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HubSpot CRM Reviews

Vendor: HubSpot
4.1 out of 5
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What is HubSpot CRM?

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

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HubSpot CRM is the #6 ranked solution in top CRM solutions. PeerSpot users give HubSpot CRM an average rating of 8.2 out of 10. HubSpot CRM is most commonly compared to Microsoft Dynamics CRM: HubSpot CRM vs Microsoft Dynamics CRM. HubSpot CRM is popular among the small business segment, accounting for 49% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 12% of all views.
Buyer's Guide
HubSpot CRM
April 2026
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Helped 891,869 peers since 2012

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HubSpot CRM mindshare

As of April 2026, the mindshare of HubSpot CRM in the CRM category stands at 1.1%, down from 2.2% compared to the previous year, according to calculations based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.1%
Microsoft Dynamics CRM2.4%
Salesforce Sales Cloud2.1%
Other94.4%
CRM

PeerResearch reports based on HubSpot CRM reviews

TypeTitleDate
CategoryCRMApr 29, 2026Download
ProductReviews, tips, and advice from real usersApr 29, 2026Download
ComparisonHubSpot CRM vs Microsoft Dynamics CRMApr 29, 2026Download
ComparisonHubSpot CRM vs Salesforce Sales CloudApr 29, 2026Download
ComparisonHubSpot CRM vs Zoho CRMApr 29, 2026Download
Suggested products
TitleRatingMindshareRecommending
Microsoft Dynamics CRM3.92.4%93%80 interviewsAdd to research
IFS Cloud Platform3.90.8%87%31 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

HubSpot CRM offers intuitive use, seamless email integration, and robust marketing automation. Users appreciate its ease of setup, reliable lead tracking, centralized client management, and comprehensive analytics. It integrates well with various tools like Salesforce, Jira, and Slack. Built-in features include real-time calls and messages, marketing campaigns, and customizable sequences, providing flexibility and efficiency. The free version stores a significant amount of contact data and enhances user experience with automated workflows and dashboards.
  • "Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself."
  • "The price of HubSpot CRM is lower than Salesforce and this is a key benefit."
  • "The support from HubSpot CRM is excellent; they're proactive, they reach back out to you, they make sure they get on the phone with you and will do anything they can to make sure you are successful."

Room for Improvement

HubSpot CRM requires improvements in email capabilities and customization options. Its pricing model is not favorable for everyone. Users face challenges with integration and automation, along with duplicate contacts and navigation difficulties. The mobile app and technical support could improve. Initial setup can be time-consuming, and the free version lacks features. The user interface needs simplifying, while more intuitive and flexible customization features would enhance user experience.
  • "Maybe the starter version could include a few more features that are available in the higher versions."
  • "All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."
  • "The mobile application for HubSpot CRM could improve."

ROI

HubSpot CRM plays an important role in lead generation and client acquisition for companies. Some organizations report good ROI and have continued using it for several years. Others note the necessity of alignment with business processes for true value. ROI varies by usage and investment. While some are pleased with cost efficiency and data security, comparisons with other CRM tools reveal similar returns, with efficiency improvements mentioned at 10% to 15%.

Pricing

HubSpot CRM offers a flexible pricing structure with both free and paid versions. Many enterprise users note the costs are user-based, with options for annual or monthly subscriptions. While some appreciate the affordability compared to Freshsales and Salesforce, others find the higher-tier packages expensive for small teams. The paid version can become costly depending on the additional features selected. Setup costs are generally reasonable, but improvements in pricing could enhance value.
  • "If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
  • "The pricing is in a midrange if you line up the marketing tools."
  • "We are using HubSpot CRM’s free version."

Popular Use Cases

Organizations primarily use HubSpot CRM for managing sales, opportunity cycles, and marketing automation. It assists in tracking sales opportunities, lead generation, contact management, and client interactions. Users benefit from features such as pipeline forecasting, email campaigns, and sales funnel management. HubSpot CRM facilitates seamless integration with tools like Salesforce and Aircall, providing insights into customer behavior and communication strategies. It supports marketing efforts, allowing users to create blog posts, host websites, and monitor performance metrics.

Service and Support

HubSpot CRM's customer service and support are frequently praised for being proactive, responsive, and accommodating, often rated highly by users. Many organizations find technical support to be efficient and helpful, though some suggest room for improvement in agent availability. Users appreciate the quick, informative responses and the community forum's resources. Challenges mainly arise when direct access is needed, but the accessibility of account representatives is valued.

Deployment

HubSpot CRM's initial setup is commonly described as straightforward and user-friendly. Many users report a simple installation process, with deployment times varying based on organizational complexity. Some technical assistance may be required, particularly for DNS records, but non-technical users can manage it post-setup. Users appreciate the intuitive interface, although more intricate setups, involving multiple sales workflows or integrations, can extend the deployment timeline. Overall, they find the setup manageable and well-supported.

Scalability

HubSpot CRM is recognized for its adaptability across various organization sizes. It efficiently serves both small and large groups with a user-friendly interface. While particularly scalable in marketing, it occasionally requires integration with other platforms for full CRM capabilities. Many organizations attest to its ability to support large user bases without difficulty, although some mention complexities in certain features. Despite potential limitations, it is a robust choice for varied business needs.

Stability

Users consistently find HubSpot CRM stable and reliable, with high availability. They report no major bugs, crashes, or downtime. Some rate its stability a perfect ten, while others suggest slight room for improvement. Integration with other systems like Google Calendar works seamlessly, serving team and company needs. Occasional delays are noted when updating lists, but workflows and webhooks function smoothly. Stability ratings usually range from eight to ten out of ten.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our HubSpot CRM Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business36
Midsize Enterprise4
Large Enterprise7
By reviewers
By visitors reading reviews
Company SizeCount
Small Business111
Midsize Enterprise46
Large Enterprise68
By visitors reading reviews

Top industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
11%
Comms Service Provider
9%
Performing Arts
8%
Computer Software Company
7%
Manufacturing Company
6%
Marketing Services Firm
6%
Educational Organization
5%
Wholesaler/Distributor
4%
Healthcare Company
4%
Outsourcing Company
3%
Government
3%
Non Profit
3%
University
3%
Media Company
2%
Religious Institution
2%
Legal Firm
1%
Logistics Company
1%
Insurance Company
1%
Real Estate/Law Firm
1%
Recreational Facilities/Services Company
1%
Retailer
1%
Transportation Company
1%
Energy/Utilities Company
1%
Consumer Goods Company
1%
Non Tech Company
1%

Compare HubSpot CRM with alternative products

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Learn more about HubSpot CRM

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?
  • Lead Tracking: Efficiently monitor and nurture potential customers.
  • Marketing Automation: Automate campaigns and workflows to save time.
  • Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
  • Customizable Reporting: Tailor reports to meet specific needs.
  • Advanced Sales Automation: Streamline the sales process with automation.
  • Free Version: Access essential CRM features at no cost.
What benefits should you consider in reviews?
  • Real-Time Updates: Immediate access to the latest customer information.
  • User-Friendly Interface: An intuitive design for easy navigation.
  • Centralized Customer Data: Unified platform for all client information.
  • Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot CRM customers

digimind, easyrecrue, software2, subaru, suzuki

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  • 72
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HubSpot CRM Reviews Summary
Author infoRatingReview Summary
Founder at a marketing services firm with 1-10 employees3.5We've used the free version of HubSpot CRM for nearly a decade to track customer interactions, appreciating its Outlook integration, though pricing and user minimums prevent us from upgrading due to our smaller team and specific personalization needs.
Founder | Technology Head at janusmaad.com3.5I use HubSpot CRM, mainly for marketing and advertising, and appreciate its real-time optimization and excellent integration with platforms like Adobe and Google. However, the targeting features and response time need improvement. We deploy via Microsoft Azure.
President at iCIO, Inc4.5I'm using HubSpot CRM for customer relationship management, appreciating its auto-populate feature for contact details. However, it lacks clear deployable packages for functionality. Although I tried others like monday.com, HubSpot offers effective free tools for relationship building.
Director at Big Billion Ventures Pvt Ltd3.5I use HubSpot for CRM and marketing, appreciating its customer 360-degree view and marketing automation, which integrate well with our processes. However, more customization is needed. Currently, it suits our needs as a small business, but enhancements would help.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees4.0I am using HubSpot for marketing, sales, and content across the organization. The automation features are valuable, though improvements are needed in their agent capabilities compared to Salesforce, which, while complex, requires expertise for implementation and customization.
Customer Success Manager Latam at ElectroNeek5.0I use HubSpot to manage leads and streamline the initial sales process, appreciating its ease of use for creating sequences. Compared to AmpleMarket, HubSpot is simpler. We use Salesforce alongside HubSpot for broader sales management.
Operation manager at OpenCage2.5I use HubSpot CRM for sales funnel analysis meetings, appreciating its real-time calls and reports. However, navigation is cumbersome. Although it's cheaper than Salesforce, I don't see a significant ROI difference. I previously used NetSuite and found Salesforce more user-friendly.
Director at Xander & Thomas3.5I use HubSpot CRM for customer relationship management, appreciating its customizable integrated inbox for WhatsApp and Messenger. However, it's not user-friendly, requiring many clicks for navigation. While it boosts efficiency by 10-15%, I prefer the simpler Pipedrive.