My primary use case for Salesforce Marketing Cloud involves managing the communication journey of customers interested in purchasing automotive vehicles from dealers. This process starts when customers express interest in learning about new vehicles and continues until they receive vehicle delivery. It also includes after-sales services like regular service communications. I have developed and implemented all of this communication for many customers, particularly in the Australian region.
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
