We use this solution to track customer activities, opportunities and contact information.
Channel Sales Director at Quest Software
Scalable CRM used to track customer activities, opportunities and contact information
Pros and Cons
- "We use this solution to track customer activities, opportunities and contact information."
- "The interface could be more user-friendly and offer more customization."
What is our primary use case?
What needs improvement?
The interface could be more user-friendly and offer more customization.
For how long have I used the solution?
I have used this solution for two years but the company I work for has been using it for many more years.
What do I think about the stability of the solution?
This is a stable solution.
Buyer's Guide
Salesforce Platform
March 2025

Learn what your peers think about Salesforce Platform. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
842,296 professionals have used our research since 2012.
What do I think about the scalability of the solution?
This is a scalable solution.
How are customer service and support?
The technical support for this solution is very good.
What other advice do I have?
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director of Operations at a tech vendor with 1,001-5,000 employees
Salesforce Platform Adds Mobile Support
Salesforce, one of the leading SaaS and PaaS providers, today announced that they are extending their Salesforce Platform to add support for mobile app development. This is a natural development in Salesforce’s platform strategy. For a long time, I have been arguing that PaaS offerings should have support for social and mobile to be part of their platforms. This move by Salesforce is consistent with such an evolution and will help developers build mobile apps that are connected with data stored in Salesforce applications/platform. In today’s announcement, Salesforce talked about the technology as well as go to market strategy.
Salesforce Platform Mobile Service includes:
- Salesforce Mobile SDK 2.0 – Offers a secure connection to data stored on Salesforce infrastructure, allows HTML5 apps to take advantage of device features like camera and provides libraries for authentication and secure offline storage. The SDK is available on Github.
- Developer Mobile Packs – These are set of quick start “templates” that can help developers build mobile apps taking advantage of lightweight javascript frameworks and access the realtime data and Salesforce Platform using the REST API. The mobile packs are also available in Github.
Salesforce also made some announcement on their go to market strategy:
- A partner program with leading system integrators like Aditi, Appirio, Deloitte, etc.
- Mobile developer week events in 37 cities across the world and office hours using Google+ Hangouts
Quick Take:
As I told in previous paragraph, this is a natural evolution for Salesforce Platform. You will see an unified strategy along these lines in the coming year or two. As enterprises embrace the mobile first philosophy, it only makes sense for Salesforce to offer seamless mobile development through their platform. Developers will love a more integrated and unified platform experience. On the negative side, they are using a proprietary platform. Unless, they take necessary steps to avoid lock-in, they will face the usual lock-in risks that are part of any hosted proprietary platforms (Note: hosted open source platforms doesn’t automatically avoid lock-in). Developers will have to weigh in the benefits (of being able to leverage the data in Salesforce applications in a seamless way) against potential lock-in risks.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Salesforce Platform
March 2025

Learn what your peers think about Salesforce Platform. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
842,296 professionals have used our research since 2012.
WWT at a tech services company with 5,001-10,000 employees
CRM solution successfully used for forecasting and tracking sales contacts and opportunities
Pros and Cons
- "It is an easy product to use and does great things for our company. It keeps track of all of our sales activity."
- "A company needs to carefully consider how they set up Salesforce in order to ensure it benefits them."
What is our primary use case?
We use Salesforce for all of our customer resource management, forecasting and tracking our contacts and opportunities. We also use it to make internal requests.
What is most valuable?
It is an easy product to use and does great things for our company. It keeps track of all of our sales activity.
What needs improvement?
A company needs to carefully consider how they set up Salesforce in order to ensure it benefits them.
For how long have I used the solution?
I have been using Salesforce for 16 years.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
This is a scalable solution due to the fact that it is cloud based. We have 3000 users on Salesforce.
What other advice do I have?
I would rate this solution a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Chief Technical Lead at Human Code
CRM suitable for medium to large enterprises that allows fast delivery of applications to the end user
Pros and Cons
- "It is a platform that allows you to get applications quickly to the end user in a secure way."
- "The integration of Salesforce with other solutions could be improved."
What is our primary use case?
I custom develop this solution for different clients. It is a platform that allows you to get applications quickly to the end user in a secure way. It is a fast and easy solution but it is not cheap.
What needs improvement?
The integration of Salesforce with other solutions could be improved.
For how long have I used the solution?
I have 11 years experience working with Salesforce.
What do I think about the stability of the solution?
This is a very stable solution.
What do I think about the scalability of the solution?
This is a scalable solution.
How are customer service and support?
The customer service team at Salesforce get the job done but they are not fast. The technical support could be improved.
How would you rate customer service and support?
Neutral
What's my experience with pricing, setup cost, and licensing?
The cost of this solution depends on negotiations. It is somewhere between expensive and reasonable. There is always additional costs for consulting services. It's the kind of solution that requires consulting, but it is not a licensing cost. It is a consulting cost. It is CAPEX versus OPEX.
What other advice do I have?
I would recommend this solution for medium to large enterprises.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Implementer
CEO Unicloud - OKTA Israel at Unicloud
A great platform that is stable, simple to set up, and has good sales and marketing tools
Pros and Cons
- "The standard sales and marketing tools that Salesforce provides on the platform are the most valuable."
- "It would be better if they can add more from the pricing and functionality perspective. It is very expensive. I would be more than happy if they drop the prices. From the licensing perspective, if they can add more functionality, I would be more than happy."
What is our primary use case?
We are using it as a standard CRM solution for sales and marketing. We are using the lightning version.
What is most valuable?
The standard sales and marketing tools that Salesforce provides on the platform are the most valuable.
What needs improvement?
It would be better if they can add more from the pricing and functionality perspective. It is very expensive. I would be more than happy if they drop the prices. From the licensing perspective, if they can add more functionality, I would be more than happy.
For how long have I used the solution?
I have been using this solution for three years.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
We're basically a small company. We didn't have any requirements for growth. We have around ten people who are using this solution.
How are customer service and technical support?
We have not contacted them.
How was the initial setup?
It is straightforward, but it is an ongoing implementation. It changes depending on our usage and use cases. It also changes depending on the changes in the market, customers, and so on.
What's my experience with pricing, setup cost, and licensing?
It is expensive. Licensing is on an annual basis.
What other advice do I have?
I would recommend this solution. I am using it, and I am happy with it. I don't see any major issues. It is a great platform.
I would rate Salesforce Platform an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Principle Product Manager at a tech vendor with 5,001-10,000 employees
Useful data management, plenty of report filters, but UI could improve
Pros and Cons
- "The most valuable features of the Salesforce Platform are the ability to manage customers' data, many report filtering options, and consolidation."
- "Salesforce Platform could improve the UI and the responsiveness of their servers. The UI needs to be made user-friendly for all users."
What is our primary use case?
We are using the Salesforce Platform mainly for forecasting and budgeting. We use it for everything related to the customer's data.
What is most valuable?
The most valuable features of the Salesforce Platform are the ability to manage customers' data, many report filtering options, and consolidation.
What needs improvement?
Salesforce Platform could improve the UI and the responsiveness of their servers. The UI needs to be made user-friendly for all users.
For how long have I used the solution?
I have been using the Salesforce Platform for approximately four years.
What do I think about the stability of the solution?
Salesforce Platform is highly stable.
What do I think about the scalability of the solution?
The scalability of the Salesforce Platform is good. It can scale up and down to our needs.
We have approximately 1,000 people using this solution in my organization and it is being used daily. Many people in different roles are using the solution, such as sales managers, sales representatives, and system engineers.
How are customer service and support?
I have not used the support from Salesforce Platform.
Which solution did I use previously and why did I switch?
I have not used another solution other than Salesforce Platform in this category.
What about the implementation team?
When there is a need to update the solution I do it and it is simple. We have a team that did the implementation of the Salesforce Platform.
What other advice do I have?
The Salesforce Platform has not gone down in the time we have used it, it is very stable. I would recommend this solution to others.
I rate Salesforce Platform a seven out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior System Engineer at a tech services company with 51-200 employees
Works very well and is useful for keeping track of appointments and sales opportunities
Pros and Cons
- "It works beautifully. I haven't had any errors."
- "When it switched to lightning, it threw me for a loop. When they changed the look and feel, I had a hard time finding things and doing what I used to do."
What is our primary use case?
I use it for keeping track of my appointments in their calendar, and I use it to view opportunities for sales that my sales force puts in there for us. I am using its latest version.
What is most valuable?
I have used only two features. I use the calendar to keep track of my appointments, and I also use it to view the opportunities. You can put your clients' names in there along with their contacts and the opportunity for sales with them.
It works beautifully. I haven't had any errors.
What needs improvement?
When it switched to lightning, it threw me for a loop. When they changed the look and feel, I had a hard time finding things and doing what I used to do.
For how long have I used the solution?
I have been using this solution for three years.
What do I think about the stability of the solution?
I didn't have any issues. Everything has been good.
What do I think about the scalability of the solution?
I haven't tried to scale it. We have about a hundred users.
How are customer service and support?
I have not used their tech support.
Which solution did I use previously and why did I switch?
We did use something, but I don't remember what it was.
How was the initial setup?
I didn't install it or configure it. Our company did that. I just used it.
What's my experience with pricing, setup cost, and licensing?
I didn't buy it. I just use it.
What other advice do I have?
I would advise making sure that you have a plan for how you're going to configure it so that you do things right the first time. We've changed the way we use it several times. We have improved our workflow in there over time. This was just because of the way we were first using it or the way we had configured it. There is nothing wrong with the product.
I would rate it an eight out of 10. As soon as I get used to the changed look and feel, it'll probably go back up to 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Commercial Manager at a computer software company with 1,001-5,000 employees
Easy to use with strong reporting features
Pros and Cons
- "Salesforce's strongest feature is reporting especially. It's also a lot more usable than other platforms I've worked with. It has a great user experience, with the ability to filter and access information in real-time."
- "Salesforce's mobile app could be better. Also, it could integrate more seamlessly with Gmail."
What is our primary use case?
We're using Salesforce to manage sales opportunities and relationships with our final customers. Salesforce can also be used to create a plan of activities for each deal. Salesforce can conduct some sales, budget, and revenue forecasts, and we use that information to predict our budget for the next periods.
What is most valuable?
Salesforce's strongest feature is reporting especially. It's also a lot more usable than other platforms I've worked with. It has a great user experience, with the ability to filter and access information in real-time.
What needs improvement?
Salesforce's mobile app could be better. Also, it could integrate more seamlessly with Gmail.
For how long have I used the solution?
We've been using Salesforce for three or four years now.
What do I think about the stability of the solution?
Salesforce is pretty stable.
What do I think about the scalability of the solution?
Salesforce is pretty scalable. We don't have many users in Brazil, but we haven't seen any problem with performance so far.
How are customer service and support?
Technical support isn't something that you really need for day-to-day activities. We usually don't need that.
How was the initial setup?
I have an internal team that works with Salesforce to set it up for our customers. And they have set up the solution for us as well. So I don't know how hard it was to set up. For us end-users, it was pretty easy, but I don't know for them.
What other advice do I have?
I rate Salesforce nine out of 10.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Salesforce is specific to its own platform and not going after a general purpose audience of mobile developers. That is not a bad strategy as it can quickly build up a portofolio of mobile apps tied to its backends that preempts its large customer base from thinking about switching.