questions are handled via forums and can take time or might not match your environment or configuration.
Which solution did I use previously and why did I switch?
Qlik and Business Objects were used previously. Tableau was selected based on feedback from staff and other peers that are using the product, as well as all of the success we have experienced within our organization. The benefits and speed to develop were key decision factors. Licensure costs was also a key factor in selecting Tableau.
How was the initial setup?
Initial server setup is very easy and does not take a significant amount of technical expertise.
What about the implementation team?
An in-house team implemented it so we could gain expertise in configuration and how to perform upgrades.
What was our ROI?
ROI is not easy to quantify at this point, but we have gained efficiency through some initial self-serve data and faster time to discover.
What's my experience with pricing, setup cost, and licensing?
Licensing can be expensive, so it’s best to determine scope and implementation plan.
What other advice do I have?
Utilize the trial version and test out functionality of the product. It’s very easy to get started and as you gain proficiency, you will want to learn more and develop more advanced solutions.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
CEO with 1,001-5,000 employees
It's an intuitive tool for the average user, yet provides complex and deep analytics for the advanced user. There are, however, some unnecessary redundancies for certain functions.
Valuable Features:
Data Preparation - This is a huge plus for Tableau as so many users have to spend time preparing the data before using Tableau
- Data Interpreter
- Splits -
- Really helps the average user
Drag and drop analytics:
Tableau 9.0 has a new Analytics pane that provides quick and easy access to common analytic features in Tableau.
You can drag reference lines, forecasts, trend lines, and other objects into your view from the Analytics panel. It is now easy to edit, format, and remove the analytic items that you have added, so you can experiment with different techniques as you explore the insights your data has to offer.
Ad--‐hoc calculations:
Ad--‐hoc calculations make it easy to add and edit calculated fields for your analysis. Double--‐click an existing field on the Rows, Columns, Marks, or Measure Values shelf to begin editing, or
double-click an empty area on a shelf to create a new calculation. As you type, a list of auto--‐complete options appears in a dropdown list, making it easier to find and pick the right elements.
Instant analytics:
Instant analytics provides an interactive experience for comparing summary information about a subset of marks to all the marks in your view. For example, you can compare the average for a few marks to the average for all the marks. After you’ve added trend lines, reference lines, reference bands, or distribution bands to your view, select one or more marks to see the new analytical indicators appear for the selection in addition to the analytical indicators for the whole view.
Level of Detail (LOD) Expressions:
New expression syntax in the Tableau calculation language lets you quickly create calculated fields that compute at the specified levels of detail. LOD calculations help you compute at multiple levels of aggregation and make it easier to create fields for analytical comparison (such as cohort analysis and totals or Average across segments), simplifying calculations that previously took several steps.
Improvements to My Organization:
It's both intuitive and complex/deep. For our organization, it's given us opportunities to provide both on-sight and on-line training. We now have an online training product that more than offsets the expense associated with days of training. With Tableau, our customers more analytical.
It even has a connection to R and SAS for advanced users.
Also, it has given us the ability to collaborate with the Tableau servers, which is robust and can handle tens of thousands of users.
Tableau Server can now scale for unlimited users Enterprise scale brings with it the need for Governance. Data sources and workbooks must be vetted before they are "out there" to see except for the intended content consumers
Room for Improvement:
The basic design of Tableau has some features that could be modified.
* There is no need to have five (5) ways to add a new worksheet. Brevity is rewarded - new users have so much to learn that 2 ways would do the job
* How to render time - When performing analysis, no single issue is more important than time series data. Tableau uses visual clues in many places - When one uses the pull down option for time that could be visualized better as a continuum. those selections should be presented in green to be visually consistent. Those above in blue.
Cost and Licensing Advice:
If you're making a structured, strategic purchase, make sure that you have a plan for professional training.
Other Advice:
- Go slow and methodically
- You must consider size of the company and types of users
- Desktop Plus server users - understand the constraints on the backend, and make sure you have enough CPU power
- There's lots of free stuff on their website that's great for the average user.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Tableau
March 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
845,040 professionals have used our research since 2012.
Consultant at a financial services firm with 10,001+ employees
Straightforward installation and modern interface, but not cheap for personal use
I spend most of my time with clients trying to get more out of their existing tools, more often than not some combination of an ERP tool (JDEdwards, SAP etc.) a selection of more “pure” databases such as Oracle, Access, SQL and a lot of spreadsheets.
All of these tools have well understood strengths and weaknesses. One common issue is the effort required for data visualisation. Just to be clear, when I say data visualisation, I mean the presentation of data in a graphic format so that trends, insights and results can be easily and quickly extracted by the reader.
Excel is fine, especially as most of us are very familiar with it, but it has definite limitations. Try putting 10,000 data points on a scatter plot or add interactivity to your chart and you’ll see what I mean.
I’ve taken a look at three tools that really caught my eye when looking for a client solution. There are 20 players in the 2011 Gartner review of BI tools. Many of these are 400lb gorilla solutions, like Cognos, some are more sector specific and others tend to be strongest in certain geographic areas.
Being a Brit, who wanted something strong on visualisation, quick implementation and didn’t want to build a data warehouse, the shortlist came down to:
- Tableau
- Qlickview
- LogiXML
In this blog I’m going to look at Tableau. Over the next few days I’m going to add short reviews of Qlickview and LogiXML.
I’m not Gartner, so there may be some other contenders out there, but life is short so it’s these three that I’ll be testing over the next few blog entries.
Just to set expectation, I’m a data professional, but I’m not a coder or database specialist. I come to this as an “IT competent” management information specialist. I know the sort of output I want to see but I don’t like reading manuals or spending ages building things – much like my clients.
Installation
Installation of Tableau is pretty straightforward. You need to register on their site to get a two week trial period. You download a 51MB .exe file, double click it and in a few minutes you have a working installation of Tableau. It’s a Windows only affair. For this review I ran it as a virtual installation on a Mac which didn’t seem to cause any issues
First off the program asks you to connect to a data source. For ease I used one of the ready-made databases, but the connectors on offer look pretty comprehensive.

Tableau asks you to connect to a data source, including Excel of course
Interface
The interface is fairly busy, with a number of different areas on the interface. It’s all quite clean, logical and modern. There’s a tabbed workspace concept which anyone from an Excel background with instantly be comfortable with.

The chart creation interface will be very straight forward to anyone who has used Excel pivot tables
Applying the “man test”
Like many slightly vain middle aged men, I’m not too keen on tutorials and manuals. I dived into Tableau without reading any of the documentation. Within 15 minutes I’d figured out how to produce and tweak some pretty good looking graphs. I used the sample data provided by Tableau, which may have helped things along a bit.

Flashy geographic mashups are a doddle

This dull looking bar chart has hidden depths - you can click to drill down. It didn't require any configuration

Charts like this heatmap are quick and simple to create
To create a chart you just drag and drop the data items from the panel on the left into a simple table. It’s a lot like creating a pivot table in Excel, only a bit less impenetrable.
Another 10 minutes and I’d figured out how to produce a quite credible looking dashboard. So in terms of “ease of use” I’d give it 10 out of 10. I think it goes as far as you can with usability before you need to start throwing features overboard to simplify it further.

Not a great design by me, but it is a very quick and simple job to create this live dashboard
Features that really stood out
Creating charts: It’s so clearly the “sweet-spot” of this package that it’s easy to overlook the ease with which charts are created.
Drill down: It’s trivially easy to rollup or drilldown through data in the appropriate graph type
Unusual charts: Tableau can create charts that are either difficult or impossible to create in Excel. Heat-maps, graphical mashups (see this dental decay graphic one for a good example) and interactive charts are all possible. You can then post these on the inter/intra net for others to view.
Tableau was dismissed by one of its rivals salesmen as having “pretty graphs”. After a few hours with Tableau I think it’s fair to say that it has some of the best conceived “template” graphs I’ve seen in any package. Their blurb on their web site talks about “visual best practices are baked-in“ and they aren’t kidding. There’s minimal design clutter, clear layout and very spare use of colour. No 3d bars, shading or gridline clutter here. The type of design approach championed by Stephen Few has rarely been executed so well and consistently.
Sharing
The samples on the Tableau web site shows a good selection of ways you can share:
As a web page – you can drop a javascript code snippet into a page to create a web page or share a link
As an image, data download, crosstab or print to PDF
A download to the free Reader application
Samples
To get a good impression of what Tableau can do it’s worth having a look at their excellent selection of demo graphs. Although it’s not always obvious what purpose these graphs serve, there are some outstanding examples of rich, intelligent chart design. I particularly like this dental decay graphic and this flight delay graphic.
The key thing for me is that I actually enjoyed using this software and started working out whether I could justify the cost of a personal copy. Pricing is $999 for a desktop copy that can’t access databases, $1999 for the pro version that can plug into just about any data source – so for personal use it’s not cheap. As with most vendors, there’s no mention of the client-server version software costs, but it’s likely to be industrial grade pricing, like their competitors.
Where I see Tableau (and data exploration tools in general) really delivering value is in encouraging managers and analysts to take the terabytes of data that already exists in most organisations and spin it in new and insightful ways. So rather than just looking at the classic complaint volumes and complaint ages (for example) bar charts, why not start looking at complaint severity and customer segment, or complaint source by geographic source within the production area – as a visual heatmap' Many organisations have allowed their tools to define their ambitions for their analysis, with a tool like Tableau it’s an opportunity to be a bit more ambitious.
I’d recommend downloading a trial and giving it a spin.
Note: I have no commercial relationship with Tableau, so my view is as independent as they come.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
MBA, MS Business Analytics at a consultancy with 1,001-5,000 employees
Complex, with long load time, but is good in terms of resources
Pros and Cons
- "When compared to Power BI, Tableau has more readily available resources."
- "People are migrating to Microsoft BI due to the speed, which is quite slow to load, and the lack of visualization options."
What is our primary use case?
It's similar to what we do with Power BI. It is used for dashboarding as well as a few analyses.
What is most valuable?
When compared to Power BI, Tableau has more readily available resources. In any kind of material, learning material, or if I find a new chart and decide I want to do it, Tableau is more easily available than Power BI.
What needs improvement?
It's a little more complicated than Power BI.
More visualization options, but not the same as in Power BI, where there are simply more options. I see very few options here. Many of these must be customized and custom-built, which is a lengthy process.
I would like to see more options in visualization customization.
People are migrating to Microsoft BI due to the speed, which is quite slow to load, and the lack of visualization options. There are a few default options in Power BI that Tableau does not have.
I would like to see the added visualizations and possibly an easier way to process data, which are useful now that we all have Power BI, there is a whole power query interface that directly links to Microsoft BI, whereas with Tableau, I would have to go through an entirely different process for it.
For how long have I used the solution?
I have been using Tableau for one year.
We use the latest version.
It can be deployed both on the cloud and on-premises.
What do I think about the stability of the solution?
Tableau is very stable, but it takes too long to load.
What do I think about the scalability of the solution?
Scalability has been fine. So far, I believe it has served our purpose.
We have more than a hundred users in our organization.
It is being extensively used, but it is getting to be lesser now.
Which solution did I use previously and why did I switch?
We have also used Power BI.
We found Power BI to be more useful than Tableau.
How was the initial setup?
Tableau was already set up when I arrived.
What other advice do I have?
It is purely a visualization tool, as opposed to Power BI, which has connectivity to the entire Microsoft product suite, including your Excels and other tools, which Tableau does not.
I would rate Tableau, a five out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Data Management and Analytics Manager at a comms service provider with 1,001-5,000 employees
Expert SQL skills not required, easy to use, and flexible
Pros and Cons
- "The solution is easy to use, flexible, our clients enjoy seeing the data on maps, and you do not need to be an expert in SQL to use it."
- "There could be improvements on the mobile application, it is lacking features."
What is our primary use case?
We use the solution to allow management the ability to create dashboards for our data center.
What is most valuable?
The solution is easy to use, flexible, our clients enjoy seeing the data on maps, and you do not need to be an expert in SQL to use it.
What needs improvement?
There could be improvements on the mobile application, it is lacking features.
For how long have I used the solution?
I have been using the solution for approximately one year.
What do I think about the stability of the solution?
I have found the solution to be stable.
What do I think about the scalability of the solution?
The scalability is good, we have 100 users using the solution in my organization.
How are customer service and technical support?
I am not satisfied at all with the support response, it takes a lot of time. Some tickets will take more than 10 days to have an answer, this is not helpful. There is some documentation that is very useful on their site. This is the worst support I have experienced, the support could definitely be faster.
Which solution did I use previously and why did I switch?
We were using Qlik Sense before this solution.
How was the initial setup?
The installation is straightforward. The time it took for the installation was approximately four hours. However, the configuration takes a lot longer but it is not a problem with this solution it is common for configurations to take a while.
What about the implementation team?
We did the deployment ourselves. We have a team of two administrators doing the maintenance for the solution and a team of four for the development of the dashboard.
What's my experience with pricing, setup cost, and licensing?
There is a license required, we pay an annual license which is priced fair.
What other advice do I have?
I recommend this solution to others. We are satisfied with the solution and are going to keep using it in the future.
I rate Tableau an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Manager Analytic & Insights at a hospitality company with 10,001+ employees
A powerful, secure, and flexible end-to-end analytics platform
Pros and Cons
- "Tableau is easy to use and it has great predictive features."
- "It would be nice if we could export more raw data. Currently, there is a limit as to how much data you can export."
What is our primary use case?
We use this solution to process and create reports for management.
Within our organization, 10 people in marketing use this solution.
How has it helped my organization?
With Tableau, we can create our own reports which in turn, saves us tons of time as we don't have to wait for IT to do it.
What is most valuable?
Tableau is easy to use and it has great predictive features.
What needs improvement?
It would be nice if we could export more raw data. Currently, there is a limit as to how much data you can export.
For how long have I used the solution?
I have been using Tableau for roughly three years.
What do I think about the stability of the solution?
Tableau is very stable.
How are customer service and technical support?
The technical support is pretty good.
How was the initial setup?
The initial setup is quite straightforward. It's not too complex.
What about the implementation team?
We deployed this solution on our own.
What's my experience with pricing, setup cost, and licensing?
The price of this solution could definitely be lower. It's quite expensive. We're on a monthly subscription — I am not sure exactly how much we pay.
What other advice do I have?
Tableau allows us to go deep inside the data — other solutions, like Excel, don't allow you to do that.
As a BI tool, I would give Tableau a rating of eight out of ten — it's one of the easiest BI tools available; however, it's not that easy to manage orders. It's really user-friendly for individual users, but it may not be suitable for large organizations.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Reseller
Intuitive and user-friendly UI helps naive users easily click and connect, drag and drop, and build fantastic visualizations
Pros and Cons
- "It has been the best tool to work with from a self-service point of view."
- "Licensing and pricing options could be made better so that more users would be able to use it."
What is our primary use case?
This product is for non-technical users who know, or may not know, what they need but would like to automate their processes.
How has it helped my organization?
It has been the best tool to work with from a self-service point of view. The explorer capability in Tableau allows analysts to connect to data sources published on the tableau server, build their own product and customize reports.
What is most valuable?
The extremely intuitive and user-friendly UI helps naive users easily click and connect, drag and drop, and build fantastic visualizations. Of course, the back-end data structure needs to be strong for them to be able to do that, but it saves them a lot of time.
What needs improvement?
Licensing and pricing options could be made better so that more users would be able to use it. The biggest concern any organization has is its budget when trying to implement a new product. Tableau is an extremely powerful tool and hence expensive, but if there was a way to cut down the cost they would end up attracting more users.
For how long have I used the solution?
Seven years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director, BI & Analytics at a leisure / travel company with 10,001+ employees
If you're evaluating Tableau as a potential data visualization solution, consider these points.
Pros and Cons
- "Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."
- "Small multiples (a.k.a. Trellis charts) are possible only through very hacky means. Update: Still remains a challenge."
***We've upgraded to 2018.1 So I've updated the Pros and Cons accordingly!"
I've been working between Tableau and Qlikview (depending on use case) and have been jotting down Pros and Cons of each as I come across them. Many of these, but not all, are centered around some fairly specific UI functionality and limitations that I've come across while trying to deliver on various dashboard solutions. If you're evaluating Tableau as a potential data visualization solution, some of these points might help with your evaluation, or at least I'm hoping so! One caveat I will apply to the "Cons" section is some of these may in fact be resolved in the latest version, or may be achieved through some means that I'm just not aware of (though I do generally research pretty extensively before throwing in the towel).
Pros/Strengths
- Multi-dimension Graphs, side by side bars
- Formulas/Calculations are a familiar structure to many (IF..THEN.. ELSE)
- Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive
- Very good Geo/Mapping capabilities
- Built in Table Calculations (% of Total, Rank, etc..) Update: Even more intuitive now.
- Publish to PDF. Despite trying to encourage users to interact with the live tool, there seems to always be some need for this.
- Story Creation for presentations.
- Free Tableau Reader – You can create ‘Packaged Workbooks’ and those with Reader can open the file and manipulate the dashboard. (No ability to refresh the data)
- Easy Cube Connection. Though it can still be quirky and limited relative to using other data sources. You can't for example, use LOD calculations. If you plan to use Cubes as a data source, be sure you thoroughly understand the limitations.
- Tool Tips (Hovers). Easy to add all kinds of additional data to hovers. Update: The Viz in tooltip feature is fully baked and in certain circumstances, very useful!
- Adaptive sizing based on display resolution. Also something Qlikview does not do - you must develop for particular display size/dimensions. Update: I've since learned that it generally makes life easier if you still used fixed dimensions for your dashboard.
- Drag and Drop Hierarchy creation
- Device Layouts (Mobile, Tablet, etc.). Update: Rumor has it Tableau is currently working on a better Mobile solution.
- URL Actions - Allow you to enable workflow between Tableau and other Applications through click-throughs and parameter insertion in URLs.
Cons
- Small multiples (a.k.a. Trellis charts) are possible only through very hacky means. Update: Still remains a challeng
- Sparkline Tables are not supported. There are tutorials on how to accomplish this, but as with small multiples, it is hacky and limited. Update: Still remains a challenge.
- Heavy data prep needed. Blending within the tool is clunky and causes performance hits. Some functions are limited or unavailable when using blended data (e.g. LODs) Update: Blending has improved but it is still generally a better practice to do all your data prep prior to ingestion. Tableau Prep now exists to help with this, but it is still very much in its infancy.
- Sorting on joined data requires hacks. Update: Unchanged
- No easy ‘Clear’ to remove applied filters and/or Exclusions/Keep Only, which makes it sometimes easy to lose sight of how exactly the data has been filtered. Update: Unchanged
- Combo charts unavailable without Date dimensions Update: Unchanged
- Dynamic column headers/aliases difficult and hacky. I find this limitation particularly frustrating. Example use case: I have two columns - Current Month, & Previous Month. As these will always be dynamic, I want them instead to display the actual Month as it changes (e.g. Apr-2016, Mar-2016). Update: Very unfortunately Unchanged.
- Can’t format a single measure column in a table (e.g. make one bold or conditional format) Update: I've heard rumors that this is now easier, but have yet to identify how.
- Image thumbnails in tables not supported. In my last two roles this has been a fairly large impediment. I'm likely not the only one. Qlikview, SSRS, & Even MS Powerview/PowerBI are able to support this. Update: Unchanged
- Large Table reports with many filters (our case was 14 columns, 300K rows, and about 8 quick filters) to narrow the data set – Don’t bother! It will be excruciatingly slow even on the server. Tableau will likely say this is not what it is intended for anyway (it's a Data Viz tool, not a Report tool), which is fair, but sometimes it's necessary as part of a larger solution. Update: This seems to have improved some though you still run into the limitation of 16 columns. Rumor has it, this will be done away with in future releases.
- Any questions, or comments? All feedback is welcome.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Starting from the fundamentals such as getting familiarized with Tableau Desktop, connecting to common data sources and building standard charts; you will walk through the nitty-gritty of Tableau such as creating dynamic analytics with parameters, blended data sources, and advanced calculations. onlineitguru.com

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So tell me why I should buy Tableau (which is quite expensive) over just using free PowerBI Desktop which seems very similar and also built into and integrates with Office365? Seems Tableau made sense a year ago but no longer. Same with Qlikview.